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DMSI Tackles Unemployment by Giving Young Women a Voice in the Digital Economy
Digital Marketing Skill Institute (DMSI) a global digital marketing edutech company that uses digital technologies to accelerate the development of digital marketing talents while matching them with organizations globally either as employees or entrepreneurs (freelancer or agency) has partnered with the Challenge Fund For Youth Employment (CFYE) which is funded by the Netherlands Ministry of Foreign Affairs to launch “Digital Marketing Women Employability and Entrepreneurship Programme (DM-WEEP)”, a programme designed to train, match and create digital marketing jobs for 4,500 women.
The programme which is co-funded by Dutch Government aims to empower young women in Nigeria within the ages of 20-35 is set to boost the employability of these women with digital marketing and they will pay nothing upfront for the training until they are employed and earning a decent income.
Speaking on this development, Founder of Digital Marketing Skill Institute, Tobi Asehinde revealed that the initiative is in line with the organization’s mission to help and empower 1 million people by 2030 to start, grow and scale wildly profitable businesses and careers using digital marketing.
He further reviewed that the global market for Digital Marketing is estimated at US$350 Billion and male dominated however, with this programme we are giving women a voice and share in digital marketing industry that is male dominated.
“Digital marketing is one of the most desired industries where many women are interested in building a career but then, some of them are held back by the financial cost that is required to learn the skill. Digital Marketing Women Employability and Entrepreneurship Programme will be bridging that gap and empower many Nigerian women to pursue their dreams and build a global digital marketing career,” he stated.
Global figures show a startling economic disparity with women losing jobs at almost twice the rate of men and leaving over 47 million more women below the poverty line. And of course, due to the responsibilities that come with being pregnant or a nursing mother, some young women have had to lose their job or drop their career pursuit for the sake of being available to attend to taking care of their home. With a career in digital marketing, they won’t have to drop their ambitions because they are pregnant or nursing a baby, as it allows for flexible working conditions.
According to a research released at the beginning of the year by the National Bureau of Statistics (NBS), about 35.2% of women in the country are unemployed. The research also revealed that women account for only 43.3% of the working population in Nigeria.
At the same time, businesses have been forced to adopt digital technologies and channels to promote and operate their businesses as a result of the COVID-19 pandemic. This has resulted in an accelerated growth in demand for people with digital skills. There is an opportunity to match and create jobs here by training young people in digital marketing to assist these businesses to grow and thrive in a digital economy.
Mr. Asehinde said we have built an education technology solution to accelerate learning of digital skills and built 2 tech platforms called Accredital and Wizlancer to match learners to employment and self-employment opportunities from businesses around the world. We are really focused on not just training young people but connecting them to opportunities to earn a decent income.
Speaking on the initiative, the project manager Christiana Olawumi expressed her gratitude to Digital Marketing Skill Institute and Challenge Fund For Youth Employment for collaborating to help young women like herself meet their personal and career aspirations in the new digital economy.
In her words, “when we reduce the rate of unemployment in the country, there will be a reduction in community vices and our society will be a safe place to live”.
She went further to show her enthusiasm as she spoke about how much effort the project team has put in place to make sure that the programme is a success.
To ensure that the project has maximum impact and reaches women interested in digital marketing, Digital Marketing Skill Institute collaborated with Challenge Fund For Youth Employment, which is funded by the Netherlands Ministry of Foreign Affairs and seeks to create a prosperous future for young women across Nigeria.
Mr. Asehinde emphasized that such collaborations with CFYE are critical to the success of tackling unemployment in Nigeria which is currently at 33%, and re-emphasized DMSI commitment to partner with more governmental bodies, public/private companies, Foundations, Non Government Organizations (NGO’s) to achieve its goal of empowering and securing a better future for Young Women in the Digital Economy.
“Digital Marketing Women Employability and Entrepreneurship Programme” is one of the many strategies we are using to achieve our mission.
In a recent revelation from the Nigerian Communications Commission (NCC), Airtel Nigeria has emerged as a standout performer in the country’s telecommunications sector, marking significant gains in market share over the past year.
According to the NCC data, by the end of March 2024, Airtel Nigeria has grown its market share over the last year into a remarkable 29%, solidifying its position as a leading telecom provider in the region.
In stark contrast, other mobile network operators such as MTN and 9mobile have faced considerable setbacks, with MTN witnessing a notable 3.19% decline in market share and 9mobile experiencing a 0.5% decrease.
Even Glo, a prominent player in the market, saw a decline, albeit less pronounced, with a 0.58% drop in its share of internet subscribers.
Airtel Nigeria’s success story goes beyond market share gains. The company has also witnessed a substantial surge in its share of internet subscribers, boasting an impressive 165% basis points increase.
This surge correlates with the launch of Airtel 5G, which the company began rolling out in June 2023 and underscores the telco’s continued push to grow its customer base nationwide.
Airtel Nigeria’s ascendancy in the telecom market comes at a pivotal moment when mobile network operators face challenges of rising operations cost and exchange rates volatility. The company’s recent results solidify its position as a frontrunner in Nigeria’s telecom landscape.
