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TD Has Given ICT Market Part of its Credibility –Ekeh

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Chioma Ekeh is managing director, Technology Distributions Limited (TD), a world-class technology leader in distribution incorporated to pioneer technology distribution in West Africa. She holds a Bachelors Degree in both Economics and Mathematics and an MBA of the Heriot-Watt University, Edinburgh, and has attended several training courses both within and outside Nigeria. Ekeh is also a qualified accountant (FCCA) with many years of working experience, from Sterling Devereaux as a financial adviser, to London Borough of Lewisham as senior accountant and later a principal auditor. She spoke to hilary okeke

Benefits of Partnership with OEMs
Basically, a partnership is a strategic arrangement that brings one or two or more actors in a business together. When they are brought together in a partnership, the benefits are obvious. There is financial, technical and professional support because all the parties are pulling resources together. Where one party is deficient in terms of capacity, it can easily lend from another, which means that the business will be more profitable, it would benefit the society more and the market grows. When you look at the issue of technology transfer, it is not something someone goes elsewhere and steals. It is something that you can get from such partnerships as we have here today. By the partnership between TD and Dell for instance, TD gives Nigerians and other West Africans direct access to Dell technology offerings. Dell products have been around – our people use them, repair them and even clone them. But this partnership will make authentic Dell products available to end-users who now have to be rest assured that they are making good purchases.
Price Control Policy on Products
There is a pricing policy that ensures that resellers get the products at rates which are favourable, so that they can sell to end-users and meet their profit goals. When we get from the manufacturer, he gives a margin and we as middlemen passing on the product to resellers take very tiny margin so that resellers can make profit at the end of the day. So at the point that it is sold to the end-user, everybody makes something. It is beyond just profit and loss statement though. There is also the mechanism of warranty, which devolves from the manufacturer, to the core mover and to the reseller – that is manufacturers’ warranty, distributors’ warranty and reseller’s warranty; so that the products are protected and the end-users are protected as well.
Role in After-Sales Support
What TD does is retrieve the products that are faulty and then pass them back to the manufacturer. Where there is an arrangement between the manufacturer and TD, a support centre is established, and that centre is dedicated to equipment coming from a particular manufacturer. As we speak, we have such support centre in our group of companies. TD works through the Task support group. All faulty PCs irrespective of brand are sent to the Task support group for repairs.
Zinox’s Position in TD’s Partnership with Other OEMs
Today we have TD in partnership with Dell, HP, Toshiba, Acer, as well as Zinox. No, TD is not in any form of competition with Zinox because they are not in the same market. The way Dell manufactures and appoints TD as a distributor is the same way Zinox manufactures and appoints TD as a distributor. TD markets all internationally acclaimed brands. It would be a disservice to this economy, given TD’s experience and capacity, to devote its distribution channel to only Zinox. It would be a great disservice to the Nigerian and the entire West African markets.
Implications of the Recent TD, Dell Partnership
TD being a top distributor of ICT products in the entire West African region translates into gain in market share for Dell. This partnership automatically means that Dell has access to TD resellers, and these resellers are top sellers each passing year, wherever they operate. There is cohesion between TD and its resellers that you do not find among other bulk movers. In choosing our resellers, the candidate must be morally sound, must have a recognizable and accessible outlet, must have at least two or three engineers in his employ, and must have a capacity for marketing, proven. Our resellers cover the West African sub-region and our relationship with them has been wonderful.
What Makes TD Unique in Nigeria
Technology Distributions is a bulk mover. The company was set up to move equipment directly from original manufacturers. It was set up at a time when the market was not organised, and there was little or no capacity in terms of finance, professionalism and business intelligence and depth of understanding of the business of information technology distribution. TD was not set up to sell products to end-users, from the onset it sells only to distributors and resellers. TD established a tier of resellers in the ICT market who have given the market part of its credibility today. So it is important to make this distinction between TD and other practitioners in the market. A lot of people you see out there practicing may who come across as TD counterparts, but they are mere distributors who also sell to end-users. If an end-user comes to us to buy a product, we send him/her to our resellers. TD serves as a middleman between the manufacturers and the resellers, so it is a unique position we occupy in the marketplace.
TD in Nigeria and Other African Markets
TD is strong in Ghana, and there are about 20 million people there while Nigeria has a population of about 150 million. When you compare both markets, what would make more sense is only when you talk about ethics, and not volume of business or the modalities for the execution of this business. Looking at the volume of sales in Nigeria and that in a place like Ghana, you would see that it is higher here. In Nigeria, it is possible to sell more PCs to individuals than elsewhere in this region because people here tend to have more disposable income than others. TD as a bulk mover, has marked a significant presence in the West African region. When we enter any country, we appoint distributors and resellers who interface with end-users. So it is easier to appreciate TD’s performance in these markets, against this background. TD is the only platform of this nature that is actually committing resources to the development and restructuring of those African markets. For instance, the Gambian and even the Ghanaian markets were not properly structured before we got there. TD was able to bring in the kind of professionalism, financial muscle and goodwill at the government, resellers and original equipment manufacturers (OEM) levels, which makes it possible for the markets to be now properly structured.

 


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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