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TD Has Given ICT Market Part of its Credibility –Ekeh

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Rock Adoke, a software developer and cyber security analyst
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Chioma Ekeh is managing director, Technology Distributions Limited (TD), a world-class technology leader in distribution incorporated to pioneer technology distribution in West Africa. She holds a Bachelors Degree in both Economics and Mathematics and an MBA of the Heriot-Watt University, Edinburgh, and has attended several training courses both within and outside Nigeria. Ekeh is also a qualified accountant (FCCA) with many years of working experience, from Sterling Devereaux as a financial adviser, to London Borough of Lewisham as senior accountant and later a principal auditor. She spoke to hilary okeke

Benefits of Partnership with OEMs
Basically, a partnership is a strategic arrangement that brings one or two or more actors in a business together. When they are brought together in a partnership, the benefits are obvious. There is financial, technical and professional support because all the parties are pulling resources together. Where one party is deficient in terms of capacity, it can easily lend from another, which means that the business will be more profitable, it would benefit the society more and the market grows. When you look at the issue of technology transfer, it is not something someone goes elsewhere and steals. It is something that you can get from such partnerships as we have here today. By the partnership between TD and Dell for instance, TD gives Nigerians and other West Africans direct access to Dell technology offerings. Dell products have been around – our people use them, repair them and even clone them. But this partnership will make authentic Dell products available to end-users who now have to be rest assured that they are making good purchases.
Price Control Policy on Products
There is a pricing policy that ensures that resellers get the products at rates which are favourable, so that they can sell to end-users and meet their profit goals. When we get from the manufacturer, he gives a margin and we as middlemen passing on the product to resellers take very tiny margin so that resellers can make profit at the end of the day. So at the point that it is sold to the end-user, everybody makes something. It is beyond just profit and loss statement though. There is also the mechanism of warranty, which devolves from the manufacturer, to the core mover and to the reseller – that is manufacturers’ warranty, distributors’ warranty and reseller’s warranty; so that the products are protected and the end-users are protected as well.
Role in After-Sales Support
What TD does is retrieve the products that are faulty and then pass them back to the manufacturer. Where there is an arrangement between the manufacturer and TD, a support centre is established, and that centre is dedicated to equipment coming from a particular manufacturer. As we speak, we have such support centre in our group of companies. TD works through the Task support group. All faulty PCs irrespective of brand are sent to the Task support group for repairs.
Zinox’s Position in TD’s Partnership with Other OEMs
Today we have TD in partnership with Dell, HP, Toshiba, Acer, as well as Zinox. No, TD is not in any form of competition with Zinox because they are not in the same market. The way Dell manufactures and appoints TD as a distributor is the same way Zinox manufactures and appoints TD as a distributor. TD markets all internationally acclaimed brands. It would be a disservice to this economy, given TD’s experience and capacity, to devote its distribution channel to only Zinox. It would be a great disservice to the Nigerian and the entire West African markets.
Implications of the Recent TD, Dell Partnership
TD being a top distributor of ICT products in the entire West African region translates into gain in market share for Dell. This partnership automatically means that Dell has access to TD resellers, and these resellers are top sellers each passing year, wherever they operate. There is cohesion between TD and its resellers that you do not find among other bulk movers. In choosing our resellers, the candidate must be morally sound, must have a recognizable and accessible outlet, must have at least two or three engineers in his employ, and must have a capacity for marketing, proven. Our resellers cover the West African sub-region and our relationship with them has been wonderful.
What Makes TD Unique in Nigeria
Technology Distributions is a bulk mover. The company was set up to move equipment directly from original manufacturers. It was set up at a time when the market was not organised, and there was little or no capacity in terms of finance, professionalism and business intelligence and depth of understanding of the business of information technology distribution. TD was not set up to sell products to end-users, from the onset it sells only to distributors and resellers. TD established a tier of resellers in the ICT market who have given the market part of its credibility today. So it is important to make this distinction between TD and other practitioners in the market. A lot of people you see out there practicing may who come across as TD counterparts, but they are mere distributors who also sell to end-users. If an end-user comes to us to buy a product, we send him/her to our resellers. TD serves as a middleman between the manufacturers and the resellers, so it is a unique position we occupy in the marketplace.
TD in Nigeria and Other African Markets
TD is strong in Ghana, and there are about 20 million people there while Nigeria has a population of about 150 million. When you compare both markets, what would make more sense is only when you talk about ethics, and not volume of business or the modalities for the execution of this business. Looking at the volume of sales in Nigeria and that in a place like Ghana, you would see that it is higher here. In Nigeria, it is possible to sell more PCs to individuals than elsewhere in this region because people here tend to have more disposable income than others. TD as a bulk mover, has marked a significant presence in the West African region. When we enter any country, we appoint distributors and resellers who interface with end-users. So it is easier to appreciate TD’s performance in these markets, against this background. TD is the only platform of this nature that is actually committing resources to the development and restructuring of those African markets. For instance, the Gambian and even the Ghanaian markets were not properly structured before we got there. TD was able to bring in the kind of professionalism, financial muscle and goodwill at the government, resellers and original equipment manufacturers (OEM) levels, which makes it possible for the markets to be now properly structured.

