Telecom
YouTube Supports Next Wave of Global Creative Entrepreneurs As It Announces New Ways for Creators to Make Money

YouTube on Wednesday introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.
Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:
Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is in another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships.
Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.
Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.
Susan Wojcicki, CEO of YouTube, said: “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars.
“That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet.
“When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down.
“We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”
Neal Mohan, YouTube’s Chief Product Officer, said: “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video.
“And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts.
“This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube.
“It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”
Lyor Cohen, YouTube’s Global Head of Music, said: “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans.
“With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”
These creators and artists are using YouTube to lead the next wave of the creator economy and share how the announcements shared today will impact the broader ecosystem:
Producer/DJ, Marshmello said: “As an artist, Creator Music gives us an opportunity to tap into YouTube’s massive creator community and reach new fans.
“I’ve built an incredible global audience on YouTube and Creator Music feels like one of the latest evolutions that makes it such a valuable place for my music and more importantly, my fans.”
YouTube creators, Colin and Samir said: “Over the last three years, YouTube has paid out $50 billion to over 2 million creators, artists and media companies. through its Partner Program – more than any other platform.
“That’s $45 million a day. $1.9 million an hour, $528 a second. Every second. For the last three years. Today’s announcements prove that YouTube is continuing to lead the way in its commitment to creators everywhere.”
Multiformat creator, Kallmekris, said: “So many creators find themselves having to choose between video formats to best serve their unique goals. From a business perspective, the key benefit of Shorts for me is that they help me pull people into my community. Whereas for longform, it brings in a lot more revenue. That’s why this news about the partner program coming to Shorts is so great. My work will be supported in much the same way, no matter the format. That need for a strategic trade-off – weighing up the pros and cons – will disappear.”
Telecom
Elon Musk’s $17Bn Satellite Deal may Start Killing Cellular Towers

The traditional ground-based cellular towers may start dying by instalment in the next two years, due largely to Elon Musk’s SpaceX of acquisition of mobile frequencies of EchoStar, a US based firm for $17 billion.
Subject to affordability and availability, the move could be disruptive as it is intended to accelerate the development of “direct-to-cell” technology, which enables mobile phones to connect directly to satellites without relying on ground-based cellular towers.
Cell Phone Towers (also called Base Stations), have electronic equipment and antennas that send and receive signals to and from cell phones.
Antennas may be attached to free-standing towers or structures or may be mounted on non-tower structures such as building rooftops, billboards or church steeples.
But the Direct-to-Cell technology, primarily driven by Starlink, allows smartphones and IoT devices to communicate directly with low Earth orbit (LEO) satellites.
This innovative approach eliminates the need for traditional cell towers, enabling connectivity in areas where cellular service is limited or non-existent.
The technology is designed to work with existing LTE and 5G smartphones, requiring no additional hardware or applications.
According to Gwynne Shotwell, president and COO of SpaceX, “In this next chapter […] SpaceX will develop next generation Starlink Direct to Cell satellites, which will have a step change in performance and enable us to enhance coverage for customers wherever they are in the world.”
Shotwell, added that the first Starlink satellites with direct-to-cell capabilities have already connected millions of people in critical moments—during natural disasters, to reach emergency services or loved ones, or when they were off-grid.
Telecom
NASENI and NiDCOM Unite to Harness Diaspora Talent for Tech Breakthroughs

National Agency for Science and Engineering Infrastructure (NASENI) and the Nigerians in Diaspora Commission (NiDCOM) are working closely to explore new ways of building innovations and technology, using the expertise and skills of Nigerians living in the diaspora, as well as those at home.

