Broadcasting
The Power of Data in Product Management: Harnessing Predictive Modelling and Insights

By Akintunde Opawole – Product Management Expert.
Data is an essential component of product management in the digital age. Product managers must understand the role of data in product development and management due to the increasing availability of data and the growing emphasis on data-driven decision-making. In this article, we will examine the role of data in product management, with an emphasis on the application of data to predictive modelling and insights.
Data’s Role in Product Management
Data is indispensable to product managers in multiple ways. First, data assist product managers in comprehending their customers’ wants and desires. Product managers can gain insights into customer behaviour, preferences, and pain points by analyzing customer data, which can inform product development and marketing strategies. Product managers can also use data to identify market trends, competitive threats, and growth opportunities.
Data can also assist product managers in measuring the success of their products. By monitoring key performance indicators (KPIs) like revenue, user engagement, and retention, product managers can determine if their products are meeting business objectives and adjust their strategies accordingly.
Data can also assist product managers in making informed decisions. Product managers can make decisions that are more likely to result in favourable outcomes by analyzing data and generating insights. This is crucial in today’s fast-paced business environment, where decisions must be made quickly and with limited data.
Utilization of Data in Predictive Modeling
Product managers can utilize predictive modelling as a potent instrument for making data-driven decisions. Using statistical algorithms and machine learning techniques to analyze data and predict future events is predictive modelling. Predictive modelling can be utilized by product managers to forecast future sales, identify emerging trends, and predict customer behaviour.
Predicting customer churn is one application of predictive modelling within product management. Churn is a significant issue for many companies, especially those with subscription-based business models. Product managers can identify factors associated with churns, such as low usage or poor customer satisfaction, by analyzing customer data. Using predictive modelling, product managers can determine which customers are most likely to churn and take proactive measures to retain them.
Predicting product demand is a second example of using predictive modelling. By analyzing historical sales data, product managers can recognize demand patterns and trends. Product managers can then forecast future demand and adjust production and inventory levels accordingly using predictive modelling. This can assist businesses in avoiding stockouts and overstocking, resulting in cost savings and enhanced customer satisfaction.
Data-Driven Insights
In addition to predictive modelling, data can also be used to generate product management decisions-informing insights. Insights are the result of data analysis that identifies patterns, trends, and relationships that are not immediately apparent. Insights can assist product managers in comprehending customer behaviour, market trends, and competitive threats, thereby facilitating more informed decision-making.
Analyzing customer feedback is one example of using data for insights. Product managers can identify common themes and trends in customer feedback, such as frequently requested product features or customer pain points that need to be addressed, by analyzing customer feedback data. Product managers can use these insights to make informed decisions regarding product development and prioritization.
Analyzing website and app usage data is another example of utilizing data for insight. Product managers can gain insights into customer behaviour and preferences by analyzing how customers interact with websites and apps. This can inform decisions regarding product development, such as which features to prioritize or how to enhance the user experience.
Data Utilization Challenges in Product Management
While data is a potent resource for product managers, there are several obstacles associated with its effective use. One difficulty is data quality. Data quality refers to the precision, exhaustiveness, and uniformity of data. Inaccurate, insufficient, or inconsistent data can lead to erroneous conclusions and choices.
Data privacy and security is a further obstacle. In light of the growing emphasis on data privacy and security, product managers must use data in a responsible and ethical manner. This includes complying with regulations such as the General Data Protection Regulation (GDPR), and the Nigeria Data Protection Regulation (NDPR), protecting customer data from unauthorized access and use.
The final obstacle is the analysis and interpretation of data. The increasing volume and complexity of data necessitate that product managers have the skills and tools to effectively analyze and interpret data. This includes data visualization, statistical analysis, and machine learning expertise.
Product managers must fully understand the role of data in product development and management in today’s data-driven business environment. Product managers can make better-informed decisions that are more likely to result in favourable outcomes by using data for predictive modelling and insights.
However, as earlier stated, there are obstacles associated with the effective use of data, including data quality, privacy and security, data analysis and interpretation. Product managers who can overcome these obstacles and utilize data effectively in their decision-making processes will be better positioned for success in today’s competitive market.
Akintunde Opawole is an exceptional data product management expert that has built an impressive career with over 10 years in the technology industry. As a certified Product Manager and an experienced Product Owner, he is noted for leading, managing and collaborating with high-performing teams of developers, scrum masters and business analysts to deliver highly cutting-edge technologies/products. His team is currently developing the biggest Data Analytics product in West Africa. He is currently building an Omnichannel – AI solution for the retail sector in Europe.
Broadcasting
TikTok Deletes over 2m Videos in Nigeria for Policy Violations

TikTok, social media giant, has reaffirmed its commitment to online safety by removing more than two million videos in Nigeria between July and September 2024 for violating its Community Guidelines.
