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Use PR Experts, Agencies for Government Communication- Ojobo

This skill of the Director of Public Affairs of telecom industry regulator Nigerian Communications Commission (NCC) is not evident at first sight. Or second. Listen, however, to brilliant, Mr. Tony Ojobo speak on the work of the communication professional in Government and there is no doubt to the listerner that he understands hoops, loops and jumps.
Ojobo mounted the rostrum at the Breakfast Meeting of the Public Relations Consultants Association Thursday, October 29, 2015, at Adna Hotel, Ikeja GRA, Lagos. He spoke of “Communication in the Public Sector: Issues, Challenges and Prospects.”
He talked to an eager audience. The environmental context made the presentation by the NCC spokesman one that aroused even keener interest by the professionals who have gathered every month to hear their colleagues on client side speak on issues in public relations, one of the fastest growing disciplines of the modern age.
Before Ojobo was Mr Kufre Ekanem of Nigerian Breweries Plc, Mr Emeka Oparah of Airtel Nigeria and Mr David Okeme of Unilever Nigeria.
A stellar cast in all respects and Mr Ojobo showed the shoes fit.
Thursday, October 29 was just three days into the earth-shaking news of the imposition of a fine of N1.04 trillion by his institution on telecom market leader MTN Nigeria Communications. The business world shivered. The international community paid attention. Moreover, the debates kicked in.
Upfront, Ojobo asserts that “political neutrality is a cornerstone of public sector communication.”
To communicate government or any MDA effectively, the professional has to manage masterfully various competing interests and agenda, much more so than his counterpart in the private sector.
He adds ruefully that “the politics of the day determines to a great extent the pattern of communication between government agencies.” Even more important in this balancing act, Ojobo states, is the caution: “You do not have to be political, but you must also be politically correct.”
Communication functions in the public sector to promote citizen participation in service delivery, to enable informed decision making and service design, and to engender accountability. The communication professional in government setting in Nigeria faces many challenges. They include balancing the demands of the oath of secrecy that civil servants swear and that the Colonial Government instituted many years ago versus those of the new Freedom of Information Act. “Secret files still exist since colonial times to avoid protests from the public. Is it virtue to keep corporate activities and documents secret? ” he asks.
Other challenges include “the inability of public agents to strike a balance between their loyalty to the government and the interest of the citizens” that “makes public officers shy away from telling the whole truth to avoid embarrassing the government”. There is possibility of spokespersons being misunderstood and classified as saboteurs; difficulty in determining what to share and what to keep secret; and critical and cynical reception of messages from the public sector by the media and citizens.
However, the tendency to protect MDAs from unnecessary exposure “often results in many speculations in the public domain, thus creating problems.”
Given this, are government agencies open to communication? Can they? Should they?
Ojobo is convinced that MDAs should not only be open to communication but embrace it because, as he avers, “Secrecy and non-transparency cause under-the-table dealings, making organisations prefer to be quiet on their actions.”
He notes that with FOI Act, there is no hiding place for public officers. Even so, the FOI Act has guidelines on the types of information Government Agencies and officials can release to the public. He shared many examples of effective and ineffective communication.
The NCC Communication Team handles the interface between the regulator and various stakeholders.
They include 150 million often vociferous subscribers to the different networks, the media, the network operators and the multiple players in that ecosystem, Government, and its various arms, et cetera.
The NCC, Ojobo discloses, had of necessity and choice operated a communication-centric and listening organisation. Telecommunication is ubiquitous and affects lives. It is a 24-hour service.
Challenges in the operating environment in Nigeria means there are issues on the side of customers, operators, governments.
The complaints come to NCC, which has opened its doors with a helpline, Subscribers Parliament and various platforms to listen and to address the challenges.
The above is the context for the work of the regulator. Before the recent bomb on MTN, subscribers often accused NCC of sharing bed space with those it regulates.
The networks on their part accused the institution of connivance with the market leader. As Walmart Corporation spokesman Dan Bartlett observed at the Global Public Relations Summit 2015, for NCC, as for Walmart, “there is a daily referendum on our reputation.”
Based on the experience of handling this challenging communication tasks, Ojobo recommends that Government agencies should not only have proper structured Communication Divisions but also must engage external counsel for their professional insights and detached perspective.
His declaration was music to the ears of the professional firms gathered under the PRCAN umbrella. The endorsement came against some interesting historical and contemporary background.
The government gave impetus to public relations and communication in Nigeria with the establishment of the Information Department of the Colonial Service in the 1940s. The leading organisations of the era, the private sector United African Company and the public sector Nigerian Railway Corporation, also followed suit.
Use of professional communication counsel declined over the years, though. A survey by PRCAN in 2014 showed that Governments at Federal, State and Local levels were the least in patronising PRCAN member-agencies who contrastingly played major roles in servicing no fewer than 60 major brands. NCC and the Central Bank of Nigeria were some of the few Government organs that understood the imperative of effective professional communication.
Given that there are about 500 agencies of Government, poor and ineffective communication means that citizens do not know many of the agencies or what they do. Or how to seek redress for poor or no service. They are supposed to be accountable to us citizens.
So, what about MTN? Once again, Ojobo had to show dexterity in walking a tight rope. He was at the PRCAN event in his professional capacity as a key player in communication to speak to fellow professionals. He did not come to address an NCC press briefing on the sanction of MTN.
Ojobo would only volunteer the information that it had taken NCC since 2011 to get to the point of the humungous fine. He stressed the commitment of the regulator to maintaining the sanctity of the regulatory framework in the sector as well as promoting best practice in regulation and investment for the interest of Nigeria.
He says the three other players complied with the instruction; the defaulter kept doing so wilfully. There were also security dimensions to the challenge of having unregistered SIMs on telephone networks.
Ojobo stated: “Sanction is supposed to be a deterrent. The fine of N200,000 per unregistered SIM was fixed deliberately high to deter companies from disregarding the instruction. We did not really expect that we would get to any operator and find so many improperly registered SIMs. We expect 100% compliance. If there is no compliance, there will be sanctions. That is the message.”
For the communications profession, the message of this trapeze artist is clear: Master your craft. Benchmark against best practice locally and internationally.
Make communication integral to the policy and processes of the organisation and for the public sector make it serve as an enabler in fulfilment of vision and mission. Get external counsel because of its benefits.
News
Lagos Launches Tele-Vet, Nigeria’s First Veterinary Call Centre