L-R: Special Assistant to the EVC on Foreign Relations, Dr. Mohammed Dahiru; Chairman/CEO, NiDCOM, Hon. Abike Dabiri-Erewa; Executive Vice Chairman/CEO, NASENI, Khalil Suleiman Halilu and another official of NIDCOM during the visit yesterday.
The Executive Vice Chairman/CEO, NASENI, Khalil Suleiman Halilu and the Chairman/CEO, NiDCOM, Hon. Abike Dabiri-Erewa, during a strategic meeting at NIDCOM headquarters described this collaboration as a “timely intervention”, noting that it will help connect Nigeria’s local innovators with scientists, engineers, technologists, and entrepreneurs in the Diaspora.
Mr. Halilu, highlighted NASENI’s key projects, including Revolut, a payment platform already serving thousands of Nigerians with low-cost, real-time transfers; the Innovation Hub and Incubation Programme, which funds Nigerian scientists and innovators, both in home and diaspora; and Delta-2, a partnership with the Czech Republic entering its third phase this September to bring new technology and international collaboration to Nigeria.
Halilu said his visit to NiDCOM was to present two key projects: a government-backed payment platform, similar to Revolut, designed to be seamless, flexible, multi-currency, and to provide real-time monitoring at affordable rates, while the second project aims to engage Nigerians in the Diaspora, particularly in science, technology, innovation, and entrepreneurship, to develop practical projects that can grow the economy.
While commending Dabiri-Erewa, the NASENI CEO added that NiDCOM’s database of professionals would play an essential role towards this course.
She asserted that the partnership will foster opportunities for Nigerians everywhere to work together for Nigeria’s progress; through sharing ideas, skills, and experiences that can help build a stronger, more innovative Nigeria, especially under the Renewed Hope Agenda of President Bola Ahmed Tinubu.
Dabiri-Erewa lauded the works done by the Agency. She assured that the Commission will give them the relevant support needed, while suggesting the NASENI team to participate at the 8th Nigeria Diaspora Investment it (NDIS), to be held from November 11-13, 2025 in Abuja.
Both NiDCOM and NASENI also agreed to set up a joint working committee to streamline areas of collaboration and design projects focused on science, technology, engineering, and mathematics (STEM), alongside wider Diaspora engagement.
Telecom
Telecom Sector Attracts over $1Bn Investments – NCC Boss

Nigerian Communication Commission (NCC), has reported that reverting to market-driven pricing in the industry has attracted about $1 billion new telecoms infrastructure investments in Nigeria in 2025.
Dr Aminu Maida, executive vice chairman of the commission, stated this in an interactive session with journalists recently.
Dr Maida noted that the decision has restored investors’ confidence and reversed years of under investment that witnessed the slow network expansion and service quality improvement.
He said that as at June 2025, operators were already receiving new equipment ordered and that upgrades and new site construction underway, noting that the fresh investments will boost capacity, improve service quality and strengthen Nigeria’s competitiveness in the global telecom space.
According to Maida, the move has made one operator, who has not invested a single Kobo on network upgrade over the last three years, to start doing something in that direction.
He explained that when the NCC issued licences for the provision of services on the fifth generation (5G) technology, MTN Nigeria, Airtel Nigeria and Mafab Communications, all underestimated the huge challenges in the industry when they promised nationwide rollout of the services.
The NCC boss also said that the Mobile Network Operators (MNOs) that got the licences “over-promised” to deliver services to their consumers, without minding challenges in the industry.
He said that the 50 per cent tariff hike for end users of telecom services approved by the NCC to MNOs earlier in the year has started changing the dynamics by stopping the drought in both local and foreign direct investments (FID).
While highlighting why the increase in tariff has failed to translate to improved service quality, Maida explained that such equipment are not what can easily be purchased on the shelf and that some of the equipment are yet to be built by the original equipment manufacturers.
According to him, bringing the equipment into the country will require a process and that the “MNOs would need to book, pay, ship, pay for clearing at the ports, transport to sites, install and commission before customers would start feeling the impact.”
Maida, however, admitted that installing the equipment nationwide will take some time and the installation process, which has already commenced in the North Central zone and Abuja, will soon be extended to other areas gradually.
He disclosed that since the rollout of the technology in Nigeria less than 2000 5G sites have been built across the country, a situation he blamed on a combination of factors, including foreign exchange (forex) issue and difficulty securing land for new cell sites.
On infrastructure protection, he said the NCC was working with the Office of the National Security Adviser (NSA) to design region-specific rapid response frameworks, blending community engagement with civil defence presence to tackle threats such as generator theft, poor security, and local disputes.
Addressing the issue of low local content in the Telecoms industry, Maida stated that only three countries are responsible for the supply of low level software and hardware used and these are China that has Huawei and ZTE; Finland with Nokia and Sweden with Ericsson.
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