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Why Zoho CRM is an Essential Tool For Businesses Aiming for Success- Ogundare
Zoho, a software company, providing solutions for various segments of products clients, has said that its flagship product, the Zoho CRM, is an essential product for businesses that are desirous of recording huge sales, scaling, and optimizing their business processes.
Kehinde Ogundare, Country Manager, Zoho Technologies Ltd with Africa Digital Enabler Award presented to Zoho at AfriTECH Awards 2022.
Mr. Kehinde Ogundare, Country Manager, Zoho Technologies Limited disclosed this last Wednesday while making a presentation at the Africa Tech Alliance Forum (AfriTECH 2.0) held at Oriental Hotel, Lagos.
CRM (Customer relationship management) is a technology application for managing all of a business organisation’s relationships and interactions with customers and potential customers.
Ogundare said that the Zoho CRM can be used in different ways, including using it as a customer relationship management tool that businesses can use to communicate, send email, receive email, do automation and all other things.
According to Ogundare, “You can also use a CRM as a data-based and repository hub if you activate it. A lot of businesses use one or two applications if you want to do your marketing, you want to do finance and all that.
“Our CRM will allow you to connect all these applications together and you Can also integrate with third party applications .”
He stated that Zoho CRM can also be used as a sales management pipeline, noting that salespeople are very key to any organisation as they are the backbone of any company, adding that for them to work well, you need somebody to tell you what you are doing, track your tractions, how many people you are engaging, activities he said Zoho CRM will allow you do.
“On our unified platform, which is Zoho One, it brings together all these applications for you to run your business.
“As of today, you don’t have to pay for them separately; you can just buy Zoho One, which will give you all the tools you need to run your entire organization with one subscription.
Zoho One is a bundle that gives you access to about 40+ products which come with Enterprise features.
These include; Sales, Marketing, Finance, Support and Human Resources management tools; most of these applications are synced together to ease your business processes.
“You want to connect your sales department, your online marketing platform like Facebook, Instagram; you will be able to connect that with your Sales department, then your finance team that will invoice the customer. What we are doing is that we are providing you the software that will bring everything together for you on the same platform,” Ogundare further explained.
The Zoho Country Manager further disclosed that for the marketing department of businesses, Zoho has a series of applications like the Zoho Campaign for email marketing or newsletter in addition to the Zoho SalesIQ for live chat application, Zoho Social for social media marketing.
In his words, “Sales IQ would give you the opportunity to actually engage your customers to be able to know where they are chatting from, the kind of OS they are using, their geo location. And these are data that are very essential and crucial for your business. It will allow you to make informed decisions.
“Take for instance, you are doing a lot of marketing activities in Lagos and you are not getting the traction in Lagos, however, in some other states where you don’t have marketing activities going on, the platform can provide you information that there are opportunities there you can go and explore.”
Ogundare said that Zoho has sets of collaborative applications that were built and developed for ease of business and specifically mentioned the Zoho Mail, which he described as one of Zoho’s best-selling products in Nigeria.
“Zoho Mail is a beautiful email for any organisation to have. I personally recommend it for organisations running any size of business. I encourage customers to sign up for Zoho Mail because it gives you some level of credibility.
“One good thing about Zoho Mail is that if you are an SME with less than 5 members in your team, you will get to use this product for free for life. The moment you scale up to 6, 7, 100, 1000 and above, that’s when we start billing you to pay. And you can get the Zoho Mail domain name easily from anywhere in the world.
“You can also use our invoicing application for free and get quality and brilliant service for the invoicing software. Zoho Invoice is an online invoicing software that helps you craft professional invoices, send payment reminders, keep track of expenses, log your work hours, and get paid faster. All these are for free,” Ogundare stated.
Zoho has more than 12,000 customers in Nigeria that are running their operations on Zoho applications, with over 500,000 customers using its products globally, on a daily basis.
Internet Exchange Point of Nigeria is positioning as a regional Internet Exchange hub for West Africa in terms of infrastructure and traffic. Muhammed Rudman, chief executive officer, IXPN, stated this at its 2026 members engagement forum held in Lagos. He noted some of the major milestone IXPN achieved last year to include one terabit of traffic recorded in March 2025.
“At that time, we became the 63rd internet exchange point in the world. Among all the exchanges in Europe and America and in the entire world, we become the number 63 in the world. To achieve that one terabit of traffic. Again, we were able to achieve two terabits of traffic within seven, eight months of the year.
