Broadcasting
Telcos Pocketed Majority of Profit from SMS Votes on BBNaija- Ugbe, Multichoice Boss

John Ugbe, managing director, Multichoice Nigeria, in an interview with journalists on the sidelines of Digital Dialogue conference in Dubai, talked about the recently-concluded Big Brother Naija, DStv’s charges, the pay-TV model, social responsibility programmes, rain fade which is caused by bad weather, among other issues.
What is your reaction to the assertion that 170 million votes from BBNaija came exclusively from SMS, thereby yielding profit in the billions?
Ugbe: There has been a lot of focus on the figure 170million, but to set the record straight; 170million votes came from 49 African countries, and more than 90% came from online voting. Under 2% of the entire votes came from SMS voting.
Nigeria is the only country that was enabled to vote via SMS. The actual revenue generated from SMS voting could not be further from the much-touted purported figure. Over and above, the administration and platform set up costs, the majority of the profit went directly to the GSM and data service providers.
Is there a way to ensure BBNaiija is domiciled in Nigeria so that all the economics of the hosting and its associated benefits come to Nigeria?
Ugbe: Tinsel is domiciled in Nigeria and shown all over Africa. We just premiered a new epic series in Lagos. For this, we built an entire village from scratch to portray the realities of a village setting.
Our group of channels are called Africa Magic to reflect our African heritage. Nigeria has the biggest movie industry that is why our productions are domiciled in Nigeria.
For Hotel Majestic, we had to take over a hotel in Nigeria for two years as a set. It’s a lot of investment. Big Brother demands a lot of complexities and outfitting a house.
For the Big Brother shows, we set up one facility for Nigeria, Angolan and other editions. It makes sense from a production perspective. It is impractical to replicate sets across our operations in 49 African countries.
We choose the best location for each specific production. Big Brother Naija’s production team is made up of 90% Nigerians even though it wasn’t set in Nigeria – so a good deal of skills transfer occurs. Africa Magic Viewers Choice Awards (AMVCA) comes to Nigeria every year. Speaking as a Nigerian and an advocate of Nigeria, we keep looking at what it will entail to run it locally.
Have you considered implementing a ‘pay as you consume’ model considering that work and life schedules make it difficult to catch shows without steady power?
Ugbe: From a producer’s perspective – we have to buy the movie in full and we have to buy enough content to fill the channel and put it on air.
That’s what the pay-TV model prescribes anywhere in the world. We have to aggregate content for our different packages, this means ensuring there is something for everyone on the package depending on your interest and pocket strength. But there is a good spread of a variety of content across all packages. Everyone thinks of today.
From day one, you have to buy enough movies to make up the channel and sell that package to one person. It’s a risk as you cannot determine if after buying content, only one or ten people will subscribe.
If only one person does, you cut your losses and move on, but you continue to invest in content with the hope that more people will be interested in watching.
Regarding breaking off viewing according to your availability, the challenge is in the model of the business. We don’t know when your decoder is on or off. That makes it impossible to say I want to start billing because this customer has started viewing.
Pay as you go is a mobile network term. The mobile operators have the technical resources to measure what is being used. For pay-Tv on the other hand, it is not the same thing.
Last August, the Mayweather vs. McGregor Boxing match was delayed for close to 3 hours. The reason it was delayed is because of the technicalities of pay-per-view in the US. Pay-per-view for a fight like that would be $99 – that is more than your one-month subscription on Premium – about double.
However, we buy the fight and aggregate it for our Premium subscribers, who were able to record it, even when the live event did not happen on schedule. What we encourage our subscribers to do is download DStv Now, and you can watch all the content on your current subscription on the go, on your phone or tablet. You do not have to be bound by availability of power. Catch Up is there… Get it before the World Cup so it’s right there on your phone and your iPad and your laptop. Those are the innovations we’ll continue to make.
What social responsibility programmes do you invest in as an organisation?
