E-Business
Virtual ‘Hawkers’ Will Soon Send Conventional Shop Owners Packing

By Ugwoke Udoka
Stagnancy, well, describes the activities of some shop owners. Moving around in circles and not responsive to the advancement of technology and application of these reforms to their business activities would only mean doom. Hawkers, in this context, virtual are prone to limitless success.
Gone are the days when people scramble to site their shops in the best locations or save up a lot of cash to acquire capital to buy land space and erect structures or even pay a lot of rental fee for shops. People no longer want to go through the stress of paying transportation fares to visit shops, neither do they want to waste too much time walking from department to department in a mall, when a couple of clicks from the comfort of their homes could give them the same desired result and even more. Obviously, rising technology brings a rise in customer’s taste.
Apart from fierce competition coming from mall, honestly, statistics do not favour bricks and mortars shop owners. A report by BigCommerce.com on ‘Customer location at time of purchase’, shows a quarter of online shoppers (25%) have made an online purchase from a brick-and-mortar store; 43% of online shoppers have made a purchase while in bed; Millennials and Gen Xers are nearly 3x as likely as Baby Boomers and Seniors to have made an online purchase from bed (59% v 21%); 23% of online shoppers have made an online purchase at the office and nearly 3 in 10 (29%) of Millennials and Gen Xers have made a purchase from the office.
The report continued: more than 15% of Baby Boomers and Seniors have made a purchase from the office; 20% of American online shoppers have purchased from the bathroom or while in the car (a +1 for mobile commerce); millennials and Gen Xers are 5x more likely to have made an online purchase from the bathroom (31% v. 6%) than Baby Boomers and Seniors; one in ten customers admitted to buying something online after drinking alcohol; men are more than twice as likely as women to have made a purchase after consuming alcohol (14% to 6%); younger generations are 5x more likely to drink and shop than their older counterparts (15% to 3%) and parents are twice as likely as non-parents to have made an online purchase after drinking (15% v 7%).
As e-commerce platforms in Nigeria move towards maturity, shop owners found in their numerous numbers in Onitsha Main Market, Anambra; Alaba International Market, Lagos state; Ogbette Main Market, Enugu State; Ariaria Market, Abia State; Kurmi Market, Kano State and so many others across Nigeria, should start rethinking.
These e-commerce platforms or the ‘virtual hawkers’ including Jumia, Konga, JiJi, Uber and every other who without shop spaces, uses the digital marketing techniques (technology) to capture the attention of their target audience and deliver quality products and services to them, will eventually send them (shop owners) parking.
Trust me, every business is out to make profit. As an accountant, I know that profits are made when you reduce the cost of production or increase price. The latter is usually the better option as the former scares the customers to the ever wide-open hands of the competitors.
An article published on THISDAY Newspapers on the 28th August, 2017 by Eromosele Abiodun stated that Nigeria’s E-commerce Market Value would hit #15.5 trillion in ten years, though its current worth is #4.01 trillion. Apparently, the current worth of virtual hawking would triple in the next ten years. Tell me, where would all the shops get their own profit from? Where would all the wealth go?
Who would you think stands a better chance of amassing more customers? A shop owner who spends a lot on land space, electricity bills, adverts and other promotion strategies or a virtual hawker who almost incurs none of these costs? Have you wondered why a lot of shops and malls including Shoprite and SPAR are adopting the technology mode of attracting and retaining customers? They are beginning to take a cue from virtual hawkers and promoting programmes and packages that would not require their malls to be visited by the customer. Looking at the transportation industry, clients no longer have to wait at car parks to get to their destination.
With technology, they get the virtual hawker come pick them at wherever location and take them to their destination at almost the same or a lesser amount than the car owners parks. Transport companies like Peace Mass Transit and God is Good Motors have packages like the online booking system which allows travelers to peruse dates and book tickets with a couple of clicks. Potentially, this will replace the conventional means of going to the counter to buy tickets and having to struggle with your luggage past the flood of travelers.
Shop owners will continually pay cut-throat taxes to government officials. This has a lot of negative effect on the profitability of the business. Whereas, virtual hawkers do not actually pay as much taxes! Instead they re-invest their profit devoid of tax and continue building their riches while shop owners are muddled up in their mediocrity. Tell me, which would you prefer?
Salvaging this ugly situation lies with the development of applications tailored towards assisting shop owners go online. ICT Editor, Peter Oluka, advises that banks and other financial institutions have key roles to play; especially to encourage more financial inclusion, because it will enhance trust. “If you trust to buy online, potentially you are an online merchant”, Peter adds.
Unfortunately, ignorance is the greatest problem of majority of these bricks and mortars shop owners, and of course it’s not an excuse. There is need for continuous education and sensitization.
In my previous article on ‘the need to ignite technology consciousness in women and girls in the South East’ , I pointed that many females in the stated region are ignorant and continuous education is key; likewise, many shop owners need digital literacy to embrace e-commerce.
Ugwoke Peace Udoka, ACA, MNIMN, BSc (Marketing) University of Nigeria, Enugu Campus, 2016. She can be reached via: [email protected]
E-Business
Tinubu Orders NIMC to Enrol Every Nigerian by End of this Year – DG

