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Telecom: Great Expectations in 2009

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Telecommunications sector remains the pivot of an information society, where businesses and services are delivered via Information and Communications Technology.
The year 2008 was a mix given for telecommunications sector of the economy; it witnessed a lot of activities for growth as well as challenges.
There where issues of poor quality of services by Global System for Mobile communications (GSM), new entrances and missing of Nigeria Communications Satellite (NigComSat-1).  Also within this period, Nigeria overtook South Africa by becoming the country with the largest number of connected lines in Africa within the first quarter of 2008. Within the year, telecommunication penetration reached up to 85 percent in Nigeria. By the end of October 2008, Nigeria had attained about 59 million lines, (57.6 million of which are digital mobile lines), and the teledensity figures soared from the 0.4 lines per 100 inhabitants recorded in 1999, to 42 lines per 100 inhabitants by the end of October 2008, according to NCC.
For the regulator the Nigerian Communications Commission (NCC) the year 2008 is top, being a year with highest number of active telephone lines, almost 60 million as at December. The regulators spent majority part of the year addressing quality of service issue by the network operators. Issuing several warnings to GSM operators as well as sanctioned some of them to pay compensation to their subscribers for providing below standard services.
The Commission blamed poor quality of service delivery by operators on network congestion explaining that some of the operator does not have enough capacity to connect the number of subscriber they admit to their network. This led to ban on some of them from carrying out promotions geared towards attract new subscriber to their network.
However, operators lay claim to erratic power supply and vandalization of their equipment as being responsible for their inability to deliver quality of service. Operators experienced highest incident of theft of power generating set as the three major operators in the GSM space was losing an average of four generating sets every week; there were also an increased record of  cut on transmission cable by both vandals and government contractors working on roads.
However, many observers believed that the regulator was too soft for the operators as they failed to enforce strict measures that will bring a lasting solution to the problem within the period.
Operators in review
This space also saw in 2008 the rollout of service by the fourth operators Etisalat in some major cities. It would be recalled that Etisalat acquired 60 percent of Mubadala license in the country. Etisalat came at the time GSM service was bedeviled with quality of service issue, which observers said will be an advantage if they able to deliver a better service quality than its counterparts.
For Globacom, the year 2008 is prosperous, the company has move from a local operator to secured operating licenses in two West African Countries- Republic of Benin and Ghana. The company also celebrated 20 million subscriber base on its Nigerian network as it marked 5 years anniversary, although the Glo network needs serious expansion to accommodate the growing number of new subscribers. The telecommunications giant has last year completed and launched over 80 per cent of its fibre optic ring across the country and is planning to complete its submarine cable project this year.