The Lagos State Government, through the Ministry of Agriculture and Food Systems, has launched TELE-VET, Nigeria’s first Tele-Veterinary Call Centre, marking a groundbreaking milestone set to transform access to expert animal healthcare using mobile technology.

Speaking at the event held at the Lagos State Ministry of Agriculture and Food Systems, Animal Hospital, Oko-Oba, Agege, the state’s Commissioner for Agriculture and Food Systems, Ms. Abisola Olusanya, described TELE-VET as a transformative initiative that strengthens animal health systems, improves food safety, and accelerates agricultural innovation across the state and beyond.
She stated that technology continues to redefine global food systems, and Lagos, under the leadership of Governor Babajide Olusola Sanwo-Olu, remains committed to deploying digital solutions that enhance efficiency, empower farmers, and safeguard public health. The Commissioner explained that TELE-VET addresses long-standing challenges faced by farmers and pet owners, especially limited access to timely and professional veterinary care.
Ms. Olusanya highlighted that TELE-VET builds on the existing mobile platforms, M-Agric and M-Health, available on MTN and Glo networks, which provide daily expert tips, mentorship, and animal-care guidance. By dialing *20791#, users can subscribe for ₦100/day, ₦300/week, or ₦500/month, gaining instant access to a variety of services, while all active subscribers can access the Call Centre free of charge.
She added that the Call Centre will deliver emergency support, first-aid guidance, disease-prevention information, and livestock and pet care assistance, noting that the platform helps farmers reduce costs, save time, and access expert care without traveling long distances. She emphasized that TELE-VET will also enhance surveillance and early detection of zoonotic diseases, aligning with the One World, One Health framework that integrates human, animal, and environmental health.
The Commissioner further mentioned that TELE-VET sets the stage for future innovations, including livestock and pet health insurance, e-commerce for veterinary products, improved mobility for safe animal transport, and enhanced financing opportunities for farmers, positioning Lagos as a national leader in technology-driven agricultural transformation.
Earlier, the Permanent Secretary, Ministry of Agriculture and Food Systems, Mr. Emmanuel Audu, commended the initiative as a groundbreaking intervention that will significantly improve service delivery within the State’s veterinary ecosystem. He stressed that TELE-VET responds to the evolving needs of farmers and pet owners who require swift and professional support to enhance productivity and ensure animal well-being.
Mr. Audu noted that the Ministry has invested extensively in strengthening the infrastructure, technical systems, and human resources needed to operate a world-class veterinary call centre. He stated that the service is a strategic investment in Lagos State’s food security architecture, enabling efficient livestock health management and timely response to potential disease outbreaks.
The Permanent Secretary explained that the Call Centre will minimize animal losses, improve farm management practices, and provide timely advisory services to farmers, aligning with the Ministry’s mandate to promote sustainable agricultural practices across all 57 LGAs and LCDAs. He praised the collaboration among veterinary professionals, ICT partners, and technical teams that made the initiative possible.
Mr. Audu reaffirmed the Ministry’s commitment to continuously upgrading the TELE-VET platform to accommodate innovations that improve efficiency and expand service offerings. He encouraged residents to adopt the platform fully, noting that its success depends on widespread participation.
In his remarks, the Director of Veterinary Services, Dr. Rasheed Macaulay, stated that the launch of TELE-VET marks a new era in veterinary care delivery in Lagos State. He explained that the platform provides a practical solution to challenges such as limited manpower, delayed emergency response, and difficulties reaching farmers in remote areas by connecting residents directly to certified experts.
Dr. Macaulay added that TELE-VET will strengthen disease surveillance and reporting across the State, aiding early detection of animal diseases and preventing zoonotic infections. With real-time consultations, improved documentation, and faster escalation processes, the platform will support frontline veterinarians and promote safer, healthier food systems for all Lagos residents.
News
PAPSS Cowry to Benefit Manufacturers, SMEs

