Broadcasting
What you need to know about navigating contract challenges in 2024
By Kehinde Ogundare, Country Manager, Zoho Nigeria
There is absolutely no doubt that collaboration is crucial to business success in today’s world. That obviously applies to work done within organisations. However, effective collaboration between different organisations can be incredibly beneficial, too. In fact, some of the biggest brands in the world have seen significant marketing and revenue boosts through innovative collaborations with other brands.
One thing that’s common across successful collaborations is a detailed, watertight contract. Such contracts not only ensure both parties understand and stick to their particular roles, but also play an important role from a legal and regulatory compliance perspective. Thanks to last year’s passing of the Nigeria Data Protection Act 2023—which aims to protect the personal data of individuals and organisations—the latter now becomes ever more critical.
With that in mind, how can Nigerian businesses build effective collaborations in 2024 while navigating contracting challenges? Furthermore, how can they do so in a way that ensures they’re fully compliant with the law and regulators?
The benefits of brand collaboration
A 2021 study found 71% of consumers enjoy co-branding partnerships. There are also significant marketing and awareness benefits to successful collaborations. One study, for example, found brand collaborations can be up to 25 times less expensive than a dedicated digital advertising campaign. Brand collaborations can also be incredibly useful in helping brands attract new customers, generate publicity, and enter new markets. They are, in other words, something businesses of all sizes can benefit from and should explore in 2024.
Dotting the “I’s” and crossing the “T’s”
As with any relationship, however, things can go wrong if both parties aren’t absolutely clear on their roles and responsibilities, which is what makes contracting so important. In some cases, contract negotiations can take a long time and get expensive if the two companies involved rely on outside legal counsel to finalise the agreement.
Fortunately, with the right technology in place, the entire process can be a lot simpler and streamlined. Of course, not all contracting software are created equal. Ideally, businesses should look to use contracting software that streamlines the contracting process from authoring and approvals to negotiations, execution, and post-execution management.
Good contracting software can also help an organisation create risk-proof contracts, using templates that cover everything from non-disclosure agreements (NDAs) to master service agreements (MSAs). This additionally helps ensure there is consistency across all contracts. If that contracting software fits into a well-designed productivity suite, its data can also feed into the overview that allows organisations to check on things such as milestones, clauses, obligations, counterparties, performance, and other general contract attributes.
Regulatory wrangles
Another essential attribute to look for in contracting software is whether they help organisations comply with all the laws and regulations in any geography they operate in. After all, if the clauses contained within a contract don’t meet legal and regulator compliance, it’s effectively worthless. There are further compliance dangers if there isn’t an accurate view of all versions of a contract or if roles and permissions aren’t clearly defined.
In Nigeria, that kind of compliance is only going to become more important. With the passing of the Nigeria Data Protection Act 2023 in June last year, organisations will have to do everything in their power to protect consumers’ and other businesses’ information. Having oversight and control of the entire contracting process makes that much simpler.
Good contracts benefit everyone
Ultimately, for Nigerian businesses to see the full benefit of collaborations, they must ensure their contracting is watertight and fully compliant. For that to happen, they must choose the right contracting software.
MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.
The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.
Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.
“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.
Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.
GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.
American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.
The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.
The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.
Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.
“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.
General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.
“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.
Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.
The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.
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