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‘Tobi Adekunle Releases Growth Marketing Guide for Beginners
‘Tobi Adekunle, who co-founded the Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria, has released a new eBook on Growth Marketing for the Growth Skool UK.
The eBook title: Growth Marketing Series: A Comprehensive Guide for Beginners and Professionals,’ serves as a beginner’s Guide tailored for beginners and professionals, providing readers with a solid foundation in growth marketing principles and strategies.
Whether you’re a student, a recent graduate, or a professional transitioning into marketing, this Beginner’s Guide will equip you with the essential knowledge you need to kickstart your growth marketing journey.
It also offers Step-by-Step Guidance to Growth Marketing. “We understand that starting in a new field can be overwhelming. That’s why our Beginner’s Guide Ebook Series offers step-by-step guidance, breaking down complex concepts into easily understandable bite-sized chapters. Follow along as we walk you through the fundamentals of growth marketing”, Mr Adekunle said.
According to him, “The Growth Skool UK was also started to bridge the knowledge gap in Growth Marketing especially for younger professionals in Nigeria and Africa who are trying to find their path within the marketing profession and are keen in learning beyond the traditional or ‘digital’ marketing.”
The eBook covers a wide range of essential growth marketing topics, including growth marketing funnel, differences between growth marketing and growth hacking, similarities between growth marketing and performance marketing, and more.
“The eBook focuses on a basic aspect of growth marketing, providing you with a comprehensive understanding of growth marketing as a whole”, he explained.
The guide is a valuable resource that you can refer back to whenever you need guidance.
“As you embark on your growth marketing journey, our Beginner’s Guide will serve as a trusted companion, helping you navigate the ever-changing landscape of marketing with confidence,” the author said.
About the author:
‘Tobi Adekunle is a growth and marketing professional with a deep passion for technology.
With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.
As the co-founder of Growth Skool UK and also one of Nigeria’s largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem.
He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.
His commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management.
He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.
Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today’s ever-evolving business landscape.
To access the growth marketing eBook, visit: https://selar.co/5953p6
With the introduction of Travel Saga, a premium, fast-paced gaming experience that is currently live and accessible to customers on its network, Globacom has lifted the bar for mobile entertainment in the country.
Travel Saga is a story-driven, intricately connected role-playing game designed to provide the thrill, complexity, and competitive intensity of some of the most well-known action games in the world.
The game, which has been painstakingly optimized for mobile devices, redefines mobile gaming as a full-fledged digital battlefield by translating a console-grade experience onto data-enabled handsets.
Fundamentally, Travel Saga takes users on quick virtual journeys against recognizable international landscapes. In a dynamic, ever-evolving gaming environment, players are thrown into furious missions, fierce fights, and ever-expanding tales where talent, strategy, and endurance determine who rises through the ranks to become a true war hero.
In addition to the excitement of fighting, users are encouraged to go to various locations, take part in thrilling challenges, and participate in intense competition for in-app rewards like points and victory badges. With each encounter and accomplishment, the immersion increases with each level, maintaining momentum and excitement.
Flexible subscription plans with one-time or auto-renewal choices are available to subscribers for the service, which costs ₦100 per day and ₦250 per week. By dialing *70021#, customers can quickly subscribe and gain instant access to the action.
With Travel Saga, Glo reaffirms its dedication to innovation and high-end digital experiences, making top-notch gaming easily accessible to its customers. The game offers uninterrupted action, adventure, and competition, all smoothly supported by the Glo network.
SHELT, a leading cybersecurity-as-a-service provider, has earned inclusion in the 2025 MSSP 250, the annual ranking of the world’s top 250 Managed Security Service Providers (MSSPs) by MSSP Alert, a CyberRisk Alliance publication.
SHELT
The list evaluates firms on business performance, service breadth, and industry impact, spotlighting those excelling in growth, operational excellence, and advanced managed security amid rising cyber threats. Selection criteria include annual recurring revenue, profitability, workforce expansion, business growth, and the depth of managed security offerings.
SHELT’s recognition underscores its investments in scalable security operations, threat intelligence, and tailored managed services across multiple regions, enabling clients to navigate complex risk landscapes effectively.
“Being recognised in the MSSP 250 is a meaningful milestone for our team,” stated Youssef Abillama, CEO of SHELT. “It validates our focus on building practical, resilient security services that help organisations manage risk and respond effectively to today’s evolving cyber threats.”
The company hailed the honour as testament to its teams’ dedication and expertise worldwide, reaffirming commitment to enhancing capabilities and delivering trusted cybersecurity solutions.
Meta Platforms, owner of Facebook, has appointed Dina Powell McCormick, a former adviser to President Donald Trump, as its new president and vice chairman, bolstering its leadership amid aggressive AI and infrastructure expansion.
Dina Powell McCormick
The announcement, made on Monday, positions Powell McCormick – who recently stepped down from Meta’s board after eight months – to guide overall strategy, including multi-billion-dollar investments in data centres and global partnerships.
A Goldman Sachs veteran with 16 years in senior roles and prior stints as deputy national security adviser under Trump and in the Bush administration, she brings deep finance and international ties to the role.
Meta CEO Mark Zuckerberg hailed her as “uniquely qualified” for the company’s next growth phase, while President Trump praised the move on Truth Social as a “fantastic choice”.
The hire signals Meta’s efforts to strengthen White House relations, following recent dinners with Trump and U.S. investment pledges worth hundreds of billions
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