 


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NiDCOM Launches Diaspora Startup Challenge to Boost Nigerian Talent

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The Nigerians in Diaspora Commission (NiDCOM) has sought to harness the innovation and expertise of Nigerians across the globe with the launch of the Connected Diaspora x DOWA Start-Up Challenge and the Connected Diaspora Flagship Event 2025.

Speaking at a news conference in Lagos, Abike Dabiri-Erewa, Chairman/CEO of NiDCOM, described the initiatives as timely and transformative, noting that they are strategically designed to tap into the creativity, enterprise and professional strength of Nigerians in the diaspora.

She said the Start-Up Challenge, themed “Building, Breaking and Believing in Nigeria,” aims to energise innovators abroad by promoting knowledge transfer, enterprise development and strategic investment to support Nigeria’s rapidly expanding economy.

According to a statement by NiDCOM, the challenge, which offers cash prizes of up to ₦1 million, is targeted at spotlighting exceptional ideas and supporting impactful ventures created by Nigerians living overseas.

According to Dabiri-Erewa, the initiative aligns with the Federal Government’s overarching goal of engaging the diaspora community as key partners in national progress.

She further announced that the Connected Diaspora Flagship Event will take place on December 19, 2025, in Lagos, and will bring together entrepreneurs, policymakers, investors, technology leaders and strategic partners for critical discussions on Nigeria’s future.

Kadiri Hamzat, Deputy Governor of Lagos State, will serve as the Special Guest of Honour and is expected to speak on the importance of collaboration between government and the diaspora in accelerating development.

NiDCOM also revealed that notable contributors from the global diaspora community and Nigeria’s entrepreneurship ecosystem will enrich the sessions and help shape new pathways for meaningful engagement.

Dabiri-Erewa said their support remains invaluable in driving the success of the initiative. She emphasized that their continued collaboration helps unlock the potential of Nigeria’s global talent pool and fosters sustainable economic growth.

The Commission called on stakeholders across both the public and private sectors to support the initiative, stressing that the opportunities for innovation, collaboration and nation-building are immense.

NiDCOM urged young Nigerians and diaspora returnees to participate actively in the Start-Up Challenge, reminding them that entries close on December 12, 2025.

The December event will also feature a Diaspora Talent Career and Internship Fair, aimed at connecting diaspora returnees with internship opportunities offered by DOWA partner organisations.

NiDCOM said the fair will further strengthen talent exchange and deepen the country’s development capacity.

The programme timeline includes the opening of applications for the Start-Up Challenge from November 18 to December 12, followed by public voting on Instagram from December 13 to 17.

The winner will be announced on December 18, ahead of the final presentation at the JK Randle Centre in Lagos on December 19.

NiDCOM encouraged interested participants to follow the provided registration details and take advantage of the platform created to connect, innovate and contribute to national advancement.


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PromoPrint Rekindles Nigerian Resilience @ 25th Anniversary

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L-r; Dr. Chukwuka Monye, Founder, Ciuci Consulting; Mrs. Bola Adesola, Chairman, Ecobank Nigeria; Mrs. Patricia Ojora, CEO PromoPrint Ventures Ltd and Mr Jonny Baxter, British Deputy High Commisioner at the 25th anniversary of PromoPrint Ventures held in Lagos recently.
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Indigenous printing company, PromoPrint Ventures Ltd, celebrated 25 years of operations in the country on Tuesday 2nd December, at an event held at the Lagos Motor Boat Club in Lagos.

The evening saw business executives, clients and stakeholders in the printing space gathered to attest to the dexterity and Nigerian resilience demonstrated by Mrs. Patricia Ojora, the Founder and Chief Executive of the company in sustaining the growth of PromoPrint over the last 25 years.

Amongst many things on display that evening were PromoPrints very first t-shirt printed in the year 2000. Guests also cheerfully adorned custom-made patterns done by Promoprint on our indigenous cotton fabric (Funtau).

In her opening remarks, Mrs. Patricia Ojora recalled the past 25 years of operation in Nigeria at the helm of PromoPrint. While not easy, she says:

“We’ve been able to do it and we enjoy it. There’s nothing better than creation. To create something from nothing and do it so well, it’s a passion for me. It’s something that I really, value.  I’m a great supporter of Nigeria, so I believe that we should be able to do things well in Nigeria. We don’t need to always import, that’s why we’re doing this today, to be able to collaborate with people. Most of the people here are people we’ve collaborated with and have worked hard to build Nigeria back up”.

