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YouTube Unveils 2018 Year-End Ads Leaderboards

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YouTube on Thursday unveiled the top ads of the year in Nigeria and globally for 2018.

Juliet Ehimuan-Chiazor, Country Director, Google Nigeria unveiled this during a media chat with news men in Lagos.

She noted that the top ads of the year represent brands that have executed the most popular ads, as determined by YouTube’s strongest signals of viewer choice, including factors like watch time, views, and mix of paid/organic views.

According to her, YouTube has over a billion users, almost one-third of all people on the Internet and each day those users watch a billion hours of video, generating billions of views.

“YouTube users spend over an hour a day watching videos on mobile. It’s not surprising, then, that some of this audience is choosing to watch ads online.

“The top 10 ads on the Nigerian Leaderboard represent over 17 million views,” she stated.

She listed the top 10 2018 Nigeria Year-End YouTube Ads Leaderboard as follows: MTN – Traditional Wedding Day 2.6M views, Jumia Black Fridays 2018 2.3M views, Stanbic IBTC – Enabling you to be you 2.1M views, Union Bank of Nigeria – Enabling Success 2.7M views, United bank of Africa – 919 Dance Video 1.6M views

Others are MTN MPULSE – The Takeover 1.6M Views, Airtel NG – The-Inlaws – Tutorial 1.4M views, P&G Nigeria – Ariel Assurance 1.3M views, GTBank – Come Let’s Eat Together – GTBank Food & Drink 2018 1.2M views, LG INVERTER – The new Inverter equation of home appliances 1.2M views

She also listed the 2018 Global Year-End YouTube Ads Leaderboard as Alexa Loses Her Voice – Amazon Super Bowl LII Commercial, 50.1M views, YouTube Music: Open the world of music. It’s all here., 39.5M views, OPPO F7 – Real Support Makes Real Hero, 31.7M views, Nike – Dream Crazy, 27.3M views, Turkish Airlines: Safety Video with The LEGO Movie Characters, 25.2M views,

Others are Groupon 2018 Super Bowl Commercial | “Who Wouldn’t”, 25.5M views, Samsung Galaxy: Moving On, 17.4M views, HomePod — Welcome Home by Spike Jonze — Apple, 16.3M views, Gatorade | Heart of a Lio, 13.7M views, Rescue Blue the Dinosaur – LEGO Jurassic World – Pick Your Path, 10.8M.

Looking at this year’s top ads on YouTube, we found a few key trends, said Google Nigeria, country director, Juliet Ehimuan-Chiazor, announcing the Leaderboards.

• Keeping it in the family: Emotive storytelling is key to building brand love and preference; that’s an insight this year’s top performers quite literally brought home, with family and belonging emerging as key ad themes, as shown in Airtel NG – The-Inlaws.

• Culture Connects: More and more brands are infusing culture into their storytelling to boost resonance, as MTN did with its Traditional Wedding day ad.

• Music: Music has found a place at the heart of YouTube – so it’s no surprise to see many of our winners riffing on musical themes this year, like Uba did with 919 Dance video.

• Connecting to 2018: Amid a year of political and social turmoil, many brands chose to take a stance on social topics, leading to some of the year’s most thought-provoking work, including Union Bank’s Enabling success.

• Connecting to a trend: Infusing popular offline trends into YouTube ads helps brands build authenticity and connect to the heart like P&G Nigeria did in its Ariel Assurance ad.

“Congratulations to each of the brands on this list (and their creative / media agencies) for embracing the storytelling power of YouTube,” Ehimuan-Chiazor said.

“In 2018, as in every other year, clarity of purpose, generosity of spirit and finesse in execution mark out top performers.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FG Taps Quest Merchant Bank for Advisory on 90,000km Fibre Project

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Quest Merchant Bank has been appointed as Transaction Advisor for Project BRIDGE, a broadband infrastructure initiative of the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE), led by Bosun Tijani, the minister.

FG Taps Quest Merchant Bank for Advisory on 90,000km Fibre Project

Project BRIDGE, short for Broadband Infrastructure Development for Digital Economy, is designed to deepen Nigeria’s digital backbone through the deployment of about 90,000 kilometres of open-access fibre-optic cables nationwide.

The initiative is expected to boost broadband penetration, strengthen connectivity and drive inclusive economic growth.

Under the mandate, Quest Merchant Bank will work with the ministry and the Project Implementation Unit to structure the project’s financial and commercial framework.

This includes developing bankable investment models, engaging investors and designing a public-private partnership structure to ensure efficient execution and sustainability.

Afolabi Olorode, acting managing director, described the project as a critical intervention for Nigeria’s digital economy.

“Project BRIDGE represents a critical step in strengthening Nigeria’s digital backbone and unlocking the immense opportunities within the country’s digital economy. We are honoured to partner with the FMCIDE under the leadership of Honourable Minister, Dr Bosun Tijani on this important initiative,” he said.

