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Wiles, Kaymu MD Speaks on Social Media on m-Commerce

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Nigeria, Africa’s biggest and 26th largest economy in the world is experiencing a boost in online businesses due to the massive surge in m-commerce.

Online shopping community Kaymu.com.ng has witnessed a direct impact on its sales via social media.

According to Evangeline Wiles, managing director of Kaymu, “With more people spending time on social media via their mobile phones, Kaymu is able to reach and engage new and existing buyers all over the country”.

The rise in mobile phone traffic to online stores is incited by the overall trend of social media becoming a major marketing channel for brands.

In a survey released by Tobe Lutke, founder of Shopify, Facebook accounted for less than 5% of traffic to ecommerce sites on their personal computers; that number jumps to 7% when looking at mobile phones in the United States of America.

In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones.

This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases.

This is not farfetched in Nigeria as shopping on mobile browsers seems to be the most popular way to make purchases with 43% of Nigerian mobile shoppers stating a preference to shop using the phone’s browser, compared to 34% who prefer to shop from an app (and 23% who have no preference), this is according to a report by Paypal.

This trend could be attributed to the number of hours spent on social media via mobile phones for leisurely activities as opposed to the time spent on the computer at work or at school attending to non-social functions.

Kaymu’s Head of Social Media and Community Africa, Abiola Fabio stated “The rise in mobile shopping also brings about another fascinating trend, called ‘shopping on the go’. In other words, shopping is no longer something people go and do anymore; it’s something they are always doing”.

A few months back, Kaymu launched its mobile app on iOS designed to make online shopping in Nigeria even easier and more convenient, with features that enable sellers to list products and buyers to select from a wide variety of products at a glance.

Kaymu is Nigeria’s number one shopping community where buyers and sellers can meet and make the best deals for used or new products, such as: mobile phones, laptops, latest fashion and clothing products and home appliances.


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Jumia Partners Reckitt Benkiser, Nokia, Others to Enable Consumers Access Quality Products

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Jumia has launched a Brand Festival campaign in partnership with top global brands such as Reckitt Benkiser, Unilever, Nokia, Intel, HP, Nexus, Hisense, Sharp, Samsung, Binatone, XIAOMI, ABSOLUT, Dettol, and Logitech.

The campaign which is scheduled to run from September 21st to 27th, will provide consumers access to top quality products directly from the manufacturers, eliminating all third parties, thereby reducing the cost of the products, which will enable consumers to save money.

Jumia Nigeria CEO, Massimiliano Spalazzi, said: “The aim of the campaign is to enable our consumers to save more money while getting the best quality products directly from the brand manufacturers. Consumers today are more conscious of the quality of the product they buy on Jumia, and at the same time want to save money while shopping.

In the wake of COVID-19, we have continued to strive to operate so that consumers can continue to stay at home, use e-commerce to shop, and stay safe in this trying time. We are proud to partner with Unilever, Nokia and other top brands as part of our commitment to provide customers easy access to quality products directly from the manufacturers at best prices.

Head of Key Accounts and e-Commerce at Reckitt Benckiser Nigeria Ltd, Afam Onwordi, stated that: “We have enjoyed a good and healthy relationship with Jumia in the last couple of years.

“As our fight in RB is making access to the highest quality hygiene, wellness and nourishment a right and NOT a privilege, we would therefore always seize the opportunity of every major event like this (Brand Festival) to reward our consumers with interesting offers and deals across our wide range of products.”

Senior Business Manager at HMD Global, Emmanuel Ossai, said: “For us at HMD Global, the home of Nokia phones, we are very excited to be supporting Jumia on this festival for authentic brands in Nigeria.

“We have a commitment to continuously deliver value and believe that this partnership will afford Nigerians more opportunities to enjoy the beauty of quality hardware and the secure Android experience that we offer across our range of Nokia smartphones.

“Interestingly, we have new exciting devices that will be unveiled to our Nigerian customers in the coming weeks and we cannot wait for you to have a feel of hardware magic carefully combined with software excellence. So, keep watching this space.”


