E-Business
The Backbone of Efficient Data Storage: Ghassan Azzi Highlights the Role of HDDs Amid Growing Data Demands

In a rapidly evolving digital landscape, Ghassan Azzi, Sales Director for Africa at Western Digital, has emphasized the importance of scalable, cost-effective data storage solutions in meeting the needs of modern businesses. As data generation continues to surge, particularly with the rise of connected devices and artificial intelligence (AI), Azzi pointed out that efficient data storage is becoming an essential consideration for datacenter managers worldwide.

Azzi acknowledged the widespread attention on flash storage due to its high performance and low latency, but warned that not all data requires such advanced storage technology. “Each application and type of data has its own access requirements, and it’s not always necessary to pay the premium for the speed of flash storage,” he explained.
According to Azzi, the difference between “warm” and “hot” data is a critical factor when selecting the appropriate storage solution. For example, a globally popular music video that attracts billions of views may need to be stored on high-performance SSDs or RAM, while videos with fewer views, like those of influencers or niche hobbyists, can be effectively stored on HDDs to keep total cost of ownership (TCO) in check.
Azzi stressed that data centers must consider multiple factors beyond performance, including capacity, power, cooling, and storage density. These factors influence the overall TCO and help leaders choose the most cost-effective storage options. “Datacenter leaders optimize storage solutions based on application requirements, all while aiming to minimize long-term costs,” he noted.
He also dismissed the idea of a competition between SSDs and HDDs, instead highlighting that the overall data storage market is growing, creating ample space for both technologies. “In the data center, SSDs and HDDs are not fighting over a fixed pie. The pie is growing rapidly as data storage demand continues to soar,” Azzi remarked.
AI’s Impact on Storage Demand
Azzi identified the AI-driven data cycle as a significant factor driving the demand for storage. AI systems generate vast amounts of data that need to be stored efficiently, and HDDs play a critical role in this ecosystem by handling both the ingestion of raw data and the storage of AI-generated content. “This dual role positions HDDs as a linchpin in the AI-driven data cycle, ensuring that data is available when needed and stored with the lowest TCO,” he said.
Citing Western Digital’s analysis, Azzi highlighted that HDD exabyte shipments are expected to grow at a compound annual growth rate (CAGR) of 30% between 2023 and 2027. He noted that the rise of AI, big data, and cloud technologies will continue to push storage requirements higher, making HDDs an indispensable tool in data management.
The Cloud and Data Growth
Azzi also pointed to the increasing role of the cloud in data storage. “Virtually everything today, from social media to enterprise systems, is powered by the cloud,” he said. This shift has led to massive volumes of data being moved to cloud environments for storage, processing, and analysis.
Quoting IDC data, Azzi stated that global data creation is projected to increase from 132.4 zettabytes (ZB) in 2023 to 393.9 ZB by 2028. While not all of this data will be stored, Azzi pointed out that around 13.6 ZB will be stored by 2028. He emphasized that “approximately 85% of enterprise data is still stored on HDDs, and this percentage is only expected to decline slightly over the next five years.”
Innovations in HDD Technology
Recent advances in HDD technology, according to Azzi, are helping to solidify the role of hard drives in large-scale data storage environments. With technologies like conventional magnetic recording (CMR) and shingled magnetic recording (SMR), HDD capacities have reached new heights—up to 26 terabytes (TB) for CMR and 32TB for SMR.
“These capacity advancements enable organizations to optimize their storage infrastructure for lower TCO,” Azzi said. He illustrated the cost-saving benefits by citing the example of a data center needing 192 petabytes (PB) of storage. By utilizing 32TB HDDs instead of 24TB models, the data center could reduce the number of racks needed from eight to six, saving both physical space and cutting TCO by up to 25%.
In addition to lower TCO, Azzi mentioned that businesses are increasingly focused on environmental, social, and governance (ESG) goals, making efficient, high-capacity storage solutions a priority. “High-capacity HDDs can reduce physical footprints and energy consumption, making them a key part of meeting sustainability targets,” he added.
The Future of Data Storage
Looking to the future, Azzi stated that industries generating massive amounts of data, such as media, healthcare, and financial services, will continue to rely on HDDs to meet their storage needs. “As data continues to grow exponentially, the role of HDDs will only become more critical,” he remarked, underscoring that HDD innovations will keep pace with rising data storage demands.
Azzi affirmed that the demand for scalable, efficient data storage solutions will only intensify. “HDDs, with their unmatched capacity, efficiency, and cost-effectiveness, are well-positioned to remain the backbone of data storage for years to come,” he said.
In a world where data is growing at an unprecedented rate, Ghassan Azzi’s insights underscore the ongoing importance of HDDs in providing businesses with the scalable, efficient storage they need to navigate the challenges of the digital age.
E-Business
X Replaces Revenue Sharing wit New Creator Rewards Programme

X has announced plans to discontinue its Revenue Sharing programme and introduce a new Original Content Rewards programme to reward creators for producing original content on the platform.

