E-Business
UNGA79: African Business Leaders Champion Sustainable Development Opportunities
Prominent African leaders gathered at the World Trade Center in New York City for Africa Breakfast Convos, a high-profile event held on the sidelines of the 79th United Nations General Assembly. Co-hosted by global communications firm Allison Worldwide and African public relations company BHM, the breakfast meeting brought together executives from various African nations and across the U.S. to discuss strategies for sustainable development and economic growth across the continent.
The event commenced with opening remarks from Claudine Moore, Managing Director, Africa, Allison Worldwide.
She emphasised the importance of leveraging communication and stakeholder engagement for Africa’s sustainable development agenda.
“By harnessing the power of communications and innovation, we can accelerate Africa’s socio-economic progress towards achieving its sustainable development goals,” she stated.
The discussions at the event highlighted Africa’s youthful population as a significant driver of future growth, with 70% of sub-Saharan Africa under 30. Projections indicate that by 2030, one-fifth of the global population will be African, underscoring the continent’s increasing importance on the world stage.
A panel on technology and finance featured insights from Iyin Aboyeji of Future Africa; Tobe Okigbo of MTN Nigeria and Anie Akpe of African Women In Tech (AWIT).
Okigbo expressed how impressive the business landscape on the continent has become saying, “African businesses are not just solving local problems; they’re turning billion dollar problems into billion dollar opportunities.”
Speaking about the opportunities available for Africa’s diaspora, Aboyeji added, “There is an opportunity for Africa’s diaspora to better orchestrate impact on the continent by facilitating its major inflows to deliver value on the ground.
“The diasporan community can, for example, leverage aggregated remittances as capital to establish sustainable infrastructure on the continent.”
The creative economy took centre stage during a discussion led by media executives Sam Onyemelukwe, Senior Vice President of Global Business Development, TRACE and Ayo Animashaun, Founder & CEO at Smooth Promotions, Hip TV, and The Headies.
Onyemelukwe highlighted the global impact of African pop culture and how African creatives are shaping global trends and narratives.
Animashaun spotlighted the economic potential of the creative industries, noting that the creative sector is a powerful engine for job creation and economic growth in Africa.
Speaking on the event’s significance, Ayeni Adekunle, Founder and CEO of BHM, asserted, “this gathering is an opportunity to have the right conversations about our continent – the opportunities and the challenges.
“We’re providing guests with a space where conversations can flow freely, turning ideas into impactful initiatives that foster sustainable growth across Africa.”
Throughout the event, speakers highlighted Africa’s potential for investment and collaboration. Recent data from the UN Trade and Development (UNCTAD) shows that although 2023 was a challenging year, foreign direct investment (FDI) flows to the continent remained relatively stable at $48 billion, although this represented just 3.5 percent of total global FDI.
Claudine Moore, Managing Director for Africa at Allison, added, “The Africa Breakfast Convos represents a unique opportunity to bring together influential voices and decision-makers from across Africa, the U.S. and beyond.
“We’re facilitating meaningful dialogue that will drive sustainable growth and social impact across the continent.”
The Africa Breakfast Convos aligned with UNGA79’s broader theme of global progress and sustainable development. Participants stressed the importance of public-private partnerships and engaging the African diaspora to drive economic growth on the continent.
As the event concluded, there was a palpable sense of optimism about Africa’s future and its potential to lead in sectors like renewable energy and technology, setting the stage for more productive collaboration and continued investment in the continent’s sustainable development.
E-Business
Firm Warns that Employees’ Digital Fatigue Leads to Higher Cyber Risks
In observing World Mental Health Day on the 10th of October, Kaspersky warns of the relationship between digital fatigue and increased exposure to cyber risks.
In today’s data-driven and digital business environment, office employees are bombarded with a constant feed of notifications, continuous digital interactions and the need to make huge amounts of decisions throughout the day.
Even though advanced technologies like artificial intelligence (AI) and machine learning are helping to improve efficiencies, workers are under significant strain.
This can result in digital fatigue that not only negatively impacts an employee’s well-being and productivity versus higher rates of burnout, but also risks opening the company to a range of cyberthreats, from phishing to deepfakes, warns Kaspersky.