He added that the bank would leverage its expertise in infrastructure finance to develop “a robust and investable framework that will attract private capital and support long-term national development.”

Also speaking, Yetunde Falore, head of Investment Banking at Quest Merchant Bank, said the project comes at a defining moment for Nigeria’s digital economy.

“Nigeria’s digital economy is entering a defining phase, and infrastructure initiatives such as Project BRIDGE will play a central role in expanding connectivity, deepening digital inclusion, and supporting sustainable economic growth,” she stated.

Falore noted that the bank would focus on ensuring the timely and efficient delivery of the project in its advisory role.

The initiative aligns with the Renewed Hope agenda of President Bola Ahmed Tinubu, which prioritises digital infrastructure expansion and private sector participation in critical national assets.


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Court Bans Kenyan Telcos from Recycling SIM Cards

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Kenya’s High Court has ruled that mobile phone numbers are not disposable assets, but constitutionally protected digital identifiers, striking at the core of a long-standing industry practice of arbitrarily reassigning inactive SIM cards without the owners’ consent.

Court Bans Kenyan Telcos from Recycling SIM Cards

In a landmark decision that could reshape telecom regulation and digital identity frameworks across Africa, sitting at Milimani Law Courts in Nairobi, Justice Lawrence Mugambi declared that reassigning a phone number without the original owner’s consent violates the right to privacy.

The ruling effectively elevates a SIM card into the same legal category as personal data tied to an individual’s private life.

At the heart of the ruling is Article 31 of the Constitution, which safeguards citizens from unnecessary disclosure of private information and interference with communications.

The court found that in today’s digital economy, a registered mobile number functions as a critical gateway to sensitive personal data, linking users to mobile money platforms like M-PESA, banking systems, email accounts, and social media profiles.

“When mobile digital identity is lost through reallocation or recycling without interrogating the reasons behind inactivity, it creates an avenue for unauthorised disclosure of delicate information,” the judgment stated.

The case, brought by Erastus Ngura Odhiambo, petitioner and former prisoner, challenged the routine telecoms practice of deactivating SIM cards after prolonged inactivity and reassigning them to new users.

Odhiambo lost access to his mobile phone number due to inactivity while serving his lengthy sentence.

He argued that the practice exposes individuals to serious risks, including misdirected financial transactions, intercepted one-time passwords, and unintended access to private communications.

The court agreed, highlighting how recycled numbers can result in strangers receiving confidential messages, authentication codes, and even being added to private messaging groups, effectively inheriting fragments of another person’s digital life.

Justice Mugambi also criticised the rigidity of SIM deactivation policies, calling them “arbitrary” for failing to consider legitimate reasons for inactivity such as incarceration, studying in restricted environments, or living abroad.

“Incarceration does not strip an individual of their constitutional rights to privacy and identity,” he noted.

For telecom operators, including Safaricom, the ruling introduces a significant compliance burden. The court outlined three strict conditions before any number can be reassigned.

Telcos must obtain informed and verifiable consent from the original owner, issue a public notice and conduct traceability efforts over a reasonable period.

More importantly, the court further directed that telecoms firms must implement technical safeguards to prevent data exposure to the new user.

The Office of the Attorney General has been given six months to translate these directives into enforceable regulations.

 


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Binance Earn: Simple Way to Earn Rewards on Idle Crypto Holdings

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Binance Earn offers cryptocurrency users an accessible way to generate rewards on idle digital assets without active trading or constant market monitoring.

Binance Earn: Simple Way to Earn Rewards on Idle Crypto Holdings

Binance Earn

As the crypto market matures, more holders seek productive uses for their assets rather than leaving them dormant in wallets. Binance addresses this through Binance Earn, where users allocate supported cryptocurrencies to various reward products for automatic yield generation.

The platform emphasises simplicity with a “set-and-forget” model: users select assets, pick a product, and rewards accrue passively in the background. This appeals especially to long-term holders aiming to enhance portfolio value over time without day-to-day involvement.

Binance Earn provides flexible options for instant liquidity access alongside fixed-term products for defined commitments, catering to diverse strategies and risk appetites.

“We’re seeing growing interest across Africa in ways to make crypto holdings more productive without active trading,” said Larry Cooke, Africa Head of Legal at Binance. “Simple, ‘set-and-forget’ solutions are becoming increasingly relevant as more users take a longer-term approach to digital assets.”

The feature reflects shifting user behaviour towards holding and gradual growth amid volatile markets, where reward rates fluctuate based on conditions, liquidity, and structures.

Users must assess risks and alignment with personal goals, as crypto remains volatile. Binance Earn positions itself as a key tool in Africa’s rising digital asset adoption, enabling hands-off participation in the ecosystem.


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