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TikTok Picks Oracle to Provide ‘Secure’ Cloud Tech

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Enterprise software giant Oracle announced that it has been chosen to become TikTok’s “secure” cloud technology provider.

According to Oracle, this technical decision by TikTok was heavily influenced by Zoom’s recent success in moving a large portion of its video-conferencing capacity to the Oracle Public Cloud.

Oracle’s announcement comes after TikTok parent ByteDance last week said it will not be selling the video-sharing app’s US operations to software giant Microsoft.

This after US president Donald Trump signed an executive order on 6 August, blocking all transactions with ByteDance in an effort to address “national emergency” issues.

On 14 August, the US president issued an order that gave ByteDance 90 days to divest the US operations of TikTok.

Since then, US companies such as Microsoft and Oracle have been lining up as potential buyers for the popular short video app.

As the trade war between the US and China rages on, the US government has accelerated its efforts to purge Chinese apps and technology companies that it deems untrustworthy.

Trump and his administration raised national security issues, alleging the Chinese-owned company will share sensitive user data with the Chinese government.

“TikTok picked Oracle’s new Generation 2 Cloud infrastructure because it’s much faster, more reliable, and more secure than the first generation technology currently offered by all the other major cloud providers,” says Oracle chief technology officer Larry Ellison.

“In the 2020 Industry CloudPath survey that IDC recently released where it surveyed 935 infrastructure-as-a-service (IaaS) customers on their satisfaction with the top IaaS vendors including Oracle, Amazon Web Services, Microsoft, IBM and Google Cloud…Oracle IaaS received the highest satisfaction score.”

“As a part of this agreement, TikTok will run on the Oracle Cloud and Oracle will become a minority investor in TikTok Global,” says Oracle CEO Safra Catz.

“Oracle will quickly deploy, rapidly scale and operate TikTok systems in the Oracle Cloud. We are 100% confident in our ability to deliver a highly secure environment to TikTok and ensure data privacy to TikTok’s American users, and users throughout the world.

“This greatly improved security and guaranteed privacy will enable the continued rapid growth of the TikTok user community to benefit all stakeholders.”


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Inq. Acquires Vodacom’s Business in Nigeria, Others

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inq. Holdings Limited, artificial intelligence service provider, has acquired Vodacom Business Africa’s operations in Nigeria, Zambia and Cote d’Ivoire.

Inq. Acquires Vodacom’s Business in Nigeria, Others

It plans further acquisition in Cameroon subject to regulatory approvals.

Mr. Valentine Chime, managing director, inq. Holdings Limited, said the 100 per cent acquisition of the Vodacom Business Africa’s operations in the three countries was in pursuit of the company’s dream of building pan-African network that will help in creating better future through digital solutions.

Domiciled in Mauritius, inq. Holdings Limited is a subsidiary of Convergence Partners Communications Infrastructure Fund, a fund dedicated solely to communications infrastructure and related services and technologies across Sub-Saharan Africa (SSA).

Formerly known as Synergy Communications, the latest acquisition has grown inq.’s regional footprint with operations in 12 cities in seven countries across Africa. It has existing operations in Botswana, Malawi and South Africa with an additional investment in Mozambique.

“Under the inq. banner the company will embark on the next phase of building a unified Pan-African cloud and digital service provider, bringing to market a very relevant suite of next generation technology solutions in the fields of Edge AI, SD-WAN/NFV and Cloud,”Chime said.

According to him, with operations in major African cities of Lagos, Abuja, Port Harcourt, Kano, Gaborone, Lusaka, Ndola, Blantyre, Lilongwe, Mzuzu, Abidjan and Johannesburg, the inq. team prides itself on global best practice methodologies customised to local customs in each of the 16 cities, covering different sectors including banking, oil and gas, fast moving consumer goods, mining, health, real estate, information technologies, public sector and logistics.

“Covid-19 has accelerated digital transformation, and inq. is perfectly positioned to deliver intelligent connectivity through seamless delivery of cloud and digital services and  technologies to our clients. We are about simpler, seamless solutions,” Chime said.

 

 


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