News
Turkish Airlines Launches New Commercial at the Super Bowl LIV

Turkish Airlines has launched a new commercial which explores the humanity’s spirit of exploration, inspired by the world-changing Moon landing in 1969. Titled, “Step on Earth”, the commercial brings back the sense of wonder and adventure felt as 600 million people around the world watched the humanity land on the Moon.
The 30-second commercial was viewed in the third quarter of the Super Bowl LIV held this year in Miami, and resulted in the victory of Kansas City Chiefs by the score of 31-20, defeating San Francisco 49ers.
Flying to more countries than any other airline, Turkish Airlines challenges the statistic that over a billion people globally have never travelled outside of their country.
The Star Alliance member airline gave the opportunity to three people, who had never travelled abroad, to discover the world beyond the borders of their home country for the first time.
The new commercial features Russ, Mariha and Karlos exploring countries they had never visited and discovering for themselves the adventure of stepping foot in a new country. The commercial captures the power and emotion of the journeys to novel landscapes and horizons around the globe and encourages us to explore our own planet. The adventure starts with one small step on Earth.
In the commercial itself, the viewer is shown archive footage from a 1969 newspaper heading and preparations leading up to the Apollo 11 countdown and take off. Meanwhile in 2019, Russ, Mariha and Karlos prepare for the flight, approaching a Turkish Airlines plane waiting for them on the apron.
Each first time traveller is destined for a different landscape for an unforgettable experience: exploring deep caves and waterfalls amongst lush tropical forest, trekking through deep snow and riding a group of wild horses in the desert.
Turkish Airlines Chairman of the Board and the Executive Committee, M. İlker Aycı, commented; “This film celebrates the spirit of discovery and adventure that permeates all of us, from first time travelers to lifelong adventurers.
We look up at the sky for every new adventure as our planet has countless wonders and moments waiting to be discovered.
“As Turkish Airlines, the airline that flies to more countries than any other, we are delighted to keep you encouraged to ‘Widen Your World’ to discover the rich variety of cultures and landscapes here on Earth.”
This is the brand’s fifth consecutive big game ad featured at the Super Bowl, one of the most watched sports tournaments around the world, alongside a line up of some of the world’s most recognisable brands. ‘Step on Earth’ will be aired in 20 countries around the world and follows on from a number of high profile commercials that Turkish Airlines have aired at the Super Bowl till now.
In 2016 Turkish Airlines debuted the “Batman v Superman” campaign, the 2017 “Widen Your World” where Morgan Freeman invited us to explore the wide route network, and the “Five Senses” campaign in 2018 starring Dr. Oz, who experienced the wonders of the world through five senses.
Ridley Scott directed the 2019 Super Bowl commercial ‘The Journey’, a cinematic and thrilling chase through the stunning sights of Istanbul and the new Istanbul Airport.
Flying to more countries than any other airline, Turkish Airlines currently connects 318 destinations in 126 countries, with exciting new destinations to be introduced in 2020.
News
PalmPay Commits to Gender Balance in Fintech Space @ Purple Woman 3.0

PalmPay Nigeria has expressed commitment to increasing women’s participation in the financial technology sector through its Purple Woman initiative designed to equip young women with digital and professional skills.

Speaking at the event, Chika Nwosu, managing director of PalmPay Nigeria, said the initiative was launched to address the low representation of women in fintech and the broader technology ecosystem.
“This initiative is because we noticed that there are not so many women in fintech and in the tech industry, and we intend to bridge that gap. We want to see a whole lot of women in leadership positions in fintech,” Nwosu said.
The programme, organised in collaboration with the Global Women’s International Campaign Nigeria to commemorate International Women’s Day, forms part of PalmPay’s broader effort to create an inclusive digital economy and empower women with technology-driven skills.
According to Nwosu, empowering women produces long-term social and economic impact. “A money in the hand of a man feeds a family, but money in the hand of a woman feeds generations,” he said, noting that women’s financial empowerment often translates to better education and opportunities for children and stronger households.
Although the programme is hosted in Lagos, he explained that participation is open to women across Nigeria through an online registration platform. “Our head office is in Lagos, but we invite women from all over Nigeria. They register through a link for Purple Woman. It is not only for people in Lagos; it is for all Nigerians,” he said.
At the end of the masterclass, 10 participants were selected for a six month internship programme at PalmPay where they will receive practical experience across different departments.
Explaining the selection process, Anthony Iwuala, head of human resources at PalmPay, said the company used a merit-based system to identify the most qualified candidates. “For us at PalmPay, we believe in equity and equality and following the right process. As a company, we believe in people who have skills and talent, so we ensure that we select people who are qualified,” Iwuala said.
According to him, participants were assessed through the classes and written tests conducted during the programme. “Participants went through the classes and wrote tests for every class. A lot of people passed, but we still had to rank them and select only the top ten,” he said.
Iwuala added that the selected interns will be deployed across departments such as marketing, human resources, administration, product development, sales and business intelligence where they will receive mentorship and hands-on training. “We assign mentors to them, and these mentors will provide on the job training for six months,” he said.
He stressed that the programme is designed not only to train participants but also to create employment opportunities. “We are not just taking them to train them; we train them to employ them,” he said.
He noted that previous editions have already produced tangible results. The Purple Women 2.0 programme saw the ten women we trained offered full employment at PalmPay, and they are still working with us currently, Iwuala said. “These ones will not be different.”
In her presentation, Nneka Okekearu, director of the enterprise development centre at Pan-Atlantic University, delivered a masterclass focused on self-worth, confidence and self awareness for women.
Okekearu explained that many women grow up with unconscious biases that affect their confidence and career choices. “A lot of women have grown up being told they cannot do certain things. Unlike their male counterparts, they are sometimes discouraged from pursuing opportunities,” she said.
According to her, the session focused on helping women recognise their abilities and build confidence. “A lot of women have so much to give, but they are shackled by unconscious bias. The session focused on self-awareness, building confidence and realising that we know it and should own it,” she added.
She acknowledged that progress has been made in female leadership in Nigeria’s corporate sector. “Today we have more than 30 percent of commercial banks with female CEOs. We now have women serving as bank chairpersons and more women on corporate boards,” she posited.
However, she highlighted what she described as the missing middle, where many women leave the workforce at critical career stages. “When women enter the workforce, by the time they get married and have children, many leave. We need systems that allow them to return without losing their career progress,” Okekearu said.
News
Turkish Airlines Grounded at Lagos Airport Over Union Protest