Last year was not such a good time for MTN as it battled with expansion of its network to provide enough capacity to convince NCC to lift the ban on the company from running promos. Although, it achieved this but, it really was a major set back for the company in its bid as a leading telecom solution provider. In spite of all these, MTN managed to launch its 3.5G service commercially and introduced ‘One World network’ a cross border service that allows MTN subscriber to make, receive call as well as recharge their phone in three West African countries, that include Nigeria, Cameroom and Ghana.
Like MTN, Zain was under the ban and sanction by NCC as a result of capacity issues, which prevented the network operator from engaging in a significant activity in the past year. However, a remarkable thing that happened in the network is the re-branding from Celtel to Zain. The re-branding is described as a unification re-branding which saw all the company’s operation in both Africa and Middle East operating as a single brand against what it used to be.
In a similar vein, Reliance Telecommunications (Reltel) having successfully completed its private placement offer, re-branded to Zoom Mobile at the instance of its new equity holders.
Mtel remain sealed within the year despite promises by the federal government and the new management of the Nigerians Telecommunications Limited (Nitel) controlled by Transcorp, to revive the company within 100 days after it took over. Mtel workers engage in many protests of unpaid salaries and allowances, while the subscriber base of the network dropped to less then 10,000 subscribers nationwide.
The year 2008 could be described as Code Division Multiple Access (CDMA) year, as operators of this technology witnessed unprecedented growth. Operators such as, Zoom, Multilink and Starcomms recorded significant growth in the number subscribers on their network, as the dual of Multi-Links Telkom and Starcomms hits 2million subscribers each. Industry watchers attributed the growth in subscriber base of CDMA operators to challenge of poor quality service experienced last year by GSM operators, most promotions in the industry was run by CDMA service providers which accounted for the growth.
More so, Visafone which unveiled its brand and services on February 22, 2008 became the first telecoms company in Nigeria to roll out commercial operations in 12 states and over 40 cities from day one. It has since spread its coverage areas to 17 states and over 150 cities and recorded an unprecedented 1 million subscribers in less than 6 months of operations.
The company has also unveiled a new and innovative product that extends its value added services to its subscribers. The product, called the RC Data Pay, allows data users (internet subscribers) on the Visafone network to recharge or pay for internet subscriptions through their handsets, using recharge cards.
Expectations of 2009
The importance of telecommunications in the economic advancement of the country has placed much burden on the service providers in the sector. Virtually, every sector of the economy rely on one service or the other of telecommunications providers, for instance Automated Teller Machine (ATM) that enable bank account holders to make withdrawal through the machine at anytime of the day is powered by telecommunications solution.
Subscribers of telecommunications services and solution expect in this New Year a significant improvement in service availability up to 95 per cent, and quick resolution of downtime as well as improved customer enlightenment.
Mr. Deolu Ogunbanjo, president, National Association of Telecommunications Subscribers of Nigeria (Natcomms) described the out gone year as being characterized by poor quality of service in spite of efforts by Nigerian Communications Commission (NCC) to address it. He noted that last year was slightly better compared to 2007 especially during the festive period as greater percentage of short message service was delivered on time.
He explained that communications is a two way thing where both caller and receiver need to hear each order for it to be completed, but decried a situation that is prevalence in the industry especially with Global System for Mobile communications (GSM) operators where one makes call and will not hear response from the receiver and the customer is charged for a problem he knows nothing about even as no service was rendered.
Subscribers according to him, expect in 2009 better quality of from telecommunications operators even as they argued NCC to do more in addressing congestion issue in the sector.
Ogunbanjo also decried a system where NCC kept allocating trenches to operators without them exhausting the number range. He added that each trench consists of 10 million numbers, and with almost 60 million subscribers it is expected that each of the three major GSM operators should have two trenches each. But, regretted that a situation where some operators presently have four number trenches which ordinarily such operator should have about 30 million subscribers, which is not the case.
He commended the new entrant into the GSM space Etisalat, for introducing innovative services such as caller notification when the subscriber phone is switch off, and advised other operators to introduce that service.
Natcomms president, also expressed his association’s readiness to challenge Association of Licensed Telecommunications Operators of Nigeria (Alton) in court if it goes ahead in this New Year to implement indiscriminant hike in tariff based on unfriendly operational environment. He lamented the high cost of intra and inter network text message, which according to him operators have refused to heed the call by both NCC and subscriber to reduce it from N15 for inter network SMS to N5 as is the case in other developing countries.
On the operators stand point, Engr. Gbenga Adebayo, chairman, Association Licensed Telecommunications Operators of Nigeria (Alton), described 2008 as a more challenging year for operators as issues of quality of service impacted on operators.
He explained the impact as a result of energy crisis, damage of operator’s infrastructure, capacity issues and inadequate national data for planning.
According to him, operators did not get any help from government through improvement in power supply, damage of operator’s infrastructure which continued unabated and absence of national data.
He noted that operators dealt with the issue of capacity as they impact of network expansion work embarked upon by operator paid off with stable network experienced during the festive period.
He stressed the need for government to ensure that it live up to its responsibility of providing stable power supply and security of operator’s equipment, as there is no miracle that can be done to improve quality of service if the energy issue is not addressed.
He however, expressed hope that with the current engagement between operators and relevant agencies of government on the best way to address the challenges, quality of service will tremendously improve this year, otherwise there is no guarantee that the stable network being experience will last forever.


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NSACC Celebrates 25 Years, Elevates Media as Catalyst for Nigeria–South Africa Unity

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Nigeria-South Africa Chamber of Commerce (NSACC) has commemorated its 25th anniversary with a landmark breakfast meeting that spotlighted the transformative power of media in fostering bilateral ties.

