Telecom
YouTube Unveils 2018 Year-End Ads Leaderboards

YouTube on Thursday unveiled the top ads of the year in Nigeria and globally for 2018.
Juliet Ehimuan-Chiazor, Country Director, Google Nigeria unveiled this during a media chat with news men in Lagos.
She noted that the top ads of the year represent brands that have executed the most popular ads, as determined by YouTube’s strongest signals of viewer choice, including factors like watch time, views, and mix of paid/organic views.
According to her, YouTube has over a billion users, almost one-third of all people on the Internet and each day those users watch a billion hours of video, generating billions of views.
“YouTube users spend over an hour a day watching videos on mobile. It’s not surprising, then, that some of this audience is choosing to watch ads online.
“The top 10 ads on the Nigerian Leaderboard represent over 17 million views,” she stated.
She listed the top 10 2018 Nigeria Year-End YouTube Ads Leaderboard as follows: MTN – Traditional Wedding Day 2.6M views, Jumia Black Fridays 2018 2.3M views, Stanbic IBTC – Enabling you to be you 2.1M views, Union Bank of Nigeria – Enabling Success 2.7M views, United bank of Africa – 919 Dance Video 1.6M views
Others are MTN MPULSE – The Takeover 1.6M Views, Airtel NG – The-Inlaws – Tutorial 1.4M views, P&G Nigeria – Ariel Assurance 1.3M views, GTBank – Come Let’s Eat Together – GTBank Food & Drink 2018 1.2M views, LG INVERTER – The new Inverter equation of home appliances 1.2M views
She also listed the 2018 Global Year-End YouTube Ads Leaderboard as Alexa Loses Her Voice – Amazon Super Bowl LII Commercial, 50.1M views, YouTube Music: Open the world of music. It’s all here., 39.5M views, OPPO F7 – Real Support Makes Real Hero, 31.7M views, Nike – Dream Crazy, 27.3M views, Turkish Airlines: Safety Video with The LEGO Movie Characters, 25.2M views,
Others are Groupon 2018 Super Bowl Commercial | “Who Wouldn’t”, 25.5M views, Samsung Galaxy: Moving On, 17.4M views, HomePod — Welcome Home by Spike Jonze — Apple, 16.3M views, Gatorade | Heart of a Lio, 13.7M views, Rescue Blue the Dinosaur – LEGO Jurassic World – Pick Your Path, 10.8M.
Looking at this year’s top ads on YouTube, we found a few key trends, said Google Nigeria, country director, Juliet Ehimuan-Chiazor, announcing the Leaderboards.
• Keeping it in the family: Emotive storytelling is key to building brand love and preference; that’s an insight this year’s top performers quite literally brought home, with family and belonging emerging as key ad themes, as shown in Airtel NG – The-Inlaws.
• Culture Connects: More and more brands are infusing culture into their storytelling to boost resonance, as MTN did with its Traditional Wedding day ad.
• Music: Music has found a place at the heart of YouTube – so it’s no surprise to see many of our winners riffing on musical themes this year, like Uba did with 919 Dance video.
• Connecting to 2018: Amid a year of political and social turmoil, many brands chose to take a stance on social topics, leading to some of the year’s most thought-provoking work, including Union Bank’s Enabling success.
• Connecting to a trend: Infusing popular offline trends into YouTube ads helps brands build authenticity and connect to the heart like P&G Nigeria did in its Ariel Assurance ad.
“Congratulations to each of the brands on this list (and their creative / media agencies) for embracing the storytelling power of YouTube,” Ehimuan-Chiazor said.
“In 2018, as in every other year, clarity of purpose, generosity of spirit and finesse in execution mark out top performers.”
Telecom
Airtel Nigeria Commits to Boosting Nigeria’s Digital Infrastructure

Airtel Nigeria has reaffirmed its long-term commitment to strengthening Nigeria’s digital infrastructure and data access to bridge gaps in connectivity and unlock new opportunities in the country.

