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Twitter and ViacomCBS Announce Global Content Partnership, Plans for Twitter ‘Watch Parties’

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Twitter and ViacomCBS on Wednesday announced a sizable global deal that will see the social media platform streaming digital content from across the ViacomCBS portfolio of news, sports and entertainment brands — including content from live events, TV shows and other franchises.

In addition, ViacomCBS-owned streaming service Paramount+ will host three “Twitter Watch Parties” designed to capitalize on Twitter’s ability to serve as a second screen and a home to fan communities and conversations.

The companies did not specify which Paramount+ shows would be hosted as Watch Parties, only noting that they would be original series.

The content partnership represents a significant expansion of Twitter’s prior deal with the media giant. Before, Twitter’s deal had been a U.S.-only partnership with just Viacom, ahead of the ViacomCBS merger.

The renewed agreement is now a multi-year, global deal and expands to include the entire ViacomCBS portfolio. That means it also now includes news and sports, instead of only entertainment properties, as before. The companies declined to detail the financial terms, however.

The ViacomCBS umbrella today covers a wide range of brands, such as BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and Telefe.

In recent months, Twitter and ViacomCBS have partnered on select live events, including the 2021 MTV Music Video Awards, which aired its live pre-show on Twitter, and the BET Awards, which livestreamed from the red carpet to Twitter. It’s likely that under the new agreement, Twitter users will gain continued access to these types of events. As for which other properties and programs will be featured on Twitter in the months ahead, ViacomCBS would not say.

While the new agreement is focused on hosting digital content, it will also involve Twitter’s marketing support.

The ViacomCBS programs will be eligible for both marketing support and brand sponsorship sales through Twitter’s Amplify program, which connects ViacomCBS’ video with Twitter’s paid reach and targeting, the company said. ViacomCBS will also leverage other marketing features around live video, real-time highlights and Twitter Moments.

Twitter in previous years had heavily focused on its ability to serve live video content to its users, by doing things like pinning live video to the top of the Timeline, offering livestreamed events and concerts, and more. But over time, news of those types of partnerships dwindled. Twitter even shut down its own livestreaming app Periscope to focus more on its new set of social features, like Fleets, Spaces, Communities, Super Follows and others.

But Twitter is again doing deals to make digital content a part of its core offering. In early 2021, for example, NBCUniversal and Twitter announced their own global, multi-year partnership, similar to this with ViacomCBS.

“We’re thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership,” said Andrea Wolinetz, SVP, Distribution & Business Development-Streaming at ViacomCBS, in a statement.

“Twitter is the digital water cooler for trending topics and fandom worldwide, and we’re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MoMo PSB Brings Relief to UNILAG Students with Ultra-Cheap Bus Fares

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MoMo Payment Service Bank (MoMo PSB), a fintech subsidiary of MTN Nigeria, has announced a partnership with Ogata Electric Vehicles to provide subsidised bus rides of ₦10 per fare to students of the University of Lagos (UNILAG).

MoMo PSB Brings Relief to UNILAG Students with Ultra-Cheap Bus Fares

MoMo PSB

The initiative, unveiled on Thursday in Lagos, is aimed at easing transportation costs for young Nigerians, particularly students, as part of MoMo PSB’s broader commitment to financial inclusion and digital accessibility.

MoMo PSB, which provides millions of Nigerians with secure financial services including transfers, savings, card services, bill payments and wallet solutions, said the transport subsidy reflects its mission to improve everyday life by reducing the cost of essential services.

The company explained that the partnership with Ogata Electric Vehicles would not only make commuting more affordable for students but also promote sustainable mobility through the use of electric buses.

Officials of MoMo PSB noted that the initiative is designed to bring “good cheer” to the UNILAG community, ensuring students can access safe, reliable and cost-effective transport while focusing on their education.


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MTN Nigeria Launches Unlimited 5G Broadband Plans to Boost Digital Inclusion

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MTN Nigeria has launched its Unlimited Broadband Data plans powered by 5G technology, a move the telecoms giant says will tackle long-standing challenges of capped data limits, high costs and unstable connectivity faced by internet users across the country.

MTN Nigeria Launches Unlimited 5G Broadband Plans to Boost Digital Inclusion

MTN Nigeria

Egerton Idehen, Chief Broadband Officer of MTN Nigeria, said the new product was designed to support high-demand users including streamers, gamers, households and businesses requiring uninterrupted connectivity.

“We’re building a broadband experience for everyday life. For content creators, remote workers, gamers, students and households. Our focus is on speed, reliability, low latency, and affordability.

“Broadband is designed to deliver seamless connectivity that empowers Nigerians to thrive in the digital economy,” Idehen said.

The plans, available in speed-based variants of 50Mbps and 100Mbps, promise lightning-fast speeds and ultra-low latency to address issues of lag and buffering. MTN said the packages would also provide affordable and flexible options to cater to diverse economic segments.

New customers who purchase a 5G router will enjoy a welcome bonus of unlimited data for the first 30 days, allowing them to experience the service before committing to long-term use.

The company explained that the initiative was part of its broader commitment to digital inclusion, enabling Nigerians to access stable connections for virtual meetings, large file transfers, online learning, high-definition streaming and professional gaming.

Customers can subscribe to the Unlimited Broadband Plans by dialling 4611#, using the MyMTN app, MTN eShop, MTN website, or visiting authorised retail outlets nationwide.


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Airtel Africa Foundation Opens Undergraduate Scholarship Portal in Nigeria

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The Airtel Africa Foundation has opened applications for its Undergraduate Tech Scholarship in Nigeria, inviting first-year university students with strong academic potential to apply for financial support aimed at accelerating their studies in technology and related fields.

The scheme provides full tuition, accommodation support, and essential study materials for eligible 100-level students. It forms part of the Foundation’s F.E.E.D. agenda, which promotes Financial Empowerment, Education, Environmental Protection, and Digital Inclusion, with a focus on creating pathways for talented young people who face financial barriers.

Airtel Nigeria CEO, Dinesh Balsingh, encouraged students to take advantage of the opportunity. He noted that, “Education is one of the most powerful tools for national development,” adding that “as an organisation, Airtel is determined to build a platform for aspiring young Nigerians to learn, innovate and lead in the country’s expanding technology landscape.”

Applications are open to students pursuing courses such as Information Technology, Computer Science, Software Engineering, Data Science, Cyber Security, Artificial Intelligence, and other ICT-related disciplines at participating universities: University of Lagos, University of Nigeria Nsukka, Ahmadu Bello University, University of Benin, Obafemi Awolowo University, University of Ilorin, and Tai Solarin University of Education.

Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, said the scholarship demonstrates the organisation’s commitment to nurturing Africa’s next generation of digital leaders. “Young Africans are brimming with talent and ambition. What many need is a fair chance to pursue their education without financial pressure. This scholarship reflects our belief that investing in their growth will strengthen communities, empower families, and expand the continent’s digital future,” he said.

Applicants must be enrolled in 100-level, have scored at least 230 in JAMB, and hold a minimum of five credits in WAEC, including English and Mathematics, in a single sitting. Required documents include Joint Admissions and Matriculation Board (JAMB) results, university admission letter, West African Examination Council (WAEC) certificate, student identity card, and academic transcript or university results.

The Foundation encourages qualified students across the listed institutions to apply and position themselves for a stronger start in the technology sector. Applications can be submitted at candidate.scholastica.ng/schemes/airtelfellowship2025.

 


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