“We achieve this by ensuring that we push for members to upgrade, those that were on 1 Gig to 10 Gig, those on 10 Gig to 100 Gig. We had a strategic infrastructure upgrade across our networks, put 400 Gig enable switches, increase our fiber links to all the data centers and we onboarded 17 new members last year. All the trainings and the operational excellence ensured that our network is up and running 24/7,” he said.
Industry Impact
The impact of that one terabit traffic is data sovereignty. “We were able to domesticate. Based on the survey we conducted, 54% of our members said that they are exchanging 50% of their traffic and above locally, which is really, significant one.
“We are also setting up a benchmark for other African IXPs. I can assure you that in all the community driven internet exchange points in Africa, we are the number one. There’s a community driven internet exchange point in South Africa that was established 10 years before IXPN. There is one in Kenya that was established 6 years before IXPN, but we are way ahead of them when it comes to internet traffic.
“We are also promoting intra African connectivity. As at today, we have customers from Niger, from, Burkina Faso, trying to reach to Nigeria. Recently, we onboarded a very large company in Ivory Coast, to connect to Nigeria.
“Gradually, Nigeria is tilting towards becoming the regional hub for West Africa, where you see Internet Service Providers coming to achieve that. And in terms of the traffic, in 2015 we were at four Gigabits per second. It moves to 21 in 2017 and 52 gigabits per second.
“But by the year 2023 it has reached 540 gigabits. By 2024 we have reached 900 gigabits. But by the end of 2025 we have achieved the two terabits of traffic”.
Network Infrastructure Development
Some of the technical feet IXPN achieved includes, deployment of sFlow; which is a peer to peer traffic analysis. “We’re able to see what members are exchanging between themselves and between the data centers, not the actual content or information, but rather the volume of traffic, and also between our data centers. And based on this, we’re able to do the upgrades.
“We did a multiple link upgrades from 300 Gigabits last year from Digital Realty to Equinix. It was 300 Gig as at the end of 2024, and by 2025, we’ve increased that to 500 gigabits per second. Digital Realty to Rack Center, it was 200 Gigabits per second. We also upgraded that to 500 Gigabits per second.
Open Access Data Centre to Equinix. We’ve upgraded from 20 Gigabits per second to 200 Gigabits per second. We always monitor the ports, and based on that, we increase immediately we reach the threshold of 80%.
“We did an upgrade on the IXP manager. This allows each member to have a login portal to see the traffic they are exchanging and other details, the port as well as to do their own configuration,” he added.
Technical Project Milestones
Microsoft connected cache. “We deployed Microsoft content cache and that has been deployed in Lagos. It was 25 Gigabits per second as of 2024 by 2025 we had to upgrade the infrastructure to 75 Gigabits per second servers, that will be able to accommodate all the Microsoft updates they are doing, exports, download and among others.
“This is part of the content that Microsoft is not providing locally, but we got those servers deployed, and our intention is by next year to see how we can replicate this across the country. Last year, we also deployed the same server in Abuja so that the Abuja people and the Kano people can reach that content without coming back to Lagos.
The Google Global Cache (GGC); “We are hosting all these at IXPN. We also upgraded from 53 Gigabits per second servers in 2024 to 153 Gigabits per second. And this is a huge traffic of YouTube. And as we speak, we are also working towards upgrading those servers,” he explained.
Strategic Partnerships
“We signed an MoU last year between us and an IXP in Senegal, when we went for West African peering forum. A lot of African ISPs are looking to us to see how we can guide them and support them.
“For example, internet exchange point from Gabon, internet exchange point from Rwanda and ISPs in Africa are looking at us as a model to copy, and we tend to support them. We also had a strategic partnership with CIRA, the Canada Internet Registry Association, which is similar to Nira, the Nigerian Internet Registration Association, to have their secondary authoritative servers into Nigeria as an anycast instance. And when they are hosting that, they are hosting other top-level domains as well, like alibaba.info.org.ca, are also hosted with us.
“Since they launched last year, we have seen a traffic of over 1000 DNS responses per second. Presently, there are 13 global root servers in the world, and those 13 servers are the ones that translate your IP address into a domain name. Any website you browse, you put a domain name, it translates into an IP address and its chain of referrals, Nigeria has.ng as a country, called Top Level Domain”.
Earlier in his welcome address, Charles Nmeregini, Business Development Manager, IXPN, said that the members engagement forum is more than an annual country. “Today, we pause to celebrate the milestone, the milestone that we have reached together, the milestone that have bolstered our local traffic exchange, reduce latency and significantly lower the cost of Internet access across the nations and beyond.
