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Broadcasting

StartTime Records First Set of Winners in ExtraTime Promo

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Mr. David Abayomi, a Lokoja, Kogi State based StarTime’s customer with decoder number 021105622422, won the grand prize of Toyota Yaris 2014 model at the first draws of the pay Tv’s ExtraTime promo held at its headquarters in Lagos.

StarTimes with over 1.8 million subscribers in Nigeria unveiled the ExtraTime Promo, as every customer stands the chance of winning a brand new 2014 Toyota Yaris Car or a 32’ LED Digital TV at the monthly draws.

Also at this month’s draw other 50 customers won StarTime’s 32’ LED Digital TV.

StarTime is the only licensed Digital Terrestrial Television (DTT) pay TV operator in Nigeria with presence in 32 cities.

During the ExtraTime Promo customers would also be rewarded with an extra viewing day on the StarTimes’ Soccer card and its promo card, during the promotion period that would run from May till end of August.

Speaking during the draws, Irete Anetor, public relations manager of the NTA-Star Network, said that promo was basically to celebrate the customers’ loyalty and spur them to cheer the Super Eagles of Nigeria at the forthcoming FIFA world Cup in Brazil.

To qualify, a customer only need to make purchase of the StarTimes recharge card and  automatically qualified for the promo’s monthly draws, where they stand the chance of winning brand new 2014 Toyota Yaris cars or 32’ Digital LED TVs. He noted that the Extra Time Promo comes in parts.

“We would give an extra viewing day on our Soccer card and the Extra Time promo card, sell our Soccer card specially designed to cheer the Super Eagles for the FIFA World Cup Season and give out instant prizes through our Extra Time promo card – customers can scratch and win instant prizes on its purchase.

“Customers, just like the today’s winners, automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the Soccer card or the Extra Time promo cards” he said.

Anetor added: “While we are aware that this promo period coincides with the FIFA World Cup season, we are conscious of the passion that Nigerians have for soccer; as such, we are also giving away prizes in our Predict & Win on our Facebook Fan Page (StarSat Decoders and LED TV) and are showing our support to the Nigerian Super Eagles, in our own little way, with an official soccer themed StarTimes recharge card – the Soccer Card.”

To qualify for the promo, Mr. Habbeb Somoye, brand manager of the Company, said that, new subscribers stand the chance of winning a brand new 2014 Toyota Yaris car or a 32’ LED Digital TV at the monthly draws on the purchase of the StarTimes decoder, which comes with a month’s free subscription.

“On the other hand, existing subscribers stand the chance of winning promo prizes by recharging with a StarTimes Soccer card or the usual StarTimes’ recharge card during the promo period. There are also instant gifts like the 32’ LED Digital TV Sets or units of Viju Milk to be won. Instants prizes are to be redeemed at designated StarTimes’ prize redemption centres,” he said.

He added that monthly draws for the promo would hold at StarTimes’ Lagos head office at the end of each month until the promo ends in August.

The next dates for the draws, according to Anetor, are 27th June, 31st July, and 29th August 2014.

“Currently, StarTimes sports channels are NTA Sports 24, Setanta Action, Setanta Africa, NBA TV, and MCS Sports. Soccer lovers can watch Live Matches of the FIFA World Cup moments on NTA Sports 24,” Anetor added.

Meanwhile, the star winner- Abayomi, who sounded really excited about the win while speaking on telephone, said he asked: “How do I reach you, who am I speaking with, can I call you back on this number.”

 

(L-r): Andy-Liao, assistant, Marketing development Viju Milk, Aminu Muritala, technical manager, Ayokunle Idowu, brand strategist, Somoye Tunde Habeeb, brand and marketing manager, and Irete Anetor, public relations manager, all of the NTA-Star Network, calling a customer to intimate him on winning one of the prizes.

 

 

By peter ugwu

Mr. David Abayomi, a Lokoja, Kogi State based StarTime’s customer with decoder number 021105622422, won the grand prize of Toyota Yaris 2014 model at the first draws of the pay Tv’s ExtraTime promo held at its headquarters in Lagos.

StarTimes with over 1.8 million subscribers in Nigeria unveiled the ExtraTime Promo, as every customer stands the chance of winning a brand new 2014 Toyota Yaris Car or a 32’ LED Digital TV at the monthly draws.

