Broadcasting
StarTimes Unveils ExtraTime Promo

StarTimes with over 1.8 million subscribers in Nigeria has unveiled its ExtraTime Promo, as every customer stands the chance of winning a brand new 2014 Toyota Yaris Car or a 32’ LED Digital TV at the monthly draws.
StarTimes is the only licensed Digital Terrestrial Television (DTT) pay TV operator in Nigeria with presence in 32 cities.
During the ExtraTime Promo customers would also be rewarded with an extra viewing day on the StarTimes’ Soccer card and its promo card, during the promotion period that would run from May till end of August.
Speaking during a press conference to announce official commencement of the promo, Irete Anetor, public relations manager of the NTA-Star Network, said that the purchase of the StarTimes recharge card would automatically qualify subscribers for the promo’s monthly draws, where they stand the chance of winning brand new 2014 Toyota Yaris cars or 32’ Digital LED TVs. He noted that the Extra Time Promo comes in parts.
“We would give an extra viewing day on our Soccer card and the Extra Time promo card, sell our Soccer card specially designed to cheer the Super Eagles for the FIFA World Cup Season and give out instant prizes through our Extra Time promo card – customers can scratch and win instant prizes on its purchase.
“Customers would automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the Soccer card or the Extra Time promo cards” he said.
Anetor added: “While we are aware that this promo period coincides with the FIFA World Cup season, we are conscious of the passion that Nigerians have for soccer; as such, we are also giving away prizes in our Predict & Win on our Facebook Fan Page (StarSat Decoders and LED TV) and are showing our support to the Nigerian Super Eagles, in our own little way, with an official soccer themed StarTimes recharge card – the Soccer Card.”
To qualify for the promo, Mr. Habbeb Somoye, brand manager of the Company, said that, new subscribers stand the chance of winning a brand new 2014 Toyota Yaris car or a 32’ LED Digital TV at the monthly draws on the purchase of the StarTimes decoder, which comes with a month’s free subscription.
“On the other hand, existing subscribers stand the chance of winning promo prizes by recharging with a StarTimes Soccer card or the usual StarTimes’ recharge card during the promo period. There are also instant gifts like the 32’ LED Digital TV Sets or units of Viju Milk to be won. Instants prizes are to be redeemed at designated StarTimes’ prize redemption centres,” he said.
He added that monthly draws for the promo would hold at StarTimes’ Lagos head office at the end of each month until the promo ends in August.
The dates for the draws, according to Anetor, are 30th May, 27th June, 31st July, and 29th August 2014.
“Currently, StarTimes sports channels are NTA Sports 24, Setanta Action, Setanta Africa, NBA TV, and MCS Sports. Soccer lovers can watch Live Matches of the FIFA World Cup moments on NTA Sports 24,” Anetor added.
On his part, Nicholas Utsalo, senior public relations officer, Consumer Protection Council, Lagos Office, said that the Council pledged the Council’s approval and support to the promo, maintaining that StartTimes has distinguished itself in subscribers’ satisfaction and improved services.
“StarTimes has been apt in keeping to established rules in terms of promos. CPC is here to support what they are doing, because we want the best for the subscribers and the society at large. We will be present during the draws to ensure the rules are always maintained. We want StartTimes to keep the trend for the benefit of consumers,” he said.
Anetor, said, StarTimes has a mission of ensuring that every home in Nigeria enjoys affordable digital TV.
“The mission is backed with its collaboration with NTA; the relationship is strategic partnerships that will help Nigeria actualise its 2015 digital transition deadline,” the PR Manager noted.
StarTimes is leveraging on NTA’s platform to provide quality digital service to every home in Nigeria and is committed to making digital television accessible and affordable to all Nigerians on the latest technology in DTT operation.
StarTimes started its operations in Nigeria as NTA-STAR TV Network Limited with the joint venture between Nigerian Television Authority (NTA) and Star Communication Network CO, Limited of China.
Broadcasting
NBC, INEC, Plan Joint Broadcast Monitoring Framework ahead of 2027 Elections

National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.

Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Broadcasting
NBC Tasks Broadcasting Stations over 2028 DSO Global Deadline

Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.

She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
Broadcasting
NBC Scraps Annual Digital Access Fee on DSO

National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.

Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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