According to its Q3 Community Guidelines Enforcement Report, 99.1 percent of these videos were taken down within 24 hours of being posted.
With millions of videos uploaded daily by its over one billion users worldwide, TikTok has continued to improve its content moderation efforts through advanced technology.
The platform’s proactive detection rate has now reached 98.2 percent globally, allowing it to identify and remove harmful content before it reaches viewers.
Between July and September 2024, TikTok removed over 147 million videos worldwide, with 118 million taken down through automation.
In Nigeria, 92.1 percent of all removed videos were taken down before any user reported them, reflecting the platform’s proactive moderation strategy.
The report highlights the most common policy violations that led to content removal in Nigeria.
These include sensitive and mature themes, where 99.4 percent of flagged videos were removed before any user report.
Content related to regulated goods and commercial activities, including scams and the illegal sale of items such as firearms or explosives, accounted for 99.1 percent of removals before user reports.
Additionally, content categorized under mental and behavioral health, which could negatively impact users, particularly younger audiences, saw a 99.9 percent removal rate before any user reports.
TikTok maintains that its mission to inspire creativity and bring joy is built on a foundation of user safety and content integrity.
The platform continues to invest in Trust and Safety professionals who work alongside advanced technology to enforce its Community Guidelines, Terms of Service, and Advertising Policies.
By prioritising a positive and secure digital space, TikTok aims to ensure that users can create, connect, and be entertained without exposure to harmful content.
Broadcasting
Nigeria’s Brightest Young Minds to Compete in Spelling Bee Finals

The highly anticipated finals of the Spellingbee in Nigeria (SpIN) will take place on Saturday, February 15, 2025, at the U.S. Consulate’s Residence in Lagos.
This milestone event will see 64 outstanding finalists from Abuja, Lagos, Osun, and Taraba States competing for the championship title, marking a historic moment as Nigeria makes its debut in the prestigious Scripps National Spelling Bee, USA.
The winner of SpIN ’25 National Finals receives an all-expense-paid trip to represent Nigeria at the 100th edition of the Scripps National Spelling Bee in the United States, a centennial celebration of academic excellence that has shaped young minds for generations.
Beyond crowning a champion, the National Finals underscores SpIN’s core mission: cultivating academic excellence, linguistic mastery, and a commitment to fostering educational and leadership opportunities for young learners.
Speaking on the upcoming event, Eugenia Tachie-Menson, Convener of Spelling Bee in Nigeria, an affiliate of the Scripps National Spelling Bee, USA, emphasized the competition’s transformative impact on young learners.
“This competition is more than just spelling—it builds confidence, public speaking skills, and critical thinking, preparing students for global opportunities.
“We are thrilled by the enthusiasm it has received and the doors it will open for Nigeria’s brightest young minds.”
The event, which is set to attract members of the diplomatic corps, C-Suite executives, high net worth parents and educational leaders, is made possible through the support of key partners: Indomie Noodles (Title Sponsor), Checkers Custard (Co-Sponsor), and partnerships with Lucid Education Initiative, the U.S. Consul-General Lagos, the American Business Council of Nigeria, the Rotary Club of VI East, and AT3 Resources – The Muvmnt Agency (PR Partner).
Spellingbee in Nigeria is a prestigious competition affiliated with the globally renowned Scripps National Spelling Bee, USA. It is dedicated to promoting literacy, vocabulary development, and critical thinking among Nigerian students, equipping them with skills to compete on a global stage.
Broadcasting
Canal+ to Carve, Spin out MultiChoice’s LicenceCo in Aggressive Takeover Bid

Canal+ S.A., a French media and telecommunications conglomerate based in Paris, will restructure MultiChoice Group and carve out its broadcasting licence and South African DStv subscribers into “Licence Co” as a new separate entity while the remainder contains its video assets as the MultiChoice Group.
This is in its push for aggressive takeover of MultiChoice through successfully and circumvent the country’s regulations preventing a majority-owned share in local media.
According https://teeveetee.blogspot.com, Canal+ is progressing with its aggressive buyout of R32 billion for MultiChoice although various regulatory hurdles are supposed to prevent foreign ownership of a large South African media company like MultiChoice.
Canal+’s plan for a “post-transaction structure” for MultiChoice is to carve out MultiChoice’s broadcasting licence in South Africa, overseen by the Independent Communications Authority of South Africa (Icasa) and MultiChoice South Africa’s DStv subscribers in South Africa into a new company called Licence Co.
Canal+’s Licence Co will be a new entity, while the remainder of MultiChoice’s video entertainment assets will then remain part of the MultiChoice Group.
The MultiChoice broadcast licence carve out is part of Canal+ plan to circumvent and get around South Africa’s broadcast and ownership regulations.
