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Yudala Luxury Goes Live Soon

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Prince Nnamdi, vice president, Yudala Online (left) and other drivers of Yudala
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In line with its desire to cater to the yearnings of its high net-worth clientele segment, Yudala, Nigeria’s first true composite online and offline retail chain, has concluded plans to launch its luxury goods portfolio known as Yudala Luxury.

Prince Nnamdi, vice president, Yudala Online, said that the expected launch of Yudala Luxury is in response to the needs and aspirations of a defined target audience who are desirous of acquiring these goods through Yudala’s trusted platforms which guarantees genuine products at best prices.

“Yudala is a business that is founded on innovative products and service delivery. Apart from the fact that we have so far launched a number of mass market product lines, we must also not lose sight of the fact that Yudala also caters to a significant proportion of high net-worth individuals. These are individuals and groups of men and women who have acquired a taste for the good things of life, who have an eye for quality and who are ready to pay sensible costs to get these items.

“It is in view of this that we have decided to launch Yudala Luxury through which these luxury items and products will be sourced directly from their original manufacturers the world over and made available for this class of consumers and with the confidentiality it demands. We are looking at products of genuine craftsmanship and quality, products which will go a long way in affirming self-worth and status. These luxury goods are highly desired and sought after by our wealthy and affluent customers. It is only fitting that they get it from Yudala as we are renowned for genuine products,” he stated.
Since its entry into the market a little over three months ago, Yudala has launched several innovative campaigns including the Neighbour to Neighbour Mega Deals, Gyming with the Stars and October Mid-Day Madness, among others  through which it has delivered on its mandate of providing genuine products and services to its consumers.

Prince Nnamdi further posits that the driving ambition behind the vision and founders of Yudala is bound to see the company continually break new grounds and dictate the pace in Nigeria’s retail landscape.

“Yudala is built on a foundation of creativity and innovation backed by credible investors with huge funds to invest in the business. In addition, our platforms are recognized as veritable sources of genuine products and service offerings. We are therefore pushing the boundaries of the retail business through the wide range of innovative products, many more of which will be unveiled as time goes on.

“Yudala Luxury is one of such portfolios through which Nigerians of means can effortlessly take delivery of the choicest luxury goods and products that appeal to their taste and fancy. By extension, we are also boosting the Nigerian economy by making these luxury goods available right here in the country. Certainly, the money being spent on these items will go a long way in stimulating the economy instead of those of other countries where these luxury goods can also be acquired by rich Nigerians.”

With its headquarters in Nigeria, Yudala which means Best wishes, Peace of mind and Prosperity has carved a niche for itself by being the first organization to combine a real-time online shopping platform with offline stores located in major cities across the country, with further expansion into other major African capitals.

Backed by its multi-pronged yet standardized business model, the company has a bold ambition to dictate the pace and set new milestones for online and offline retail business, with the delivery of world class products and services in every Yudala store and on the online platform.

 


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E-Business

Kaspersky Warns of a New Phishing Technique Leveraging Bubble, a no-code AI Platform

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Kaspersky has discovered a new phishing tactic used to evade traditional security controls that exploits Bubble, a platform that allows users to build web and mobile applications through a visual interface without writing code.

Attackers are increasingly adopting innovative tools designed for legitimate software development and repurposing them to boost phishing campaigns.

Traditional phishing attacks often rely on malicious links or obvious redirection techniques, which are typically flagged and blocked by modern security systems.

However, attackers are now leveraging Bubble’s no-code environment to generate intermediary web applications which are hosted on Bubble’s legitimate infrastructure and trusted domains such as *.bubble.io, which improves their credibility and helps them bypass security filters.

These applications function as disguised redirectors, silently forwarding victims to malicious credential-harvesting websites.

In the observed campaign, victims were ultimately redirected to a convincing imitation of a Microsoft login page, protected by a Cloudflare verification layer designed to further obscure malicious intent.

This technique is likely being integrated into broader phishing-as-a-service (PhaaS) platforms and phishing kits. These kits enable a wide range of malicious capabilities with ready-made tools, including real-time interception of session cookies, driving phishing campaigns through legitimate services such as Google Tasks and Google Forms, and carry out adversary-in-the-middle (AiTM) attacks that can bypass multi-factor authentication.

They also support the generation of phishing emails using AI, implement geo-filtering and anti-detection mechanisms to evade security crawlers and are often hosted on reputable cloud services like AWS to avoid blacklisting.

“The use of legitimate platforms like Bubble introduces a new level of trust abuse, making it harder for both users and automated systems to distinguish between safe and malicious content. This significantly increases the likelihood of credential theft, unauthorised access and potential data breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 

 


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NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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