Also at this month’s draw other 50 customers won StarTime’s 32’ LED Digital TV.

StarTime is the only licensed Digital Terrestrial Television (DTT) pay TV operator in Nigeria with presence in 32 cities.

During the ExtraTime Promo customers would also be rewarded with an extra viewing day on the StarTimes’ Soccer card and its promo card, during the promotion period that would run from May till end of August.

Speaking during the draws, Irete Anetor, public relations manager of the NTA-Star Network, said that promo was basically to celebrate the customers’ loyalty and spur them to cheer the Super Eagles of Nigeria at the forthcoming FIFA world Cup in Brazil.

To qualify, a customer only need to make purchase of the StarTimes recharge card and  automatically qualified for the promo’s monthly draws, where they stand the chance of winning brand new 2014 Toyota Yaris cars or 32’ Digital LED TVs. He noted that the Extra Time Promo comes in parts.

“We would give an extra viewing day on our Soccer card and the Extra Time promo card, sell our Soccer card specially designed to cheer the Super Eagles for the FIFA World Cup Season and give out instant prizes through our Extra Time promo card – customers can scratch and win instant prizes on its purchase.

“Customers, just like the today’s winners, automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the Soccer card or the Extra Time promo cards” he said.

Anetor added: “While we are aware that this promo period coincides with the FIFA World Cup season, we are conscious of the passion that Nigerians have for soccer; as such, we are also giving away prizes in our Predict & Win on our Facebook Fan Page (StarSat Decoders and LED TV) and are showing our support to the Nigerian Super Eagles, in our own little way, with an official soccer themed StarTimes recharge card – the Soccer Card.”

To qualify for the promo, Mr. Habbeb Somoye, brand manager of the Company, said that, new subscribers stand the chance of winning a brand new 2014 Toyota Yaris car or a 32’ LED Digital TV at the monthly draws on the purchase of the StarTimes decoder, which comes with a month’s free subscription.

“On the other hand, existing subscribers stand the chance of winning promo prizes by recharging with a StarTimes Soccer card or the usual StarTimes’ recharge card during the promo period. There are also instant gifts like the 32’ LED Digital TV Sets or units of Viju Milk to be won. Instants prizes are to be redeemed at designated StarTimes’ prize redemption centres,” he said.

He added that monthly draws for the promo would hold at StarTimes’ Lagos head office at the end of each month until the promo ends in August.

The next dates for the draws, according to Anetor, are 27th June, 31st July, and 29th August 2014.

“Currently, StarTimes sports channels are NTA Sports 24, Setanta Action, Setanta Africa, NBA TV, and MCS Sports. Soccer lovers can watch Live Matches of the FIFA World Cup moments on NTA Sports 24,” Anetor added.

Meanwhile, the star winner- Abayomi, who sounded really excited about the win while speaking on telephone, said he asked: “How do I reach you, who am I speaking with, can I call you back on this number.”

 

 

 


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Broadcasting

MultiChoice Loses 2.8m Subscribers in Two Years

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Video entertainment company MultiChoice’s woes are persisting with the company continuing to suffer massive losses in revenue and subscribers.

This emerged today when the DStv parent company announced its financial results for the year ended 31 March (FY25).

In a statement to shareholders on the Stock Exchange News Service, the JSE-listed firm says the past two financial years have been a period of significant financial disruption for economies, corporates and consumers across sub-Saharan Africa due to challenging macro-economic factors.

Combined with the impact of structural industry changes in video entertainment such as the rise of piracy, streaming services and social media, this has materially affected the overall performance of the MultiChoice Group, it notes.

Over this period, MultiChoice says the group lost 2.8 million active linear subscribers and had to absorb a R10.2 billion negative impact on its topline due to local currency depreciation against the US dollar.

For the year ended 31 March, the company reveals that linear subscribers were down 1.2 million or 8% year-on-year (YoY) to 14.5 million active subscribers, with the loss evenly split between South African (600 000) and Rest of Africa (600 000).

Although reflecting an improvement on FY24 trends, MultiChoice says this indicates ongoing broad-based pressure across the group’s entire customer base.

Active paying Showmax subscribers were up 44% YoY, reflecting healthy growth and gaining regional market share, it adds.

