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What Excitement of Black Friday Means For Brands, Entrepreneurs and Consumers in Nigeria

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Black Fridays have become known for customers around the globe as the window of opportunity to get best deals on products. Many consumers wait for this window to get gadgets, electronics, household items and other high earned products at discounted prices.

 

This year’s Black Friday falls on 26th of November, however, many e-commerce platforms in recent years open their offer to customers from the start of the month.

For instance, Jumia, the leading e-commerce company in Africa scheduled its Black Friday sales to run through the month of November, with a grand finale on Friday, November 26th. This is usually done to enable more customers to enjoy the once in a year special sales window.

It is also the time of the year when vendors on e-commerce platforms across the globe make their record sales. Tayo Fatuga, owner of Ortintin store, has been a vendor on the Jumia platform for the past two years. According to him, his sales experience during the 2020 Jumia Black Friday was massive and he’s hoping for better sales turnover in this year’s edition.

“ I actually joined the promotion last year and it was beyond my expectation. The orders I got really wowed me. In fact I got more than I bargained for and at a point in time I blamed myself why I had not stocked more.

This year, I am better prepared, my store has increased its inventory. I have more orders and I know that this Black Friday will be better than last year,” he said.

A JForce Agent, Abraham Elegba who is really excited about black friday said  “This year’s Jumia Black Friday, I am excited because I know millions of items will be on promotion and it will be a good time for me and everyone to buy all the items that we couldn’t due to the rise in the price of things in Nigeria at the moment,” Abraham said.  A JForce agent is a sales consultant and a Jumia customer who earns a certain percentage as commission for successful orders placed for self or for others on Jumia’s platform.

The entrepreneur who is part of the Lagos State JForce network further explained how the initiative helps meet the needs of consumers. “I have been a Jforce agent with Jumia for over 7 years now. Being a JForce agent is to provide customers satisfaction at the comfort of their homes with the best and affordable products. Most consumers are looking for the best product without stress.”

For Jumia consumer, Blessing Benson, she is looking forward to Black Friday because it is an opportunity to acquire some of the products she has always purchased at a much lower price, “When I buy on Jumia, I buy items for my stretch marks. I buy on Jumia because it is convenient for me and it is guaranteed that I will get the items I ordered for. ”

Big global brands like Umdigi, Oraimo, Adidas, Samsung and Unilever, all partnered with Jumia Nigeria for the 2021 Black Friday sales  to thrill their consumers with special offers that help maintain brand affinity and loyalty. Jumia’s partnerships with these brands and organizations have enabled SMEs to connect with millions of consumers online which in turn leads to job creations in the economy.

So, if you have that high end product you’ve been looking to acquire, the ongoing Black Friday sales might be that big opportunity to own it. Just be on the lookout for what the partner brands are offering during the period.

You can check online sales platforms like Jumia to get information on when and how to benefit from the Black Friday discounts. You might end up having a November to remember in that regard.


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New Horizons Invests N50m to Empower Almajiris with Skills

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New Horizons Nigeria has launched a N50 million initiative aimed at transforming 21 Almajiri children into skilled computer technicians within 90 days, to tackle youth unemployment and harness human potential.

The Almajiri-to-Tech programme, officially launched in Abuja on Monday, provides participants with full training, meals, clothing, tools, and logistics support, all fully funded.

Speaking at the launch, the Chief Executive Officer of New Horizons, Tim Akano, said the programme represents a new journey in the history of Nigeria by restoring the original purpose of the Almajiri system, which he described as “children sent out to seek knowledge.”

“The word Almajiri comes from an Arabic term meaning emigrant and seeker of knowledge. Historically, children were sent to learn morals, responsibility, and skills to add value to society,” Akano said.

He added that the disruption of this system during colonial times forced many children onto the streets, a challenge that persists today.

Akano highlighted the urgency of addressing the Almajiri issue, noting that there are an estimated 15 million Almajiris in the country, with a population growth rate of around three per cent annually.

“If we do not solve this problem as a country, we are sitting on a time bomb,” he warned.

According to him, the programme focuses on hands-on technical skills rather than theory. Trainees will learn to repair mobile phones, laptops, televisions, radios, standing fans, and other electronic devices, as well as build inverter batteries using recycled electronic waste.

“We are not teaching theory. We are teaching practical skills you can use to earn a living,” Akano said, stressing that the programme will not interfere with the participants’ Quranic education.

