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StarTimes Has Invested Over N20Bn in Nigeria – Bolaji

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Mr. Israel Bolaji, head, Public Relations and Communications of the Network
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StarTimes NTA-Star TV Network Limited has avowed continued collaborations with the relevant government agencies for the Digital TV switchover In Nigeria, even as its investment in the country exceeds N20 billion.

Mr. Israel Bolaji, head, Public Relations and Communications of the Network in an extensive chat with Nigeria CommunicationsWeek said that they are committed to a smooth transition from analogue to digital broadcasting while enabling Nigerians to overcome entry barriers through affordability as Startimes equally showcases its premium channel offering and customer centered after sales services that will swiftly manage any challenges faced by the customers.

He said that as a platform for digital migration, they are ever committed to supporting Nigerians actualize the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price.

And are poised to aid Nigeria migrate successfully from analogue to digital television transmission and revolutionize the digital broadcasting industry by providing quality digital TV experience that is enjoyable and accessible Digital television, Bolaji explained, implies a situation where viewers cannot get channels and signal transmission through the analogue television any longer.

“You will need to get a decoder also called Set-top-box then connect it to your analogue television and recharge the decoder to get transmission and view channels or stations. While some people have done this, there are still many people who have not. This nationwide camapign is supporting these unconnected people to get connected.

“The idea is that there exists a global mandate for nations to broadcast TV signal by digital transmission only. In effect, the regulatory body locally here is expected to switch off analogue and switch on digital broadcasting only. This is expected to happen in 2015 in Nigeria and other African countries. Other nations around the world are also doing the same with their respective set target dates and time lines,” he said.

On digital Tv overview in Nigeria, Bolaji, who has been involved with PR and communications campaigns of several blue-chip clients like Apple, Emirates Airlines, Cotecna switzerland, GlaxoSmithKline, Nestle, Intel Corporation, Nokia, Chevron, Microsoft, Hong Kong Trade delegations, FedEx Redstar Express and other global brands in Africa, said, “Since StarTimes established our business imprint in the Nigerian pay TV space in 2010, our clear mandate has been to revolutionize the industry which was hitherto characterized by a situation in which only a few rich people could afford digital television, to a whole new level where everyone can now have access and enjoy quality fully digitalized television experience.

“From the days of massive dish to handy stylish plug and play decoders. After the entrance of StarTimes into Nigeria, household no longer have to pay through their nose‎to watch television. This is clearly in tandem with our mission to enable every African and by extension; Nigerian households have access to, watch and enjoy digital television. And in the last five years we have committed fully to delighting Nigerians with good picture quality, clear signals, and acquisition of exciting local and international channels for every category and class of people in the society from the kids to teenagers, youth, sports lovers, movie lovers, music, fashion and lifestyle. We currently offer over 80 channels cutting across all these categories.

“Currently, we have a situation where we still have both analogue and Digital TV running together but that will soon change in 2015. What will happen is Nigerians will only be able to watch their favourite programs with their regular television plus a decoder or get a TV with integrated or inbuilt decoder.

“So, it is for the many who currently don’t own a decoder or a TV with integrated decoder to get it and for everyone to enjoy the full benefits of digital TV. The digital switch is a global mandate and not just a Nigerian issue and what is good for the whole world is good for us too in Nigeria but it involves huge resources for capacity building, infrastructure development, up to date equipment for digital broadcasting and signal transmission, acquiring decoders, educating the Nigerian public on the comparative advantages of digital over analogue.

“The Digital television migration is a Nigerian Government initiative resulting from the decision of the Regional Radio Conference of 2006 in Geneva, Switzerland (RRC-06) under the auspices of the International Telecommunication Union (ITU). Nigeria, as a member of the ITU, is required to implement the resolution reached at the RRC-06 to migrate from analogue to digital terrestrial TV broadcasting by 2015.

“The rest of the world is migrating to digital broadcasting and analogue broadcasting will not be protected from interference after 2015. The primary difference, and advantage, of digital broadcasting is the use of multiplex transmitters to allow reception of multiple channels on a single frequency range known as sub-channels. While analogue television requires a large amount of bandwidth to transmit sound and picture, digital signals require much less bandwidth and can therefore carry more content and provide better quality pictures and sound”.

Nigeria kicked off the transition from analogue to Digital Broadcasting with StarTimes flagging off and switching on digital transmission in June 2014 in Jos, Plateau State as a pilot phase but plans to switch off analogue and switch on digital transmission nationwide in 2015.

The process is driven by the Nigerian Broadcasting Commission (NBC) with other service providers and stakeholders and StarTimes is collaborating with government to make it a reality in Nigeria.

Over time, Bolaji said, StarTimes has invested heavily in Nigeria. According to Bolaji, holder of Masters degreein English from the University of Lagos and a Professional Diploma in Public Relations and Management, “StarTimes is poised through innovative marketing strategies to increase its market share and footprint in the Nigerian and African DTV market. Already, we are strong in 13 African countries and with plans to expand even more.

