Telecom
DMSI Tackles Unemployment by Giving Young Women a Voice in the Digital Economy

Digital Marketing Skill Institute (DMSI) a global digital marketing edutech company that uses digital technologies to accelerate the development of digital marketing talents while matching them with organizations globally either as employees or entrepreneurs (freelancer or agency) has partnered with the Challenge Fund For Youth Employment (CFYE) which is funded by the Netherlands Ministry of Foreign Affairs to launch “Digital Marketing Women Employability and Entrepreneurship Programme (DM-WEEP)”, a programme designed to train, match and create digital marketing jobs for 4,500 women.
The programme which is co-funded by Dutch Government aims to empower young women in Nigeria within the ages of 20-35 is set to boost the employability of these women with digital marketing and they will pay nothing upfront for the training until they are employed and earning a decent income.
Speaking on this development, Founder of Digital Marketing Skill Institute, Tobi Asehinde revealed that the initiative is in line with the organization’s mission to help and empower 1 million people by 2030 to start, grow and scale wildly profitable businesses and careers using digital marketing.
He further reviewed that the global market for Digital Marketing is estimated at US$350 Billion and male dominated however, with this programme we are giving women a voice and share in digital marketing industry that is male dominated.
“Digital marketing is one of the most desired industries where many women are interested in building a career but then, some of them are held back by the financial cost that is required to learn the skill. Digital Marketing Women Employability and Entrepreneurship Programme will be bridging that gap and empower many Nigerian women to pursue their dreams and build a global digital marketing career,” he stated.
Global figures show a startling economic disparity with women losing jobs at almost twice the rate of men and leaving over 47 million more women below the poverty line. And of course, due to the responsibilities that come with being pregnant or a nursing mother, some young women have had to lose their job or drop their career pursuit for the sake of being available to attend to taking care of their home. With a career in digital marketing, they won’t have to drop their ambitions because they are pregnant or nursing a baby, as it allows for flexible working conditions.
According to a research released at the beginning of the year by the National Bureau of Statistics (NBS), about 35.2% of women in the country are unemployed. The research also revealed that women account for only 43.3% of the working population in Nigeria.
At the same time, businesses have been forced to adopt digital technologies and channels to promote and operate their businesses as a result of the COVID-19 pandemic. This has resulted in an accelerated growth in demand for people with digital skills. There is an opportunity to match and create jobs here by training young people in digital marketing to assist these businesses to grow and thrive in a digital economy.
Mr. Asehinde said we have built an education technology solution to accelerate learning of digital skills and built 2 tech platforms called Accredital and Wizlancer to match learners to employment and self-employment opportunities from businesses around the world. We are really focused on not just training young people but connecting them to opportunities to earn a decent income.
Speaking on the initiative, the project manager Christiana Olawumi expressed her gratitude to Digital Marketing Skill Institute and Challenge Fund For Youth Employment for collaborating to help young women like herself meet their personal and career aspirations in the new digital economy.
In her words, “when we reduce the rate of unemployment in the country, there will be a reduction in community vices and our society will be a safe place to live”.
She went further to show her enthusiasm as she spoke about how much effort the project team has put in place to make sure that the programme is a success.
To ensure that the project has maximum impact and reaches women interested in digital marketing, Digital Marketing Skill Institute collaborated with Challenge Fund For Youth Employment, which is funded by the Netherlands Ministry of Foreign Affairs and seeks to create a prosperous future for young women across Nigeria.
Mr. Asehinde emphasized that such collaborations with CFYE are critical to the success of tackling unemployment in Nigeria which is currently at 33%, and re-emphasized DMSI commitment to partner with more governmental bodies, public/private companies, Foundations, Non Government Organizations (NGO’s) to achieve its goal of empowering and securing a better future for Young Women in the Digital Economy.
“Digital Marketing Women Employability and Entrepreneurship Programme” is one of the many strategies we are using to achieve our mission.
Telecom
Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

Lebara Nigeria has officially stepped into Nigeria’s bustling telecom market with the introduction of its unique 0724 number series—a bold move that promises fresh competition and a more transparent user experience.
Leveraging its status as a Tier 5 Mobile Virtual Network Operator (MVNO), the company is positioning itself not just as another telecom player but as a catalyst for change, offering innovative packages built on fairness and clarity.
From day one, Lebara Nigeria has been ready to compete with industry giants like MTN, Airtel, Globacom, and 9mobile, having secured full interconnectivity with all of them.
This critical footprint ensures that its voice and data services are accessible and of high quality nationwide.
Akin Adesokan, Lebara’s chief operating officer, highlighted the company’s strategic intent: “Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.” Indeed, the company has taken considerable steps to ensure regulatory compliance and operational strength, leveraging its global expertise as an MVNO and its freshly minted licence under the NCC’s highest tier.
What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions. “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.
This clarity responds to a long-standing frustration among Nigerians, where ₦100 airtime often disappears quickly and opaquely. Lebara’s minutes-based system offers predictability and transparency—a refreshing contrast in a market hungry for accountability.
Lebara’s entrance is more than a marketing exercise; it’s a strategic diversification of Nigeria’s mobile ecosystem.
With over 220 million active mobile lines, Nigeria is Africa’s biggest telecom consumer.
The NCC’s move to licence 41 MVNOs, including Lebara, illustrates a policy shift aimed at introducing more competition and improving service quality. Technically agile and digitally native, Lebara leverages existing network infrastructure, augmented by automated systems—a lean operation compared to the capital-intensive MNO model.
he status quo. With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, “Can you hear me now?” but instead say, “Yes—and I know exactly what it cost.”
Telecom
PIN Pushes for Equitable Digital Governance at World Internet Forum