Held under the theme “Media as a Bridge: Strengthening Nigeria-South Africa Ties through the MTN Media Innovation Programme (MIP)”, the event drew a dynamic mix of business leaders, academics, and media professionals.

Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria, described the MIP as a strategic tool for diplomacy, designed to dismantle stereotypes and misinformation.

He emphasized the value of the programme’s study tour in South Africa, which offers Nigerian journalists immersive exposure. “If Nigeria and South Africa can get their act together, the rest of the continent will follow,” Okigbo remarked, hinting at MTN’s plans to scale the initiative across Africa.

Dr. Ije Jidenma, Chairperson of NSACC, hailed the MIP as a tangible example of innovation in action. She underscored the media’s role as a “catalyst for development,” especially in shaping public discourse and cross-border partnerships.

Echoing this sentiment, Dr. Ikechukwu Obiaya, Dean of the School of Media and Communication at Pan-Atlantic University, stressed the need for rigorous training in journalism. He praised the collaboration between academia and industry, noting that ethical and contextual reporting is essential for meaningful impact.

A highlight of the event was a panel featuring MIP fellows—Amarachi Ubani (Channels TV), Oluwadunsin Sanya (BellaNaija), Nifemi Oguntoye (TVC News), and Akinkunmi Obakeye (CNBC Africa)—who shared how the programme reshaped their understanding of South Africa. Their stories revealed a shift from stereotypes to shared values and deeper connections.

The ceremony concluded with the unveiling of NSACC’s 25th anniversary logo, symbolizing a renewed commitment to growth, collaboration, and opportunity for its members.

As NSACC enters its next chapter, the Chamber reaffirmed its dedication to leveraging media as a bridge between Nigeria and South Africa—two powerhouses whose unity could redefine the African narrative


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MTN Nigeria, WWF/NCF, and UNDP Launch 2025 PachiPanda Challenge to Drive Youth-Led Environmental Innovation

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In a bold move to tackle Nigeria’s pressing environmental challenges, MTN Nigeria Communications Plc, in partnership with the Worldwide Fund for Nature (WWF), the Nigerian Conservation Foundation (NCF), and the United Nations Development Programme (UNDP) Nigeria, has officially launched the 2025 Nigeria PachiPanda Challenge.

Part of the continental Africa PachiPanda Challenge, this initiative calls on young Nigerians aged 18–35 and youth-led SMEs to develop groundbreaking solutions addressing pollution, climate change, and community conservation. With the theme “Nourishing Tomorrow: Innovations for Food, Energy, and Water Security,” the challenge aims to empower eco-visionaries to reshape Nigeria’s environmental future.

Ten finalists will be selected for a transformative 3-day sprint event, featuring human-centered design workshops, masterclasses, and a high-stakes pitch session before a panel of industry experts. Winners will advance to the continental stage, representing Nigeria in the Africa-wide competition.

Tobe Okigbo, MTN Nigeria’s Chief Corporate Services and Sustainability Officer, described the challenge as “a green opportunity” for youth to channel creativity into impactful change.

Dr. Joseph Onoja of NCF emphasized the power of collaboration, while UNDP’s Dr. William Tsuma highlighted the challenge’s alignment with the Sustainable Development Goals.

More than a competition, the Nigeria PachiPanda Challenge is a movement—one that seeks to ignite innovation, foster sustainability, and amplify youth voices in shaping a resilient future.
Applications close on October 3, 2025.

Interested participants can apply at: www.mtn.com/pachipanda-challenge


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MTN Changes Lives in Ongoing Mega Billion Promo: Meet Some Winners

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MTN Nigeria’s ongoing Mega Billion Promo continues to transform lives across the country. Since its launch on June 23, 2025, the campaign has disbursed over 579 million naira to 3,121 customers. With prizes ranging from 15,000 naira to 10 million naira, the promo has already created life-changing moments for many Nigerians.

Here are just a few of the winners.

1. Femi Yusuf – 10 Million Naira Winner

Port Harcourt-based mariner, Femi Yusuf couldn’t believe his luck when he saw his number displayed on the Mega Billion live show.

“I heard about the MTN Mega Billion Promo on air, so I decided to give it a try. I started loading MTN with 100 naira, 200 naira, hoping that one day I might be a winner. Honestly, I did not believe it. By the end of the show, my number appeared. I called my wife and shouted, ‘Babe, come, come, come!’”

