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Verve Looks to Future of African Business with New Campaign

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Mitchell Elegbe, group managing director, Interswitch
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Verve International, the leading homegrown pan-African payment card brand, has launched ‘Verve, Truly African’, a new platform to celebrate Africa’s heritage and promote homegrown entrepreneurs and businesses.

The campaign kicked-off today at the Protea Hotel in Lagos, Nigeria, and will over the next 3 months celebrate everything that makes Africa great, and give Africans the opportunity to showcase to the world their unique talent, skills and ideas.

Events to look-out for include: Verve sponsorship of the African Magic Movies Choice Awards (AMVCA), the launch of a new TV commercial, and a social media campaign that asks Africans to tell the world about their aspirations and what it means to be African today.

Charles Ifedi, chief executive officer, Verve International, said:  “At Verve our vision is to create a totally interconnected continent where all Africans can feel the benefit and take advantage of rapid economic expansion and increasing prosperity. We will do this by providing world-class e-payment products and services that work seamlessly across borders, relentlessly pursuing a truly pan-African offering.

“We believe that a brighter future for Africa will be built by the ingenuity and resourcefulness of Africans themselves. More and more African entrepreneurs and homegrown businesses are showing the world that they have the skills, creativity, and determination to take on some of the biggest international businesses. Through this campaign we will be giving Africans everywhere the opportunity to showcase their unique talent.”

Cherry Eromosele, chief marketing officer, Interswitch said:  “We are thrilled to unveil our new ‘Truly African’ campaign to celebrate everything that makes Africa a vibrant and exciting place to be right now. Africans are using their heritage and identity to build businesses that are truly African in their outlook and provide services highly tailored to African consumers.

“At Verve we have created a brand that represents the values and aspirations of Africans everywhere, and this is the essence of this campaign: to capture and celebrate the unique attributes of Africans.

“As the homegrown payment card that supports millions of direct and indirect jobs across the continent, every transaction made with a Verve card is an investment in Africa’s future.”

Verve is an African payment solutions company. Part of the company’s offer is a pan-African chip + PIN payment card. The Verve card is the leading payment card brand in Nigeria, with over 14 million cards in active use, significantly more than any other provider.

Using a system designed, built and maintained by Africans, Verve offers African consumers products highly tailored to their needs. Verve has pioneered the expansion of modern financial services into both rural and urban areas, connecting hundreds of millions of African consumers to retailers across Africa and around the world through modern e-payment platforms.

Verve continues to invest in rolling-out its services across the continent and building capacity, driving the adoption of e-payment services to help African countries develop modern and thriving economies. In doing so, help all Africans to feel the benefit of strong growth.

L-R, Consumer Segments Marketing Manager, Interswitch, Eny ioma Anaba, Group Head, Issuer Management, Interswitch, Ugo Bassi and Country Manager, Verve – Nigeria, Oremeyi Akah d uring the Verve Truly African Campaign launch.


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World Bank Approves $300m Loan to Support IDPs in Northern Nigeria

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World Bank has said that it has given approval of $300 million to fund a new project aimed at bolstering access to services and economic opportunities for internally displaced persons (IDPs) and their host communities in northern Nigeria.

World Bank Approves $300m Loan to Support IDPs in Northern Nigeria

In a release, the World Bank said the Solutions for the Internally Displaced and Host Communities Project (SOLID) was approved on August 7.

It stated that the project will adopt an integrated development strategy to help displaced persons and host communities transition from humanitarian aid to self-reliance and resilience.

It also said the ongoing conflict and insecurity in the region have displaced more than 3.5 million people, straining infrastructure and deepening competition for scarce resources in affected communities.

The bank said SOLID will build on previous government and partner interventions, including the multi-sectoral crisis recovery project (MCRP), which focused on emergency recovery.

“Key areas of focus include building climate-resilient infrastructure, promoting social cohesion, supporting livelihoods, and strengthening institutions to better respond to the pressures of forced displacement.

“We are glad to support this initiative which has a tremendous potential to help Nigeria in addressing development challenges associated with protracted displacement in a sustainable way,” Mathew Verghis, World Bank country director for Nigeria, said.

“The Project’s integrated approach which is aligned with the National IDP Policy and the FGN’s long-term development vision will ensure that IDPs and host communities can transition from dependency on humanitarian assistance to self-reliance and resilience which will open up better economic opportunities,” it added.

