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West African Mobile Market Revenue Target $ 22b in 2015 -Study

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West Africa is one of the most dynamic regions in sub-Saharan Africa. The region’s telecommunications markets are increasingly opening up to competition and therefore experiencing significant growth.
"This has been driven by the operators’ network plans that have made mobile services available to a greater number of people. The limited presence of fixed-line infrastructure has also created a favourable environment for mobile operators to thrive," explains Birgitta Cederstrom, ICT Programme Manager, Frost & Sullivan.
New analysis from Frost & Sullivan finds that the market earned revenues of $12.0 billion in 2008 and estimates this to reach $22.6 billion in 2015, growing at a compound annual growth rate (CAGR) of 9.4 per cent.
"Fixed-line penetration in West Africa is considerably low at an average of about 2.0 per cent across the region. This is because fixed-line communications services are usually provided through a government-owned incumbent, where the services tend to be limited, of poor quality, and unreliable. Mobile communications services are an attractive alternative and offer a wider range of options and service," Cederstrom said.
Liberalisation policies and favourable regulatory conditions have encouraged the entry of new mobile operators with an extensive offering of products and services, targeted at different market segments.
However, the West African region is characterised by abject poverty and low disposable incomes, particularly in the rural areas. Hence, there is an increasing need for low-cost communication services. Further, the average revenue per user (ARPU) has been declining year-on-year due to price-based competition. Mobile operators face the challenge of finding alternative means of differentiating themselves in such a fiercely competitive environment.
"In the midst of the global economic downturn, subscribers reduced spending on basic communication services," explains Cederstrom. "This exerted downward pressure on mobile market revenues as well as profit margins, thereby slackening the market growth."
The introduction of unified licensing regimes or global licenses operators has paved the way for operators to provide converged services. The emergence of advanced IP technology enables the provision of data, voice, broadcasting, fixed, and mobile services over one network and creates opportunities for bundled service offerings. Consequently, operators are expanding their product portfolios and gradually positioning themselves as converged services providers, more in order to offset the decline in voice airtime sales, which has historically constituted the bulk of their revenues.
"Operators are mitigating the decline in voice revenues due to price based competition by providing diversified product portfolios. Additionally, they should provide value-added service offerings targeted at different market segments to spur further growth," concludes Cederstrom.

 

 


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Why Elon Musk Halted Sales of Starlink in Lagos, Abuja

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Starlink, the satellite internet provider operated by Elon Musk’s SpaceX, has stopped taking new orders for residential kits in parts of Lagos and in Abuja after network capacity was reached, the company’s online ordering page shows.

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Neighborhoods listed as sold out include Victoria Island, Ikoyi, Lagos Island and Surulere.

Prospective customers in those areas can join a wait list by paying a deposit and will be notified when service space opens.

At Chevyville Estate in Lekki, one resident trying to subscribe was met with a message that read: “Starlink service is currently at capacity in your area. However, you can place a deposit now to reserve your spot on the waitlist and receive a notification as soon as service becomes available again.”

That experience mirrors what consumers in other busy districts are seeing.

A Starlink engineer who spoke on condition of anonymity to discuss internal limits said the company temporarily closes new sales in zones where adding customers would degrade service for existing users.

“It happens when the area cannot take a new customer due to its designed capacity at the time,” the engineer said.

“This also helps preserve a steady connection for people already online.” Remedies can include adding more ground infrastructure, securing regulatory clearances, or expanding satellite coverage.

Since entering Nigeria, Starlink’s monthly fee has climbed: the service began at about N38,000 (roughly $25), rose to about N45,000 ($30) and — by 2025 — was charging roughly N56,000 ($37).

Starlink has cited naira depreciation, higher operating expenses and costs tied to meeting rules set by the Nigerian Communications Commission for the increases.

Those higher prices, and the service interruptions, appear to have affected subscription numbers. After a near eight-month pause that began in November 2024 and was tied to limited bandwidth and regulatory issues, orders resumed in late June 2025.

Still, data from the NCC show active Starlink users in Nigeria fell from 65,564 in the fourth quarter of 2024 to 59,509 in the first quarter of 2025, a decline of more than 6,000 users, or about 9 percent.

Analysts point to the price rises, service holds and economic pressure as key reasons for the drop; some customers have switched to cheaper alternatives or stopped service.

As Elon Musk maintains his position as the world’s richest individual, with a net worth of $429 billion (according to the Bloomberg Billionaires Index), his commitment to global digital inclusion through Starlink remains a central focus.

Starlink’s activity in Nigeria is part of a wider push across Africa.

The company has recently moved to enter markets including Lesotho and Somalia and secured permission to operate in the Democratic Republic of Congo after earlier restrictions,

SpaceX is also working with operators such as Airtel Africa to reach rural areas where wired internet is scarce.

For many users in Nigeria, the appeal of Starlink remains clear: a reliable option where terrestrial networks falter.

But until the company expands capacity or adjusts pricing, consumers in dense urban pockets may have to wait for access or turn to other providers.

