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Top 3 Trends in Economy, Finance and Trade for 2015

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Ngozi Okonjo-Iweala, minister of Finance
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2015 will see the global economy grow at its fastest-rate in three years. The acceleration is built on stronger growth in the USA. The low oil price looks likely to be a feature of the year as does the weak recovery in the Eurozone which risks fizzling out all together with the spectre of deflation hanging over the region.

Overall, the outlook for the global economy continues to be uncertain as risks remain pronounced.

From peak to weak oil
In December 2014 the oil price fell to below US$65 per barrel and in 2015 we are forecasting US$82.0 (Europe Brent Spot Price) for the year as a whole.

The low price is down to an excess of supply over demand as the US and Canada have become large producers and supplies (unusually) have not been affected by the turmoil in the Middle East.

This has come at a time of subdued demand due to the economic slowdown in the Eurozone and the manufacturing slowdown in China.

There will of course be winners, losers and those that break even from the low price. Winners are the large oil importing countries such as India and Japan.

Losers will be the major oil producers, including the Gulf States but more notably those suffering from other economic problems such as Russia and Venezuela.

Russia is over-reliant on energy resources and a low oil price will add to its economic woes and is already weakening the rouble.

Countries that import oil at the same time as producing their own may find the low price offsets itself. China is one example. 

In addition Canada and the US may find that extracting their supplies becomes less and less cost-effective.

US resurgent
We are forecasting a strong year for the US economy, with real GDP growth currently estimated to come in at 3.3%.

This will be the strongest rate of growth for 10 years and with it the USA will be a significant contributor to global economic growth. Its relatively small export sector (exports accounted for 9.4% of GDP in 2013) enable it to withstand global economic conditions to some extent. In particular, according to the OECD, it is more insulated from a Eurozone slowdown than other major economies such as Japan and the UK.

The situation is not all rosy though – in particular wages are stagnating despite an increasingly strengthening labour market. In 2014 we estimate that the average wage per hour remained unchanged in real terms over 2013 and we forecast a rise of just 0.9% in 2015.

This contributes some fragility to the recovery, as wage growth is needed to drive consumer expenditure. It also adds complexity to the Fed’s debate on when to raise interest rates.

Eurozone in the doldrums (again)
The second half of 2014 and 2015 brings a sense of déjà vu with regards to the economic situation facing the Eurozone.

In 2015 we are forecasting real GDP growth of 1.1%. The region is suffering from subdued productivity growth, high unemployment and is weighed down by debt. We are not currently expecting the Eurozone economy to shrink but we are expecting growth to be anaemic at best.

This time the situation is compounded by lowflation and the threat of deflation which haunts the currency bloc.

In November 2014 inflation fell back to a five year low of 0.3%. In 2015 we are forecasting inflation of 0.6% in the Eurozone, with major economies such as Spain and Italy coming in at just 0.0%. Deflation is a concern as it increases the debt burden, suppresses investment and consumer spending, with business unsure of ROI and consumers holding off for lower prices.

This can quickly spiral into a vicious circle and fears are that the Eurozone could face a Japanese-style lost decade.

Up in the air
These are three trends amongst many to watch in 2015 including further geopolitical tensions, the birth of new economic groups – ASEAN’s AEC and the Eurasian Economic Union, sluggish trade growth and the strong US dollar. 2015 should see another incremental step towards a stronger global economy, but the recovery remains fragile and risks are such that there remains a danger that it could be derailed.


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Nigeria Treats Religious Violence as Attack on State – NSA Ribadu

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National Security Adviser Nuhu Ribadu has said the federal government considers religious violence an attack on the Nigerian state, stressing that the protection of all citizens, regardless of faith, is non-negotiable.

Nigeria Treats Religious Violence as Attack on State – NSA Ribadu

According to presidential spokesperson Bayo Onanuga, Ribadu made the remarks in Abuja at the close of a US–Nigeria Joint Working Group session.

“Nigeria is a deeply plural society, and the protection of all citizens, Christians, Muslims, and those of other beliefs, is non-negotiable,” Ribadu said.
“Violence framed along religious lines is treated as an attack on the Nigerian state itself.”

In a follow-up post on X, Ribadu said the joint working group has recorded “tangible operational gains” in the fight against terrorism.

The working group was set up following Nigeria’s designation as a Country of Particular Concern (CPC) by US President Donald Trump, a label that often triggers policy actions aimed at ending severe violations of religious freedom.