Manufacturers and small businesses are set to benefit from a new era of seamless cross-border payments, thanks to the launch of the Pan-African Payment and Settlement System- PAPSS Cowry, a game-changing payment platform.

This cutting-edge platform, backed by Afreximbank, the AU and AfCFTA, and recently launched in Lagos, promises to increase efficiency, reduce costs and boost trade across the continent as it connects 160 banks across 19 countries and positions Africa for a bigger share of its $329 cross-border market.
The platform delivers 120-second local currency settlement, removing USD bottlenecks, cutting FX friction and strengthening the African Continental Free Trade Area (AfCFTA) driven trade flows.
Mike Ogbalu, CEO of PAPSS, in his keynote address at the platform launch themed ‘Building an Interoperable and Sovereign Africa Payment Ecosystem for Trade and Economic Growth,’ explained that AfCFTA has provided a single market for the continent’s 1.9 billion people that needs a seamless cross-border payment platform to trade.
“We have created it as an ecosystem that will pack all of us together in a way that we are able to empower each other rather than compete,” he said.
“Create a centralised value that everybody can leverage without affecting the individual value proposition of all the entities that leverage this way,” he added.
He stated that the Pan-Africa payment rail has connected 19 countries and plans to expand to 40, adding that 160 leading commercial banks across the continent are connected to the platform.
“We are also now enabling fintech companies across the continent to be able to originate payments in one market and terminate them in another market,” he explained.
“PAPSS is that financial market infrastructure that allows for the processing of cross-border payments in local currencies and is able to do that in no more than 120 seconds,” he added.
He appreciated central banks across the continent for their support, saying that a governance infrastructure has been created to make sure the payment system continues to operate in the right way. He stressed that sovereign payments are critical for the continent’s survival.
Haytham EI Maayerigi, executive vice president – global trade bank, Afreximbank, stressed that African businesses still face real barriers, whose border payments remain slow, expensive, and impossible sometimes, with $5 billion lost yearly to third-currency routing.
He explained that the situation has made it difficult for small businesses to find trusted partners, affordable finance and adequate market information, noting that with AfCFTA advancing, it must be easy for firms to trade with each other.
He said Afrexim, which is a promoter of PAPSS, works daily to remove these obstacles. “Together with AfCTA and the African Union, we are building the institutional foundation of a truly integrated market, supporting a lot of the initiatives.”
“Through advisory, guarantees, certification and project preparation, we mobilise the capital that builds factories, logistic hubs, processing plants, energy systems, the backbone of African industrialisation.”
He stressed that capital alone will not deliver integration and that the African continental trade also needs a digital spine, a system that connects markets, trust, information, logistics, finance and payments.
Experts say Africa requires a better business environment to unleash its potential and drive intra-African trade. The experts noted that the PAPSS Cowry platform will help improve the ease of doing business across the continent.
Wamkele Mene, secretary general, AfCFTA Secretariat, described the platform as a key enabler of AfCFTA, giving its practical effect on the continent’s vision of a fully integrated African market.
“It operationalises financial sovereignty by enabling the seamless flow of funds needed to sustain the world’s largest free trade area, and by reducing the friction that has historically held back intra-Africa trade,” Mene said.
He noted that the continent has 42 currencies, which alone creates structural barriers, saying that when two African traders rely on a third-country currency to trade, the cost of doing business rises sharply.
“Our continent loses an estimated $5billion annually in currency conversion.” PAPSS addresses this bottleneck directly by enabling instant settlement in local currencies and reducing reliance on expensive corresponding banking corridors.”
News
Afrilearn Expands Drive to Make Quality Education Attainable for African Children

Africans are better educated today than they have been at any other time, with many African nations making strides towards ensuring access to quality education and lifelong learning for their citizens.

