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Vibe Web Launches Graduate Internship Programme

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Vibe Web Solutions, a renowned digital marketing agency, has continued its moves in reducing the number of job seekers in the country with the introduction of Graduate Internship Programme (GIP).

Through the programme, the digital marketing consulting firm will train university graduates for six (6) weeks and then get them an internship placement.

Mr. Tobi Asehinde, founder of Vibe Web Solutions, confirmed that demands of well-trained digital marketing professionals are growing so rapidly that availability of skilled digital marketing professionals is now a challenge.

ā€œSince, most of our clients are also asking for well-trained digital marketing professionals, we see it right to start this program. We ask that if you know any graduate interested in this program to contact us,ā€ he said

Asehinde said, ā€œItā€™s been a great first half of the year for us, with one of our key highlights, being our successful Digital Marketing Growth Acceleration conference 2015.  We heard from many of the participants and other after the conference, and we’re overwhelmed by all the positive feedbackā€.

ā€œOver the past 6 months, we have trained over 150 people as well as helped over 10 clients plan and execute their digital marketing campaign ensuring they achieve their business growth objective. Therefore, we are committed to positioning organisations to understand what they are doing well and more importantly, areas they can improve.

He said the Firm will not relent on its Digital Marketing Coaching.

ā€œI started SME Digital Hub because I will like to coach you on how to grow your business online using the smart techniques. This coaching program is designed for entrepreneurs and business owners of small and medium businesses that want to experience 200%+ revenue growth online.

ā€œThe next coaching program starts October 10th, 2015 and will last for 3 Months for business owners and entrepreneurs. The skills you gain will benefit you for Perfect timing for a successful 2016 business yearā€.

Why they are rolling out ā€œIn-house Digital Marketing Strategic Workshopā€, Asheinde said, ā€œChances are that you will need to work with an agency to implement your digital marketing campaign, however, they focus on traffic, not revenue. Traffic and rankings are great, but if those visitors donā€™t convert into actual customers or leads, it doesnā€™t matter.

ā€œSpecifically, we focus on driving maximum revenue to your investments, not just traffic. This is because if those visitors donā€™t convert into actual customers or leads, it doesnā€™t matter. All we care about is how much revenue and profit your business should be making from your online marketing campaign. So, from our in-house digital marketing strategic workshop we will develop a strategic plan for you and you will learn how to make agencies accountable by selecting the right key performance indicators (KPIs) to measure the agency performanceā€.

On ā€œWeekend Digital Marketing Pick ‘n’ Mix Trainingā€, explained ā€œIt’s not enough to only know about one element of digital marketing anymore. The best marketers are well rounded, or are specialists who understand how their area of expertise fits within a wider marketing strategy. Pick ‘n’ Mix your way to a complete digital marketing toolkit by choosing up to five courses that address the areas you want to work onā€.

Vibe Web Solutions and Communication Week Media have also scheduled to hold ā€œBlogging, Content and Social Media for Business Success Conference 2015ā€.

Speaking on the Conference, he said, ā€œBlogging, content and social media marketing is not only a great way of demonstrating your industry expertise and passing on your message, but is now a crucial tool for Search Engine Optimisation (SEO). Our hands-on Blogging, Content and Social Marketing Training will teach you to make the most of your articles, blogs and social media channels to get your site noticed by the search engines whilst engaging readers and establishing your reputation online.

ā€œBlogging, content and social media marketing can drive more traffic to your website and improve brand recognitionā€.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Wema Bank Launches Second FGN-ALAT Digital ā€˜Skillnovationā€™ Cohort

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Wema Bank has launched the second cohort for the FGN-ALAT Digital Skillnovation Programme in partnership with the Federal Government to train and equip two million young people and 1 million MSMEs across Nigeria with relevant digital skills.

Since the launch of the first cohort in 2023, over 300,000 youths and business owners have leveraged the platform as a launchpad for their business and career success.

This cohort featured 100% virtual learning sessions through which participants from the 36 states in Nigeria and the Federal Capital Territory (FCT) were provided with self-paced online learning experiences.

As cohort 2 begins in the second quarter of 2024, the FGN-ALAT digital programme is officially transitioning to physical training sessions and the curriculum will cover key digital skills including software engineering, product management, business analysis, cloud computing and product design, among others.

This phase of the programme will be executed via FGN-ALAT digital hubs, which will be set up in the different states across the six geopolitical zones in Nigeria to ensure that every Nigerian can access the programmeā€™s full benefits regardless of their location.