The World Bank, which noted that the cproject is expected to benefit up to 7.4 million people, of whom up to 1.3 million individuals are identified as IDPs, added that the project will be implemented through a coordinated, community-driven approach involving all tiers of government, with strong partnerships from international stakeholders.

 

 

 

 


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UBA Unveils Revamped Website, Heralds New of Digital Experience

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United Bank for Africa (UBA), Plc, Africa’s Global Bank, has launched its revamped Group website to enhance users’ digital experience.

UBA Unveils Revamped Website, Heralds New of Digital Experience

The newly revamped website boasts of a faster, smarter, and more dynamic digital platform, designed to deliver live news updates, real-time Nigerian stock prices, and a world-class user experience among other world-class features.

The upgrade marks a significant leap in the bank’s digital transformation journey, setting new standards for speed, accessibility, and innovation in the African banking industry.

Alero Ladipo,  group head, Marketing and Corporate Communication, UBA, who spoke excitedly about the revamped website, explained that the redesign focuses on simplifying user-journey, improving responsiveness across all devices, and incorporating a language-agnostic interface that caters to the bank’s diverse global audience.

She explained that with its sleek, intuitive layout and enhanced navigation, the site empowers customers, investors, and stakeholders to access critical information instantly – whether it is the latest market movements, breaking financial news, or UBA’s wide range of products and services.

Ms Ladipo said, “We are thrilled to unveil our new website, which represents a significant milestone in our digital transformation journey. Our goal is to provide a world-class digital experience that meets the evolving needs of our customers and stakeholders.”

Continuing, she added, “A major highlight of the upgrade is its speed, powered by an upgraded server infrastructure with enhanced load balancing to ensure minimal downtime and lightning-fast performance. By combining speed, accessibility, and live market intelligence, our new platform strengthens our position as an industry leader.”

She pointed out that the site also integrates automated news updates powered by International agency, Bloomberg and real-time stock prices tracking, ensuring visitors remain informed at all times.

Throwing more light on the new features, Amanda Oguamanam, head, Digital and Online Marketing, UBA, said; “We have transformed our website to be faster, cleaner, and more engaging, removing clutter by over 60%, upgrading servers for speed and reliability, streamlining navigation, and tailoring content to inspire global partners while making it easier for customers to find what they need.”

Other standout features, she added, include improved accessibility for users with disabilities, dark/light mode toggle, advanced search functions, and a simplified content structure, which are all designed to deliver an inclusive, modern experience for a global audience.

The revamped website is live and accessible at www.ubagroup.com.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally.

Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.


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NBS Reports ₦6.72 Trillion VAT Haul as Tax Reforms Pay Off

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Nigeria’s Value Added Tax (VAT) revenue surged to ₦6.72 trillion in 2024, marking an 84.6% increase from ₦3.64 trillion in 2023, according to the National Bureau of Statistics (NBS). This sharp rise reflects stronger economic activity and improved tax collection efforts across key sectors.

VAT revenue showed consistent growth throughout the year. In Q1 2024, collections stood at ₦1.43 trillion. This rose to ₦1.56 trillion in Q2, representing a 9.09% increase. Q3 recorded ₦1.78 trillion, up 14% from the previous quarter, while Q4 peaked at ₦1.95 trillion, a 9.5% rise from Q3.

In Q4 alone, VAT collections totaled ₦1.95 trillion, with domestic VAT payments contributing ₦917.40 billion, non-import foreign VAT at ₦554.68 billion, and import VAT at ₦474.75 billion. Domestic VAT remained the largest source, indicating strong local business activity and consumer spending.

Several sectors posted significant quarter-on-quarter growth in Q4. Extraterritorial organisations and bodies saw a dramatic rise of 180.05%, followed by agriculture, forestry and fishing at 70.83%, and human health and social work at 46.13%. These gains suggest increased operational scope, improved compliance, and possibly targeted government incentives.

However, not all sectors fared well. Households as employers and self-use production contracted by 28.97%, while the information and communication sector declined by 23%. The drop in ICT may reflect shifting market dynamics or regulatory headwinds affecting digital services.

Overall, the surge in VAT revenue signals a positive fiscal outlook for Nigeria, with implications for budgetary planning, infrastructure investment, and social services funding. It also highlights the importance of sector-specific monitoring to sustain momentum and address emerging challenges.


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