Ugbe: We focus on education, health and youth and economic empowerment. Our MultiChoice Resource Centre project is our
education initiative that we have been active with for over 14 years. What we do here is work with the governments in each state to select beneficiary schools. We then provide audio-visual equipment (which include a dish, decoder with educational channels, TV, generating set, tables, chairs, UPS), to bring learning and the school’s curriculum to life.
We set up our education package in the chosen schools, train the teachers on how to select relevant programs intended to illuminate and animate information that would otherwise have remained theoretical or textbook based.
The MRCs are present in over 400 schools across 33 states in Nigeria, tens of thousands of students have benefitted from these centres since inception. The feedback has been astounding.
The rate of passing school leaving exams has improved. Several beneficiary students have gone on to become medical doctors, lawyers, and a good number are working in several other professions, as a result of this foundation that changed how they learn and retain information.
I have experienced how this centre is used and saw how students responded when they saw how a tsunami actually happens. They saw it happen on our platform and this made it easier for them to imagine how destructive a tsunami could be.
Also in terms of education, we have partnered with Eutelsat for many years to roll out DStv-Eutelsat Star Awards, a satellite-based competition for secondary school students across Africa.
The students are required to answer questions on how satellites can be used to improve processes, the advantages of satellite and so on.
These questions need to be answered through an essay or a poster. Last year, a Nigerian; Emmanuel Ochenjele emerged overall winner from the poster category. He met a real life astronaut – Claudie Haignere, right here in Nigeria, and not long ago, he returned from Paris, as part of his winning prize, where he went to the Eutelsat headquarters to witness how rockets are assembled. This has changed his perspective forever.
We implement our health responsibility by supporting the Sickle Cell Foundation. We have been partners for many years. We support them because the statistics of how sickle cell anaemia affects Nigerians paints a dire picture.
The foundation seeks funds to carry out research, treat and inform sufferers. Their key objective is creating awareness on how to minimize its effects, research on how to avoid and ultimately cure the ailment. On our part, we offer support through creating awareness, which we do on an ongoing basis through educational videos, community outreach programs, fundraising and other initiatives to support them in what they do.
Our GOtv Boxing Next Gen clinics support the growth of boxing, which we brought out of near extinction in Nigeria.
Over and above the boxing matches which provide an avenue for the boxers to earn a living, the clinics provide tips on welfare, training and psychological support to these young ones.
Some of the young boxers were picked from our Next Generation Search (for talented and passionate amateurs), they have now proven themselves in mainstream boxing and have won millions over the years. Ultimately, we train them to go professional, so that one of our boxers can proudly fly the Nigerian flag internationally.
Is it possible to put my subscription on hold when I travel for a month?
Ugbe: Yes we have made it possible for you to do that. You can put your subscription on hold when you travel for up to two weeks each time, twice a year.
One of the things we thrive on is technology. The dual view decoder was first introduced in the world by MultiChoice. Digital Satellite TV (DStv) was only second after the US. When we build the DTT network we had Russians coming to study it. We look to the future for what is possible to do.
Recently, MultiChoice ran a promo asking subscribers to pay for two months and get one month free, but there were complaints from customers who didn’t get the promised month. What is your response to this?
Ugbe: It is true that we ran a retention offer late last year. When we received feedback that some customers did not get the free month on schedule, we identified those customers that were affected and we fixed it. We introduced a new process which helps to identify those who received the offer, and ensure that get the benefit immediately.
Additionally, in terms of improving on technology, we upgrade our decoder software from time to time to improve customer viewing experience. We ran a free swop campaign where we asked customers to bring in obsolete decoders for a free swop.
It’s all in line with always striving to improve our offers to our customers. We also introduced tollfree lines a few years ago. These numbers are available on our website and social media care platforms. On Twitter, the address is @DStvNgCare.
Is the call centre 24 hours? DStv should have a 24-hour call centre.
Ugbe: This is good feedback and something we tested in December. However, there are a few challenges with labour laws. So we’ve been looking at how best our customers can reach us at any time of the day. We will communicate changes and updates in due course.
The strength of your signal is still a problem, especially when it rains. Why is that the case?