She recounts how she was able to change the narrative of many Nigerians that were printing outside of the country who are now printing with PromoPrint Ventures. “People used to print outside the country because they didn’t trust the quality that was here in Nigeria,” Patricia explains with an understanding that “we can produce good quality here within Nigeria.”

The company is a one-stop shop for all things printing with all operations happening in-house, from the expertise of crafting graphics and garment production to the t-shirts, roller banners, corporate gifts and more being rolled out on a daily basis. “What we are selling is peace of mind in a chaotic place.” Patricia says, with nearly three decades of successful operations and collaboration under her belt.

Significantly, she makes sure the company remains primed for the future, using AI and the like to remain progressive in strategy and implementation. Patricia proudly states, “Our automated printing carousel can churn out 10,000 tees a day if needed and our many corporate clients can attest to this.”

In attendance was Atedo Peterside (CON), Founder, Stanbic IBTC Bank Plc, one of many guests in the room who spoke to PromoPrints impact. “There’s something about longevity,” he shares with the crowd, “If you’ve kept the business going for 10 years, I always tell people, it means you’re doing something right. If you get it going for 20 years, you’re doing something very correct. Patricia must be doing something phenomenally right and it’s my sincere hope that she keeps it going, keep building, keep innovating.”

“Patricia can create almost everything,” Peterside remarks, “she has the courage, audacity and the commitment.”

Mrs. Ibukun Awosika, Nigerian businesswoman and the first female Chairperson of First Bank of Nigeria, contextualises the tenacity of Patricia’s efforts rather well. She reminds the room that “when you think of how many big multinationals who have so much that protects them, who have a lot of support systems internationally and locally, who gave up on Nigerian manufacturing, then you have to go back and think about those of us like Patricia.”

Even after 25 years, Nigeria remains in need of more Entrepreneurs, particularly those like Patricia, to boost the SME and manufacturing industry in the country despite the odds. “She didn’t give up,” Awosika says in admiration.

“What is key is that, when we celebrate the likes of Patricia and her company, we know without a doubt that it’s not just because they want to have a celebration. It’s because, in truth, the Nigerian entrepreneur is a star, and even more so, the Nigerian manufacturer.” Awosika concludes.

So, we celebrate Mrs. Ojora and her PPV entire team, and all that has gone into 25 years of hard work, commitment, creativity, we also recognise the passion that does not allow you to give up on the vision, the commitment to not only creating jobs for other Nigerians but creating value within Nigeria. The commitment to innovating a solution for every challenge and every situation. Indeed, it was a worthy celebration.


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Optimus AI LABS CEO Showcases AI Breakthroughs in Nigeria’s Financial Sector

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Mr. Lanre Basamta, Chief Executive Officer and Co-Founder of Optimus AI LABS, has unveiled a suite of artificial intelligence innovations poised to transform Nigeria’s financial services industry, aligning with recent Central Bank of Nigeria (CBN) directives on consumer protection and fraud prevention.

Optimus AI LABS CEO Showcases AI Breakthroughs in Nigeria’s Financial Sector

Optimus AI LABS

Basamta, speaking at a media parley in Lagos, said the company’s flagship product, Omnis, is redefining customer engagement in banking by serving as a virtual assistant embedded within mobile applications.

According to him, the platform is capable of analyzing customer behavior to recommend tailored financial products, effectively functioning as a “digital salesperson” that boosts bank revenues while enhancing customer experience.

He noted that Optimus AI LABS, which began as a modest startup targeting small businesses such as schools, has now identified greater opportunities in serving banks, fintechs, and microfinance institutions.

“The financial sector presents the biggest opportunity for AI to deliver value at scale,” Basamta said.

In response to rising fraud concerns and new CBN regulations mandating resolution of fraud cases within 14 days, Basamta highlighted the company’s AI-powered support platform designed to address customer frustrations over delayed assistance.

The system, he explained, interacts naturally with users, resolves issues promptly, and escalates unresolved cases, thereby strengthening compliance and improving customer satisfaction.

Basamta also recounted the firm’s global expansion, citing its work with Canadian clients, including the development of a dental learning environment for a major dental group.

He said this international footprint demonstrates Nigeria’s capacity to compete globally through homegrown innovation.

Reflecting on the company’s relocation into office space formerly occupied by KUDA, a fast-rising Nigerian fintech, Basamta expressed optimism that Optimus AI LABS is on a similar trajectory toward scaling into a major industry player.

He emphasized that the company’s growth would contribute not only to technological advancement but also to national development.

Basamta concluded by appreciating partners and stakeholders, stressing that “big things can emerge from small beginnings when powered by AI’s transformative capabilities.”


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