Google Developer Groups Lagos (GDGLagos) has announced a regional edition of the global #BuildWithAI hackathon, in partnership with SeerBit, Africa’s most trusted payment solutions provider and GOMYCODE.
This hackathon, taking place on Saturday, April 27th and Wednesday, May 1st, 2024, will empower participants to explore Google’s AI tools, Gemini and Vertex AI and develop innovative solutions for real-world challenges.
“We are excited to partner with Seerbit and GoMyCode to bring the #BuildWithAI hackathon to Lagos,” says Co-Organizer, GDGLagos, Femi Taiwo. “This event fosters innovation and empowers individuals to use AI to solve real-world problems. We encourage everyone interested in AI to join us for this inspiring event.”
Founder & CEO of SeerBit, Omoniyi Kolade articulated the profound impact of this collaboration, stating, “At SeerBit, we are committed to pioneering innovative solutions that enhance financial security and foster trust in digital transactions. Collaborating with GDG Lagos amplifies our quest to combat fraud effectively. Together, we aim to empower developers to harness the power of technology for the greater good, ultimately benefiting society as a whole.”
“At GOMYCODE, we are committed to unlocking the potential of innovators across Nigeria and beyond through accessible technology education. The ‘Build With AI’ hackathon with Google Developer Groups Lagos offers a hands-on chance for innovators to use AI for real-world solutions. We’re excited to create a space where technology meets creativity, empowering participants to actively shape the future,” Country Head, GOMYCODE Nigeria, Babatunde Olaifa said.
The #BuildWithAI hackathon aligns with Google’s global initiative to democratize access to AI technology. This regional event in Lagos offers a unique opportunity for developers, data scientists, designers, students, and anyone curious about AI to:
- Gain hands-on experience with Google’s cutting-edge AI tools, Gemini and Vertex AI.
- Tackle real-world challenges across various sectors like sustainability, finance, education, healthcare, and social good.
- Leverage SeerBit’s expertise in digital payments to create solutions with tangible applications.
- Develop in-demand skills with the support of GoMyCode’s training resources.
- Collaborate in teams and network with fellow AI enthusiasts.
- Compete for a chance to win a cash prize of NGN 1,000,000, office space to further develop their winning solution, and the opportunity to partner with SeerBit, with NGN 500,000 and NGN 250,000 for second and third place respectively.
The GDGLagos #BuildWithAI hackathon serves as a springboard for the global Google AI Hackathon, taking place online. This international event focuses on pushing the boundaries of what Generative AI apps can do with Gemini. Participants in the Lagos event are highly encouraged to consider entering the global competition as well.
GDGLagos will provide ongoing support and guidance to the regional winner as they prepare to compete on the global stage. This includes access to mentorship, resources and technical expertise to help them refine their solution and showcase their talent to a worldwide audience.
Startup founders, experienced developers, data scientists and expert resources and designated mentors will be available during the hackathon to provide guidance, refine ideas, answer questions and offer technical support to participants. This ensures they receive the necessary guidance to tackle the challenges and bring their innovative ideas to life.
Telecommunications service provider, Airtel Nigeria has collaborated with the Nigeria Institute of Public Relations (NIPR) to provide with unlimited internet access at the institute’s inaugural edition of the Nigeria Public Relations Week.
The trailblazing event themed ‘Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance’ is set to run from Monday, April 22nd to Friday, April 26th, 2024, and will welcome thousands of delegates across Nigeria to the prestigious June 12 Cultural Centre, nestled in the heart of Abeokuta, the Ogun State capital.
Speaking on the strategic collaboration, Femi Adeniran, Director, Corporate Communications and CSR, Airtel Nigeria, expressed enthusiasm about the partnership, stating, “Airtel is proud to support the Nigeria Institute of Public Relations in its endeavor to advance the field of public relations.
“The relevance of public relations practice in Nigeria cannot be overstated, as it plays a vital role in shaping perceptions, managing reputations, and influencing public opinion. Hence, our support is a demonstration of our commitment to empowering individuals and organizations with innovative solutions that drive progress and create an enabling society.”
According to NIPR, through the PRWeek Organizing \Committee Chairman, Mr Yomi Badejo Okusanya, the NPRW will gather over 2,000 experts in the fields of economics, PR, and nation-building to discuss strategies for effectively communicating government policies and initiatives to the public.
Other activities at the NPRW will include conferences, the annual general meeting, workshops, induction of new members, breakout sessions with students as well as traditional rulers and a tour of some legacy projects in Ogun state.
With Airtel’s provision of onsite unlimited data connection, attendees and participants can enjoy unparalleled access to online resources, real-time updates, and interactive engagements throughout the duration of the event. This will significantly support the exchange of ideas, foster networking opportunities, and elevate the overall experience for all stakeholders involved.
Airtel Nigeria remains committed to offering unwavering support for initiatives aimed at driving innovation, collaboration, and nation-building.
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