Broadcasting
We Need to Calm the Chaos that Domestic Workers Endure

Luke Kannemeyer, SweepSouth Interim Managing Director
Life feels like a high-wire act these days. Chances are that you and everyone you know has been dealing with a heightened sense of anxiety. The world is being shaken by a slew of climate disasters, rocketing inflation, energy crises, and supply shortages. Most of us didn’t think we’d be talking about ‘the war’ in the present tense, but here we are.
Nigerians have also endured terrorism, banditry, kidnapping, unemployment, and inadequate power supply. Whether you’re completely strung out or noticing a persistent buzz of worry, these events have taken their toll. Good mental health comes partly from having a fundamental support structure to rely on, but sometimes we don’t even know if the lights will be on for supper.
If you’re lucky, you have access to safety nets: loved ones to support you, savings in the bank, a religious community to connect with. The world might be imploding, but at least you know what the next few days and weeks in your life are going to look like.
Domestic workers often don’t.
One of the most jarring things that comes across in our latest Report on Pay and Working Conditions for Domestic Workers Across Africa is how this profession is characterised by uncertainty and instability. Domestic workers do essential work in society and yet they are often among the first to lose their jobs in a tough economy. We’re all struggling, but for them, the situation is even more precarious.
In a ‘regular’ job, you’re protected by a contract and labour laws. You and your employer have certain obligations towards each other, and our social and legal structures keep you both in check. And while there are laws that are supposed to protect domestic workers too, domestic work happens in a private space, and so is difficult to regulate.
Earnings are a particular pain point. People are often unsure what to pay domestic workers and typically ask friends and family what they’re paying without necessarily considering any differences in the size of their home or the number of people and pets living there. The result is a flat rate regardless of the hours worked.
In addition, domestic work is notoriously undervalued, whether it’s done by a professional or by family members. Allowing individuals to decide what it’s worth based on their personal impressions means that wages are wildly subjective.
What domestic workers earn is barely enough to survive. At SweepSouth we found that, in terms of average pay, only those currently on our platform are earning above the minimum wage. We want domestic workers to earn a living wage, not just the minimum wage. Do you know what the minimum wage is? It’s ₦30,000 a month. That’s all. Most workers are earning less than that, and on average they’re stretching those incomes to support three or four dependants.
Nor is this income steady. Domestic workers are engaged in a constant hustle to get work from multiple clients. Additionally, simply travelling to work is a challenge. Public transport systems are often crime-ridden, unreliable and particularly unsafe for women, who face the prospect of sexual harassment, assault, or robbery on a daily basis. The multiple dangers of the daily commute means domestic workers are travelling in a state of hypervigilance, causing them distress before their workday even begins.
SA
While there are too many problems here for any one person or company to solve, we can all provide something. SweepSouth offers a modicum of structure for professional domestic work, with our app giving access to regular employment opportunities.
The screening processes and rating system offer assurance to employers and enable workers to build a professional reputation in an industry where references might be hard to come by.
SweepStars aren’t obliged to only work via the app, but it’s become a go-to platform that they can fall back on when they lose jobs.
The pricing structure also helps regulate payments while educating workers and customers on what constitutes a fair wage. This is of particular importance as it means payment is not purely at the whim of homeowners, who in turn are able to think beyond the flat rates quoted by friends and family.
Be mindful of the uncertainty domestic workers are dealing with and try to mitigate that with whatever form of dependability you can provide: timely communication with workers, a nutritious meal, or access to safe and reliable transport.
Having one less thing to worry about can go a long way in improving quality of life. Not knowing what the next day will bring might sound exciting when you want an adventure, but it’s frightening when what you need is a job. The people who support us in our daily lives deserve the same sense of security that we need to thrive.
Broadcasting
Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
Broadcasting
GEFAS to Launch Innovation Hub in Anambra, Backs Soludo’s Digital Vision

Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.
The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.
Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.
“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.
Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.
GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.
Broadcasting
Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.
The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.
The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.
Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.
“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.
General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.
“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.
Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.
The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.
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