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Businesses Must Focus On Lead Generation In 2015- Asehinde

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Tobi Asehinde, founder/CEO, Vibe Web Solutions Limited,
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Imagine walking into your office on the morning of the first working day in 2015 and found ten hot leads flowing into your inbox.

What a way to start business for a new year, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach.

Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet, your website.

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.

Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores.

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Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Often do I get this questions “how does lead generation work?”

It is simple, you develop a landing page with a business goal to collect information then you drive traffic to the landing page and keep optimizing your site for conversion then watch the leads comes in. Wow, that sounds so easy.

Well, lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission.

Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.

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Lead generation has become popular with businesses because it enables a business to:

Ø  Determine pricing on a per lead basis

Ø  Choose the product or service they wish to offer to prospects

Ø  Select the geographical area that the business is interested in

Ø  Control the number of leads a business wishes to receive per month (this assists with budgeting)

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Ø  Pay only for the leads that are received

After explaining all this, people still ask me “Is leads generation for me?”

If your calendar for 2015 is empty and you need business fast, then, lead generation is a way that you can grow your business rather quickly.

It’s an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business.

The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate.

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Do not try to approach this method of marketing without the ability to follow through and close the sale.

Here are some tips as you plan to approach lead generation in 2015:

Identify Your Target Audience: The first step of lead generation is identifying your target audience.

You can’t successfully reach and sell to your ideal customer if you don’t know exactly who that is, so it’s important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.

If you don’t already have one, you should also create a comprehensive marketing plan as part of this step.

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Pick Your Promotional Methods: In order to generate leads, you need a promotional plan that will get your landing page in front of members of your target audience.

There are a number of ways you can promote your business, and again, you will want to use your marketing plan to identify the most effective methods for your business.

Create a Funnel: Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information.

The first part of the process involves funneling all prospects to a standard form on your landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.

At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.

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Use an Email Newsletter to Build Relationships: Now that you’re in contact with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through a sale (and eventually a repeat sale!).

One of the best ways to create consistent communication with your prospects is through an email newsletter.

Use Social Media to Connect and Engage: Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads.

You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want.

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The more positive touch points a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Finally, Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the tips above, you can streamline the lead generation process and increase your opportunities for business growth in 2015.

tobi asehinde is the CEO of Vibe Web Solutions Limited. He can be contacted via: [email protected]

 

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Kaspersky Uncovers New Mirage Kitten Malware Used in Cyber-espionage Campaign Across Africa, Others

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Kaspersky Global Research and Analysis Team (GReAT) has discovered a previously undocumented malware set used by Mirage Kitten APT. The findings were revealed at its annual Kaspersky Cyber Security Weekend for the Middle East, Turkiye and Africa (META).

The malicious tools were used in a targeted campaign aimed at maintaining long-term access to victim networks and stealing sensitive data.

The company’s researchers have identified victims of this campaign across the Middle East and Africa, including organisations in Egypt, small and medium-sized businesses and government entities in Jordan and Tanzania, aviation organisations in Pakistan, telecommunications companies in Ethiopia and financial-sector entities in Burkina Faso.

The toolset consists of three custom programs. At its core is NightLedger, a newly discovered Windows backdoor attributed to the group based on code and behavioural similarities to its previously known malware, which gives the attackers remote control over infected machines: they can run commands, explore and transfer files and capture screenshots.

It is complemented by two covert tunneling tools, ArcBridge and BridgeHead, which effectively turn a compromised computer into a relay node: the attackers run their tools on their own servers, while all the resulting traffic is quietly funneled through the victim’s machine, as if it originated from inside the victim’s network.

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This lets them slip past network defences and preserve long-term access without drawing attention. The first of these tools was identified in April 2026 in activity targeting victims in the Middle East.

While the initial access vector remains unclear in most cases, Kaspersky GReAT researchers observed BridgeHead being deployed during post-compromise activity in victim environments in Egypt and at an aerospace and aviation organisation in Pakistan. In those cases, the intrusion activity followed targeted spear-phishing attempts consistent with the group’s known methods.

The lures were highly tailored including recruitment-themed messages impersonating trusted brands and hiring platforms, as well as fake videoconferencing pages that redirected victims to malicious archive files hosted on third-party file-sharing services.

“Based on our latest findings, we conclude that Mirage Kitten continues to evolve its malware arsenal in support of targeted cyber-espionage operations across the Middle East and Africa.

“Another notable aspect of the campaign is the group’s continued reliance on tunneling utilities as part of its operational toolkit: in practice this enables attackers to bypass network controls, maintain covert access to compromised environments and significantly complicate detection efforts.

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“Given the persistence and sophistication of these techniques, organisations and defenders should incorporate these findings into their threat assessments and strengthen their detection and response capabilities accordingly,” says Omar Amin, senior security researcher at Kaspersky GReAT.

 

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NDPC Directs DCPMIs to Register with Agency or Face Legal Consequences

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Nigeria Data Protection Commission (NDPC) has directed all Data Controllers and Data Processors of Major Importance (DCPMIs), yet to register with the commission to do so immediately.

NDPC Directs DCPMIs to Register with Agency or Face Legal Consequences

This followed a Federal High Court judgment affirming NDPC statutory powers to designate and register such entities.

DCPMIs are entities operating in Nigeria that handle sensitive personal data or large volumes of information, requiring mandatory registration with the NDPC under the Nigeria Data Protection Act (NDPA).

