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Spotify Introduces Kenyan Rapper Ssaru to Its EQUAL Music Program

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Spotify has introduced Sylvia Saru, popularly known as Ssaru, as the latest artist to join its EQUAL Music Program. EQUAL is Spotify’s global initiative to cultivate gender equality in music and support female artists and podcast creators both locally and internationally.

At just 19 years old, the Kenyan-born rapper and singer-songwriter is the youngest artist to join the program. Ssaru first made her mark in the industry after her rap freestyles went viral.

Following that, she released her first video ‘Nyama’ and has since worked with the likes of Benzema of the Ochungulo Family, one of the music crews instrumental in pioneering the Gengetone genre in Kenya.

The rapper originally worked on several dancehall projects that she has put on hold to cut her teeth in what is currently one of Africa’s most popular genres – Gengetone, making her one of the first women to venture into the genre. Ssaru also currently features on Spotify’s flagship playlist Gengetone Fire that highlights the hottest artists and tracks of the genre coming out of Kenya.

“Ssaru is breaking barriers and owning her voice in a space that is predominantly male dominated. She is a young, independent female artist who has fast become one of the female faces of a genre that is gaining massive international appeal.

“We launched EQUAL with the aim to upend the disparities faced by female creators and Ssaru is a primary example of an artist who is doing just that, it only makes sense that we have her on board,” says Phiona Okumu, Head of Music, Sub Saharan Africa.

Ssaru adds, “Being an EQUAL artist grants me tools to project positive vibrations to the entire human race the best way I know how, which is limitless.”

Ssaru joins the program’s stellar roster of local and international creators who will be spotlighted through global partnerships, activations, new content experiences, and on and off platform support.


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FCCPC Refuses to Challenge Multichoice over Hike of DStv, GOtv Subscriptions @ @ Tribunal

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Federal Competition and Consumer Protection Commission (FCCPC) has declined to oppose the preliminary objection of Multichoice Nigeria,  Pay-TV operator, which challenged the jurisdiction of a court sitting in Abuja that recently restrained it from increasing the prices of its DStv and GOtv packages.

FCCPC Refuses to Challenge Multichoice over Hike of DStv, GOtv Subscriptions @ @ Tribunal

Nikiomari Abeke, counsel for the FCCPC, told the Competition and Consumer Protection Tribunal (CCPT) on Thursday that he was not opposing the application of Multichoice Nigeria.

Recall that the he tribunal had restrained MultiChoice from increasing its subscription rates pending the hearing and determination of a motion on notice filed by Festus Onifade through Ejiro Awaritoma, his lawyer,.

Onifade, who sued Multichoice Nigeria Ltd, had accused the former of unjustly increasing subscription fees without one month’s notice to customers, seeking interim orders against the Pay TV.

A three-member tribunal, chaired by Saratu Shafii, had ruled in favor of Onifade by restraining Multichoice in the interim, in the suit marked CCPT/OP/2/2024.

The court  held that “the 1st Defendant(Multichoice) is hereby restrained, whether by themselves, her privies, assigns by whatsoever name called, from going ahead with impending price increase schedule to take effect from 1st May 2024 pending the hearing and determination of the Motion on Notice already filed before this Honourable Tribunal.”

But M.J. Onibanjo (SAN), Multichoice’s lawyer, filed a preliminary objection urging the court to decline jurisdiction on the suit filed by Festus Onifade because such price dispute case had been decided before in favor of his client.

Onifade also asked the tribunal to direct Multichoice Nigeria Limited to pay the sum of N1 billion  or any amount the tribunal deemed fit in this circumstance for “deliberately disobeying, contravening, and failure to comply with the Interim Order of this Honourable Tribunal granted on the 29th April, 2024.”

At the resumed sitting, Onibanjo tendered and adopted the previous judgment of the tribunal in suit no CCPT/OP/1/2022(Exhibit A), alongside his application, saying when a court had determined an issue between the same parties on the same subject matter before, that matter cannot be re-litigated again by any tribunal or court.

“This tribunal cannot sit on appeal on its decision. This tribunal is bound by its own decision in Exhibit A; that it is not the forum where the claimant can come to seek to regulate the prices and services offered by Multichoice,” Onibanjo said, urging the tribunal to strike out the suit.

On his part, Onifade argued that the issue he placed before the court is whether Multichoice Nigeria gave adequate notice in respect of the May 1, 2024 price TV subscription increase, and not price regulation or increase.

“It is our submission that the eight-day notice issued by Multichoice Nigeria is insufficient in law. A monthly subscriber should be given at least a month.