“Employees face hundreds of decisions daily, that range from small, routine choices to critical business decisions. Eventually, the brain’s ability to make sound judgments declines over time and pressure. The constant influx of emails, messages, and alerts are exacerbating this digital fatigue,” says Brandon Muller, Technical Expert for the MEA region at Kaspersky.
In fact, a research by Forbes Advisor shows that digital communications make 58% of employees feel like they need to be available more often.
This results in 60% of the workforce feeling increased burnout. The constant need to stay online and multitask adds to this high-pressure environment, making employees more prone to mistakes.
Phishing still prevalent
Phishing remains one of the most widespread forms of cybercrime. Fatigued employees are more likely to miss the warning signs of a phishing email, especially when they are just one among many in their overflowing inboxes and as phishing campaigns become ever more sophisticated.
These attacks are designed to deceive employees into disclosing sensitive information, such as login credentials or financial data, by posing as legitimate sources.
While phishing attacks come in various forms, they often target corporate email systems due to the potential wealth of valuable information they hold, making them prime targets for exploitation.
The rising threat of deepfakes
AI is also contributing to the rise of deepfakes – highly convincing audio or video content manipulated to deceive the recipient. Even when not fatigued, employees are finding it more difficult to assess the authenticity of such content.
When it comes to digital fatigue, these deepfakes can pose a serious risk in corporate settings, where cybercriminals may impersonate executives to authorise fraudulent transactions or gain access to sensitive information.
Other threats
From inadvertent installation of malware to checking the contents of a USB found on a way to the office – the cyber risks may vary in form and can lead to devastating consequences. If robust cybersecurity solutions are in place to help identify and filter the threats, and if employees are educated and alert, organisations are in a much safer position.
Supporting employees
There are several proactive measures organisations can adopt to help reduce the cognitive load on their employees:
- Cybersecurity training that is relatable and engaging: By using automated, customised training platforms that adjust content based on role and experience, organisations can make sure their employees stay informed without feeling overwhelmed. Gamified elements in training can also enhance engagement and retention.
- Automated cybersecurity solutions: Investing in advanced cybersecurity tools, such as automated threat detection and response systems, help businesses reduce human error and mitigate risks.
Protection solutions for mail servers with anti-phishing, anti-spam, and malware detection technologies decrease the chance of infection. These tools can work in the background, allowing employees to focus on their work without constantly worrying about potential cyber threats.
- Enable a Default Deny policy for critical user profiles, particularly those in financial departments, which ensures that only legitimate web resources can be accessed.
- Create areas for employees to take a break.
Advice for employees to combat digital fatigue:
- Establish routines for certain decisions to save mental energy for more critical choices.
- Prioritise tasks, delegate or automate less important decisions.
- Identify most important criteria to ease decision making, narrow down your choices, ask for advice and additional information.
- Focus on key data, limit information overload and distractions when taking important decisions.
- Recognise the signs of decision fatigue, such as reduced concentration, increased irritability, and procrastination.
- Schedule regular breaks to recharge and prioritise some exercise such as going for a walk. Also consider exercises for your eyes and neck.
- Stay alert when receiving messages that look uncommon, as well as when visiting new web pages and making money transactions.
“The demands of the digital workplace are not going away. Fortunately, organisations can take meaningful steps to support their employees while still protecting the business from cyber threats. By addressing the root causes of decision and digital fatigue, companies can reduce the risk of successful phishing, deepfakes, and other sophisticated cyberattacks,” concludes Muller.
E-Business
Better Digital Payments Infrastructure is Facilitating Access to New Markets for Enterprise
By Doreen Lukandwa, Head, Commercial Strategy at Onafriq
Saying that small and medium-sized enterprises (SMEs) are the backbone of economies in East Africa is an understatement. SMEs make up the largest part of all registered entities in nearly every industry and sector in most East African countries, averaging between 60% to 90%, including micro-enterprises.
As the region continues to experience significant progress and development, the SME ecosystem plays a crucial role in creating employment opportunities, encouraging innovation and entrepreneurship, and diversifying economies.
However, only a few of these SMEs will grow into larger-sized firms or expand their reach into markets beyond the area they operate. This is mainly due to the constraints they face that limit their ability to expand and scale their business, such as inadequate financing and access to investment and financial services and insufficient integration into international capital markets.