Group revenue declined by R5.2 billion or 9% YoY to R50.8 billion, mainly due to an 11% decline in subscription revenues (-1% organic) caused by foreign currency and subscriber volume headwinds and the deconsolidation of the NMSIS insurance business from December 2024, it explains.

According to the firm, this was partially offset by inflationary pricing and new product growth (DStv Internet, DStv Stream and Extra Stream).

Trading profit, which declined by R3.8 billion or 49% YoY to R4 billion, was materially affected by the R2.3 billion organic increase in trading losses in Showmax and the R5.2 billion in foreign currency revenue losses, partially offset by a significant outperformance in delivering total cost savings of R3.7 billion.

Adjusted core headline earnings, the board’s revised measure of the underlying performance of the business, shifted to a loss of R800 million (FY24: earnings of R1.3 billion) due to lower trading profit and hedging losses in FY25 (compared to gains in FY24), partially offset by smaller losses on cash remittances from Nigeria.

The group incurred a free cash outflow of R500 million in FY25 (FY24: inflow of R600 million), impacted by lower profitability, higher lease repayments due to timing and partially offset by improved working capital management as well as a 29% YoY decline in capex.

At year-end, the group held R5.1 billion in cash and cash equivalents and retains access to R3 billion in undrawn general borrowing facilities.

A part of the R12 billion term loan was repaid early by using the R900 million upfront proceeds from the NMSIS transaction (ie R1.2 billion, net of tax), says the company.

The group operates in numerous markets across Africa and internationally, resulting in significant exposure to foreign exchange volatility.

Amid the challenges, MultiChoice states that management acted decisively to ensure that the group could withstand these headwinds, focusing on key areas within its control.

It notes that this has meant maintaining a discipline of inflationary pricing, with price increases of 5.7% in South Africa in FY25 (FY24: 5.6%) and an average of 31% in local currency in Rest of Africa (FY24: 27%), which enabled the group to offset subscriber volume pressures and deliver 1% YoY organic revenue growth in the current financial year.

In addition, further efficiencies were implemented to manage costs and cash flows without unduly sacrificing the group’s customer value proposition, it adds.

In this regard, the group delivered R3.7 billion in cost savings, well ahead of management’s initial R2 billion target (and the revised R2.5 billion target set at interims) and almost double the R1.9 billion saved in FY24, the company says.

 


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Afia TV and Radio Stamps Footprints in Lagos

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Afia TV & Radio has announced its official entry into the Lagos media market, in its commitment to expanding the broadcaster’s footprint, connecting businesses to audiences across Nigeria, and redefining regional media excellence.

Afia TV and Radio Stamps Footprints in Lagos

Chief Emeka Mba,

Nnamdi Obanya, general manager of Afia TV & Radio, said there is only one digital satellite and one digital station in the southeastern region of Nigeria, which is Afia.

Obanya, stated that: “We are specialists in developing products. A programme on our channel, ‘How Market’, is where we talk to the people in the market to tell their stories and advertise their products on AFIA.”

According to him, “the market world has changed a lot, as the physical market has become a ware house while people are buying digitally.”

Chief Emeka Mba, founder and CEO, stated: “The parley brought together top media buyers, advertising agencies, and communication professionals for engaging conversations around emerging trends, innovation, and future-forward strategies in media planning and buying. The event also served as a platform for Afia TV and radio to unveil its offerings, platforms, and unique value proposition to Lagos-based stakeholders.”

While noting that they are thrilled to bring Afia’s fresh, original, and regional perspective to Lagos, Mba said, “this parley signals our readiness to collaborate, innovate, and deliver impactful results for our partners through data-driven content and targeted reach especially for brands looking to penetrate the southern Nigerian market.”

Equipped with modern broadcast studios, digital-first production capabilities, and a highly experienced team, Afia TV & Radio is poised to make a bold impression on the Lagos media landscape.

The media brand delivers high-quality programming ranging from news and documentaries to lifestyle, business, culture, and entertainment only in south-east but in Lagos, African and beyond, we want to be chief marketing platform of the eastern region, we are the only 24/7 radio station now in Enugu.


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NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

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Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.

NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.

He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).

Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.

The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.

“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.

“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”

Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.

The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.

“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.

“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.

“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”


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