His wife recalled the moment vividly. “I saw the number. He had left his chair and was sitting on the floor. I told him to calm down. Then they started calling him live on air. I couldn’t believe my eyes. I started screaming and ran inside. Came out again. I was screaming.”

“I was short of words, but I kept saying, thank you. Thank you, MTN. Thank you, MTN. So with my momo account, the money was paid on the fifth day ofthe announcement that I won. Myself and my family were grateful. We will continue using MTN everywhere we go,” He said. “Y’ello to the Nigerians. Y’ello everybody. This is the latest millionaire in town. ”

2. George Ekpo, Benin-Based Father – 1 Million Naira Winner

George Ekpo said he was in complete disbelief when he received the call confirming his 1 million naira win. “I was actually surprised. I never expected it. When I got the call from MTN, I was in disbelief. Something just said I should just answer the call. They called like three times. I decided to just pick the last one. Then, customer service spoke to me and asked me some questions. I answered. I didn’t actually believe it.”

Even after visiting the customer service center to confirm his win, Ekpo was still walking up and down in astonishment. “I’ve never won something like that before in my life, so it was just a surprise to me. My daughter, my newborn, actually gave me hope. This is going to cover a lot of expenses. Keep opting in, playing and keep winning.”

3. Ann Alele – 5 Million Naira Winner

Ann Alele, a petite trader and student of theology, also joined the list of winners. “I just want to appreciate MTN for their good, for their promo. It is five million. I am testifying that it is real. It is not fake. MTN isreal. So I say again, thank you MTN,” she said.

Having never taken part in a promo before, Alele described her win as shocking. “I have never taken part in a promo, but I’ve been hearing. I didn’t know whether it’s true because I have not participated before. So this one shocked me to my bone. This one is real because I saw it. I hold it. I want to appreciate you, MTN.”

In a country where promotions are often met with skepticism and many doubt that winners are genuine, MTN has gone to great lengths to build trust. Independent auditing partners oversee the draws and prize disbursements, ensuring transparency and accountability. Every winner is verified and prizes delivered promptly, reinforcing confidence in the Mega Billion Promo.

4. Taiwo Odejobi – 5 Million Naira

Taiwo Odejobi, a civil servant working as a messenger at the Ogun State Ministry of Education, never expected to win, especially since she had never been to school. “I am so happy cause I’ve never won this kind of prize in my life. With the little salary I earn, I manage myself with it. I just recharge airtime. Sometimes, I recharge 100 naira or 200 naira airtime,” she said.

Her win came unexpectedly, thanks to her child. “On a certain day, one of my children said he saw a certain code on my phone. He said he pressed the code. Not long after, they called me and told me I had won. I had never participated. It was my child who said he pressed the code, and by God’s mercy, it worked.”

“I never expected to win something like this, especially because I didn’t even go to school. I really appreciate MTN. To everyone using MTN, keep using MTN. My win is not fake. It is real,” she added.

5. Deborah Obuhoro – 5 Million Naira Winner

For Deborah Obuhoro, the win was immediate and deeply emotional. She was visibly overwhelmed during an at-home video interview. “I’m so excited. MTN actually gave me the best gift of my life,” she said. “I just got a pop-up message asking me to dial *900# to opt in. Luckily for me, I received a call from 300 on my birthday, telling me I had won five million naira. I was so happy.”

Deborah shared how difficult life had been before the win. “Growing up has been very difficult for me. It’s not been easy, getting jobs, taking care of myself, my siblings, my family. I’ve never even had a million naira in my account. Now I’m five million naira rich. It’s like a dream come true.”

These stories are a small glimpse into the lives transformed by the MM. From first-time participants to repeat entrants, the campaign continues to offer Nigerians the opportunity to turn simple daily actions into life-changing rewards.

For millions of Nigerians, MTN is not just a telecom provider, but a partner offering tangible rewards for loyalty, even in challenging economic times. The MTN Mega Billion Promo continues to give customers a genuine chance to win while demonstrating the brand’s commitment to transparency, fairness, and trust.

To opt-in, MTN customers dial *900#, and recharge at least 100 naira to enter the daily and weekly draws.


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