Historically, the finance sector in East Africa has shown a preference for traditional banks, which have been restricted in terms of geographical reach and other factors. This has resulted in limited access to financial services for many merchants in the region, hindering economic growth and development. But this is changing.
The emergence of an increasingly robust digital payments infrastructure in East Africa presents an incredible opportunity for businesses to scale by opening up access to new markets in the region, across the continent, and around the globe.
Expanding the global footprint of enterprise
Africa accounts for 70% of the world’s $1 trillion in mobile money value, mainly due to the boom in digital instant payment solutions and inclusive interoperable payment systems across the continent. East Africa makes up the largest mobile money market on the continent, with transaction values worth $491 billion for 390 million registered accounts in 2022.
These booming, secure, efficient, and interconnected digital payment systems are transforming the business landscape by breaking down geographical barriers and broadening enterprises’ ability to collect and make payments to and from anywhere in the world.
Trailblazing fintech firms are revolutionising the digital payments space and helping enterprises solve their revenue collection and payments challenges, reducing operational costs and leaving them free to focus on operational efficiency.
Now, SMEs can scale their existing services into new African and global markets by capitalising on the growing digital payment infrastructure without the need to build their payment infrastructure or platforms. With just the right payment partner, businesses can expand into new territories by establishing a virtual financial presence, helping duplicate their services in the new market.
By leveraging the shared infrastructure and resources from their payment partner, enterprises can now mitigate risks while gaining access to local knowledge and networks.
Enabling enterprise to meet its full potential
The increased access to new markets for enterprises, facilitated by the digital payments space, enables their ability to scale up, compete with larger firms, and increase their growth potential.
By scaling effectively, East African SMEs can keep up with customer and market demands, improve their efficiencies and find new avenues of revenue growth without being held back by a lack of resources or infrastructure. It encourages innovation, which could see the development of new products and services, increase sales opportunities, and further their ability to serve more customers and expand into new markets.
As the rapid growth of digital payments technology continues, we can expect to see more enterprises take advantage of the increased access to new markets, resulting in the growth of SMEs across the region and subsequently driving the creation of better-paid jobs, economic growth and ensuring more competitive economies.
E-Business
Cybercriminals Using “Joker: Folie à Deux” Release to Scam Fans
Kaspersky has uncovered cybercriminals exploiting the hype surrounding “Joker: Folie à Deux” ahead of its worldwide cinema premiere, for online phishing scams. Fans eager to watch the new movie online are at risk of being duped into giving away their sensitive data and money.
Kaspersky experts have identified phishing scams related to the new movie. The first example involves a fake offer to subscribe to watch the film for free.
On the fake website, users are asked to enter their credit card information to sign up, while the promised film is never accessible. The scammers gain access to the victim’s card details and can use them for fraudulent transactions or to sell on the dark web.
The second type of scam exploits the Joker movie brand to lure victims into fraudulent investment schemes, giveaways, or similar traps. Cybercriminals create phishing websites claiming to offer free access to the movie.
When users attempt to play the video, they are redirected to other pages – often promoting quick, easy money-making schemes, offering the chance to participate in a giveaway, or possibly other profits.
In the cases uncovered by Kaspersky, users are prompted to provide either personal information – so perpetrators can contact them with faux investment opportunities – or credit card details, for example, to pay for the delivery of the giveaway prize.
“As the premiere approaches, more people are looking for more ways to gain early access to the film and, as such, the risk of falling for such scams increases. We strongly recommend users carefully verify where they enter sensitive information and install reliable antivirus software that can warn against suspicious or malicious websites,” says Olga Svistunova, a security expert at Kaspersky.
To protect themselves from phishing-related risks, Joker movie fans should take precautions when navigating online content related to the premiere. Kaspersky experts recommend the following:
Be cautious. Beware of suspicious emails, messages, or websites offering exclusive deals or freebies. Always verify the source before sharing personal or financial information.
Safeguard personal data. Be mindful when providing sensitive information online, such as your address, phone number, or financial details, and only use secure platforms.
Verify website security. Ensure websites have secure connections by looking for “https://” in the URL and a padlock symbol in the address bar.
Use security solutions. Rely on trusted security solutions like award-winning Kaspersky Premium, that identifies malicious and phishing sites.
Trust reliable sources. Stick to official websites, authorised retailers, and reputable sources for any content to avoid scams.
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