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Why Zoho CRM is an Essential Tool For Businesses Aiming for Success- Ogundare

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Kehinde Ogundare, Country Manager, Zoho Technologies Ltd with Africa Digital Enabler Award presented to Zoho at AfriTECH Awards 2022.
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Zoho, a software company, providing solutions for various segments of products clients, has said that its flagship product, the Zoho CRM, is an essential product for businesses that are desirous of recording huge sales, scaling, and optimizing their business processes.

Kehinde Ogundare, Country Manager, Zoho Technologies Ltd with Africa Digital Enabler Award presented to Zoho at AfriTECH Awards 2022.

Mr. Kehinde Ogundare, Country Manager, Zoho Technologies Limited disclosed this last Wednesday while making a presentation at the Africa Tech Alliance Forum (AfriTECH 2.0) held at Oriental Hotel, Lagos.

CRM (Customer relationship management) is a technology application for managing all of a business organisation’s relationships and interactions with customers and potential customers.

Ogundare said that the Zoho CRM can be used in different ways, including using it as a customer relationship management tool that businesses can use to communicate, send email, receive email, do automation and all other things.

According to Ogundare, “You can also use a CRM as a data-based and repository hub if you activate it. A lot of businesses use one or two applications if you want to do your marketing, you want to do finance and all that.

“Our CRM will allow you to connect all these applications together and you Can also integrate with third party applications .”

He stated that Zoho CRM can also be used as a sales management pipeline, noting that salespeople are very key to any organisation as they are the backbone of any company, adding that for them to work well, you need somebody to tell you what you are doing, track your tractions, how many people you are engaging, activities he said Zoho CRM will allow you do.

“On our unified platform,  which is Zoho One, it brings together all these applications for you to run your business.

“As of today, you don’t have to pay for them separately; you can just buy Zoho One, which will give you all the tools you need to run your entire organization with one subscription.

Zoho One is a bundle that gives you access to about 40+ products which come with Enterprise features.

These include; Sales, Marketing, Finance, Support and Human Resources management tools; most of these applications are synced together to ease your business processes.

“You want to connect your sales department, your online marketing platform like Facebook, Instagram; you will be able to connect that with your Sales department, then your finance team that will invoice the customer. What we are doing is that we are providing you the software that will bring everything together for you on the same platform,” Ogundare further explained.

The Zoho Country Manager further disclosed that for the marketing department of businesses, Zoho has a series of applications like the Zoho Campaign for email marketing or newsletter in addition to the Zoho SalesIQ for live chat application, Zoho Social for social media marketing.

In his words, “Sales IQ would give you the opportunity to actually engage your customers to be able to know where they are chatting from, the kind of OS they are using, their geo location. And these are data that are very essential and crucial for your business. It will allow you to make informed decisions.

“Take for instance, you are doing a lot of marketing activities in Lagos and you are not getting the traction in Lagos, however, in some other states where you don’t have marketing activities going on, the platform can provide you information that there are opportunities there you can go and explore.”

Ogundare said that Zoho has sets of collaborative applications that were built and developed for ease of business and specifically mentioned the Zoho Mail, which he described as one of Zoho’s best-selling products in Nigeria.

“Zoho Mail is a beautiful email for any organisation to have. I personally recommend it for organisations running any size of business. I encourage customers to sign up for Zoho Mail because it gives you some level of credibility.

“One good thing about Zoho Mail is that if you are an SME with less than 5 members in your team, you will get to use this product for free for life. The moment you scale up to 6, 7, 100, 1000 and above, that’s when we start billing you to pay. And you can get the Zoho Mail domain name easily from anywhere in the world.

“You can also use our invoicing application for free and get quality and brilliant service for the invoicing software. Zoho Invoice is an online invoicing software that helps you craft professional invoices, send payment reminders, keep track of expenses, log your work hours, and get paid faster. All these are for free,” Ogundare stated.

Zoho has more than 12,000 customers in Nigeria that are running their operations on Zoho applications, with over 500,000 customers using its products globally, on a daily basis.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Mulls Establishment of Fintech Firm in Nigeria, Others

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MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.

According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.

If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.

Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.

The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.

Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.

MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.

“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.

 


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Netflix Expands European Presence with €1 Billion Investment in Spain

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Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.

The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.

Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.

Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.

Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.

The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.

The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.


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ngCERT Issues High Alert to Nigerians Using Android Phones

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Nigeria Computer Emergency Response Team (ngCERT) has raised alarms over a new wave of advanced cyberattacks targeting Android mobile phones through a malware campaign dubbed Tria Stealer.

ngCERT Issues High Alert to Nigerians Using Android Phones

The malicious software is designed to infiltrate Android devices, hijack messaging accounts, intercept One-Time Passwords (OTPs), to steal sensitive personal and financial data.

According to ngCERT, Tria Stealer spreads primarily through deceptive tactics, such as fake event invitations distributed via popular messaging platforms like WhatsApp and Telegram.

Unsuspecting users are enticed to download an infected  (APK) file, often disguised as a harmless system application, to evade detection.

Once installed, Tria Stealer requests extensive permissions, including access to SMS, call logs, and app notifications.

It immediately commences data harvesting activities, sending stolen information to a Command and Control (C2) server operated via Telegram bots.

This trojan spreads through fake links, usually disguised as wedding or event invites, and tricks users into downloading malicious APK files

“Account takeover of messaging platforms. Impersonation of victim for fraudulent money transfer requests. Compromise of banking and financial applications. Identity theft and credential harvesting.”

In plain terms, if your phone is compromised, the consequences could be catastrophic.

Your financial apps are vulnerable, your reputation could be ruined by impersonation and even simple personal messages could be twisted into tools for scams.

Here’s what users should be doing now:

Don’t download apps outside the official Play Store.

Be suspicious of random invites or links, even from people you know.

Turn on 2FA for everything—banking, emails, social platforms.

Get a reputable antivirus and keep it updated.

If you run an organisation, you should already be taking this seriously.

ngCERT’s guidance says you should raise awareness, monitor mobile devices, and not let your team click on unverified links.

“Deploy network monitoring for suspicious outbound connections to known C2 domains,” it said, meaning, keep an eye on every digital door in and out.

This isn’t one of those cases where you wait to see if it affects you. By the time you realise it, it may already be too late.

 

 

 


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