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Emirates, Google Join Hands to Launch “Celebrating Arabic Reading”

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Emirates Airline and Google are ‘Celebrating Arabic Reading’ all through October in a collaboration to reach millions of smartphone users in the region, and support the UAE’s Year of Reading, a national initiative spearheaded by HH Sheikh Mohammed bin Rashid Al Maktoum.

The aim of the UAE’s Year of Reading is to nurture an entire generation of lifelong readers, and ensure the groundwork is in place to support the country’s knowledge economy goals.

The mission of the ‘Celebrating Arabic Reading’ initiative is to make Arabic books more accessible for first-time online book readers and book lovers alike with unprecedented discounts of up to 90% off on online books at the Google Play Books store, the world’s largest ebookstore that hosts more than 5 million titles and offers readers smart technology.

Discounts are valid across nine countries in the Google Play Store (both in IOS and Android) for: the UAE, Kingdom of Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Lebanon, Jordan and Egypt. This is the first such online book initiative, and the first discount of this scale in the region at the Google Play Store.

For a four-week period, Google will run its highest ever discount on the Play Books store on more than 4,000 popular fictions, non-fiction and children’s titles in an effort to reach millions of smartphone users in the Middle East and GCC.

Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline and Group commented on Emirates’ partnership with Google: “Books can stimulate, inform, touch minds and hearts, and open up a world of possibilities for readers. As founding sponsors of the Emirates Airline Festival of Literature, we are staunch supporters of the written word.

“Our ‘Celebrating Arabic Reading’ initiative with Google aims to encourage more people to read, and try out Arabic e-books. Smartphones and tablets are increasingly a part of our daily lives, so it makes perfect sense to promote reading on these new platforms as well. People are hungry for content, especially Arabic digital content, and there isn’t a smarter investment for the future of this region than providing access to e-books to broaden the horizons of millions.”

Ronan Harris, vice president for Large Customer Sales for Google Europe Middle East and Africa said: “Technology has always played a pivotal role in providing people with equal access to information, and empowering them with knowledge. That’s something we’re very passionate about at Google and it’s in line with our core mission here in MENA to help promote and preserve local Arabic content on the web whether it was on YouTube, Search, Maps or Play. Through our collaboration with Emirates, we hope we can make Arabic literature more accessible and enjoyable than ever. There is so much opportunity to build the digital ecosystem here and we’re happy to have partners like Emirates make it happen.”

To showcase the best of Arabic content, Emirates also commissioned the Emirates Airline Festival of Literature and the Emirates Literature Foundation to help identify and curate a collection of over 50 Arabic books in the Google Play Books store that will be discounted at 90% off.

This curated book collection encompasses a wide variety of bestselling fiction and nonfiction titles such as Rua Falsafia Fel Hekam Wal Forousia and Tell You About My Tribe, as well as a robust list of children’s e-books like Creatures on the Ceiling, Altghrayib  Al-Bilaliyah and I Love.

Emirates actively supports and sponsors a number of educational and cultural initiatives in the UAE, including the Emirates Airline Festival of Literature, which last year attracted over 40,000 participants, 170 writers, thinkers and speakers from 35 countries.

The airline also supports literature through its extensive audio-book section on ice, as well as engaging author interviews on Emirates World, a popular channel on ice. In addition, Emirates SkyCargo recently carried almost 8 tonnes of books to different parts of the world to support reading.

Internet connectivity and mobile technology has helped cut the information divide in the Arab world.

More people than ever own or have access to a digital device, whether it is a tablet, mobile phone or laptop.

According to the Mobile Economy Arab States 2015 Report, over 200 million people across the region are subscribed to a mobile device, presenting a unique opportunity to deliver e-book and educational content.

The UAE 2021 Vision and National Agenda includes a direct emphasis on Arabic language literacy. Data from 2014 shows that just under 60% of students are currently at this level in the UAE. By 2021, the UAE is targeting that 90% of students have proficient Arabic literacy skills.

According to UNESCO research, 67% of adults living in Arab States have basic literacy skills, compared to a global average of 82%, underscoring the need for developing local, relevant Arabic content on the web which is central to information knowledge sharing.

* The mission of the ‘Celebrating Arabic Reading’ initiative is to make Arabic books more accessible for first-time online book readers and book lovers alike with unprecedented discounts of up to 90% off on online books at the Google Play Books store.

 

 


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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