At the meeting, Ribadu led Nigeria’s delegation, which included representatives from 10 ministries and agencies, while the US delegation, made up of eight federal agencies, was led by Allison Hooker, US under-secretary of state.

Ribadu said Nigeria-US security cooperation has moved from dialogue to action, resulting in the disruption of terrorist networks and transnational criminal groups. He also praised the US for supplying drones, helicopters, platforms, spare parts, and other support systems over the past five years.

Speaking at the session, Hooker said the US was committed to expanding its partnership with Nigeria, particularly on deterring violence against Christian communities.

“Today, we are here to discuss how we can work together to deter violence against Christian communities, prioritising counter-terrorism, insecurity, investigation of attacks, and holding perpetrators accountable,” she said.

She added that efforts would focus on reducing killings, forced displacement, and abductions of Christians, especially in Nigeria’s north-central states


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PalmPay User Shares Experience on Fintech Apps to Trust in Nigeria

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For many Nigerians, fintech apps are judged by one simple question: Can I trust the platform? For Happiness, a young Nigerian entrepreneur, the answer manifested in the most defining moments of her life.

Trust Built Through Everyday Use

In 2025, Happiness relied on PalmPay to run her business, from receiving customer payments, paying vendors, and managing daily transactions. During PalmPay’s Hustle Grant Campaign, she joined thousands of small business owners hoping to win the N500,000 funding.

While she didn’t make the shortlist, the campaign gave her business something just as valuable: visibility. New customers discovered her brand, enquiries increased, and sales followed.

PalmPay didn’t just host a campaign; it created an ecosystem where small businesses could be seen and supported.

Just days later, Happiness’ life changed. On August 30, 2025, she lost her father. With this loss came challenges, especially payments. They tried transferring money through regular banks but were met with declined transactions. Happiness suggested using her PalmPay account and it was successful.

In a moment defined by loss and urgency, PalmPay cut through the chaos, proving that reliability isn’t a feature, it’s a lifeline. Happiness’ relationship with PalmPay didn’t stop at transactions. Through other management tools on the app, she learned to build discipline around her finances.

More Than an App, a Financial Partner

Beyond transactions, PalmPay’s tools helped Happiness build better money habits and financial discipline. Today, the brand continues to reward reliability through initiatives like its ongoing Premier Cool campaign, reinforcing a simple message: consistency should come with value.

The idea is simple: Purchase a bar of soap and stand a chance to get ₦10,000cash and other cash benefits.

It’s PalmPay’s way of saying that smart money habits deserve real value in return.

Why PalmPay Earns Trust

Life doesn’t give warnings before it tests you. When it does, you need a platform that doesn’t just usually work but always works.

For many users, PalmPay proves to be more than a payment app. It is a trusted partner powering ambitions, supporting users through defining life moments, while helping them bank smartly.

When it mattered most, PalmPay worked. To watch the full testimonial visit: @palmpayapp_ng


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Nigerians Target Self-Improvement, Business Startups in 2026 Google Data

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Google Search data from the first two weeks of 2026 reveals Nigerians are prioritising ambition, self-growth, and entrepreneurial ventures as they embrace the new year with renewed drive for personal and professional excellence.

Nigerians Target Self-Improvement, Business Startups in 2026 Google Data

Google

The data shows a 40 per cent spike in searches related to self-improvement and “becoming better”, reflecting a nationwide shift from mere resolutions to actionable plans across boardrooms, classrooms, and homes. Entrepreneurship leads the charge, with “how to start a business” topping “how to start” queries after an 80 per cent surge, alongside rising interest in blogging, podcasting, and YouTube channels to foster economic opportunities.

Personal development dominates, as searches for “how to be a better person” rose 20 per cent, extending to relationships with queries on becoming better lovers, partners, husbands, wives, and listeners. Health resolutions gain traction, with 40 per cent increases in “how to eat healthy”, “healthy diet”, and “how to meditate” underscoring commitments to physical vitality and mental wellness.

Skill mastery captivates diverse audiences, from “how to improve English” and communication skills to enhancing memory, credit scores, and even handwriting, while leisure pursuits spike in “how to get better at” chess, singing, running, Fortnite, and soccer. Top searches include “how to improve communication skills”, “how to be a better listener”, and entrepreneurial starters like “how to start a podcast”, painting a portrait of a nation honing edges for success.

Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa at Google, described the trends as a “powerful reflection of Nigeria’s collective ambition”, affirming the company’s dedication to tools like Search and Gemini for guiding Nigerians toward prosperity


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