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YouTube Supports Next Wave of Global Creative Entrepreneurs As It Announces New Ways for Creators to Make Money

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YouTube on Wednesday introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

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Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:

  • Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is in another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships.

  • Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.

  • Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.

Susan Wojcicki, CEO of YouTube, said: “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars.

“That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet.

“When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down.

“We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”

Neal Mohan, YouTube’s Chief Product Officer, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video.

“And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.

“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube.

“It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”

Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans.

“With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”

These creators and artists are using YouTube to lead the next wave of the creator economy and share how the announcements shared today will impact the broader ecosystem:

Producer/DJ, Marshmello said: “As an artist, Creator Music gives us an opportunity to tap into YouTube’s massive creator community and reach new fans.

“I’ve built an incredible global audience on YouTube and Creator Music feels like one of the latest evolutions that makes it such a valuable place for my music and more importantly, my fans.”

YouTube creators, Colin and Samir said: “Over the last three years, YouTube has paid out $50 billion to over 2 million creators, artists and media companies. through its Partner Program – more than any other platform.

“That’s $45 million a day. $1.9 million an hour, $528 a second. Every second. For the last three years. Today’s announcements prove that YouTube is continuing to lead the way in its commitment to creators everywhere.”

Multiformat creator, Kallmekris, said: “So many creators find themselves having to choose between video formats to best serve their unique goals. From a business perspective, the key benefit of Shorts for me is that they help me pull people into my community. Whereas for longform, it brings in a lot more revenue. That’s why this news about the partner program coming to Shorts is so great. My work will be supported in much the same way, no matter the format. That need for a strategic trade-off – weighing up the pros and cons – will disappear.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

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PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.

Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”

The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.

The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.

This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.

As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.

This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.

PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.

The report noted that AI could make these attacks even more sophisticated.

Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.

The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.

Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N

early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.

Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.

By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.

AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.

Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.

However, PwC stressed that technology alone is not enough to tackle the problem.

The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.

With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.

PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.


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Airtel Africa, Starlink Mobile Data and Messaging Testing Take off in Kenya

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Airtel Africa and SpaceX have commenced the successful testing of data and messaging services with Starlink Mobile in Kenya, in a significant step towards bringing satellite-to-mobile connectivity to millions of people across Airtel Africa’s 14 markets.

The testing was done in “no connectivity” areas – locations where terrestrial mobile networks did not have a signal. In these areas, Starlink Mobile was seamlessly activated, allowing 4G compatible smartphones access to Starlink’s constellation of 650 launched satellites to keep them connected.

During this testing phase, the connectivity was able to support light-data applications such as WhatsApp calling and messaging, maps, Facebook Messenger, and successful financial transactions via the Airtel app.  Users remained connected to these apps and had access to key services even in the most remote locations.

Sunil Taldar, Chief Executive Officer, Airtel Africa, commented: “We are thrilled to move from announcement to actionable steps with our partners at SpaceX. This testing phase in Kenya is a testament to our commitment to expanding global access. By integrating Starlink Mobile’s technology, we are ensuring that our customers remain connected even when they travel beyond our terrestrial network.”

Following this testing in Kenya, Airtel Africa and Starlink Mobile plan to leverage the insights gained to expand the service across Airtel Africa’s 14 markets, in line with country-specific regulatory approvals. Additionally, the partners plan to launch voice calling and expanded data capabilities using Starlink Mobile V2 technology that will enable broadband directly to mobile phones.

 


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GATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy

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GATEWAY Programme, a transformative five-year initiative spearheaded by Co-creation Hub Ltd (CcHUB) in partnership with the Mastercard Foundation, has thrown open its registration portal to equip 340,000 young Nigerians with market-ready digital skills and direct pathways into sustainable global gig work opportunities.

GATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy

Implemented across 10 strategic states – Lagos, Ogun, Oyo, the Federal Capital Territory (Abuja), Kano, Kaduna, Rivers, Delta, Edo, and Enugu – the programme targets Nigeria’s burgeoning youth population amid a global gig economy projected to reach $1.85 trillion by 2032.

It directly confronts the nation’s skills-to-employment mismatch by prioritising four high-demand creative digital disciplines: Digital Marketing, Video Production and Editing, Graphic Design, and UI/UX Design.

Managing Director of CcHUB, Mrs Ojoma Ochai, described the launch as a “life-changing intervention” in tackling youth unemployment and underemployment. “By connecting 340,000 vulnerable young people to high-demand creative digital skills and direct pathways into the global gig economy, we are enabling them to become immediate and sustainable income earners,” she stated. “Our commitment goes far beyond certification – we are focused on ensuring participants are successfully transitioned into dignified gig work.”

The programme’s inclusive design sets it apart, with deliberate quotas for women, Persons with Disabilities (PWDs), and displaced youth to bridge gender imbalances and promote equitable access to the digital workforce.

Participants undergo an initial digital literacy and skills assessment, then channelled into one of two tailored tracks: the Growth Pathway for experienced talents seeking portfolio enhancement, gig platform navigation, proposal writing, and financial management training; or the Foundations Pathway for beginners building core competencies before advancing.

Industry experts hail GATEWAY as a timely response to Nigeria’s youth dividend, where over 70 per cent of the population is under 30, yet formal job creation lags. CcHUB’s Programme Lead, Mr Timothy Aluko, noted that the selected skills emerged from demand analysis across major gig platforms like Upwork, Fiverr, and Freelancer, ensuring graduates compete effectively on the international stage.

Registration is now live on the official portal at gateway.cchub.africa, with physical access points, laptops, internet connectivity, and mentorship provided to maximise participation. Successful completers gain not just certifications but active matchmaking to verified employers, portfolio showcases, and ongoing support for sustained earnings.

This initiative builds on CcHUB’s legacy as Nigeria’s pioneering innovation centre, blending technology incubation with scalable social impact. As Nigeria races to harness its demographic advantage, GATEWAY positions the country as a formidable player in Africa’s digital renaissance, potentially generating thousands of remote jobs and forex earnings annually.

Stakeholders, including tech ecosystem leaders and youth advocacy groups, have applauded the programme’s scale and focus, urging swift uptake. With the portal now active, young Nigerians across the targeted states have a clear shot at economic independence through the flexible, lucrative world of global gig work.


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