As the 20th Global Internet Governance Forum (IGF) opens in Lillestrøm, Norway, leading pan-African social enterprise Paradigm Initiative (PIN) is championing grassroots voices in global digital policy discussions.
Running from June 23–27 under the theme “Building Digital Governance Together,” the IGF unites stakeholders from civil society, governments, the private sector, and technical communities to tackle pressing digital issues such as access, AI ethics, surveillance, and content moderation.
The discussions also contribute to the upcoming World Summit on the Information Society (WSIS)+20 review in December 2025.
PIN’s participation comes at a time when digital governance decisions are increasingly shaping the future of billions. “It is essential that grassroots solutions are heard,” said ‘Gbenga Sesan, Executive Director of PIN. “At PIN, we believe that meaningful digital inclusion requires more than just connectivity.
“It demands inclusive, progressive and sustainable policies and frameworks built taking the realities of grassroots stakeholders into consideration.”
Representing PIN at IGF 2025 are Sesan, Chief Operating Officer Nnenna Paul-Ugochukwu, and Senior Manager for Partnerships and Engagements Thobekile Matimbe. They will engage in strategic sessions on topics like connectivity in excluded communities, AI accountability in content moderation, and human rights in emerging tech.
The team will also participate in coordination meetings with partners including Meta, UNESCO, the Freedom Online Coalition, and GPD.
PIN’s presence at the forum underscores its ongoing mission to embed digital rights within grassroots realities and to ensure that global internet governance frameworks are inclusive, accountable, and responsive to the needs of marginalised communities.
Telecom
Remmy Nweke’s “The Village Priest” Garners High Praise from Tech Community

Information and Communications Technologies (ICT) stakeholders have applauded the latest in bookshelf by Remmy Nweke, the Village Priest, which was presented at the recently concluded Nigeria DigitalSENSE Africa Forum on Internet Governance for Development (IG4D) in Lagos.
The presentation and review of the book, “The Village Priest” by Ogbuefi Remmy Nweke, largely described as a powerful narrative explored the intersection of tradition and innovation in rural Igboland, received widespread acclaim, with its themes resonating deeply with the event’s focus on ‘Global Digital Compact: Opportunities for Multi-stakeholders in Nigeria.’
The highly anticipated review was delivered by Mr. ‘Gbenga Sesan, Executive Director of Paradigm Initiative (PIN), a renowned social entrepreneur and advocate for digital rights and inclusion in Africa.
Sesan lauded Nweke’s prose fiction for its insightful portrayal of “innovative technology adaptation transforming rural communities,” describing it as “a careful work of cultural documentation, offering not just a story but a chronicle—a record of transition that many rural and even urban African communities continue to live through.”
Sesan’s review highlighted the book’s central character, Ogboo AniEze, the revered chief priest of Ilimefo, whose life is dedicated to preserving his village’s customs. The narrative unfolds as “the village and its people, their traditional practices and strong cultural heritage at the crossroads!” with the arrival of GSM technology—a “strange and mysterious piece of technology” that initially challenges Ogboo AniEze’s traditional views.
The review detailed the chief priest’s journey of reconciliation, from initial fear of GSM eroding cultural heritage to a profound understanding that the technology “also offered opportunities for growth, development, and connection with the wider world.” This transformation leads to a new era of harmony in Ilimefo, where “tradition and modernity coexisted in balance.” The book beautifully illustrates how mobile phones become “a powerful tool for preserving the village’s cultural heritage” and how interfaith collaboration, particularly with Catholic priest Fada Ekie, fosters a “fusion of traditions” and a “new spiritual identity.”
“It teaches us, without preaching,” Sesan concluded, “that true innovation is not in abandoning our roots, but in strengthening them with new tools.”
This year’s Nigeria DigitalSENSE Forum, was presided over by Dr. Jimson Olufuye, former President of the Information Technology (Industry) Association of Nigeria and a member of the UN Secretary-General’s IGF Multistakeholder Advisory Group (MAG), served as a crucial platform for discussing the future of digital governance.
Olufuye also commended the author, Nweke for his perseverance in serving the ICT industry as well as endearing documentation of the sector.
For the Managing Director, Internet Exchange Point of Nigeria, Mr. Muhammed Rudman, the latest book by Nweke depicts the gift of in depth creativity and urged him on, despite the challenges the sectorial environment throws at industry players.
Organized by ITREALMS Media and hosted under DigitalSENSE Africa (DSA), an At-Large Structure certified by ICANN, the forum brought together key partners including the Nigerian Communications Commission (NCC), Internet Exchange Point of Nigeria, Internet Society Nigeria chapter, Association of Licensed Telecoms Operators of Nigeria (ALTON), and ICANN.
The NDSF series, running since 2009, continues to “motivate public discourse and create awareness on the technological cum business benefits of rapidly advancing technologies capable of impacting on Internet Governance, Internet Protocol (IP) addresses and domain name industry, access and affordability,” while offering a vital platform for industry networking.
The event not only celebrated the literary achievement of Ogbuefi Remmy Nweke, a multiple award-winning journalist, but also reinforced the commitment of ICT stakeholders to fostering digital inclusion and innovation across Nigeria.
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