These hubs will be equipped with training and incubation facilities ideal for digital-driven learning, giving participants the opportunity to acquire marketable and transferrable digital skills and gain a competitive edge in the global digital ecosystem.

The FGN-ALAT digital hubs will be set up in phases and trainings will commence accordingly, starting with BornoĀ  and Anambra State.

Wema Bankā€™s Executive Director of Retail and Digital Business, Tunde Mabawonku, emphasised the pivotal role of the programme in bridging the gaps in Nigeriaā€™s macroeconomic landscape towards national development.

ā€œWe are unwavering in our commitment to supporting MSMEs and with the FGN-ALAT Digital Skillnovation Programme, itā€™s all about the bigger pictureā€”which is why we have partnered with the Federal Government to augment the scale of this programmeā€™s impact.

ā€œBy tailoring this programme to suit the needs of both entrepreneurial minded and professionally inclined Nigerians, we are not just arming SMEs for more efficient business management and growth, we are also equipping Nigeriaā€™s workforce for increased productivity and the ripple effect will not only create more viable employment opportunities for Nigerians towards reduced unemployment and underemployment rates, but further drive economic growth and national development, boosting Nigeriaā€™s position on the global playing field.

ā€œThe digital evolution is moving sporadically and by empowering our youth and MSMEs with in-demand digital skills, we are ensuring that Nigeria is not left behind as the world evolves.

ā€œBeyond the intellectual resources and other non-monetary opportunities, we are going a step further to provide financial support for these participants in form of millions of naira in equity capital, soft loans and grants, to enable them put their learnings to practice and build sustainable streams of income that could help them become employers in their own right.

ā€œI encourage you to take the big step forward in achieving your business and career goals by joining the programme. All you have to do is visit the website to register. This programme is completely free and thereā€™s more than enough room for you. Your success is Nigeriaā€™s success and as your unique journey unravels, our promise remains certain,ā€ he said.

Referring to the programme as an eye-opener for all, Mariam Isah, a beneficiary of Cohort 1, said, ā€œItā€™s almost unbelievable all Iā€™ve learnt in one month virtual training.

“I started this training simply looking for a way forward for my business but I have unlocked secrets that are life changing not just in my business but in all aspects of life. I am so grateful for this rare opportunity, and I canā€™t wait to be a part of the cohort 2.ā€


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StarNews, Global Black Economic Forum Launch Business Competition In Partnership with MTN & USAID

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Africaā€™s leading video streaming platform, StarNews Mobile and the Global Black Economic Forum (GBEF), have announced a call for applications for the launch of their Business Competition in Lagos, Nigeria.

Held in partnership with MTN and United Nations Agency for International Development (USAID), the initiative will empower Nigeriaā€™s most promising businesses that are classified as Small-Medium Enterprises (SMEs) with invaluable investment and partnership opportunities from the USA.

Held over 10 weeks between April 8th to June 14th, hosted exclusively on the StarNews Biz Channel on the StarNews platform, this competition offers a platform for emerging entrepreneurs to showcase their ventures and gain national visibility.

With subscribers voting for their favourite candidates, the top 20 contestants will seize the spotlight and make their mark on the business landscape.

The StarNews Business Competition in partnership with GBEF delivers a unique opportunity for thriving Nigerian SMEs to access mentoring, funding, partnerships and socio-economic development tools through the Global Black Economic Forum.

With the prospect of securing cash prizes through StarNews worth up to NGN5,000,000, getting access to StarNewsā€™s network of investors and the opportunity to gain national visibility by having their business on the StarNews web platform.

The top three winners will also receive coaching from GBEFā€™s Academy for Advancing Excellence and become part of GBEFā€™s ecosystem of global leaders committed to social and economic justice across the Black Diaspora.

Previous speakers at GBEF convenings from the entertainment sector include Wyclef Jean (Haitian Musician & Activist), Debra Lee (Former CEO of Black Entertainment Television – BET) and Ceci Kurzman (Founder of Nexus Management Group). Applications will close on April 5th 2024.

Speaking on the competitionā€™s launch, Guy Kamgaing, Founder and CEO at StarNews Mobile, says ā€œThe StarNews Business Competition is a passion project close to our hearts at StarNews Mobile.

It’s about discovering the most promising business entrepreneurs and creators in Nigeria, opening up global opportunities for them and providing them with the resources and tools to achieve their goals.