Operations of Turkish Airlines at Murtala Muhammed International Airport, Lagos, ground to a halt on Tuesday following a protest by aviation workers over the alleged unlawful dismissal of seven union members.

Turkish Airlines
Members of the National Union of Air Transport Employees (NUATE) picketed the airline’s counters at the international terminal, forcing hundreds of passengers to return home after check-in.
Protesters stormed the terminal with placards and solidarity songs, accusing Turkish Airlines management in Nigeria of violating labour laws, victimising union members, and ignoring a National Industrial Court ruling ordering payment and reinstatement of the sacked executives.
NUATE General Secretary Sikiru Waheed, in a March 9 circular, decried the airline’s “flagrant disobedience” of Nigeria’s Constitution and Labour Act despite efforts to resolve intimidation and harassment cases.
The affected workers, dismissed in 2020 for union activities, have not received terminal benefits years later, according to union claims captured in chaotic videos from the scene.
NUATE said the protest became inevitable to compel compliance with the court order and respect for workers’ rights to unionise.
The action stranded passengers mid-process, highlighting ongoing labour tensions that previously led the Nigeria Labour Congress to shut down the airline in 2024 over the same dispute.
Union leaders vowed continued protests until Turkish Airlines reinstates the workers and honours Nigerian labour laws.
News
Africa Startups Raised $272m in Funding in February

Forty startups across the continent raised more than $272 million in funding last month through deals worth at least $100,000. The figure marks a clear rise from $174 million in January and is slightly above the $254 million monthly average recorded over the past year.

Despite the rebound, most of the money went to only a few companies. Six startups accounted for about 80 percent of the total funding raised in February, highlighting how capital in Africa’s tech sector remains concentrated in larger ventures.
Among the biggest deals was Spiro, a Benin-based electric mobility company, which secured $57 million in debt financing across two transactions. Egyptian online grocery platform Breadfast raised $50 million in a pre-Series C round, while ride-hailing platform GoCab in Côte d’Ivoire announced $45 million in combined debt and equity funding.
Other significant deals included Terra Industries in Nigeria, which added $22 million to a previously announced funding round, education group Enko Education in South Africa with $22 million in debt, and South African fintech lender Lula, which secured $21 million from Dutch development finance institution FMO.
Equity investments accounted for 54 percent of the capital raised in February, while debt financing made up about 45 percent, showing that startups are increasingly turning to alternative funding structures as venture capital remains cautious.
From a regional perspective, West Africa attracted the largest share of funding, bringing in 53 percent of the total, followed by North Africa with 24 percent and Southern Africa with 21 percent.
Egypt led the continent with $64 million in funding, followed by Benin with $57 million, Côte d’Ivoire with $45 million, and South Africa with $44 million.
One notable shift was the sharp drop in East Africa’s share of funding, which fell to just three percent in February. The region had previously dominated Africa’s startup ecosystem, accounting for 34 percent of total funding in 2025.
With February’s rebound, African startups have now raised more than $446 million in the first two months of 2026, slightly ahead of the $417 million recorded during the same period in 2025.
The figures suggest that while investor activity has stabilised after a slow January, the continent’s startup funding environment remains uneven and heavily dependent on a small number of large transactions.
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