Ugbe: To shed some light on that, it is called rainfade. Satellite signal from the KU Band is susceptible to weather.
I have taken pictures of my TV screen when I’ve been in New York or other parts of the world and I experienced interruption as a result of bad weather. It’s not a Nigerian problem. Your DSTV will work even with 40% signal.
There is a need to boost the signal to have less interruption. We also make available quality cables to reduce interference. If rain comes in it will affect the quality.
We recommend getting a certified installer to conduct regular checks to verify signal strength. Also, some dishes have not been checked in up to five years. Regular checks ensure that your dish works optimally, thereby reducing rainfade.
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Star Trek inspired a lot of Americans to go into science and to the moon. What does Big Brother inspire among Nigerians?
Ugbe: We are in pay TV, we are in entertainment. Entertainment is a mix of fun, inspiration and education. Remember, reality TV is reality.
This is what happens. The fact that they are on TV doesn’t change it. Entertainment can inspire in a variety of ways. A lot of people have come out of Big Brother and have grown into entertainment powerhouses. It’s a platform for exposure and advancement.
Furthermore, we have a lot of educational and kids content. We ask our viewers to set up parental guidance so you can control what your child views.
The parents have and have always had the control. Kids, these days, have smartphones and can download anything, but the blame is often put on TV. You can opt out of a channel or block it completely at any time. We put the power into your hands. And back to Big Brother, we can learn from their interaction in the house. They have tasks that promote nationalism, patriotism. You see those contestants singing the national anthem proudly. When they talk about malaria day, we use it as an opportunity to educate. A lot of the tasks are subtle but meant to inspire and lead.
Broadcasting
Madonna University Taps Tech Guru Adote for Strategic Board Role

Technology strategist Rock Adote has been appointed to the Board of Trustees of Madonna University Nigeria, a move expected to strengthen the institution’s push toward digital governance and modern technological systems in higher education.

Madonna University
Adote, who has built a reputation in cybersecurity, enterprise identity management and digital transformation, brings over a decade of experience in designing secure digital infrastructure and managing identity systems for organizations.
Stakeholders believe his expertise will support the university’s efforts to strengthen data security and modernize its academic and administrative digital frameworks.
The appointment reflects the university’s growing commitment to technology-driven leadership as institutions increasingly rely on digital systems for academic operations, data management and research collaboration.
Universities today manage large volumes of sensitive digital information, including student records, research data and staff credentials, making strong cybersecurity and identity management frameworks essential.
As a member of the Board of Trustees, Adote will participate in providing institutional oversight and guiding strategic policy direction for the university.
The board is responsible for safeguarding academic standards while steering long-term development initiatives and ensuring the institution remains responsive to evolving global trends in education and technology.
Industry observers say Adote’s background in enterprise digital systems positions him to contribute significantly to the university’s digital transformation agenda, particularly in strengthening technological resilience and governance frameworks across its operations.
Other newly appointed members of the board include Sir Nwagwu Aloysius Emeka, Chief Arthur Obi Okafor (SAN), Professor Anagboso Martin Osita, Mrs. Ike Angela Unaoaku, Barrister Augustine Nenwa Obo and Rev. Fr. Stephen Ifeanyichukwu Nwatah.
Speaking on the appointment, Adote expressed appreciation for the opportunity to serve, emphasizing the importance of aligning higher education institutions with emerging technological realities.
According to him,
“Digital transformation will play a crucial role in shaping the future of academic administration, research and learning environments”.
Analysts note that the inclusion of technology leaders in university governance structures signals a growing recognition that digital transformation is becoming central to the competitiveness and sustainability of modern higher education institutions.
With Adote’s appointment, Madonna University is expected to further strengthen its technology strategy and position itself as a forward-looking institution within Nigeria’s higher education landscape.
Broadcasting
Healthcare Under Attack: Why Cybersecurity is Now Critical Care

By: Kerissa Varma, Microsoft Chief Security Advisor, Africa
Africa’s healthcare sector is facing a silent emergency. Many healthcare operators, facilities and doctors across Africa already grapple with the challenges of under-resourced environments, an uneven distribution of resources and massive demand for services.

