Broadcasting
TD Africa, Vivo thrill over 100 partners with Qatar 2022 World Cup final viewing party

TD Africa, Sub-Saharan Africa’s leading distributor of tech and lifestyle products, services and solutions in partnership with Vivo, a world leading manufacturer of innovative smartphones and accessories transformed the final match of the recently concluded FIFA World Cup Qatar 2022™ into an unforgettable experience for channel partners drawn from TD’s extensive database as they were hosted to a memorable viewing party.

The event, hosted at the imposing Yudala Heights on 13 Idowu Martins Street, Victoria Island, Lagos on Sunday, December 18, 2022, witnessed a convergence of key stakeholders in the IT industry, including over 100 partners as well as staff of TD Africa and Vivo.
It was an electrifying event, with the viewing of the FIFA World Cup final which was keenly contested between eventual winners Argentina and former holders, France taking centre stage. But more importantly, the occasion provided a unique opportunity for attendees to bond, network, party, play games and enjoy delightful refreshments, all in an atmosphere of utmost relaxation and excitement.
Although action on the pitch between Argentina and France kept many enthralled, it was not just the players who traded tackles on the day as attending partners also participated in a series of competition for several juicy prizes won during the game sessions.
Participants with knowledge of football and some of the amazing devices/accessories and other facts about Vivo went home with great prizes.
Items won by partners who were present at the viewing party include branded gifts and other collaterals such as cookery and cutlery sets, bags and bottles, footballs and other FIFA World Cup Qatar 2022™ memorabilia, courtesy of Vivo. There was also a lot to eat and drink for all attendees.
Foluso Olulade, Head of Marketing, TD Africa, while speaking on the success of the event, hailed participating partners for making it a fun gathering.
“It was a great ambience to bond with partners and other stakeholders. With the passion associated with football, the turnout was great as guests had a really good time. Our partners mean so much to us.
“They are the reason we have remained in the forefront of trade revolution on the continent for more than two decades. We are also glad to have been able to contribute to their smiles during this festive season.
“We were leveraging the platform of the Qatar 2022 FIFA World Cup to deepen engagement with our partners (resellers).
“This is important when you consider that we operate in an industry where we can’t always be transactional in our approach. We must build and maintain a solid relationship with customers, to maintain top-of-mind awareness and brand affinity,” he added.
One of the objectives of the event was to deepen the bond and engagement with partners. In addition, the occasion also served to create awareness on new products from Vivo. Attendees had the opportunity to see new products and ask questions, which were answered.
Additionally, participants had the opportunity to expand their network by making new acquaintances. Before the football match began, there was ample opportunity for attendees to chat with and engage others. It was an event that left many participants delighted.
Speaking after the event, one of the partners present expressed gratitude to TD Africa and Vivo for delivering an awesome experience.
“Thank you to TD for always hosting us. I had fun. It means a lot to me to know that TD is not just about business. It shows that they care about their customers and would like to see them happy.”
“I think it was thoughtful of TD Africa and Vivo as I had a wholesome experience,” said another partner.
TD Africa, through its strategic partnerships, unwavering mission of diffusing accessible, affordable and usable products and services across Africa and other customer-facing campaigns, has consistently delivered exciting experiences for Nigerians.
Millions of people have also benefited from its strong approach to Corporate Social Responsibility (CSR) and gender-sensitive initiatives as well as its track record of regularly celebrating its partner and customer base, earning the company commendation from the public.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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