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Visa Introduces Next Level Innovation in Payments through Sensory Branding

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By peter oluka

Global leader in payments Visa, todayhas announced a range of advanced sensory elements, to support the Visa brand when customers make transactions through connected, payment-enabled devices. These new sound, animations and mobile vibrations, will accompany real time notifications, when customers complete a transaction whether online or at a merchant location.

Through the sensory branding, Visa is bringing movement and energy to the payment industry in Nigeria with a mix of sound, animation and vibrations, which will ensure customers experience a feeling of speed, trust, security and convenience when a transaction is completed.

This innovative new technology, will be officially launched at Visa’s global campaign ahead of the 2018 Winter Olympics Games in PyeongChang South Korea.

“As new payment experiences continue to shape the world, Nigeria is fast becoming a country where digital transactions is constantly explored by customers everyday” said Oluwakemi Okunsanya, Country Manager Visa Nigeria. “Payments have become seamless and Visa customers need to be reassured that each completed transaction is secure even in an environment where a Visa logo is not visible. Our range of sound, animation and vibrations will give customers the assurances they want every time they complete a transaction using Visa products. The sensory branding elements will be used in a combination of entirely new channels as well as existing payment platforms“She added.

On the value of sensory branding, extensive consumer research was conducted by Visa in eight countries, to understand the impact and perception of consumers towards payments. Visa found out that sensory branding portrays a feeling of happiness, excitement and fulfillment when exposed to customers.

Merchants, POS hardware vendors, technology companies and issuers in Nigeria will be able to incorporate these branding elements to their digitally connected devices and payment platforms.

Following its debut at the next Winter Olympics, the sound of Visa is expected to roll out in the real-world, starting in a variety of pilot modes in 2018with national merchants and point-of-sale (POS) hardware vendors. The sensory branding will also be available as a software development kit (SDK) on the Visa Developer Platform, and through the Visa Ready program for deeper integration requirements in 2018.


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E-Financial

Ecobank Announces Plans to Phase Out Naira Denominated MasterCard

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Ecobank Nigeria has announced plans to phase out its Naira-denominated Mastercard debit cards, with a transition period scheduled to run from July 29 to September 29, 2025.

Ecobank Announces Plans to Phase Out Naira Denominated MasterCard

The bank disclosed the development in a message sent to customers on Wednesday, urging account holders to switch to a Verve debit card available free of charge.

According to the notice, the bank’s decision is part of a broader effort to enhance security and ensure smoother digital transactions for customers.

“As part of our ongoing commitment to delivering secure and efficient banking services, we will be phasing out the Ecobank Naira Mastercard,” the statement read.

“In its place, we are pleased to offer you a free Verve debit card to ensure a seamless transition.”

The bank said the Mastercard deactivation would take full effect from September 30, 2025, saying that customers are therefore advised to collect their Verve cards before the deadline to avoid service disruption.

Ecobank also assured customers that the new Verve card would support payments across several digital platforms, including Google Play, YouTube, TikTok, Spotify, Netflix, Prime Video, AliExpress, Zoom, Microsoft, LinkedIn, Starlink, Audiomack, and Uber.

“It will also remain functional for ATM withdrawals and Point-of-Sale (POS) transactions nationwide.

“To obtain the replacement card, customers are instructed to visit the nearest Ecobank branch, request the Verve debit card, and collect it at no cost,” the bank said.

The move follows a growing trend among Nigerian banks to prioritise local card schemes like Verve, which are often more cost-effective and resilient to international payment disruptions.


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E-Financial

CBN Explains Mass Redeployment of Staff

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Central Bank of Nigeria  (CBN) has dismissed claims that its recent redeployment of staff from Abuja to Lagos State was politically motivated.

CBN Explains Mass Redeployment of Staff

Muhammad Abdullahi, deputy governor, economic policy, made this clarification known at a two-day Interactive Session on Government-Citizens Engagement in Kaduna on Wednesday.

Recall that the CBN  had in 2024 rolled out its Early Exit Package (EEP).

As part of the policy, the apex bank reduced its staff strength in Abuja Headquarters.

The decision had been greeted with controversy, with some critics claiming the move was targeted at the banks’ workers from Northern Nigeria.

However, Abdullahi has clarified that the policy was not targeted at anybody.

He noted that a recommendation from the banks’ insurance provider concerning workplace safety triggered its decision to decongest its Abuja headquarters.

“It is not an agenda against anybody,” he stated.

He said, “Some of those staff members taken to Lagos and Kaduna are now so happy they don’t even want to come back to Abuja.

He also dismissed claims that CBN deliberately removed 16 directors, particularly from the Northern region.

“There are many directors from the Northern region currently serving in the bank,” he stated.

He stressed that the son of the country’s secretary to the government of the federation was also redeployed from Abuja to Lagos.

“The son of the Secretary to the Government of the Federation was also moved from Abuja to Lagos. Nobody was spared—it is a policy of the bank,” he stated.

 

 

 


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Banks Reopen Naira Card Payments for International Tuition Fees

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Nigerian banks have resumed processing international tuition payments from Naira accounts through the Central Bank of Nigeria (CBN)’s Form A portal.

Banks Reopen Naira Card Payments for International Tuition Fees

Form A is an application form designed by the Central Bank of Nigeria to pay for service transactions (invisible trade).

The form allows customers to purchase foreign exchange at the CBN or interbank rate to make payments for eligible services as predetermined by the foreign exchange manual.

This development comes a month after commercial banks announced the resumption of international transactions on their naira cards.

In an email to customers, Guaranty Trust Bank Limited (GTBank) and Lotus Bank announced that the service is now available for applicants paying undergraduate and postgraduate tuition fees abroad.

“Pay international tuition fees directly from your Naira account,” the notice from GTBank read.

To access the service, customers are required to register and submit their applications via the Trade System Portal at www.tradesystem.gov.ng.

GTBank explained: “Select the ‘Form A’ application for Educational Fees. Choose GTBank as the processing bank, attach required documents, and submit the application.”

Similarly, Lotus Bank stated, “Register on the Trade System Portal. Select Form ‘A’ application for Educational Fees. Choose Lotus Bank as the processing bank, attach required documents, and submit the application.”

In a similar notice,  Lotus Bank also informed customers of processing international fees using its facility.

“Register on the Trade System Portal (www.tradesystem.gov.ng). Select Form ‘A’ application for Educational Fees. Choose Lotus Bank as the processing bank, attach required documents, and submit the application,” the bank said.

In 2022, Nigerian banks said international school fees and upkeep requests via Form A will be processed within 120 days due to forex scarcity at the time.


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