The dilemma Canal+ and MultiChoice have is that they can’t legally get around a foreign entity owning a South African broadcast licence, in this case for traditional pay-TV.
The plan is now for this “problem-part” preventing Canal+’s MultiChoice takeover from going through – MultiChoice South Africa and its South African broadcasting licence and South African set of DStv subscribers – to be siloed as Licence Co.
Licence Co. in South Africa will literally hold the pay-TV licence and manage the DStv subscribers, while MultiChoice Group will legally-technically no longer be a broadcaster but a video content supplier.
Like a family trust, Licence Co, although an “independent” company, will exist with the express aim to benefit the MultiChoice Group.
Also to note: MultiChoice Group, belonging to French owners and as the so-called “video content hub”, will now mean that Canal+ and MultiChoice’s French owners will now be paying to keep the South African public broadcaster’s SABC News, eMedia’s eNCA and Newzroom Africa’s as South African TV news channels on the air on DStv.
This is, in effect, a French private company paying for and in control of South African TV news, as well as news elsewhere in sub-Saharan Africa.
Canal+ and MultiChoice has to secure approvals for the mega-takeover deal from Icasa, the Takeover Regulation Panel, South Africa’s Competition Tribunal, shareholders, the Financial Surveillance Department and adhere to other requirements like black-economic empowerment (BEE) and with Canal+ not have voting rights of more than 20% as mandated by the Electronic Communications Act.
On paper Licence Co will be a new “independent company” but in real effect work in tandem with MultiChoice Group – as it exists currently containing MultiChoice’s operational structure, technology, staff and content assets.
Licence Co will become/remain the entity dealing with South African DStv subscribers.
Canal+ and MultiChoice plan to spin out Licence Co’s ownership as majority-owned by the current Phuthuma Nathi scheme (27%), as well as two black-owned companies – Identity Partners Itai Consortium with Sonja de Bruyn and Afrifund Investments from the former Telkom CEO Sipho Maseko – as well as a Workers’ Trust (ESOP).
With smart accounting and legal wrangling, Canal+ and MultiChoice are crafting it so that the MultiChoice’s Group’s shareholding in the new Licenco Co will be 49% and 20% on the dot in terms of voting rights – right what the regulators require.
“MultiChoice Group will retain its existing 75% direct interest in MultiChoice South Africa, which will exclude Licence Co. Phuthuma Nathi will similarly retain its existing 25% interest in MultiChoice South Africa,” Canal+ and MultiChoice announced in a takeover update statement on Tuesday.
“The transaction will not lead to any disruption for LicenceCo’’s South African viewers, who will continue to access its services as normal. Licence Co will enter into various commercial agreements with MultiChoice Group subsidiaries in relation to the services currently provided to Licence Co by other MultiChoice Group entities,” they stated.
“These relate to, among other things, the provision of content, technology, subscriber management and support and other functions.”
“Canal+ and MultiChoice are confident that the envisaged structure meets the requirements of all applicable laws, including the restrictions on foreign ownership and control of broadcasting licences contained in the Electronic Communications Act.”
Webber Wentzel and DLA Piper are the joint legal advisors to MultiChoice, while Herbert Smith Freehills and Werksmans are the advisors to MultiChoice on competition and broadcasting matters.
Citigroup Global Markets Limited and Morgan Stanley & Co International plc and the joint financial advisors to MultiChoice, while FTI Consulting are the so-called “strategic communications” advisors to MultiChoice.
Bowmans is the South African legal advisors to Canal+, with Bryan Cave Leighton Paisner LLP repping as the international legal advisors to Canal+, and BofA Securities and J.P. Morgan as Canal+’s joint legal advisors.
The Brunswick Group is the “strategic communications” advisors for Canal+.
In the joint statement, Maxime Saada, Canal+ CEO – and notably having his prepared quote placed first at the top – says “This transaction is an opportunity to create a unique global media company, with a strong presence across Africa, with the scale, expertise and creativity to compete and partner with the largest players within the media sector and beyond”.
- News2 days ago
NOTAP to Relaunch Fruit Juice Production Initiative
- E-Financial2 days ago
FG Seeks Fresh $580m Loan from World Bank
- E-Financial1 day ago
Fidelity Bank Raises ₦232Bn in First Phase of Capital Raising
- Telecom2 days ago
TUC Threatens Nationwide Strike over Telecom Tariff Hike
- Broadcasting2 days ago
TikTok Deletes over 2m Videos in Nigeria for Policy Violations
- Telecom2 days ago
Systegra Technologies Partners Amdocs on Mobile Services Offering
- E-Business1 day ago
UK Orders Apple to Create Backdoor for Encrypted iCloud Data
- Telecom2 days ago
Two Decades of Exploration: Google Maps Marks 20th Anniversary