“However, today is equally about the horizon. It is a strategic moment as we unveil our 2026 service road map, a forward-looking rubbing designed to deepen interconnection, enhance service delivery and unlock new value across the ecosystem. In an era defined by rapid technological shift, standing still is not an option.
“This forum will spotlight exclusive, strategic business opportunities, new avenues for growth, enhanced pairing capabilities and innovative service model tailored to give your organization a competitive edge. We are not just exchanging data, we are exchanging ideas that will drive the next wave of Nigeria digital economy,” he added.
In today’s rapidly evolving digital landscape, having a trusted and reputable IT partner is no longer optional—it’s essential. Consumers and businesses alike face numerous challenges: buying smartphones, tablets, and laptops that are substandard or incompatible, worrying about device security, and struggling with costly repairs when gadgets break down.
Menxtt NG
This is where Menxtt NG stands out as a true industry leader, providing EU-specification devices, nationwide service, and unmatched support across Nigeria.
As an official BitDefender reseller, Menxtt NG ensures that every device comes fortified with premium cybersecurity solutions. This addresses one of the biggest issues consumers face today: digital threats. With Menxtt NG, customers don’t just get a gadget—they get peace of mind knowing their data and devices are protected.
Beyond security, the company solves a critical problem in tech ownership: the lack of reliable warranties and repair services. Many users find themselves forced to buy new devices due to broken phones, laptops, or tablets.
Menxtt NG addresses this by offering repair services for all major gadgets, saving customers significant money while extending the life of their devices. And for new devices, they provide fully tested EU-spec phones, laptops, and tablets with a 6-month warranty, ensuring both performance and durability.
Accessibility is another barrier Menxtt NG tackles head-on. With free nationwide delivery and a free charging cord included with purchases, they make premium technology available across Nigeria.
Their presence in Ola Ayeni Street, Computer Village, Ikeja, combined with easy contact via 08115919964, 08140902614, 0802 061 1299, 0802 893 1940, +234 916 642 2759, as well as online support at www.menxtt.com.ng and [email protected], ensures convenience for every customer.
Anthony Nwosu, CEO of Menxtt NG, highlights the company’s mission: to deliver top-quality, secure, and durable devices while providing accessible repair and support services.
This comprehensive approach addresses all the pain points consumers face—device quality, security, warranty, and after-sales care—making Menxtt NG more than just a retailer; it’s a reliable IT partner.
In a market flooded with subpar devices and unreliable service, Menxtt NG proves that choosing a reputable IT plug is crucial. With EU-spec devices, nationwide delivery, genuine warranties, and expert repair services, Menxtt NG doesn’t just sell technology—they empower customers to enjoy, protect, and maximize the life of their devices.
Paradigm Initiative (PIN) has strongly condemned Gabon’s ongoing suspension of major social media platforms—Facebook, WhatsApp, Instagram, TikTok, and YouTube—ordered by the Haute Autorité de la Communication (HAAC) on February 17, 2026.
Social Media
NetBlocks and independent monitors confirm widespread disruptions persisting as of February 20, driving users to VPNs amid unstable nationwide connectivity.
PIN described the blanket shutdown as a grave breach of digital rights, including freedom of expression and access to information, silencing discourse during anti-government protests and a labour strike.
The digital rights group highlighted the absence of specific violation evidence, legal basis clarity, or restoration timeline from HAAC, rendering the measure disproportionate.
Gabon’s actions contravene Article 9 of its Constitution, the International Covenant on Civil and Political Rights (Article 19), and African Charter on Human and Peoples’ Rights (Article 9), failing international legality, necessity, and proportionality tests.
NetBlocks estimates a $2.96 million (FCFA 1.78 billion) Total Cost Impact over two days from WhatsApp, Facebook, Twitter, and YouTube outages, crippling entrepreneurs, small businesses, freelancers, journalists, and civil society reliant on these platforms.
The shutdown disrupts commerce, digital payments, customer engagement, and livelihoods—especially youth and informal sectors—in a nation with prior digital curbs during unrest.
PIN urged immediate full platform restoration, HAAC transparency on legal grounds and order details, and ISP notices detailing government directives.
ISPs and tech firms must uphold UN Guiding Principles on Business and Human Rights, ensuring transparency on connectivity orders and avoiding complicity in violations.
This pattern undermines Gabon’s transparency, civic participation, and democratic governance commitments.
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