As part of the expansion drive, StarTimes has invested over NGN5 billion (US$31 million) in its operations in Nigeria with over 2 million subscribers. The value of our investment in Nigeria now stands at over NGN20 billion (US$124.2 million)”.

Recently, the Station unveiled ‘Nova’ bouquet, aimed at putting smile on everyone’s face.

On this, he said, “It is about happiness for all through refreshing entertainment. Our strategy for digital migration is continuous collaboration with government and others partners as well as unlocking opportunities through affordable pricing. As at date, Nova is the most affordable bouquet ever introduced in Nigeria and the best offer so far to truly make the digital television accessible to many.

“We are talking about paying only about N17 to watch over 15 exciting local and international channels… On plans for more channels he said, “Yes, we are planning to add more channels. It has never been this good and easy.

Nova is the latest bold move by StarTimes to enable more Nigerians conveniently switch over to and enjoy full digital television experience, and was launched recently ahead of the digital switch over deadline.

“Interestingly, d Nova is also coming at a time when StarTimes is also still giving out decoders for free upon subscription recharge.

The NOVA Bouquet Set was motivated by StarTimes observation that the cost of acquiring the decoders is a major factor to growing access; “we have therefore considered making it very affordable for them to acquire and access our digital television service. We have also strengthened our customer feedback and interactive points like the call centre and after sales support services to further bolster our offering”.

StarTimes was founded in 1988 with her headquarter in Beijing, and it is a Digital Television service provider that currently operates in 13 African countries where the company has adopted Digital TV technology establishing a powerful and secure multi-frequency and multi-channel digital wireless TV transmission platform.

StarTimes has combined satellite with terrestrial technology thereby facilitating the transmission of more than 100 local and international television channels covering news, sports, music, movies, TV series, religion, entertainment and documentaries all of which are available across the African operations.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

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The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.

Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.

Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.

With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.

“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”

Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.

Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:

“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”

The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.

 


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Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

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Aig-Imoukhuede Foundation has announced its 2025 achievements, marking a year of accelerated impact, systemic reforms and innovation in public leadership and service delivery across Africa.

Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Aig-Imoukhuede Foundation

A statement issued on Wednesday in Lagos said the foundation strengthened governance, improved primary healthcare, drove digital transformation and elevated media’s role in promoting public sector accountability.

It said the AIG Public Leaders Programme (PLP) trained 72 public sector leaders from Nigeria, Egypt, Tanzania, Cameroon, Zambia, Malawi and Kenya—its fastest growth to date—bringing the alumni network to 309.

These alumni are driving 237 reform projects to enhance public institutions, from faster decision-making to greater transparency, with nine promoted to higher roles for their contributions.

On civil service modernisation, the foundation accelerated digitalisation at the Office of the Head of the Civil Service of the Federation (OHCSF), streamlining 19 processes and achieving a 75 per cent increase in work speed through automated workflows.

It also trained over 400 officials from the Federal Ministry of Justice, Federal Civil Service Commission and Federal Ministry of Innovation, Trade and Investment in digital skills to support the FCCSIP 25 initiative and ongoing digital rollouts.

In healthcare, the Adopt-A-Healthcare-Facility Programme renovated four primary healthcare centres in Edo State, boosting antenatal visits by 73 per cent, immunisation coverage over 100-fold and fully vaccinating 554 children, while supporting 6,788 patients.

The foundation recognised 18 outstanding public servants with ₦500,000 each via the Emily Aig-Imoukhuede Endowment Awards and received a partnership award from the OHCSF for civil service reform efforts.

To empower media, it trained 50 journalists from top Nigerian media houses in impact storytelling, data analysis, visual and ethical reporting to better inform citizens on public sector changes.

Over five years (2021–2025), the foundation invested £2.6 million in PLP, saved ₦2.38 billion for the public sector through capacity building, trained 1,500+ civil servants, upskilled 660 digitally, trained 40 permanent secretaries and awarded 33 scholarships driving seven policy changes.

Other milestones include digitising 5,000 files, automating 333 processes, a 61 per cent efficiency gain, 60 per cent digital file creation at OHCSF, 128 excellence awards, 116 process reforms, 23 advocacy projects, 25 capacity initiatives, 18 podcasts, four healthcare articles, three policy papers, 23 adopted PHCs (four renovated) and 878+ fully immunised children aged 0–9 months.

Executive Vice Chair, Mr Aigboje Aig-Imoukhuede, said: “2025 was a year of real, measurable impact. From training hundreds of public servants to improving healthcare, helping ministries go digital, and equipping journalists to tell stories that matter, our work is making governments work better for citizens and communities across Africa.”


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Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

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Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.

This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.

For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.

Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.

“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”

With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.

Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.

Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.

In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.

 


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