Broadcasting
StartTime Records First Set of Winners in ExtraTime Promo
Mr. David Abayomi, a Lokoja, Kogi State based StarTime’s customer with decoder number 021105622422, won the grand prize of Toyota Yaris 2014 model at the first draws of the pay Tv’s ExtraTime promo held at its headquarters in Lagos.
StarTimes with over 1.8 million subscribers in Nigeria unveiled the ExtraTime Promo, as every customer stands the chance of winning a brand new 2014 Toyota Yaris Car or a 32’ LED Digital TV at the monthly draws.
Also at this month’s draw other 50 customers won StarTime’s 32’ LED Digital TV.
StarTime is the only licensed Digital Terrestrial Television (DTT) pay TV operator in Nigeria with presence in 32 cities.
During the ExtraTime Promo customers would also be rewarded with an extra viewing day on the StarTimes’ Soccer card and its promo card, during the promotion period that would run from May till end of August.
Speaking during the draws, Irete Anetor, public relations manager of the NTA-Star Network, said that promo was basically to celebrate the customers’ loyalty and spur them to cheer the Super Eagles of Nigeria at the forthcoming FIFA world Cup in Brazil.
To qualify, a customer only need to make purchase of the StarTimes recharge card and automatically qualified for the promo’s monthly draws, where they stand the chance of winning brand new 2014 Toyota Yaris cars or 32’ Digital LED TVs. He noted that the Extra Time Promo comes in parts.
“We would give an extra viewing day on our Soccer card and the Extra Time promo card, sell our Soccer card specially designed to cheer the Super Eagles for the FIFA World Cup Season and give out instant prizes through our Extra Time promo card – customers can scratch and win instant prizes on its purchase.
“Customers, just like the today’s winners, automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the Soccer card or the Extra Time promo cards” he said.
Anetor added: “While we are aware that this promo period coincides with the FIFA World Cup season, we are conscious of the passion that Nigerians have for soccer; as such, we are also giving away prizes in our Predict & Win on our Facebook Fan Page (StarSat Decoders and LED TV) and are showing our support to the Nigerian Super Eagles, in our own little way, with an official soccer themed StarTimes recharge card – the Soccer Card.”
To qualify for the promo, Mr. Habbeb Somoye, brand manager of the Company, said that, new subscribers stand the chance of winning a brand new 2014 Toyota Yaris car or a 32’ LED Digital TV at the monthly draws on the purchase of the StarTimes decoder, which comes with a month’s free subscription.
“On the other hand, existing subscribers stand the chance of winning promo prizes by recharging with a StarTimes Soccer card or the usual StarTimes’ recharge card during the promo period. There are also instant gifts like the 32’ LED Digital TV Sets or units of Viju Milk to be won. Instants prizes are to be redeemed at designated StarTimes’ prize redemption centres,” he said.
He added that monthly draws for the promo would hold at StarTimes’ Lagos head office at the end of each month until the promo ends in August.
The next dates for the draws, according to Anetor, are 27th June, 31st July, and 29th August 2014.
“Currently, StarTimes sports channels are NTA Sports 24, Setanta Action, Setanta Africa, NBA TV, and MCS Sports. Soccer lovers can watch Live Matches of the FIFA World Cup moments on NTA Sports 24,” Anetor added.
Meanwhile, the star winner- Abayomi, who sounded really excited about the win while speaking on telephone, said he asked: “How do I reach you, who am I speaking with, can I call you back on this number.”
(L-r): Andy-Liao, assistant, Marketing development Viju Milk, Aminu Muritala, technical manager, Ayokunle Idowu, brand strategist, Somoye Tunde Habeeb, brand and marketing manager, and Irete Anetor, public relations manager, all of the NTA-Star Network, calling a customer to intimate him on winning one of the prizes.
By peter ugwu
Mr. David Abayomi, a Lokoja, Kogi State based StarTime’s customer with decoder number 021105622422, won the grand prize of Toyota Yaris 2014 model at the first draws of the pay Tv’s ExtraTime promo held at its headquarters in Lagos.
StarTimes with over 1.8 million subscribers in Nigeria unveiled the ExtraTime Promo, as every customer stands the chance of winning a brand new 2014 Toyota Yaris Car or a 32’ LED Digital TV at the monthly draws.
Also at this month’s draw other 50 customers won StarTime’s 32’ LED Digital TV.
StarTime is the only licensed Digital Terrestrial Television (DTT) pay TV operator in Nigeria with presence in 32 cities.
During the ExtraTime Promo customers would also be rewarded with an extra viewing day on the StarTimes’ Soccer card and its promo card, during the promotion period that would run from May till end of August.
Speaking during the draws, Irete Anetor, public relations manager of the NTA-Star Network, said that promo was basically to celebrate the customers’ loyalty and spur them to cheer the Super Eagles of Nigeria at the forthcoming FIFA world Cup in Brazil.