 

Credit excluding Headline: Pm News

 

 

 


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Google Expands Digital Infrastructure with Four New Subsea Cable Hubs and $9m AI Fund for Africa

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Google has announced a new set of investments in Africa, reaffirming its nearly two-decade commitment to the continent’s digital transformation.

The latest commitments focus on empowering Africa’s next generation through AI, unlocking opportunities and expanding on the innovation capacity of young Africans. They cover internet connectivity; youth-led learning and innovation; and skills training.

Connectivity

Google is announcing four strategic subsea cable connectivity hubs in the north, south, east and west regions of Africa. This investment creates new digital corridors within Africa and between Africa and the rest of the world – ultimately deepening international connectivity and resilience, as well as spurring economic growth and opportunity.

This is the latest addition to Google’s Africa Connect infrastructure program, which sees the company build vital connectivity across the continent: including the Google Cloud region in Johannesburg serving users across the continent, the Equiano cable running along the entire western seaboard of the continent, and Umoja, the first fiber optic route to directly connect Africa with Australia (running through Kenya, Uganda, Rwanda, Democratic Republic of the Congo, Zambia, Zimbabwe and South Africa).

Google’s investments to date have enabled 100 million Africans to access the internet for the first time, and the Equiano cable alone is expected to increase real GDP this year in Nigeria, South Africa and Namibia by an estimated $11.1 billion, $5.8 billion and $290 million, respectively.

Youth-led learning and innovation

Enabling Africa’s young people to learn, innovate and lead is critical to Africa’s development and economic growth. That’s why Google is today also announcing free one-year subscriptions to Google AI Pro plan for college students (18 or older) across the continent – starting with Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa, Rwanda and Zimbabwe. The subscription provides advanced AI to students – from Deep Research, which helps save time with custom research reports and in-depth information from hundreds of sources across the web, to Gemini 2.5 Pro, which provides help with assignments or writing.

Building skills and solutions

Equipping people with AI skills is critical. To date, Google has trained 7 million Africans and plans to train an additional 3 million students, young people, and teachers by 2030. Google is also bolstering local capacity by providing African universities and research institutions with over $17 million in funding, curriculum, training and compute and access to advanced AI models over the past four years – with an additional $9 million planned for the coming year.

On the announcements, Alex Okosi, Managing Director for Google in Africa, said: “Africa’s digital economy holds immense potential, and it will be driven by the talent and ingenuity of its next generation. Today’s announcements, spanning AI education, advanced tools for students, and expanded connectivity, are a unified investment into the upward trajectory of the continent.

“We are committed to providing the foundational infrastructure, the cutting-edge tools, and the financial support necessary for Africa’s youth to innovate, lead, and build a thriving digital world.”

Google’s long term partnership

These announcements are the latest chapter in Google’s long-term investment in the continent, which has delivered on $1 billion of investment. Google’s sustained commitment to Africa has included driving connectivity; training more than 7 million people across the continent in digital skills to support the future workforce; and supporting 153 startups from 17 African nations through the Google for Startups Accelerator Africa, helping them raise $300 million and create 3,500 jobs.

AI creates an unprecedented opportunity to benefit everyone, and Google is committed to making that a reality for people, businesses and communities across Africa. Today’s announcements are another example of how Google is continuing to expand connectivity, increase product access and skills across the continent and enable African-led innovation – with more to come.


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Shoprite Struggles to Stay Afloat as Stores Shut across Nigeria

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Shoprite, once a beacon of modern retail shopping in Nigeria, is currently grappling with significant operational challenges as several of its stores across the country face closure or remain understocked.

Investigations reveal that Shoprite outlets in Ilorin and Ibadan have permanently shut down, while other branches, including the popular Ikeja City Mall outlet in Lagos and the Jabi Lake Mall branch in Abuja, are struggling with empty shelves and few customers. The usually bustling shopping spots now resemble shadows of their former selves, with hollow aisles and dwindling merchandise.

A staff member at Ikeja City Mall told our correspondent that the new management is in the middle of tough negotiations with suppliers that have delayed restocking. “Hopefully, when that is completed, things will return to normal,” she said, while also admitting that the impasse has stretched on for months, leaving many workers anxious about the future.

Similarly, workers at the Jabi Lake Mall branch lamented a lack of supplies for over two months, expressing fears about their job security. “Everybody here, our chest is beating because we don’t know what’s happening,” one employee disclosed.

Shoprite first entered Nigeria in 2005 and quickly expanded to multiple cities, employing thousands of Nigerians. However, a combination of rising operational costs, including exorbitant rents such as the reported ₦66 million monthly rent at the Kano Ado Bayero Mall branch, forex challenges, and fierce competition have severely affected the chain’s operations.

Despite the gloomy outlook, Shoprite management insists they are not exiting Nigeria. A spokesperson said efforts are ongoing to resolve the supply chain issues and assured that shelves would be restocked by the end of September.

Still, with two branches already closed and others appearing deserted, shoppers and workers alike are left wondering whether Shoprite can regain its footing and recapture its former dominance in Nigeria’s retail sector.


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