President Bola Tinubu has directed the National Identity Management Commission (NIMC) to ensure that every Nigerian is enrolled in the national identity database before the end of 2026, according to Abisoye Coker-Odusote, director general and chief executive officer of the agency.

Abisoye Coker-Odusote, director general and chief executive officer, NIMC
Coker-Odusote, who appeared on Channels Television, said the directive forms part of the federal government’s efforts to establish a comprehensive national identity system capable of supporting effective governance, planning, and service delivery.
“The President has given us till the end of this year to make sure that we capture every single Nigerian,” she said.
According to her, NIMC is working with partners under the World Bank-supported Identification for Development (ID4D) project to accelerate nationwide enrolment.
“What we have done is we have partnered through the World Bank ID4D project with front-end partners. They are part of the digital identity ecosystem. These are private citizens that we’ve enabled and given jobs to enrol citizens on our behalf,” she explained.
She stressed that the National Identification Number (NIN) remains a unique identifier, ensuring that every individual is registered only once.
“That’s why it’s called a unique identifier, so that you’re only enrolled once,” the NIMC DG added.
Coker-Odusote said Nigeria’s actual population remains uncertain, with estimates ranging from 200 million to 250 million, making a comprehensive identity database essential for national planning.
“It is estimated that we’re 200 million. When we’re done enrolling, we will then know the actual numbers that we have. Some estimates say 230 million, while a few people say 250 million.
“Your identity is basically the foundation for effective governance and service delivery. How can you plan if you don’t know the total number of persons that you have? We have been mandated by Mr President to go down to the community levels to enrol every single Nigerian”, she said.
Responding to concerns about whether an individual could obtain multiple identities by registering in different locations or under different names, the NIMC boss said the commission’s biometric verification system prevents such occurrences.
She explained that while the previous system could accept duplicate enrolments before detecting them later, the current process automatically identifies and invalidates multiple registrations.
“The legacy system had no way of verifying at the front end whether you had already been captured. Once the record comes into the system, it flags it as a duplicate or that the person already exists in the database.
“You would only have one identity generated for you. The other record goes into a deduplication bucket where it is invalidated,” she said.
The NIMC DG added that biometric verification, including fingerprints and facial recognition, makes it virtually impossible for one person to maintain multiple identities.
“Absolutely. One of the things that this Act has done is to cement our role in capturing biometrics. Private and public sector organisations will no longer capture biometrics independently. They will validate identities through API integration with NIMC.
“The telcos are already doing that with us. If you need a SIM card, they capture your facial biometrics, which are matched against our database in real time to confirm that you are who you claim to be. We’re using biometric validation to tighten security around identity confirmation,” she said.
The remarks come weeks after Tinubu signed the National Identity Management Commission (NIMC) Act 2026 into law on June 26, repealing the 2007 legislation.
The new law reinforces the “One Person, One Identity” policy by making the NIN the country’s foundational identity credential for accessing government and essential private services, including banking, passport applications, tax administration, pensions, land transactions, and consumer credit.
It also introduces stiffer penalties for identity theft, multiple registrations and unauthorised access to personal identity data, while strengthening data privacy protections and granting NIMC wider powers to investigate identity-related offences.
E-Business
Kaspersky Warns of AI Risks for World Cup Fans

Cybersecurity and privacy experts are raising concerns around the growing trend of sports fans using generative AI to create World Cup-related images, mock-ups, predictions and social media content.

