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Trader Wins Mercedes Benz G Wagon in Etisalat FC Barcelona Promo

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Steven Evans, CEO Etisalat Nigeria
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Mohammed Tukur Lamido, a 41 year old leather trader from Yobe was the star winner of the Etisalat FC Barcelona promo as he went home with a brand new Mercedes Benz G550 Wagon.

That was the highlight of the spectacular end to the promo last weekend, at the company’s head office in Lagos where other prizes were presented to the last batch of winners.

Other customers also smiled home with fantastic prizes, including Gbenga Adebayo who won prizes in several categories including the N500,000 daily cash prize, LCD television, and a Blackberry device.

Prizes were also presented to the winners of N500,000 daily draws and return tickets to watch FC Barcelona in action live at the Camp Nou in Barcelona, Spain.

Matthew Willsher, chief commercial officer, Etisalat Nigeria,  while congratulating the winners explained that his company had to connect with its customers at their point of passion to further excite and reward them using something they love.

According to him, “Football is a huge passion worldwide. We are proud to be the official partners of the FC Barcelona, the most prestigious club in the world. At Etisalat, we are delighted to bring the best products and services to our subscribers which we have been doing in Nigeria for about five years now.”

“It is amazing how the lives of our customers are being transformed by everything we do, including this promo,” Willsher said. He pointed out that Lamido is the third person to win a Mercedes Benz SUV from this year’s promo after Stephen Mbah, a mechanic won an ML350 in July and Blessing Fubara, a student won a GL450 in August. “A total of 180 customers won N500,000 through the daily draws in this year’s promo,” he added. 

Emmanuel Onyemenam, deputy manager with the National Lottery Commission used the occasion to encourage people to participate in promos because “the commission is there to protect your interest.” To buttress his point, he explained how he has been in touch with Mbah even after his prize has been presented to him.

An excited Lamido, speaking through an interpreter expressed joy at his transformation, thanking Etisalat Nigeria and congratulating other winners “I feel very happy to have won this prize. I thank Etisalat for keeping their word. I congratulate other winners.”

According to him, such was his disbelief when contacted about his winning that he switched off his phone to ward-off what he perceived to be conmen. But that changed following a personal visit by Etisalat Nigeria officials who convinced him to come for his prize. “When they started calling me for the prize, I switched off my phone because I thought it was a fraud. Even after they came to call me personally, I thought it was a dream until I got here today and received my prize. I am truly, truly happy,” Lamido said.

 


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Mandatory Biometric Verification for Starlink Users in Nigeria Begins

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Users of satellite internet service provider Starlink in Nigeria are being required to complete a biometric Know Your Customer (KYC) process as a precondition to continue enjoying their services, according to .biometricupdate.

Mandatory Biometric Verification for Starlink Users in Nigeria Begins

According to local reports, more than 66,000 Starlink subscribers in the country had a December 31 ultimatum from the Nigerian Communications Commission (NCC) to complete the biometric verification or have their connection discontinued.

The process essentially entails linking a Starlkink account with the subscriber’s national digital ID.

The NCC, which is Nigeria’s telecoms industry regulator, is said to have first issued the directive in August last year, setting a three-month deadline which was to elapse on November 19, TechCabal reports.

The body however later extended it to December 31 after consultations with industry stakeholders. The internet account-NIN linkage, the NCC said, is to enhance identity verification and strengthen security within the country’s telecoms space.

Just a few days to the December 31 deadline, Starlink’s Nigeria office sent an email to its subscribers reminding them of the KYC requirement, and warned that all those who fail to comply would be disconnected.

And that once disconnected, reconnection would depend on network capacity in the concerned area.

The service provider said in its email that the process takes less than two minutes and users can complete it by logging in to their account via an app.

One user, quoted by TechCabal, said one needs to upload their selfie biometrics, provide their national identification number (NIN) and then give their consent for the account to be linked to their ID information.

Starlink’s internet service is present in about 155 countries with nine million users, as of 2025. Its growth in Nigeria is said to be rapid, making it the second largest internet service provider in the country, according to The Traffic.

Biometric identification for Starlink subscribers could become a continent-wide trend given that some countries have expressed reservations in opening up their internet space to the company over security concerns.

There’ve been fears that jihadists in countries like Mali and Nigeria may have exploited Starlink terminals to coordinate terror operations, and cybersecurity experts have also warned of risks related to weak regulation, digital sovereignty and data breaches.

The requirement for Starlink internet users to have their accounts linked with the NIN is similar to the SIM-NIN linkage policy which the Nigerian government battled to implement for many years, with many deadline extensions.

In October last year, the NCC, which is was at the forefront of the policy implementation, announced that all active SIM cards across all network providers had complied with the directive which was issued in 2020.

The idea, the federal government argued, was to strengthen security and curb criminality such as kidnappings which are aided and abetted by improperly identified mobile phone numbers.


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NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

NITDA

Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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