Broadcasting
Ubongo Drives Deeper Engagement via Infobip’s WhatsApp Solution

Infobip, a global cloud communications company that enables businesses to build connected customer experiences across all stages of the customer journey at scale has been appointed by Ubongo, Africa’s leading edutainment company, to implement a WhatsApp channel with its latest offering Answers.

Answers is Infobip’s chatbot building platform that uses the world’s most popular communication channels and provides faster customer support at a lower cost.
With more than two billion monthly active users, WhatsApp is ideally suited to Ubongo’s use case.
Ubongo creates localised and multi-platform educational media that reaches millions of families through accessible technologies.
The organisation calls itself “Africa’s biggest classroom”, they deliver their programmes via TV, radio, and digital channels to millions of children across the continent.
Before the outbreak of the global COVID-19 pandemic, Africa’s primary school enrolment rate stood on average at above 80%, currently, as a result of the COVID-19 pandemic, more than 250 million primary and secondary school children are out of school in Africa.
The pandemic has had a devastating effect on the continent’s education sector, and the closure of numerous learning institutions in many African countries continues to negatively impact the quality of education.
“We will use the chatbot to encourage smartphone users to essentially be champions of Ubongo and share our content with kids and parents who otherwise wouldn’t have access to it,” concluded, Stephen Boustred, head of Digital Products at Ubongo.
Majority of Ubongo’s audience uses the WhatsApp chat application, so the company can leverage its reach and low data costs to get content to its users and drive deeper engagement, in three different languages – English, Swahili and Hausa.
To start consuming the educational content, all users have to do is save Ubongo as a WhatsApp contact using the number +1234 900 1234 and start a chat by sending the word ‘Hi’.
With the intent of significantly improving school readiness and learning outcomes, whilst also promoting social and behavioural change for children, caregivers, and educators.
Ubongo uses powerful storytelling, mass media technologies and rigorous research to create top-quality learning, reaching their audience through their preferred devices and languages.
Ubongo’s main distribution channels are TV and radio, enabling it to reach many families at scale, but they have recognised a need for digital platforms to enable their audiences to engage deeper with their content.
This is the first time that Ubongo is pushing its content as free downloads directly to its users, allowing them access content on-demand that will function offline, adding value in term of content sharing with users within the last mile that do not already have access to its content.
Olatayo Ladipo-Ajai, country manager at Infobip Nigeria said, “This is a wonderful partnership that aligns with our goal of connecting the world. The project is something that we are proud of and want to keep working on to see how we can help Ubongo do more.”
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
Broadcasting
Good News for DStv Users: Watch over 160 Channels Without Paying Extra

MultiChoice Nigeria has launched a month-long promotional campaign tagged “Open Time”, offering eligible DStv subscribers access to higher viewing packages at no additional cost.

The promotion, which runs from June 1 to June 30, 2026, is aimed at rewarding existing customers, reconnecting subscribers and attracting new users across Nigeria.
Under the initiative, active subscribers on selected lower-tier packages, including Compact and Compact+, will automatically be upgraded to higher viewing tiers, with some customers gaining temporary access to Premium content during the promotional period.
According to the company, eligible subscribers will not be required to register or manually activate the offer, as upgrades will be applied automatically once subscription payments are confirmed.
In a statement announcing the campaign, MultiChoice said the initiative was designed to provide customers with access to a wider range of entertainment content and enhance viewing experiences.
“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period,” the company stated.
The DStv Premium package, which currently costs N44,500 per month, offers access to more than 160 channels, including sports, movies, documentaries, children’s programming, news and lifestyle content.
MultiChoice said the offer applies to subscribers who maintain active accounts throughout the campaign period.
The company added that the promotion forms part of efforts to enhance customer value by providing broader access to entertainment content, including drama, sports, action and children’s programmes.
To participate, subscribers are required to make payments through approved channels such as the official DStv website, the MyDStv mobile application, USSD banking platforms and authorised payment agents.
The company clarified that all promotional upgrades would automatically expire at the end of June, after which subscribers would revert to their original subscription packages.
Industry analysts say the campaign comes amid increasing competition within Nigeria’s pay television and streaming market, where service providers are introducing incentives and value-added offerings to attract and retain customers.
MultiChoice said the initiative reflects its commitment to delivering quality entertainment and ensuring subscribers enjoy greater value from their subscriptions.
Broadcasting
Transition to Digital TV to Unlock N605Bn New Revenue Streams – NBC

National Broadcasting Commission (NBC) has said that its planned Digital Switch-Over (DSO) project will create access to Nigeria’s N605.2 billion advertising market for broadcasters and content creators.

Speaking at a press conference, Charles Ebuebu, director-general, NBC, said the project is expected to officially launch nationwide on June 17, 2026, while analogue television broadcasting will completely end by December 31, 2028.
According to him, the switch from analogue to digital broadcasting will help government agencies deliver better television services across Nigeria in a way that is sustainable, reliable, and easier to regulate.
Ebuebu explained that digital broadcasting will allow broadcasters and content creators to earn more revenue because audience data can be measured more accurately.
He also said the project could benefit the economy through the release of valuable 700/800 MHz spectrum, which may generate more than $1 billion from future auctions.
The funds are expected to support digital infrastructure and expand broadband access in rural communities.
NBC added that Nigeria’s creative industry, which contributes about N5 trillion to GDP and supports more than 4.2 million jobs, could benefit from improved content distribution and export opportunities across West Africa using NigComSat-1R.
For consumers, NBC said the FreeTV service will not require monthly subscription payments. Households will only need a small satellite dish and an open-standard DVB-S2 decoder, estimated to cost between N15,000 and N25,000.
Broadcasters were encouraged to join the FreeTV platform and take advantage of an 18-month free carriage period.
However, the Commission noted that there is still an ongoing legal dispute involving local manufacturers over set-top boxes, although officials said this will not stop the national rollout.
On satellite expansion plans, Jane Egerton-Idehen, managing director and CEO, Nigerian Communications Satellite Limited, said NIGCOMSAT 2A is expected in 2028, while NIGCOMSAT 2B is planned for 2029.
She added that backup arrangements have already been made to ensure uninterrupted service and that migration to the new system will happen gradually across different regions to avoid nationwide disruptions.
Telecom3 days agoGlo to Improve Customers’ Digital Lifestyle with “More Data, More Value” Package
News3 days agoLondon Strengthens Global Investment Ties with Africa @ First Ever London-Africa Business Summit
Telecom3 days agoChinese Bank Supports Nigeria Towers Project
E-Business3 days agoFG Seeks Inclusive, Human-centred Artificial Intelligence Policies
Telecom3 days agoMoniepoint CEO Pushes New Credit Revolution for Millions of Nigerian Small Businesses
Broadcasting3 days agoNASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative
Telecom2 days agoTikTok Tax Scam Exposed: Two Arrested Over Alleged £153 Million Fraud Scheme
Telecom3 days agoESET Enhances Cybersecurity Awareness Among Lagos State MDAs Through Capacity-Building Programme


















