Connect with us

General News

We Need More Nigerian Content in Broadcasting-Bolarinwa

Published

on

Kindly share this post

Engr Yomi Bolarinwa director general, National Broadcasting Commission (NBC), the agency that is responsible for the regulation of broadcast services in the country is one of Nigeria’s finest engineers. Bolarinwa has been in the industry for quite long time and he exudes passion for it development He spoke to ken nwogbo on a wide range of issues.

June 17, 2012 Deadline For Digital Broadcasting

The transition programme is actually from now till 2012. On June 17th 2012, broadcasting in Nigeria becomes digitalized. From now till June, 2012 there will be simultaneous transition from analogue signals and televisions to digital ones. This means that on the 17th of that month, analogue transmission will cease and we will all cross over to mainly digital transmission.

The major difference is the way signals are sent from stations to homes. Rather than send them in analogue format, they are sent in digital format; that implies that at home, people will get more content, high picture quality just like that produced by DVD, have interactivity with their broadcasters (they can answer questions while viewing programmes, with the help of their remote control rather than calling into the programme); people can get more information about programmes on air, more language channels – a broadcast that is usually a mono channel has the capability to have multiple channels. Take your handset for example, the language can be in Arabic but it gives you room to click on English and it will change every instruction to English. So the implication for digital broadcasting is that people can afford to view the same programmes at the same time but in different languages.

Set-Up Boxes

Essentially, what we have at the moment is analogue TV receive access. When you transmit digitally-digital is not compatible with analogue.

The set-up box which is like a converter will convert the digital signal to analogue signal so that a television set that is basically analogue can interface with the digital signal. The set-up box is a digital to analogue signal converter. But the name everyone in the industry calls it is the set-up box.

Nigerians and Digitisation

Part of the preparation is what you and I am doing now. We must inform the public; we must tell them what is required of them with this development. First, what are viewers supposed to do to continue to watch their favourite programmes.

They need a set-up box. If they have the financial wherewithal they can buy a new digital TV. They must also have an antenna that is good because in the digital era, it is either the signal is their or not. Unlike in analogue that you can watch pictures that are not very clear, in digital if the signal is poor, you won’t get anything. Having said that, we are all stakeholders; government is involved-the executive, the legislature, the broadcasters and then the viewers. Everybody has a role to play. Government must put in place policies and policy statements that will drive this transition. Legislators must work with the executive to pass regulation or bills that will ensure that this transition takes place orderly and smoothly. The regulators must enforce the policy; they must interpret the policy for broadcasters and viewers and drive it. The viewers must then take a look at what they have and what they need to have to enable them keep pace with current trends.

NBC and Local content

Well, clearly we are not happy. For example, look at the family belt between 7pm and 10pm; it cuts across. You find soap opera which pre-dominates except for the brief in-between news. We are not happy about that. Nigerians have the capability to produce even the soaps that we watch; that have local background. But what we have today are Mexican soap operas that everybody is always eager to watch and for us as regulators, it is not okay at all. On Sundays, Fridays, it is religious progammes back to back and we are not happy about that. There are contents even in religion; you can preach in several categories of programmes. Then you need to look at most of our stations, over 60 per cent of their broadcasts are produced by independent producers and so, it is like they just come, buy airtime and this we have been discussing and telling them that this is an area we need more content otherwise, viewers would be made to spend extra money without getting value back.

Broadcast Stations Dominance in Lagos, Abuja

It is not wise, of course. We as the regulators are doing the much we can. For example, you discover that it is almost impossible to buy an application form for those locations. Also, there should be an incentive for people to move into those areas since the broadcast industry is driven by advertisement and the advertisers have areas where they put their money; they have markets they want to reach and if their market is not at a particular place, they do not want to put their money there. So, all levels of government should encourage business people and entrepreneurs to establish stations in their domains.

Regulation of Internet Radio

What makes broadcasting unique is the content. You must have the ability, whatever technology you adopt to deliver. The regulator is always on top of you; the regulator must be capable and ensure that every signal within the Nigerian airwaves is being monitored and so, we are able to apply the rules and regulations of the National broadcasting Commission. Some people will tell you it is difficult to regulate on the internet-Google and Yahoo cannot disseminate particular information because the governments of their mother countries take note and do not approve of that and there is no computer you use on the internet that cannot be traced. It has an IP address and is traceable. So, there is nothing within the airspace of Nigeria that we do not monitor.