The social media company announced the changes at the weekend in a post on its X Creators handle, saying the new programme would reward creators who contribute original content.
“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said.
X said it would stop accepting new enrolments into the Revenue Sharing programme from Friday, while existing participants would continue earning until September 7, 2026.
“Starting today, we’re no longer accepting new enrollments into Revenue Sharing,” it said.
According to the company, existing Revenue Sharing participants will receive three final payouts, with two scheduled for August 14 and August 28, while the final payment for earnings accrued through September 7 is expected around September 11.
X said existing Revenue Sharing participants would begin getting access to apply for the new programme from September 8, subject to meeting its eligibility requirements.
The first payout under the Original Content Rewards programme will be made on August 28, 2026, while existing Revenue Sharing creators who enrol in the new programme from September 8 will receive their first payment on September 25.
Under the new programme, eligible creators will earn from qualified impressions generated by their original content, with payments made every two weeks.
X defined qualified impressions as unique impressions from Premium users on the Home Timeline feed, where at least 50 per cent of a post is visible.
On the other hand, “The following are excluded from qualified impressions: impressions from the same account counted more than once per post; paid, promoted, or artificially generated impressions; and fraudulent impressions,” it said.
To qualify, creators must be at least 18 years old, live in a country where the programme is available, maintain an account in good standing and have either a personal or vusiness account.
They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record at least 500,000 Home Timeline impressions from verified users within the previous 90 days.
X said creators must also regularly post original content to remain eligible.
“We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation,” the company said.
The platform said original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.
It said creators who use content produced by others would need to add meaningful commentary, context, analysis, humour or creative transformation for such posts to qualify.
“Building on existing conversations is a core part of X, but simply reposting someone else’s content is not enough,” it said.
X said minor edits such as cropping, filters, borders, watermarks, speed adjustments or simple text overlays would generally not qualify as meaningful transformation on their own.
It also warned that content copied or substantially reproduced from another creator, content downloaded and re-uploaded from X or another platform without being the original author’s, automated content, disinformation and misleading content would be ineligible.
The company said accounts that violate the programme’s requirements could be temporarily or permanently removed from it, depending on the severity of the violation.
It added that creators would be responsible for ensuring they had the necessary rights, permissions or licences to use content created by others.
“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” X said.
The company said the new programme was intended to reward creators who make the platform more valuable by bringing original ideas and perspectives to its conversations.
“The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward,” it said.
E-Business
NITDA Introduces Cloud Certification Boost Data Localisation Compliance

National Information Technology Development Agency (NITDA) has introduced so-called Nigeria’s Certified Cloud Register, regulatory framework developed under the agency’s National Sovereign Cloud Initiative to determine which cloud providers are authorized to handle sensitive data, such as banking records.

In effect, from October, NITDA requires banks, fintech companies and other regulated organisations to source cloud infrastructure providers from a national register of certified firms approved to host sensitive financial and government data.
The Certified Cloud Register, is expected to strengthen data sovereignty, improve regulatory oversight and support the implementation of the Central Bank of Nigeria’s (CBN) data localisation policy, which takes effect on January 1, 2027.
Under the framework, banks, fintechs, government institutions and other regulated entities will be able to verify whether cloud service providers, data centre operators, managed service providers and Artificial Intelligence (AI) infrastructure companies have met NITDA’s certification requirements before entrusting them with critical digital workloads.
The initiative is expected to provide regulated institutions with a standardised process for selecting cloud infrastructure providers that satisfy Nigeria’s technical, security and regulatory requirements.
According to NITDA, the framework establishes “a common national standard, an independent assessment process and a public register of approved providers that banks, fintechs and government institutions can rely on when selecting cloud infrastructure partners.”
The register is expected to become a key compliance tool ahead of the CBN’s directive, which requires all payment transaction data generated within Nigeria to be stored and processed locally, effective from January 1, 2027.
The policy applies to deposit money banks, microfinance banks, mobile money operators, payment service providers, switching companies and other financial institutions.
The certification regime is also expected to reshape Nigeria’s cloud computing ecosystem, making regulatory approval a major requirement for cloud providers seeking to handle sensitive data for regulated industries.
Figures cited by NITDA showed that Nigeria’s 10 largest banks spent about N177.91 billion on information technology in the first quarter of 2026, representing a 31 per cent increase over the corresponding period last year.
A sizeable portion of the investment currently supports cloud infrastructure hosted outside Nigeria, a trend the new certification framework is expected to address by encouraging greater utilisation of compliant local infrastructure.
NITDA said the certification programme will apply the same technical and regulatory standards to indigenous cloud providers and international hyperscale operators, creating a level playing field for all companies seeking to provide cloud services to regulated sectors.
The agency also disclosed that more than 85 per cent of Nigerian businesses currently rely on cloud services, with the majority using infrastructure hosted outside the country.
It said the new framework is aimed at improving confidence in Nigeria’s digital infrastructure while promoting local capacity and enhancing oversight of critical national data.
Speaking on the objective of the initiative, Kashifu Inuwa Abdullahi, director-general of NITDA, said the programme is designed to strengthen Nigeria’s position in the global digital economy rather than exclude foreign technology companies.
According to him, the initiative is intended “to redefine the terms under which Nigeria participates in the global digital economy rather than isolate the country from international technology providers.”
The Certified Cloud Register forms part of broader efforts by the Federal Government to deepen digital trust, strengthen cybersecurity and ensure that critical financial and public sector data are managed in line with Nigeria’s evolving data governance and sovereignty objectives.
E-Business
Firm Advocates Healthy IT Habits to Strengthen Cyber Resilience