To qualify, a customer only need to make purchase of the StarTimes recharge card and automatically qualified for the promo’s monthly draws, where they stand the chance of winning brand new 2014 Toyota Yaris cars or 32’ Digital LED TVs. He noted that the Extra Time Promo comes in parts.
“We would give an extra viewing day on our Soccer card and the Extra Time promo card, sell our Soccer card specially designed to cheer the Super Eagles for the FIFA World Cup Season and give out instant prizes through our Extra Time promo card – customers can scratch and win instant prizes on its purchase.
“Customers, just like the today’s winners, automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the Soccer card or the Extra Time promo cards” he said.
Anetor added: “While we are aware that this promo period coincides with the FIFA World Cup season, we are conscious of the passion that Nigerians have for soccer; as such, we are also giving away prizes in our Predict & Win on our Facebook Fan Page (StarSat Decoders and LED TV) and are showing our support to the Nigerian Super Eagles, in our own little way, with an official soccer themed StarTimes recharge card – the Soccer Card.”
To qualify for the promo, Mr. Habbeb Somoye, brand manager of the Company, said that, new subscribers stand the chance of winning a brand new 2014 Toyota Yaris car or a 32’ LED Digital TV at the monthly draws on the purchase of the StarTimes decoder, which comes with a month’s free subscription.
“On the other hand, existing subscribers stand the chance of winning promo prizes by recharging with a StarTimes Soccer card or the usual StarTimes’ recharge card during the promo period. There are also instant gifts like the 32’ LED Digital TV Sets or units of Viju Milk to be won. Instants prizes are to be redeemed at designated StarTimes’ prize redemption centres,” he said.
He added that monthly draws for the promo would hold at StarTimes’ Lagos head office at the end of each month until the promo ends in August.
The next dates for the draws, according to Anetor, are 27th June, 31st July, and 29th August 2014.
“Currently, StarTimes sports channels are NTA Sports 24, Setanta Action, Setanta Africa, NBA TV, and MCS Sports. Soccer lovers can watch Live Matches of the FIFA World Cup moments on NTA Sports 24,” Anetor added.
Meanwhile, the star winner- Abayomi, who sounded really excited about the win while speaking on telephone, said he asked: “How do I reach you, who am I speaking with, can I call you back on this number.”
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
Uchenna Mbunabo, Nigerian filmmaker, has raised concerns over the alleged unauthorised broadcast of Nollywood films by some Ghanaian television stations, calling on Ghana’s National Film Authority (NFA) to strengthen the enforcement of copyright laws.
Uchenna Mbunabo, Nigerian filmmaker
Mbunabo made the remarks during a conversation with James Gardiner, deputy CEO of the National Film Authority (NFA) of Ghana.
He questioned whether it was permissible for television stations in Ghana to download Nigerian movies from YouTube and air them without obtaining permission from the producers.
“I noticed that Ghanaian TV stations, the way they are stealing our films and showing them for free with impunity. Is it legalised in your country for TV stations to go on YouTube, download people’s sweat and show it for free?”
According to Mbunabo, some Ghanaian television stations have been downloading newly released Nollywood films from YouTube and broadcasting them without authorisation, depriving producers of revenue generated through the platform.
He also stated that he had not witnessed Nigerian television stations engaging in similar practices and questioned what measures Ghana was taking to protect filmmakers’ intellectual property.
Responding to the concerns, Gardiner acknowledged that the issue exists and said the National Film Authority had begun engaging relevant stakeholders to address it.
He disclosed that the NFA has held discussions with the Ministry of Communications, the National Communications Authority (NCA) and the National Media Commission (NMC) on improving copyright enforcement.
Gardiner explained that while Ghana has copyright laws, enforcement remains challenging because many television stations now operate digitally and may not have physical offices within the country.
“There are copyright laws, but they are not effective because a lot of the TV stations don’t have offices. Most of them are now digital, so they operate from anywhere. They can even have a Ghanaian TV station but be operating from Austria simply because it is digital.”
He added that authorities are considering a new licensing framework that would require broadcasters to undergo a fresh licensing process to improve monitoring and enforcement.
According to Gardiner, television stations found guilty of illegally broadcasting copyrighted content would be required to compensate affected producers through fines.
He added that repeat offenders could face suspension of their broadcasting licences, while a third violation could result in the revocation of their licences.
Although he did not provide a specific timeline, Gardiner said the reforms were already underway and expressed hope that significant progress would be seen next year.
Mbunabo welcomed the proposed measures but urged the National Film Authority to expedite the process, stating that unauthorised broadcasts continue to affect filmmakers’ ability to recover production costs through legitimate distribution channels such as YouTube.
He also stressed that his comments were not directed at Ghana’s film industry, noting that he has worked with several Ghanaian actors over the years and supports collaborations between Nollywood and Ghallywood.
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