Whilst offering new ways for supporters to engage with major sporting events, these tools also introduce risks that many users may underestimate. In light of this, Kaspersky has shared the key risks fans should keep in mind when using generative AI tools, so they can continue enjoying the championship with peace of mind.
When fan AI goes rogue. A growing number of AI tools are being used to create World Cup-themed visuals, avatars, memes and other fan content. While these services may seem creative and harmless, not all of them come from trusted providers.
Many are launched quickly to capitalise on interest around major events, increasing the likelihood that users will interact with platforms that offer limited transparency around data handling, lack adequate privacy and security measures, or might even be designed with malicious intent.
Personal data at stake. To create customised World Cup content, users are often asked to upload selfies, sign up with an email address, connect social media accounts or share other personal information. In doing so, they may reveal more information than necessary without fully understanding how that data will be stored, used, or potentially exposed.
“AI-driven fan content may seem harmless, but one of the key privacy risks is that users are often encouraged to share far more personal information than necessary. A simple request to generate a themed avatar can involve the collection of photos, contact details, account data and behavioural insights – information that may later be insufficiently protected.
“Because major global events often create an ideal environment for opportunistic actors, fans should take a closer look at how these tools manage personal data before engaging with them,” says Anna Larkina, web content analysis and privacy expert at Kaspersky.
When fan content becomes a scam. AI-generated World Cup content in some cases can also be used to support fraud. Cybercriminals may use convincing mock-ups, fake giveaways, or official-looking fan pages to attract attention and build trust. Once users engage, they may be redirected to phishing sites, fake stores, fraudulent offers, or betting-related scams. Generative AI makes these campaigns easier to produce, more persuasive and far easier to scale.
The myth of AI predictions. Another area that deserves caution is AI-powered match prediction. However advanced or data-driven these tools may appear, AI cannot reliably predict inherently uncertain sporting outcomes. When used to promote betting, paid subscriptions or “insider communities”, such services can create a false sense of confidence and encourage risky decisions.
E-Business
JustMarkets Unveils New Web Terminal That Lets MT5 Traders Skip Software Downloads

Multi-asset global broker JustMarkets has launched its Web Terminal, an advanced browser-based trading terminal now available to all clients in any country supported by the broker.

JustMarkets
The company said the new platform forms part of its ongoing effort to expand and strengthen its trading ecosystem. Before the official launch, the Web Terminal went through a preparation phase during which the team fine-tuned its technical performance and gathered user feedback.
“At JustMarkets, we never stop evolving,” a JustMarkets representative said. “With the Web Terminal, we wanted to remove every barrier between traders and the markets. Now every client can trade directly from their browser, with all the professional tools they need at their fingertips.”
The Web Terminal is fully available for MT5 accounts, allowing traders to access a professional trading environment without downloading or installing any software. The broker said the platform runs entirely in the browser, enabling clients to start trading instantly from any device.
To access the terminal, users are required to choose a trading account, press the “Trade” button, and then select “JustMarkets Terminal” from the window that appears.
The broker said the platform includes advanced charts with technical indicators and graphical tools, flexible volume settings that allow trade volume to be set in lots or in units of the asset, detailed asset descriptions, a market sentiment tool that provides real-time trading sentiment, timely updates on trading schedules and margin changes, and tools for managing multiple trading positions and pending orders.
According to the company, the launch follows the introduction of the JustMarkets mobile app for trading on the go and represents another step in its broader innovation strategy.
JustMarkets said it remains committed to growth and has additional features, tools, and improvements already in development.
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