“We are still going to allow you, within the period of learning. Your learning computer here is not stopping your Quranic education.

“You still have time within our space here. Whenever you want to go and pray, you can pray, then come back to class,” the CEO stressed.

He added that participants will also receive daily meals, water, T-shirts identifying them as technicians-in-training, and access to all necessary tools and equipment throughout the 90-day programme.

Akano said the initiative is part of a larger mission by New Horizons Nigeria, which has spent the past 21 years training about 100,000 Nigerians annually in IT and related skills.

He said the new programme aims to “take human genius off the streets and convert it into human capital, enabling these youths to contribute meaningfully to the economy.”

He added that equipping Almajiris with skills could add 15 million people to Nigeria’s workforce and potentially increase the country’s GDP by as much as $20 billion, stressing that productivity depends on practical skills and opportunity.

“Everything that can be taught can be learned. If someone can memorize the Quran cover to cover, there is nothing that cannot be done. What they lack is information, opportunity, and infrastructure, and we are providing all of that,” Akano said.

Akano also stressed that the initiative is designed to inspire other organizations and government agencies to replicate similar programmes across the country.

“This is not just about 21 children; it is about showing Nigeria what is possible when resources meet intention and planning.

“If we succeed in empowering these Almajiris, we demonstrate that the country can turn social challenges into economic opportunities. It’s a blueprint for Nigeria’s future,” he said, noting that the initiative combines social reform, technical education, and economic empowerment.

Also speaking, one of the trainees, Fatima Umar, appreciated the organisers and promised to maximise the opportunity.

“We’ll make you proud of us. We have nothing to say here but to thank and appreciate you. May Almighty Allah continue to guide and protect you,” Umar said.


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IMF Upgrades Nigeria’s 2026 Growth Projection to 4.4%

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International Monetary Fund has upgraded Nigeria’s 2026 economic growth projection to 4.4 per cent, reflecting improved macroeconomic stability and sustained reforms.

IMF Upgrades Nigeria’s 2026 Growth Projection to 4.4%

IMF

The January 2026 World Economic Outlook Update forecasts Nigeria’s growth trajectory at 4.1 per cent in 2024, 4.2 per cent in 2025, and 4.4 per cent in 2026—a 0.2 percentage point increase from the October 2025 estimate.

This aligns with sub-Saharan Africa’s projected 4.6 per cent expansion in 2026 and 2027, driven by regional stabilisation efforts.

Globally, the IMF anticipates 3.3 per cent growth amid resilient conditions tempered by trade policy shifts and technology investments. For Nigeria, declining energy prices—expected to fall seven per cent due to weak demand—pose risks, though OPEC+ coordination and China’s stockpiling provide support.

Despite the optimism, downside risks persist from Middle East and Ukraine tensions, protectionism, high debt, and fiscal deficits. The Fund recommends rebuilding fiscal buffers, ensuring central bank independence, and limiting temporary fiscal measures to maintain stability.

Nigeria’s success hinges on consistent reforms and resilience against domestic and global shocks, the IMF concluded.


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Nigeria’s Crude Output Falls to 1.486mbpd in November – OPEC

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Organisation of Petroleum Exporting Countries (OPEC) reports that Nigeria’s crude oil production, excluding condensate, dropped by 0.7 per cent to 1.486 million barrels per day (mbpd) in November 2025 from 1.496 mbpd in October.

Nigeria’s Crude Output Falls to 1.486mbpd in November – OPEC

OPEC

The figure, drawn from secondary sources in OPEC’s December 2025 Monthly Oil Market Report, fell short of Nigeria’s 1.5 mbpd quota. Direct communication data showed output at 1.436 mbpd, up from October’s 1.401 mbpd, but still below target.

Nigeria produces around 196,028 bpd of condensate, excluded from quota calculations per Nigerian Upstream Petroleum Regulatory Commission figures. Year-on-year, November’s output marked a slight gain over 1.417 mbpd in November 2024.

Expert Cites Insecurity, Governance Gaps

Petroleum economics expert Wumi Iledare described the quota miss as unsurprising, blaming persistent insecurity, an ageing oil basin lacking new finds, and unoffered hydrocarbon blocks. Governance shortcomings and policy uncertainty further erode investor confidence, he noted.

Selective implementation of the Petroleum Industry Act worsens the situation, with Nigeria needing a single authoritative leader for the sector rather than multiple proxies, Mr Iledare stressed. The country has struggled to consistently hit OPEC targets for years.


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