The FCCP counsel, Abeke, said his client “is not in opposition of the first defendant (Multichoice) and to that extent, no process and no counter was filed to the motion of the first defendant.”

After hearing from the parties, the three-man panel chaired by Justice Thomas Okosu adjourned the suit to June  7 for ruling.

Multichoice announced new price adjustments on DStv and GOtv packages on Wednesday, April 24, 2024.


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9mobile Unveils Treelz Entertainment Platform

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Nigeria’s customer-focused telecommunications company, 9mobile, has unveiled Treelz, an innovative digital entertainment platform for customers on the 9mobile network.

Treelz is a platform designed for customers to experience a world of entertainment through Movies, e-learning, fun videos, gaming, music, sports, photo filters and lots more!

Speaking during the unveiling, the Products and Digital Services Champion at 9mobile, John Muo, stated that, “Treelz is a comprehensive entertainment ecosystem that combines advanced features and seamless connectivity to deliver an unparalleled user experience.

With Treelz, users can enjoy a wide range of exciting and engaging rich media contents, including video games, movie and music hubs, sports and e-learning platforms, which are all accessible through a single, intuitive platform.”

“Treelz is available on the 9mobile website and can be accessed under the “Digital Services” tab on 9mobile.com.ng or by simply clicking the link https://9mobile.com.ng/treelz.

Customers who are not on the 9mobile network but wish to enjoy the thrills of the platform should activate a 9mobile SIM or port their existing line to 9mobile to enjoy the service,” Mou added.

The platform represents the culmination of 9mobile’s commitment to innovation and customer-centricity, offering unparalleled features and capabilities.

Customers can access the rich contents on Treelz for as low as N30 per service via airtime subscription only. The daily or weekly subscription guarantees access to play games, watch movie, and listen to music on the website.

Chineze Amanfo, Public Relations Lead at 9mobile, while expressing her delight at the unveiling said, “The expertise and influence of the media are invaluable in helping 9mobile spread the word about this groundbreaking platform and its transformative impact on communication and entertainment.

Your endorsement and coverage will not only help raise awareness about Treelz by 9mobile but also empower individuals to embrace its unique qualities especially its ability to entertain and educate.”

With Treelz, 9mobile continues to push the boundaries of innovation within the digital interactive space. Experience the power of seamless connectivity, enhanced collaboration, and unmatched convenience with Treelz by 9mobile.


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Again, Financial Times Recognises BHM as one of Africa’s Fastest Growing Companies

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In a remarkable achievement, Nigerian company BHM has earned a coveted spot in the Financial Times ranking of Africa’s fastest-growing companies for the second consecutive year.

The prestigious FT ranking, rapidly becoming one of the critical barometers of business success across the African continent, recognises BHM’s stellar performance and solidifies its position as one of the nation’s corporate frontrunners.

The list ranks independent African companies by their organic, internally stimulated compound annual growth rate (CAGR) in revenue for the period under review.

“The incredible support from our clients and partners across the world has been instrumental in our growth,” said Ayeni Adekunle, Founder and CEO of BHM.

“This recognition is further validation of our strategic vision, and our ambition to build the first truly global communications services company with African roots.”

BHM’s inclusion in the FT ranking is another milestone, as the company continues to lead the industry with its innovative approach to communications.

The company’s impressive financial performance, spearheaded by robust revenue growth and strategic market expansion, has captured the attention of industry analysts and investors alike.

Despite the economic challenges in Africa within the period Abebe Selassie, Head of the IMF’s Africa department pointed out that many businesses still managed to survive: “Much of the private sector, particularly the private sector that’s not directly reliant on government business, has shown incredible resilience.”

The ranking was created by the FT and Statista to showcase the continent’s private growth champions. “The FT-Statista ranking reveals the type of companies that, even in hard times, have managed to grow, often by disrupting markets,” the article stated.

BHM’s ability to capitalise on emerging opportunities while navigating the complexities of the African business landscape has solidified its reputation as a force to be reckoned with. With research-led innovations such as the continent’s first PR & Communications Report (APCR), and the UK’s Cost of Living Survey, among others, the company has continuously exhibited its breadth for data-led solutions. World PR Day (WPRD) which is celebrated every July 16, is also one of the company’s interventions in the global communications landscape.

Femi Falodun, Executive Director, BHM Holdings said: this is a testament to the hard work of our people and the incredible support we’ve enjoyed from partners and clients,

BHM’s story demonstrates the immense potential that exists within the country’s vibrant communications sector. The company’s ambitious plans for further expansion across Africa and beyond point towards an even brighter future.


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