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YouTube Shorts Celebrates One Year in Nigeria

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 One year ago, YouTube introduced Shorts in Nigeria to further our mission to give everyone a voice and help creators grow their audiences and be inspired by new video formats.

Since its inception, YouTube Shorts has grown a community of more than 1.5B monthly logged-in users globally.

At the heart of YouTube’s journey are the voices of our creators and artists. When we introduced Shorts, we knew that we were bringing an important new format to the YouTube repertoire.

For artists, the path to success has never been more demanding, so we’re designing products like Shorts to make YouTube THE place for them to connect with their fans and grow long-term, sustainable music careers.

We’ve been hard at work innovation and refining the product features our community knows and loves to incorporate this new video format into the broader YouTube experience. Here are some recently launched highlights:

  • Video remixing: Utilizing content from the world’s largest video library, creators on YouTube can put their own spin on the content they love from YouTube using our latest video remixing features, Cut and Green Screen to Shorts on iOS (coming to Android soon).

  • Cut: The ability to use a 1-5 second video segment from any eligible VOD or Short in the creation of new Shorts content.

  • Green Screen: The ability to use up to a 60 second video segment from any eligible VOD or Short as the background for their original Short video.

  • Multiformat analytics: Evolving the in-depth analytics, we recently rolled out a new design for YouTube Analytics which allows creators and artists to see insights and performance data for specific content across our different video formats: VOD (video on demand), Live and Shorts. This allows them to individualize and optimize their content strategies more effectively to make the most of the platform for both reach and revenue opportunities.

As YouTube introduces new products, we’ve seen the birth of a new trend unique to the platform: “the rise of the multiformat creator and artist.” Moving seamlessly between different video formats on YouTube — from Shorts, Longform, Live and Audio — these multiformat creators and artists create an infinite flow of content combinations to maximize their creativity, reach, community connection and revenue.

This interplay between video formats mirrors the reality of today’s viewer, who expect content to suit their active lives, varied interests and wide ranging attention spans.

This approach is yielding real results for both our creators and artists. New insights include:

  • In April 2022, Shorts containing content sampled from long-form videos generated over 100B views.

  • With the launch of Shorts, artist and creator channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form.

Neal Mohan, YouTube’s Chief Product Officer, said: “Shorts have become an essential part of the YouTube experience for our creators and viewers. Now being watched by over 1.5B logged in users every month, the product is growing thanks to the creativity of our community.

While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform.”

Lyor Cohen, YouTube’s Global Head of Music, said: Everybody knows that our mission at YouTube is to become the leading revenue generator for the music industry. Money is great, but it’s not enough. Building artist fandom is equally important.

“We want YouTube to be THE PLACE for artists to connect and create meaningful relationships with their fans and grow long-term, sustainable music careers; Shorts, combined with long-form video, is proving to be a critical way to do that. It’s our job to make sure that once fans find their life’s soundtrack on Shorts, they are met with prompts that encourage them to dive deeper into an artist’s repertoire.

“YouTube is the only platform that can bring that experience to reality and we are ALL IN on making it happen.

These Shorts creators and artists are using YouTube to lead the next wave of the creator economy. Here is the list of the top 10 trending Shorts videos in the past year in Nigeria:


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

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L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
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MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.

The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.

After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.

At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.

Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.

Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.

“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.

“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.

She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.

In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.

“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.

The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.

With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.


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T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

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T2, formerly known as 9mobile, is under investigation by the Nigerian Communications Commission (NCC) in Benue State for an undisclosed incident disrupting USSD, SMS, voice, and data services across nine local government areas.

T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

T2

The affected areas include Ado, Agatu, Gwer East, Gwer West, Konshisha, Obi, Ohimini, Okpokwu, and Otukpo, as detailed in an advisory on the NCC Major Outages Portal, which tracks significant disruptions reported by Mobile Network Operators (MNOs) and Internet Service Providers (ISPs).

Neither T2 nor its public relations firm, Chain Reactions, has responded to inquiries on the outage’s cause or restoration efforts as of this report.

The NCC’s continued reference to the operator as 9mobile, months after its public rebranding to T2 in August 2025, has sparked questions about whether the name change was formally notified to the regulator.

This probe aligns with NCC mandates requiring operators to disclose major outages, their impacts, and timelines for fixes, with compensation obligatory for disruptions exceeding 24 hours under the Consumer Code of Practice Regulations.

Industry watchers note that such incidents, often linked to fibre cuts, power failures, or infrastructure faults, underscore ongoing challenges in Nigeria’s telecoms sector, particularly amid T2’s subscriber losses post-rebrand. NCC vows transparency via its portal to hold operators accountable and protect consumers.


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NCC Grants 45 Days for Telecoms Firms to Fix Unapproved Shareholding Changes

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Nigerian Communications Commission (NCC) has issued a public notice directing all its licensees that have effected changes exceeding ten percent (10%) in their shareholding structures without prior regulatory approval to immediately regularise such infractions.

NCC Grants 45 Days for Telecoms Firms to Fix Unapproved Shareholding Changes

NCC

In the notice published on the Commission’s website, www.ncc.gov.ng, the NCC said the directive was issued in exercise of its statutory powers under the Nigerian Communications Act, 2003.

According to the Commission, affected licensees are granted a 45-day grace period from the date of publication to regularise any unapproved changes in their shareholding structures that exceed the 10 per cent threshold.

The NCC clarified that no sanctions will be imposed during the 45-day window for any previous infractions relating to unapproved shareholding changes above the prescribed limit. However, it warned that appropriate sanctions will be enforced immediately after the expiration of the grace period against defaulting operators.

The sanctions, the Commission stated, will be applied in line with the Nigerian Communications (Enforcement Processes, etc.) Regulations, 2019.

The regulator further emphasised that the notice is issued pursuant to Regulations 41, 42 and 43 of the Licensing Regulations, 2019, which require licensees to obtain prior approval from the Commission before effecting significant changes in ownership or control.

Industry observers note that the directive underscores the NCC’s renewed focus on regulatory compliance, transparency, and corporate governance within Nigeria’s telecommunications sector.

Licensees have therefore been advised to promptly engage with the Commission to regularise their shareholding structures and avoid penalties once the grace period lapses.


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