At the recent Cyber Security Weekend 2026 conference, Kaspersky shared the findings from its survey titled “Cybersecurity in the workplace: Employee knowledge and behaviour” which was conducted among employees from the Middle East, Turkiye and Africa (META) region.

The study highlights that everyday IT habits, including decluttering computers and reducing digital fatigue, can have a direct and often underestimated impact on an organisation’s cyber resilience.
The Kaspersky survey points to a growing challenge of digital fatigue in the workplace. 13.5% of employees surveyed in the META region confirmed that they made IT-related mistakes due to a lack of cybersecurity knowledge – a figure that shows the critical importance of continuous cybersecurity training and awareness programmes.
Among other reasons behind IT mistakes, respondents cited being in a hurry (30%), oversight (14%), being tired or stressed (12.9%) and having too many notifications (10%). The constant barrage of alerts, messages, and on-screen clutter is becoming an acute problem that can lead to costly IT errors, overlooked social engineering attacks, and even to cyber breaches.
The survey also examined employees’ digital workspace habits. An overwhelming 44.5% of respondents in the META region reported having between 10 and 20 icons on their desktop, while 30% admitted to having even more – with half to a full screen covered in them.
Meanwhile, 33% of respondents also keep more than 10 tabs open in their browser at any given time. Excessive icons and open tabs do more than distract attention and fuel procrastination – they can slow device performance and, in the case of unused applications, quietly collect data.
Interestingly, most employees regularly disinfect their keyboards and phone surfaces (21.5% have adopted this habit since the COVID pandemic). However, digital cleanliness has not kept pace: 55% of respondents remove needless files once a month or more often; the rest perform digital clean-ups far less frequently – once a quarter, or even once a year.
Managing digital noise is key to staying alert: only essential notifications should remain active, especially during periods of deep focus on critical project deliverables. Regular breaks are just as vital for maintaining both well-being and cyber vigilance.
According to the survey, 78% of respondents spend their work breaks eating or drinking, while 58% chat with friends and colleagues. However, stretching and physical exercise is a more effective way to relieve stress and recharge focus – a habit adopted by only 14% of employees.
“It is important to recognise that digital fatigue is a real and growing stress factor: the constant stream of notifications, cluttered screens, and information overload gradually erode focus and make employees far more susceptible to mistakes and social engineering attacks. Simplifying your digital environment is not just a productivity tip, it is a cybersecurity measure”, says Brandon Muller, senior security consultant for the META region at Kaspersky.
General News3 days agoGuinness Rewards Consumers with ₦17 Million in First Week of ‘Open for More’ Promo Draw
News3 days agoWorld Bank Debars United Aviation Services, Owner over Fraudulent Activities
E-Business3 days agoNITDA Introduces Cloud Certification Boost Data Localisation Compliance
Telecom3 days agoNCC, Enugu Sign Deal to Operate Digital Industrial Park, Learning Centre
E-Financial3 days agoBOI Opens N250Bn Bond Offer to Fund Businesses
Telecom3 days agoGITEX Nigeria to spotlight Africa’s $1trn AI economic potential
News3 days agoEnugu State Approves Land for ITF’s Digital Fabrication Centre
General News3 days agoMeta Hit With $567m US Court Order Over Alleged Harm to Children




