By partnering with MTN, USAID and GBEF, we want to be a platform of empowerment for these SMEs by helping them give back to the communities that are supporting them.ā€

According to the US Embassy and Consulate for Nigeria, over 80% of Nigerian startups are incorporated in the United States and more than 60% of venture capital funding in Nigerian startups accounted for by the US.

In 2023 alone, Nigerian startups raised a total of $398mn however, this signalled a 66% funding decline compared to 2022 due to the global economic downturn, reinforcing the massive need for a fresh injection of capital and business support for Nigeriaā€™s emerging SMEs.

Alphonso David, President and CEO of the Global Black Economic Forum notes that, ā€œOur partnership with StarNews Mobile is a critical resource as we continue to build the collective strength of entrepreneurship across the Diaspora.

“Building a sustainable ecosystem of Black entrepreneurs in the United States and across the African continent is essential to create a future that makes economic opportunity and economic freedom a reality for all.ā€

A sister company to ESSENCE, GBEF advances its work by convening global summits and conferences, bringing together world leaders, business leaders, entrepreneurs, celebrities and civic leaders to address the most challenging problems facing our communities.

GBEFā€™s Academy for Advancing Excellence facilitates workforce and leadership development strategy, addressing the talent pipeline & employee lifecycle, providing leadership development & coaching, and conducting institutional assessments & research.

GBEF also develops and implements economic and social justice policy recommendations with partners ranging from civil and human rights organisations to government entities and corporations that advocate for economic opportunity, social justice, and health equity through thought leadership, advocacy and litigation.

Launched in 2017, StarNews Mobile empowers African content creators with the unique opportunity to monetize their work through a subscription model, boasting over 4 million subscribers and a thriving community of more than 120 content creators.

With a strong presence across six countries including Cameroon, Nigeria, CĆ“te Dā€™Ivoire, Congo, Benin and Ghana, the platform has also established key partnerships with major telecom operators such as MTN and Orange.

To-date, StarNews Mobile has secured over $8mn in funding with its most recent raise – a $3mn pre-Series A funding round in October 2023 – led by Janngo Capital with participation from French football players AurĆ©lien TchouamĆ©ni, Jules KoundĆ© and Mike Maignan.

 


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Companies Invest More than $100,000 Yearly to Upskill their Cybersecurity Teams – Study Reveals

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Over 70% of businesses pay more than USD $100,000 for additional training annually to keep skills of their cybersecurity employees up to date, a recent global Kaspersky study has revealed.

However, the surveyed companies also highlighted that there was a lack of relevant courses covering new challenging spheres in the educational market and stated that training does not always bring them the expected result.

In its recent study ā€˜The portrait of the modern Information Security professionalā€™, Kaspersky examined the topic of the global cybersecurity staff shortage, analysing the exact reasons businesses lack cybersecurity experts, and identifying the ways they evaluate and upskill their cybersecurity workforceĀ¹.

According to the research, companies are investing significant amounts in upskilling their cybersecurity teams: 43% of organisations globally say they usually spend between $100,000 and $200,000 per year on information security courses, while 31% even invest over $200,000 for training programs. The remaining 26% state they usually pay less than $100,000 for educational initiativesĀ².

However, cybersecurity practitioners also note that the educational market is struggling to keep up with the rapidly changing industry and fail to deliver the necessary training programs on time.

Survey results for the Middle East, Turkiye, Africa (META) region shows that the scarcity of courses covering new challenging spheres (48%) was the main problem for those searching for cybersecurity training.

50% of respondents from the META region also stated that trainees tend to forget what they learned because they had no opportunity to apply newly acquired knowledge, therefore the courses were useless to them.

The need for special training pre-requisites such as coding and advanced mathematics, which were not specified at the pre-registration stage were also problematic for 37% of practitioners from the META region.

ā€œWith a constantly evolving threat landscape, businesses should continually improve the skills of their cybersecurity personnel in order to be well prepared for sophisticated cyberattacks.

ā€œDeveloping high-profile specialists within the company and building internal expertise can be an effective strategy for organisations that aim to retain existing employees and allow them to grow professionally, instead of constantly hunting for new candidates and checking their professional backgrounds and practical skills.

ā€œFor organisations served by Managed Service Providers it is also important to maintain a pretty high level of expertise internally and use the same language when discussing the scope of services and Service Level Agreement with them,ā€ comments Veniamin Levtsov, VP, Center of Corporate Business Expertise at Kaspersky.


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