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TECNO Mobile Unveils Phantom Z Smartphones in Nigeria

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TECNO Mobile, a brand under Transsion Holdings has made a bold step of market dominance in Smartphone technology within Africa with the unveiling of the phone tipped for the Smartphone of the year – Phantom Z.

Speaking at the event, Chidi Okonkwo, deputy general manager, TECNO Mobile, said that the entrant of Phantom Z is a great milestone for the company because it offers superior features for Smartphone users. “Phantom Z is about to revolutionize how Smartphone is being used in Nigeria. It also comes with a data bundle from MTN, Etisalat, Glo and Airtel. Our products have won several prestigious awards in the last two years. We will continue to put effort in research and innovation because the brand is highly favored among consumers due to its quality. Hence, Phantom Z is here to raise the bar within the Smartphone market”.

The Phantom Z is in clear competition with Samsung’s newest revelation, Samsung S5. This powerful device is powered by Android 4.4 Kitkat OS and set to deliver cutting edge features at retail-friendly price.

The features captured in Phantom Z includes: a 7.9mm unibody design; a 2GB RAM that can store memory of up to 32GB; an 3030mAH battery that delivers 24 hours of talk time with up to 960 hours of standby time on a 3G network.

Similarly, Jonathan Doerr, managing Ddrector, Marketing, Jumia Nigeria, was delighted at the strategic partnership with Phantom Z. ‘‘Tecno has revolutionalized the Smartphone market in Nigeria. They have shown that they can bring Smartphone to Nigerians at an affordable price. Tecno and Jumia are visionary brands and we hope that consumers can enjoy phantom Z”.

The Phantom Z in addition flaunts a stylish high-end back cover, a dual camera complete with the first dual flash camera that allows the user to create stunning selfies at daytime or nighttime. Its 5.2 inch, 1920x1080p Full HD screen makes use of the latest AMOLED screen technology to ensure high pixel density and high contrast ratio and with anti-scratch and anti-fingerprint surface.

Mounir Boukali, head of Public Relations, TRANSSION Holdings, also stated that: “What we have seen in Nigeria is an increased adoption of TECNO Mobile’s Smartphone products, the Phantom A+ was a huge success in Nigeria and we believe Nigerians are ready for a high-end Smartphone experience.”

“The Phantom Z will revolutionize how Nigerians interact with mobile technology due to the speed provided by the world’s first true Octa-core processor, Mediatek’s MT6592 developed by our technology partners MediaTek,” said Arnaud Lefebvre Head of Design of TRANSSION Holdings. “Phantom Z is truly an efficient device; that is its core offering and why we are excited about it,” he added.

Arjun Bhatt, director of Partner Marketing, Opera Software added: “We’re delighted to continue our partnership with Tecno in bringing Nigerian mobile users a faster and smoother browsing experience. Opera Mini, which will be pre-installed on the Tecno Phantom Z device, has advanced data-compression technology that allows web pages to be compressed by up to 90%, allowing users to browse without worrying about data costs and network speeds. Nigeria is an exciting and important market for Opera and we look forward to continuing to expand here.”

Lefebvre added: “TECNO Phantom Z fuses high performance with low power consumption. We have adopted features that are second to none in the current market which makes the device a must have.”

Efosa Idehen, head of Enforcement Unit, Nigerian Communications Commissions (NCC) said: “I am happy to say that the Phantom Z has the capabilities that will drive maximization of our national Broadband deployment on mobile. The Nigerian National Broadband Plan 2018 objective is to promote pervasive broadband deployment; increase adoption and usage to ensure optimum service at affordable prices.”

“The extended hours of talk time makes the Phantom Z very reliable, especially for individuals with hectic schedules who need to stay in touch on a regular basis” said Mr. Boukali.


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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