Afrilearn
UNESCO’s report on Transforming Learning and Skills Development notes that delivering education well is not only a fundamental human right, it is also a critical ingredient of building solid foundations for the future, empowering people not just to develop the skills they will need for the workplace, but also ensuring that they can unlock their potential as members of society.
UNICEF estimates that there are 450 million school-age children in Africa in 2025, and this population is predicted to swell to over 600 million by 2050. However, although 75 million more African children are enrolled in school today compared to 2015, the number of out-of-school children has increased by 13.2 million to over 100 million during the same period. For Africa to actively participate in the global digital economy, it’s a continent-wide imperative to unlock not just access to education, but access to the resources that will help children thrive in education.
Harnessing technology to provide educational resources
Millions of children across the continent are eager but struggling to learn or are dropping out due to the high cost of quality education, outdated materials, and overburdened teachers. Schools also struggle with reliable web access – the Global Education Monitoring Report found that Africa has the lowest school connectivity globally, with most schools lacking even basic electricity, making reliable internet rare. Mobile penetration in Africa is far higher, yet many learning platforms are built for the web.
In 2020, frustrated by their own experiences, and tired of witnessing how young Africans were held back by a lack of access to quality education, a group of entrepreneurs started Afrilearn International Limited. Their goal was simple, but ambitious: to democratise access to quality education across Africa using a mobile-first solution.
The company started with ClassNotes.ng, which quickly became the #1 education platform in Nigeria, empowering students with curriculum-based class notes. By July 2022, Afrilearn had reached 1 million learners across Nigeria and Africa, a major step in delivering quality education to undeserved communities.
Now, this AI-powered K-12 learning platform is on a mission to make world-class education freely available to all African children by making learning fun, using gamified experiences to engage school learners with their studies.
The Afrilearn App for Students provides a comprehensive library of study materials and homework help. Learners can master a subject using the class notes, video lessons, quiz materials and games on the app, earning coins, and winning rewards along the way, while parents can track their children’s progress through learning reports. Afrilearn also provides adaptive practice for local and international exams through Exambly.com, which provides free exam practice for entrance, admission and matriculation exams across Africa.
Supporting educators is part of the process
To support educators, Afrilearn has built and refined its new AI-powered School Management Software, which is a smart platform for learning, administration, and managing school fees, reports and results.
The company collaborates with Schoolinka, a leading African teacher-training organisation, to co-create and distribute professional development resources, onboard teachers onto Afrilearn, and support schools with continuous training. This has significantly improved teacher adoption and classroom impact across the schools Afrilearn serves.
A constant evolution
The School Management Software offering was developed as part of the first cohort of the Microsoft and NVIDIA African GenAI Accelerator Programme. The collaboration allowed Afrilearn to leverage Azure AI and cloud infrastructure to enhance automation, learning personalisation and school analytics on the platform.
The company created a rebuilt, AI-powered SMS programme during the Accelerator Programme, and plans to introduce upgrades including adaptive learning profiles, predictive analytics and automated fee management for schools, and offline-first learning flows. Teachers will soon benefit from enhanced AI tools for lesson preparation and assessments.
With Microsoft’s support, Afrilearn uses GitHub for its engineering workflow, enabling the company to release updates faster and with fewer errors. Visual Studio Code is the team’s preferred integrated development environment, as its integration with Axure extensions, debugging tools and GitHub repository reduce friction across engineering tasks. Collectively, these tools, alongside Azure, have improved delivery speed, strengthened reliability and enabled the team to build a more stable, scalable AI education platform. And for a distributed team working in multiple countries, Microsoft’s collaboration tools, Teams and Sharepoint, have proven invaluable for daily contact and communication.
Broadening access to education across Africa
To date, Afrilearn has reached more than 4 million learners and more than 800 schools across more than 10 countries. More than 80% of users report achieving improved learning outcomes within a week of consistent usage, while the AI-powered personalisation improves learners’ grades by up to 52 percent within eight weeks of consistent study. Schools implementing the Afrilearn management software have saved more than 10 administrative hours per week and have boosted their fee collection by 35 to 40 percent.
The Afrilearn team has big ambitions to scale into additional countries across Africa, deepening partnerships with UNICEF and the African Union to scale their impact. In addition to Nigeria, Afrilearn serves learners in Ghana, Liberia, Sierra Leone, Gambia and the wider diaspora.
“At Afrilearn, we’re the ecosystem closing the gap between Africa’s potential and its future, where no child is left behind because of where they live or how much their parents earn. We’re especially excited about our upcoming product upgrades that make personalised learning even more accessible to children at home and in school,” says Isaac Oladipupo, CEO at Afrilearn. “Our goal is to reach 10 million learners across 12 African countries in the next 36 months. We believe that every child deserves a quality education that positions them for future success.”
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