Kerissa Varma, Microsoft Chief Security Advisor, Africa
Now healthcare administrators must turn their attention to a relatively new and extremely urgent concern. While doctors fight to save lives, cybercriminals are infiltrating hospitals, laboratories, and clinics, turning life-saving environments into digital battlegrounds.
A growing epidemic
World Health Organisation director-general Tedros Adhanom Ghebreyesus noted that the digital transformation of healthcare, combined with the high value of health data, has made the sector a prime target for cybercriminals, commenting that “At best, these attacks cause disruption and financial loss. At worst, they undermine trust in the health systems on which people depend, and even cause patient harm and death.”
Recent attacks have exposed the fragility of Africa’s medical infrastructure. In May 2025, Mediclinic Southern Africa was hit by a cyber extortion attack, compromising sensitive HR data. Later in 2025, Lancet Laboratories faced a regulatory penalty for failing to notify patients about data breaches under South Africa’s POPIA law, while a ransomware strike on the National Health Laboratory Service disrupted blood test processing nationwide, delaying critical care for millions.
M-Tiba, a Kenyan digital health platform managed by CarePay and backed by Safaricom, suffered a significant cyberattack and data breach in late 2025, while earlier this year Pharmacie.ma, a Moroccan pharmaceutical platform, was reportedly the target of an alleged data leak incident that allegedly involved the unauthorised export of a customer database. And recent research indicates that Nigeria’s private healthcare sector is now one of the most targeted on the African continent, with attacks increasing at an alarming rate.
Many incidents also go unreported, as hospitals and healthcare facilities rarely disclose them publicly, yet these incidents are not isolated, with ransomware dominating the threat landscape. Africa’s healthcare sector is heavily targeted by cybercriminals, with healthcare organisations facing an average of 3,575 weekly attacks in 2025, a 38% surge from the previous year, with encryption of patient data, temporary loss of access to hospital systems and the risk of data appearing on the dark web cited as potential impacts.
Why healthcare is a prime target
The healthcare industry in Africa, particularly in the public sector, is working with legacy systems, fragmented infrastructure, and underfunded IT teams, all of which combine to make the sector an easy target for unscrupulous bad actors.
Many medical institutions are adopting open-source AI tools for diagnostics and patient management. While cost-effective, these platforms often lack enterprise-grade security, leaving sensitive data exposed. Combined with fragmented storage of paper and electronic patient records – often unencrypted and scattered across multiple systems – the risk of breaches multiplies.
Hospitals and healthcare facilities cannot afford downtime. Every minute offline risks lives, making them more likely to pay ransoms in an attempt to regain control of their systems. Cyber insurers indicate that in 2 of 5 cases of a ransom being paid, data and operations still cannot be recovered. Additionally, in instances where some or all of the seized data is recovered after paying a ransom, the attacker goes on to request further payments.
Medical records are also a premium target for cybercriminals. In the USA, researchers found that patient records, insurance details, and research data fetch premium prices on the dark web – up to 10 times higher than financial data, according to cybersecurity analysts. A single stolen medical record can sell for $260–$310, compared to $30–$50 for a credit card, because unlike credit cards, medical records never expire and medical information cannot be easily changed, making it useful for years. Medical records frequently include personal identifiers, insurance details, and sometimes biometric data, enabling identity theft and fraud, while criminals use medical data for fake insurance claims, prescription fraud, and targeted scams. Microsoft believes cybersecurity needs to be embedded into every technology implementation. This should be a key priority, especially with sensitive medical data and operations.
How healthcare can use modern technology safely
As Africa’s healthcare systems digitise and embrace AI, protecting the digital lifeline must become as critical as protecting the physical one. Key steps can secure healthcare organisations and facilities like laboratories and diagnostic services’ systems.
