Broadcasting
The Dragons Strike a Deal
Episode 4 of Dragons’ Den Nigeria saw the dragons emphasizing on creativity, personality, and the role they play in enhancing the viability of a business idea.
Thomas Okoye was the first entrepreneur to face the dragons. A young farmer from Benin City, he came in search of a 3 million naira investment in exchange for 60% equity in his farm business. He was hoping to develop his animal farm to include the production of organic manure, catfish farming, etc. He told the dragons that he had been in the business for about 4-5 years already, and had made a turnover of 1.8 million naira, and 2.2 million naira in the first and second years of operation respectively. Further explaining that in the first year, he made a profit of about 800, 000 naira and in the second, he made a profit of 900, 000 naira after a little plough-back. The business belonged to his mother though!
Well, the dragons did not invest here on the grounds that he did not own the business, they did not have enough confidence in it and that Thomas did not exude enough confidence to attract a deal.
The second entrepreneur, Bello Bisama was in the den hoping to secure a 7 million naira investment for a special-interest magazine "Fone Book", which according to him would be a phone review magazine that will give Nigerians information about cell phones, phone accessories, product specifications, phone software, etc. He was offering 20% equity to the dragons.
Amosu, Parkes and Tejuosho’s observations revealed the weakness inherent in Bello’s business idea and the fact that he was expecting to generate 80% of his revenue from sales of the magazine, and 20% from advertising, which should have been the reverse; sealed his fate. Of course, the dragons opted out.
Michaels Nwogbo, the third entrepreneur came in search of a 7 million naira investment in his company, North Pacific Limited, to enable him advance his business of palm fruit processing in exchange for 25% equity.
Awosika struck first and then came Parkes’ blow, which revealed his business’ lack of structure. The dragons all opted out and Nwogbo got no deal.
The fourth entrepreneur, Sanusi Adekunle, needed 7.5 million naira to start-up a sophisticated taxi operation he called Metro-Cabs, a cab company that will provide comfortable and convenient cabs for its clients. He described his unique selling points as his company’s intent to service customers with an organized price structure, eliminating unnecessary haggling with the taxi drivers, call-ups and pick-ups from airports, hotels, offices, homes; offering the dragons, 65% equity.
He however, lost out based on the speculative nature of his business, his incompetent presentation of figures and his lack of experience in the transport sector.
The fifth entrepreneur approached the dragons soliciting for 15 million naira to invest in an idea he had tagged "Creative Legend Academy of Design" where he would charge students an average of about 190, 000 naira to teach them graphics design, and multimedia.
They discovered that he had no accreditation from the government, or affiliation with any professional body relevant to the courses he wanted to teach and he was not going to be able to issue the students any certificate after graduation.
The dragons thought the idea quite absurd and sent him off without any investment.
The sixth entrepreneur presented the idea for his product EIPMS- Electronic Intelligent Power Management System, and the dragons seemed impressed, but when he was asked to present the prototype, he revealed to the dragons that the research was yet to begin. He had come to the den to get funding from the dragons to research this idea, and afterwards look for other investors who will invest in the product after the research had been done.
He was encouraged to seek organizations that give out research grants and not businesspersons who were looking to make an investment and make profit. Obviously, he had come to the wrong place!
Ms. Odewinge, the last entrepreneur in this episode, came into the den exuding confidence before the dragons. She asked for 3 million naira for 10% equity, to invest in a business she called "Start-Up City"– one that would guide and mentor start-up businesses and start-up professionals through the challenges of starting a business.
She presented impressive statistics on the number of start-up businesses that fail within their first year of operation; statistics that Awosika noted were almost accurate but could not see any business sense in the whole initiative.
Amosu, Awosika, and Tejuoso opted out but this did not deter Odewinge whose persuasive power was able to pull investment from the duo of John Momoh and Chris Parkes who invested 1 million naira for 10% equity, and 2 million naira for 20% equity respectively.
The dragons had a deal at last!
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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