Modern NBC

I think the first kudos should go to government itself, the second should go to the Honourable Minister for Information and Communication, Mr. John Odey for giving us the latitude, the freedom to be ourselves. If you complain about all these broadcasts or write any letter against any of these stations today, to the minister, he will send it to the NBC and he will listen to the NBC’s professional advice and treat that letter based on the advice given to him and he wouldn’t mount any form of pressure on the NBC. So given that freedom, we are able to operate professionally, according to rules and regulations and that particularly, is responsible for the present status of the NBC.

There is no going back. The government itself has clearly told everybody in the last one year the role of the rule of law. Whatever the NBC is doing, it is not doing it for the commission but for Nigeria. The airwaves belong to Nigeria and Nigeria wants to know how many radio and television licenses are there and the criteria for licensing people (Is it free for every Nigerian to apply or for special kind of people?) Licensing is for all Nigerians; if you have the wherewithal and a good record and send in application and the frequency is available, you stand a good chance of getting the license.

Dormant Licenses

With all due respect, I disagree with you that there are licenses that are lying dormant. The code states that if you are given a license, what you get initially is provisional approval. If your license is finally approved, you now have a license. If you do not operate your license which has been paid for within two years, you will lose it. If you are given three months to activate your license and at the end you do not, you will lose it. Visit our website

Analogue and Digital Broadcasting

www.nbc.gov.ng, the list of our licensees is there and it is being updated regularly. If anybody comes to you claiming to have a license, if his name is not on the list, he does not have a license. Then, if after the time given to you have elapsed and you come on air; you will pay penalty. That is, if we are going to allow you operate.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

General News

MasterCard Predicts Africa’s AI Market to Soar to $16.5Bn by 2030

Published

on

Kindly share this post

A new MasterCard report has predicted that Africa’s AI economy will more than triple in five years, reaching $16.5 billion by 2030 from $4.5 billion in 2025.

The whitepaper by the global payments technology company, with a presence in over 50 African countries, identifies responsible adoption, stronger data infrastructure, and aggressive skills development as the three pillars that will determine who benefits.

Mark Elliott, division president for Africa at MasterCard, emphasised that Africa stands at an inflection point, where smart technologies have the potential to make a real difference in people’s lives.

He likened AI’s potential to the continent’s leap into mobile money, which bypassed traditional banking infrastructure and brought millions into the financial system.

“Digital innovation, particularly AI, can drive real change on the ground by empowering communities and building a future where everyone participates in the new economy,” Elliott said.

The in-depth study flags several African frontrunners in AI adoption. South Africa tops the list, blending advanced infrastructure with strong research capabilities. It points out that Kenya is making strides with practical AI solutions, from credit scoring to healthcare services in local languages.

Nigeria’s vibrant start-up scene also gets a strong mention for attracting significant venture capital, while Morocco’s strong push in healthcare, agriculture, and energy, underpinned by bold national digital strategies, is another key driver.

Elliott stressed that success depends on powering electricity access, digitisation, and ensuring AI is fuelled by diverse, high-quality local data.

He added that inclusive transformation needs everyone involved, from small businesses to large corporations, policymakers, and communities. “The only good AI is responsible AI,” said Elliot.

Greg Ulrich, MasterCard’s chief AI and data officer, said Africa’s relationship with technology is one of active innovation, pointing to mobile payments as a homegrown success.

“AI is accelerating this transformation, reshaping how people live, work, and connect,” he said. Ulrich described MasterCard’s fraud detection systems, trained in cities like Lagos, Nairobi, and Johannesburg, as proof that global expertise and local talent can combine to deliver secure, real-time services.

He also cautioned that with scale comes responsibility. “Trust is earned, one transaction at a time,” Ulrich said.

He believes that with one of the world’s youngest populations, Africa’s next challenge is turning strategy into delivery, building infrastructure, nurturing talent, and ensuring AI lifts all communities.