Include cybersecurity in your resilience planning
Medical professionals and healthcare facilities often prioritise the resilience of physical capabilities. Power backups, multiple devices should equipment fail, and a standby roster in the event of a practitioner being unavailable are all practices that save lives. Equally cybersecurity and safeguarding online systems needs to be built into the overall resilience planning of medical facilities and services.
Investing in cybersecurity technology that can quickly identify and contain attacker activity before it leads to system downtime or data theft can save lives. Having a response plan that is practiced and maintained in the event of a cyber breach and ensuring strong data backups could mean the difference between a total failure of health services or a minor incident. Ensuring incident response plans are aligned with local compliance laws such as South Africa’s POPIA, and Kenya and Nigeria’s Data Protection Acts is critical for healthcare providers to meet both their resilience and compliance objectives.
Prepare for AI-driven attacks that are going to increase attacker speed and success
Threat actors are increasingly exploiting the interconnectedness of modern software ecosystems and operational structures to conduct malicious activity, so regular auditing of third-party integrations, especially those involving AI or cloud services, is critical.
Adversaries are using AI to scale and tailor operations, with AI-driven phishing being 4.5x more effective than traditional phishing. However, in equal measure, AI is transforming cyber defence – it automates response and containment, detects threats faster and more accurately, and identifies detection gaps and adapts to attacker behaviour. Healthcare organisations should invest in AI-driven threat detection for faster response and anomaly detection and must also take steps to secure AI models and data pipelines by implementing robust access controls, vulnerability scanning, and regular patching for open-source tools.
Remote and wider access to patient records requires strong identity practices
As both patients and medical professionals start accessing patient records digitally, strong means of identification, verification and authentication are critical. The Microsoft Digital Defense Report 2025 notes that the abuse of valid accounts is a frequent occurrence, with malicious actors gaining access to user credentials (usernames and passwords) and using them to infiltrate systems without triggering traditional security alerts. Therefore, organisations must deploy phishing-resistant multifactor authentication (MFA) and conditional access to strengthen user defences.
Invest in people and skills
People are at the heart of robust cybersecurity measures, so it is vital to train staff against common tactics such as phishing, which is the most common entry point for attackers, and apply role-based access controls for both clinical and research data to prevent privilege misuse.
Cybersecurity is no longer an IT issue – it’s a patient safety issue. Healthcare services and providers must treat digital resilience with the same urgency as infection control. By investing in comprehensive cybersecurity strategies and leveraging AI-powered defences, Africa’s healthcare sector can position itself as a crucial front line against emerging threats and help build stronger, more resilient digital ecosystems.
Broadcasting
South Africa’s Nomzamo Mbatha Appears on Glo-Sponsored African Voices

Globally recognized South African actress Nomzamo Mbatha will feature on this week’s edition of African Voices Changemakers, the 30 minute show on Cable News Network International (CNN).

In this episode of the Glo-sponsored programme, Mbatha sits down with CNN’s Larry Madowo for an exclusive conversation while filming the final season of the hit television series Shaka iLembe. The interview was recorded at the historic Cradle of Humankind outside Johannesburg, where she reflects on her career and the legacy she hopes to build beyond the screen.
As her international profile continues to rise, Mbatha has appeared in two Hollywood productions and was named to the prestigious TIME100 Next list in 2025, which celebrates emerging global leaders shaping the future. She is also making strides in the beauty industry as the first South African woman to secure endorsement deals with global skincare brand Neutrogena and haircare brand Cream of Nature.
Mbatha also shares the cultural importance of Shaka iLembe, her journey from South Africa to the global stage, and why giving back remains central to the enduring contribution she aims to leave behind.
The programme will air on Saturday at 8.30 a.m., with additional broadcasts at 12.00 p.m. the same day; Sunday at 4.30 a.m. and 6.00 p.m.; Monday at 3.00 a.m. and 5.45 p.m.; and Tuesday at 5.45 p.m. It will also air again on Saturday, March 14 at 7.30 a.m. and 11.00 a.m.; Sunday, March 15 at 3.30 a.m. and 6.00 a.m.; and Monday, March 16 at 3.00 a.m.
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