Mr. Biram Fall, QNET’s Regional General Manager, Sub-Sahara Africa, said that V-Convention is a veritable platform where QNET underscores its commitment to transparency and accountability.

Mr. Biram Fall, QNET’s Regional General Manager (RGM)

He stated this on Thursday at a webinar organised for Nigerian journalists who have attended the V-Convention (VCON) in Malaysia to share their experiences.

Mr. Fall stated that V-Convention enables stakeholders to witness firsthand the company’s dedication to product quality, ethical business practices, and the empowerment of its IR network.

He also added that V-Convention is an avenue for distributors to deepen product knowledge, engage with company experts in business-building sessions as well as gaining insights from accomplished distributors.

He further emphasized that QNET brings together a diverse assemblage of marketing professionals, experienced business leaders, and global entrepreneurs associated with the QI Group’s flagship business in Penang, Malaysia. “Every year since 2022, QNET invites selected journalists from media outlets in Nigeria to attend this important event.

We recently hosted the first V-Convention of 2024 in May, bringing up to 9,000 attendees. Following QNET’s theme for the year, “Championing You,” the event emphasized QNET’s unwavering commitment to empowering individuals with financial independence and personal growth through our lifestyle and wellness product portfolio.

“This unique platform fosters knowledge exchange, develops new ideas, and propels the industry forward by bringing together a diverse group of experts, entrepreneurs, and marketing professionals.

Speaking further Mr. Fall noted that Nigerian Journalists overtime have been invited to Malaysia in order for them to have a firsthand experience of the convention.

According to him, “Every year since 2022, QNET invites selected journalists from media outlets in Nigeria to attend this important event.

“We’re grateful to our media partners who have joined us at various times to mark this important occasion.”

Nigerian journalist who at one time or the other attended the V-Convention (VCON) in Malaysia shared their palatable experiences at various times at the convention.

Starting with Royal Ibeh, a reporter with Leadership Newspaper who attended the VCON 2024 edition said, “It was a great experience. My take home from the VCON experience is how QNET is empowering micro entrepreneurs all over the world, QNET has given them a purpose in life.

“Imagine someone who does not have anything doing, all of a sudden start earning as high as $500,000, all thanks to QNET. I would scream more than them if I was given that opportunity.

“So, that is what I was eager to write about on how Africans can leverage on the direct selling model. I would love to see a time when Africans will be in that hall, celebrating the founders of QNET”.

N’ankwat Dariem of Voice of Nigeria who was at the VCON 2023 noted the significant presence of young entrepreneurs at the event seeking to improve their lives through direct selling. This resonated with Prince Osuagwu of Vanguard Newspaper, VCON attendee 2022 who further highlighted the strong sense of community and support fostered by the event.

He viewed VCON as a platform for knowledge exchange, particularly valuable for replicating success stories in the Nigerian market with its large youth population. Osuagwu was also impressed by QNET’s dedication to innovation, showcasing products that address real-world challenges in Nigeria, such as vertical farming technology and hygiene devices.

Mr. Akeem Ajisafe Abiodun, CEO, Transblue Ltd, said that the goal with the webinar was to gain a deeper understanding of what the V-Convention means for QNET and its stakeholders and to highlight its crucial importance to the direct-selling industry.

He said V-Convention is QNET’s largest gathering of network marketing professionals, experienced business leaders, and global entrepreneurs associated with the QI Group’s flagship business. “QNET is known for its direct-selling business model, which involves selling products directly to consumers through an e-commerce platform. This business model has empowered thousands of people worldwide to become successful entrepreneurs. Direct selling is not only a promising career option but also a route to economic empowerment. The industry provides an appealing opportunity to launch a business with minimal capital or logistic challenges. However, in Nigeria and many African countries, the industry has garnered attention for the wrong reasons due to the prevalence of pyramid schemes and fraudulent practices posing as legitimate direct-selling companies.”

Ajisafe added that V-Convention is a platform that plays a significant role in dispelling the misconception that direct selling is fraudulent. It emphasizes the importance of ethical practices, networking, and building sustainable businesses. The event also highlights the value of direct selling as a means of personal and financial empowerment, showcasing the success stories of entrepreneurs who have built their businesses through QNET’s direct selling model.”

Speaking on the latest trends and Innovation showcased at V-Convention 2024, Ajisafe said that V-Convention provides a platform to showcase the latest trends and innovations in the direct selling industry. This includes the launch of exciting products that enhance customer experiences and increase distributors’ efficiency, as well as exclusive training and empowerment opportunities.

“The recently concluded V-Convention in May was a five-day event that showcased the launch of products such as the Amezcua E-Guard X. This revolutionary device is a unique wellness solution that provides protection for your body from the harmful effects of electro-smog exposure from mobile phones, computers, laptops, and televisions. Additionally, the event introduced the HomePure Rayn, which is the first showerhead to integrate Amezcua Resonance Technology with the high-quality water filtration that the HomePure brand is known for. Lastly, the BHM luxury Swiss watch and jewellery brand introduced a new collection of timepieces titled Alto.

“The event celebrates the power of community by bringing together a diverse group of up to 9,000 individuals from over 30 countries worldwide, creating a dynamic environment for exchanging ideas, sharing success stories, and forming meaningful connections,” Ajisafe said.