In a statement issued on Tuesday by Babatunde Bamigboye, head of Legal, Enforcement and Regulations at the NDPC,  described the judgment as a major milestone for data accountability and regulatory oversight in Nigeria.

The commission said the ruling arose from a suit filed by Emmanuel Harunna against the NDPC in Emmanuel Harunna v. NDPC (FHC/L/CS/1116/2024), in which the applicant sought a declaration that Point of Sale agents were not Data Controllers or Processors of Major Importance under the Nigeria Data Protection Act and requested a perpetual injunction restraining the commission from registering them.

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According to the statement, Justice F.N. Ogazi examined the commission’s Guidance Notice on Registration alongside Sections 5(d), 6(c), 44, 45 and 65 of the Nigeria Data Protection Act before concluding that the commission acted within its statutory powers in designating entities under the Major Data Processing – Ordinary High Level category as Data Controllers and Processors of Major Importance.

Quoting the judgment, the statement read, “The Nigeria Data Protection Act was enacted to promote accountability, transparency and responsible data governance. Registration enables the Respondent to identify entities engaged in significant data processing activities, monitor compliance.”

It added that the court held that, “Far from undermining the constitutional right to privacy, the registration framework is one of the statutory mechanisms designed to safeguard that very right by subjecting data controllers and data processors to effective regulatory oversight.”

The statement further quoted the court as saying, “Looking at the recitals of the Guidance Notice, there is every indication that the Guidance Notice is also aimed at protecting the privacy and security of data subjects, thus bringing the registration requirement of the Guidance Notice within the protective shield of Section 45 of the 1999 Constitution.”

According to the commission, the court also held that, “Remarkably, Section 63 of the Data Protection Act provides that the provisions of the Act shall prevail over any other law inconsistent with its provisions on matters relating to the processing of personal data.”

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Reacting to the judgment, the commission described the decision as a significant boost to Nigeria’s data protection regime.

“The Commission appreciates the ground-breaking efforts of the court towards the advancement of the jurisprudence relating to data accountability in Nigeria, as eloquently demonstrated in this case,” the statement read.

Following the ruling, Vincent Olatunji, national commissioner and chief executive officer, had directed every Data Controller and Processor of Major Importance that had yet to comply with the registration requirement to register without delay.

The commission warned that entities failing to comply with the registration requirement could face legal consequences.

“Failure to register creates serious legal liabilities under the law, while compliance with registration requirements builds public trust and safeguards the fundamental rights and freedoms of data subjects in Nigeria,” the statement added.

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UNN to Partner Firm on AI, Smart Mobility Innovation Centre

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The University of Nigeria (UNN) is set to partner with The Roxettes Group to establish a research and innovation centre focused on artificial intelligence (AI), smart and green mobility, and digital technologies, in a move aimed at strengthening research, entrepreneurship and technology-driven industrial development.

Chairman of The Roxettes Group, Arc. Dr. Kaycee Orji-Kelechi, announced the proposed partnership while delivering his acceptance speech after receiving an Honorary Doctor of Business Administration (Honoris Causa) during the university’s convocation ceremony.

The proposed facility, to be known as the Dr. Kaycee Orji Centre for Artificial Intelligence, Smart/Green Mobility and Digital Innovation, is expected to provide a platform for research, innovation and collaboration between academia and industry, with a focus on developing commercially viable solutions to local and continental challenges.

Orji-Kelechi said the initiative was conceived as a long-term investment in human capital and technological advancement rather than simply another physical infrastructure project.

He said the vision was to position the University of Nigeria among Africa’s leading institutions in artificial intelligence, smart mobility and digital innovation through research, entrepreneurship and technology development.

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According to him, the centre will house five specialised laboratories covering artificial intelligence and machine learning, smart and green mobility, robotics and the Internet of Things (IoT), digital finance and financial technology, as well as cloud computing and advanced data centre technologies.

He also announced plans for the proposed Kaycee Orji Founders Innovation Challenge, an annual programme intended to identify, mentor and support innovative ideas from students, researchers and academic staff with the potential to become scalable businesses.

“Every student of this University should know that a great idea conceived in a classroom should have a pathway to becoming a patent, a startup, a global enterprise, and a solution that transforms society,” he said.

Orji-Kelechi disclosed that preliminary conceptual work on the project had commenced, with architectural and engineering designs being prepared by K.KH Contractors Ltd., a subsidiary of The Roxettes Group.

He added that discussions with the university would begin on identifying a suitable site for the project, while a comprehensive proposal containing architectural drawings, engineering designs and an implementation framework would be submitted after completion of the design phase.

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Reflecting on his career, Orji-Kelechi said Africa must move beyond consuming innovation to creating it through investment in manufacturing, technology and entrepreneurship.

“We have pursued one simple vision: that Nigeria and Africa must move from consumption to production; from importing innovation to creating it; and from waiting for opportunities to building them,” he said.

He urged graduating students to see their education as a foundation for solving societal challenges through innovation, leadership and enterprise, adding that he remained committed to promoting industrial development, youth empowerment and sustainable economic growth.

The proposed collaboration forms part of broader efforts to strengthen university-industry partnerships, which are increasingly seen as critical to improving research commercialisation, innovation capacity and technology-led economic development in Nigeria.

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