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‘Tell Everybody’ Due for UN Global Goals Campaign

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Ban Ki Moon, UN scribe
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Africa’s biggest acts record the continent’s first crowdsourced song, ‘Tell Everybody’, for the Global Goals campaign.

This week, in studios across the continent, Africa’s first crowdsourced song was recorded by some of the biggest names for a global initiative to get the UN’s Sustainable Development Goals (SDGs) to everyone on the planet.

The SDGs, now popularly known as the Global Goals, will be adopted by 193 world leaders in the United Nations in New York on 25 September.

The goals represent an action plan for the next 15 years and aim to end extreme poverty, fight inequality and injustice and tackle climate change for everyone by 2030.

The Global Goals campaign, which launches next week, will release an all-African song, titled “Tell Everybody”, that aims to inspire young people to know their rights encompassed in the 17 goals and hold their governments accountable to deliver on their promises.

Award-winning producers Cobhams Asuquo (Nigeria), David KING DAVID Muthami (Kenya) and Ellputo (Mozambique) have collaborated on a track that was recorded by Mafikizolo (South Africa), Becca (Ghana) and Diamond (Tanzania) in Johannesburg’s Jazzworx studio. Sauti Sol (Kenya), Toofan (Togo), Yemi Alade and Wizkid (Nigeria) put their verses down on the track in studios in Nairobi, Lome, Lagos and London.

In order to ensure the song captured the voice of Africa’s youth, the songwriters decided to crowdsource two verses (one French, one English) for the song via a competition, “Add Your Voice/Add Your Verse”, run by Every1Mobile. During the two-week competition, 5,712 people from 24 African countries submitted lyrics via their mobile phone.

Cobhams Asuquo said, “We decided to let the young voices of Africa be heard in this song. Not only did we love the winning verses but all the entries informed the vision, lyrics and sound of the song. The African youth are power houses in their own right and collectively they can make change happen”.

Algy Williams of Every1Mobile added: “Mobile is a perfect way for young people to express themselves, and the entries showed that young people are motivated by the potential of the Global Goals and ready to hold their leaders to account”.

The winner of the English verse was Farhan Yusuf from Tanzania. He was thrilled to receive a personal call from Diamond on Wednesday evening, live on Millard Ayo’s CLOUDS FM evening show, Tanzania’s biggest radio station, letting him know his verse was selected as the winning English entry. Farhan wrote this verse:

Africa is the continent of tomorrow,

An Africa free of need, poverty and sorrow,

The whole world is going to take a bow,

Africa, your time is now, now, now!

Becca, who recorded his winning lyrics, said: “There is no better way to deliver the Global Goals message than through music. This song, I believe, is going to be that breakthrough.”

The winner of the French verse was Eric-Orion Biao from Benin. The lyrics below inspired Togo’s dynamic duo, Toofan to write their piece:

Tous égaux et libres nous grandirons

Sur une terre qui nous respecte


Le monde c’est nous qui le changerons

Cette jeunesse forte et instruite

Barabas and Musta of Toofan explained why they chose the verse, saying; “Les paroles d’Eric nous ont inspirées car elles reflètent tellement la force de notre continent: nous, ses jeunes! Si on se mobilise tous, nous pouvons, ensemble, transformer l’Afrique, révéler ses richesses et en faire un continent d’égalité, de liberté et de respect.”

The English translation is: “Eric’s verses have inspired us as they powerfully reflect the strength of our continent: It’s US, the youth! If we organize ourselves, then together we can transform Africa, reveal its wealth and create a continent of equality, liberty and respect.”

The winners also receive a $500 prize each and a songwriting credit on the track that will be released by Universal on 4 September.

 


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NRS Chairman Outlines Ways Nigeria can Move from Potential to Economic Prosperity

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Zacch Adedeji, chairman of the Nigeria Revenue Service (NRS) has called for a paradigm shift in dependence on raw material exports to one that embrace ideas, innovation and the production of complex products as a pathway to sustainable economic growth and national prosperity.

Adedeji made the submission while delivering the maiden distinguished personality lecture of the Faculty of Administration, Obafemi Awolowo University (OAU), Ile-Ife, Osun State, on Thursday.

A statement by his Special Adviser on Media, Dare Adekanmbi, said Adedeji, in the lecture entitled, ‘From Potential to Prosperity: Export-led Economy’, stressed the need to rethink growth through the lens of complexity by not just producing more of the same stuff.

He lamented that Nigeria possesses a high-tech oil sector and low-productivity informal sector as well as lacking “the vibrant, labour-absorbing industrial base that serves as a bridge to higher complexity.”

The NRS boss stated that Nigeria witnessed stagnation in its exportation drive for three decades between 1998 to 2023, and only added six new products in its export basket list between 2008 and 2023.

“Because of our current position, the Harvard Atlas concluded that we are positioned to take advantage of very few opportunities to diversify using what we already know.”

Adedeji urged Nigeria to learn from the world by comparative study of success and failure like Vietnam, Bangladesh, Indonesia, South Africa and Brazil.