 


Kindly share this post
Continue Reading

General News

Huawei Hosts MTN MIP Fellows for Immersive Tech Experience in Lagos

Published

on

L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.
Kindly share this post

The fellows of MTN Media Innovation Programme (MIP) Cohort 4 recently embarked on an immersive tour of Huawei’s Innovation Center, Cloud Service Centre, and Network Support Centre in Lagos, as part of their ongoing industry exposure sessions.

L-R: Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Gavin Geng Xiaoyan, Director of Solution Sales\Chief Technical Officer, Huawei; Vanessa Ukamaka Richard, Secretary, MTN MIP Cohort 4 and Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the Huawei office in Victoria Island, recently.

At the Huawei Innovation Center, the fellows were introduced to a wide array of next-generation technologies. Demonstrations covered Huawei’s smart city solutions, advanced power technologies, cloud systems, and upgraded router and antenna designs. These solutions represent the core of Huawei’s contributions as a strategic partner in MTN’s journey from a connectivity provider to a digital enabler.

One of the highlights of the tour was a live demo of an AI-powered video generator, which transformed selfies into high-definition 30-second avatar-based videos. The videos, created and delivered within seconds via Bluetooth, showcased the real-time capabilities of 5G.

Speaking on how 5G is transforming digital lifestyle globally, the Deputy Managing Director, Marketing and Solutions at Huawei Nigeria, Gavin Geng, noted that “Huawei’s goal is to bridge the gap between global innovation and local demand by tailoring technology to meet Nigeria’s specific challenges. From delivering Nigeria’s first digital village alongside our partners, to launching Nigeria’s first local cloud service, we are committed to working with our customers to build infrastructure that serve both urban and underserved communities.”

He emphasised Huawei’s commitment to security and cutting-edge innovation, adding that “as an employee-owned company adhering to strict global security standards, we ensure that customers’ data and connectivity remain secure while they benefit from next-gen solutions such as 5G, AI, smart city technologies.”

The session underscored MTN’s readiness to meet the increasing demands of Nigeria’s data-driven population and support the country’s digital transformation goals.

Afterwards, the fellows received certificates to commemorate the visit and proceeded to the Huawei Service Centre. Spanning 4,000 square metres, the facility supports operations in telecoms, finance, transportation, power, and public service.

With a dedicated DevOps team, the centre customises its monitoring systems for different clients. It is ISO27001 certified, and all employees hold security certifications, reflecting its emphasis on data protection and operational excellence.

To wrap up the day, the MIP cohort was hosted to a dinner attended by MTN’s Chief Services and Sustainability Officer, Tobechukwu Okigbo. He encouraged the delegates to maximise the opportunity the programme offers and shared personal insights during an experience-sharing moment.


Kindly share this post
Continue Reading

General News

NIMC Sets 48-hour Deadline for Diaspora Partners to Activate New Licences

Published

on

Kindly share this post

The National Identity Management Commission (NIMC) has given its Diaspora Front-End Partners (FEPs) 48 hours to obtain and activate their National Identification Number (NIN) enrolment licences on its newly upgraded diaspora enrolment platform.

The commission said the deadline followed the successful completion of a major upgrade aimed at improving the security, efficiency and reliability of NIN registration for Nigerians living abroad.

According to NIMC, the upgraded platform will offer a more seamless and robust service to diaspora applicants, ensuring faster processing and better data protection. To prepare for the transition, all FEPs have been onboarded onto the new system and taken through intensive training to equip them with the knowledge needed for effective management of the platform.

Once compliant partners activate their licences, Nigerians abroad will be able to access NIN enrolment services through them without disruption.

“The Commission apologises for any inconvenience the upgrade process might have caused and has set up a dedicated service team to resolve all issues related to diaspora enrolment,” NIMC said in a statement signed by Dr. Kayode Adegoke, its head of corporate communications.

Diaspora applicants experiencing difficulties have been advised to contact the commission for prompt assistance.

While the new system rolls out overseas, NIN enrolment continues across all centres in Nigeria, with applicants able to locate their nearest centres on the NIMC website. Nigerians at home or abroad can also modify their NIN data via the online self-service portal.

NIMC further encouraged NIN holders to download the NIMC NINAuth App on iOS or Google Play to instantly verify their NIN, control who can access their information, and enjoy secure authentication services.

 


Kindly share this post
Continue Reading

Trending