The company restated this commitment during a recent high-level inspection tour of the Nxtra Data Centre that is being developed through Nxtra by Airtel Africa at Eko Atlantic, Lagos, the highly rated smart city with ambition to become the Data Centre hub of Nigeria.
The inspection tour was led by the Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh and the Chief Executive Officer of Nxtra by Airtel Africa, Yashnath Issur, with the esteemed chairman of Eko Atlantic Mr. Gabbi Massoud, the CEO of the lead Engineering firm Design Group Limited, Mr. Bayo Odunlami and tech journalists.
The Nxtra Data Centre went through a stringent design validation process and cleared the approval to proceed construction from Eko Atlantic.
Commenting on the developments, Mr Issur said the site visit was a milestone marker and an indication of the company’s commitment to delivering the world-class digital facility on time and ensure that, ultimately, the investments deliver reliable, secure, world-class services for Nigeria and the rest of the continent.
“This Nxtra Data Centre in Lagos represents a critical part of our long-term vision for Nigeria’s digital ecosystem. Today’s visit allows us to review progress, engage our stakeholders, and ensure that our infrastructure investments continue to meet global standards and local needs.
“This data centre will deliver critical high multi megawatt capacity in line with hyperscale customers and enable high density environment. We are putting the infra to bring the cloud to Nigeria,” he said.
The data centre, set to be the largest in Nigeria, is being established to deliver hyperscale and edge facilities across key African markets. With a load of 38 Megawatts, the Lagos facility is expected to serve as a major hub for data hosting, cloud services, content distribution, artificial intelligence, and enterprise solutions in West Africa.
In his remarks, Mr Balsingh reiterated that the data centre was progressing steadily towards the previously announced 2028 go live date.
“Since the announcement of this project, our focus has been on building a world-class facility that supports Africa’s digital transformation agenda. We are encouraged by the progress recorded so far and remain committed to delivering a secure, energy-efficient, and future-ready data centre for Nigeria,” he said.
During the tour, stakeholders were ushered through key sections of the site, including piling zones, where required structural requirements have been tested. Technical teams provided briefings on infrastructure design, security architecture, redundancy systems, and sustainability measures being implemented to ensure reliability and operational excellence.
Strategically located close to major fibre routes and undersea cable landing stations, the Eko Atlantic data centre is designed to enhance Nigeria’s data sovereignty, reduce latency, and improve access to reliable digital services for private and enterprise customers, significantly boosting the country’s data hosting capacity and supporting emerging technologies such as artificial intelligence and cloud computing.
Mr. Massoud noted that the inspection tour underscored the city’s dedication to infrastructure of global relevance.
“Eko Atlantic as a city with high quality infrastructure will contribute positively to boost the economy of Nigeria and is a perfect place for the development of the digital infrastructure of Nigeria. The Nxtra data centre reflects the calibre of projects we seek to attract — long-term, technology-driven investments built to the highest global standards.
Today’s visit affirms the rigour of the planning and execution process by Nxtra, and the commitment of Eko Atlantic to facilitate and promote the Nigeria’s evolving digital ecosystem,” he said.
Through this ongoing investment, Airtel Nigeria and Nxtra continue to demonstrate their commitment to building infrastructure that enables innovation, supports economic development, and accelerates Nigeria’s digital transformation.
Nxtra by Airtel is developing a network of hyperscale data centres across the continent. Besides Lagos, construction of a new data centre has also commenced in Nairobi, Kenya and the Democratic Republic of Congo.
Telecom
Google, African Partners Launch WAXAL to Empower 100m Africans in AI Era

Google has partnered with top African research institutions to unveil WAXAL, a massive open-access speech dataset aimed at giving over 100 million people across Sub-Saharan Africa a stronger voice in the AI future.

The initiative, announced Monday, targets a key digital gap by supplying high-quality data for 21 local languages, such as Hausa, Yoruba, Luganda, and Acholi. It includes 1,250 hours of transcribed natural speech and more than 20 hours of studio-grade recordings for advanced synthetic voice tech.
Voice AI has exploded globally, yet Africa’s 2,000-plus languages suffer from severe data shortages, sidelining hundreds of millions from native-tongue tech access. WAXAL, three years in the making with Google funding, changes that equation.
“This dataset lays the groundwork for students, researchers, and entrepreneurs to craft tech in their own languages, impacting over 100 million lives,” said Aisha Walcott-Bryantt, Head of Google Research Africa.
She highlighted its potential for African innovators to develop educational tools and voice services that spark economic growth continent-wide.
Community-led from the start, the project involved Makerere University (Uganda), University of Ghana, Digital Umuganda (Rwanda), and others. These partners own the data outright, pioneering fair AI collaboration models.
Covered languages: Acholi, Akan, Dagaare, Dagbani, Dholuo, Ewe, Fante, Fulani (Fula), Hausa, Igbo, Ikposo (Kposo), Kikuyu, Lingala, Luganda, Malagasy, Masaaba, Nyankole, Rukiga, Shona, Soga (Lusoga), Swahili, Yoruba.
WAXAL goes live today. Details at goo.gle/IntroducingWaxal.
Telecom
NCC Hails $1Bn Telecom Surge as Networks Hit New Highs

Nigerian Communications Commission (NCC) has unveiled its Q4 2025 Network Performance Reports, showcasing nationwide quality boosts fueled by over $1 billion in industry investments and sharper regulatory focus.

NCC
Speaking at the launch, Dr. Aminu Maida, executive vice chairman, NCC, hailed the Ookla-backed data as proof of NCC’s drive for transparent, evidence-driven oversight of Nigeria’s digital growth.
The reports track real-user experiences across cities, villages, highways, and nascent 5G areas, revealing faster median download speeds in both urban and rural spots versus Q3 2025.
Video streaming quality gaps between city and countryside have shrunk, thanks to a beefed-up 4G network—yet 5G rollout lags, upload speeds falter, and coverage holes linger in spots.
Maida said NCC is leaning on operators to fix these via spectrum tweaks, infrastructure drives, and stricter service rules, with 2025’s 2,850 new sites already paying off in broader reach and capacity.
Operators pledge even bigger spends in 2026 to keep the momentum, aiming for top-tier connectivity and economic inclusion for all Nigerians.
“We’ll turn these insights into real gains in service and access,” Maida affirmed, calling for sustained industry teamwork.
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