“We are not just looking at numbers in a vacuum; we are looking at the strategic choices made by nations like Vietnam, Indonesia, Bangladesh, Brazil, and South Africa over the same twenty-five-year period. While there are many ways to under perform, the path to success is remarkably consistent: it is defined by a clear strategy to build economic complexity.

“When we put these stories together, the divergence is clear. Vietnam used global trade to build a resilient, complex economy, while the others remained dependent on natural resources or a single low-tech niche.

“There are three big lessons here for us in Nigeria as we think about our roadmap. First, avoiding the resource curse is necessary, but it is not enough. You need a proactive strategy to build productive capabilities.

“Vietnam’s success came from integrating itself into Global Value Chains (GVCs). They positioned themselves as the assembly hub for the world’s electronics, importing high-tech parts and exporting finished products.

“This allowed them to “borrow” technology and management skills from abroad to build their own know-how.

“Nigeria, on the other hand, remains a supplier of raw materials to these chains, not an active participant within them. We must realise that productive capabilities are not permanent. The examples of South Africa and Brazil show us that you can actually lose your industrial edge if you are not careful. Over-reliance on the easy path of resource extraction creates economic and political incentives that crowd out the difficult, long-term work of building an industrial base.”

He added that for Nigeria, which is at an even earlier stage of development and even less diversified than these nations, the warning is stark.

“Relying solely on our natural endowments isn’t just a path to stagnation; it’s a path to regression. The global economy increasingly rewards knowledge and complexity, not just what you can dig out of the ground. If we want to move from potential to prosperity, we must stop being just a source of raw materials and start being a source of ideas, innovation, and complex products.

He added that President Bola Tinubu has already begun the difficult work of rebuilding the economy to ensure collective knowledge to innovate, produce and build a resilient economy.

“The journey from potential to prosperity is not a short one, but with the right map and the right resolve, it is a journey we can finally complete,’ he added.

 


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CIoD, NIPSS Partner to Deepen Governance, Leadership Standards

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The Chartered Institute of Directors Nigeria (CIoD Nigeria) and the National Institute for Policy and Strategic Studies (NIPSS) have signed a memorandum of understanding (MoU) on capacity building, governance advocacy and leadership development across the public and private sectors.

The move, the institutes said, is aimed at deepening ethical leadership, policy coherence and corporate governance excellence in Nigeria.

Both institutions are expected to leverage their combined expertise, resources, and national influence to strengthen the quality of leadership and governance practices that underpin sustainable national development.

The MoU was signed by the Director-General of NIPSS, Kuru, Prof. Ayo Omotayo, and the Director-General/Chief Executive Officer of CIoD Nigeria, Dr Taiwo Nolas-Alausa.

Under the MoU, the parties will jointly design and deliver training programmes, seminars, workshops, and conferences focused on corporate governance, ethical leadership, and strategic decision-making.

A major highlight of the collaboration is the customisation and delivery of CIoD Nigeria’s Company Direction Course 1 (CDC 1) for top-level technocrats, policy initiators, and executors undergoing short courses at NIPSS—providing a structured pathway into professional membership of CIoD Nigeria and the development of chartered directors.

The collaboration also provides a framework for knowledge exchange, with CIoD Nigeria sharing policy insights, research findings, and sectoral recommendations to enrich NIPSS’ policy research and national development discourse, while NIPSS mobilises its institutional goodwill and networks to promote governance education across Nigeria’s public and private sectors.

Speaking on the significance of the MoU, both institutions reaffirmed their shared belief that strong institutions, ethical leadership, and sound governance practices are critical to solving Nigeria’s complex development challenges and positioning the country for long-term growth.

The partnership, which takes effect upon execution, reflects a shared commitment to nurturing leaders of competence, character, and conscience—leaders equipped not only to manage organisations, but to shape policies and institutions that serve the national interest.

 


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Leadway Assurance Commences Use of Fintech in Insurance Product Distribution

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Leadway Assurance has entered into strategic partnership with Paga, the fintech company behind the Doroki merchant platform for the distribution of insurance products.

In the partnership, Paga will use its technology to deliver comprehensive insurance solutions designed specifically for Doroki merchants. The collaboration aims to help merchants safeguard their businesses against everyday risks and recover quickly from unforeseen events. Speaking on the partnership, the General Manager, Doroki Merchants, Arike Okwunowo, said the development meant that its merchants could focus on growing their businesses with peace of mind due to insurance protection.

“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway, an insurer with decades of experience and a strong reputation for reliability, means our merchants can focus on growing their businesses with the peace of mind that they’re protected,”

Also commenting on the development, Head of Digital Business, Leadway, Diana Mulili reiterated Leadway’s commitment to expanding access to financial security for every Nigerian, saying, “At Leadway, we believe insurance should integrate seamlessly into the everyday realities of people and businesses.

“By partnering with Doroki, we are embedding practical, easy-to-understand insurance solutions into a platform—helping them protect their income, assets, and livelihoods while continuing to grow with confidence.”

 


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