Connect with us

Telecom

1Bn New Unique Mobile Subscribers by 2020 – GSMA

Published

on

GSMA.jpg
Kindly share this post

An additional one billion people will become mobile subscribers over the next five years, according to a major new GSMA report published at Mobile World Congress yesterday.

The new report, ‘The Mobile Economy: 2015’, forecasts that the number of unique mobile subscribers1 will increase from 3.6 billion at the end of 2014 to 4.6 billion by 2020, increasing by four per cent per year (CAGR) over this period. By 2020, almost 60 per cent of the global population will subscribe to mobile services, up from half of the population at the end of 2014.

The study also highlights a rapid migration to 3G/4G mobile broadband networks and rising smartphone adoption, which is fuelling growth in new mobile data services and applications.

As the mobile ecosystem continues to expand in reach and size, the mobile industry is forecast to make an increasing contribution to global GDP, public funding and employment, as well as improving the lives of billions of citizens around the world.

“A decade ago, just one in five of the global population was a mobile subscriber – we have now surpassed the 50 per cent milestone and can look forward to connecting a billion new subscribers over the next five years,” commented Anne Bouverot, director general of the GSMA. “Mobile sits at the heart of a new ecosystem that is uniting the digital and physical worlds, and powering economic growth. At the same time, mobile operators continue to deploy networks to all corners of the globe, connecting unconnected citizens and addressing socio-economic challenges in areas such as digital and financial inclusion, healthcare and education.”

Mobile penetration varies widely by global region. In Europe, nearly 80 per cent of the population were mobile subscribers at the end of 2014, while in Sub-Saharan Africa the figure is only 39 per cent. Global subscriber growth over the next five years will therefore be concentrated in the developing world, driven by the increasing affordability of mobile devices and services and rapidly expanding mobile coverage that serves to connect currently unconnected populations, especially those in rural areas.

The number of global SIM connections2 (excluding M2M connections) is forecast to grow from 7.1 billion in 2014 to 9 billion by 2020. This implies that every unique mobile subscriber will continue to account for roughly 1.8 SIM cards each, on average, during this period.

Cellular M2M connections are forecast to reach 1 billion by 2020, bringing the total number of mobile connections to 10 billion by this point.

Rapid Migration to Mobile Broadband and Smartphones

The period out to 2020 will see a rapid migration to mobile broadband technology as 3G/4G network availability and affordability increases.

Mobile broadband accounted for 40 per cent of SIM connections in 2014, but will increase to almost 70 per cent of the total by 2020 as subscribers migrate away from 2G networks and devices.

As well as expanding 3G/4G coverage reach, this trend is being driven by the rising number of smartphone connections3. Smartphones accounted for 37 per cent of SIM connections in 2014, a figure forecast to rise to 65 per cent by 2020.

The smartphone adoption rate is already at 60 per cent in the developed world, ranging from 51 per cent of SIM connections in Europe to 70 per cent in North America.

The developing world will lead smartphone growth over the next five years as the average selling price of smartphones continues to decline, adding a further 2.9 billion smartphone connections by 2020.

Supporting Growth with Investment
The increasing use of mobile broadband-enabled smartphones is fuelling an explosion in mobile data traffic. According to Cisco4, global mobile data volumes are forecast to grow at a CAGR of 57 per cent through to 2019, reaching 24,314 petabytes per month by that point, a result of rising on-demand video consumption via mobile devices.

Mobile operators are making significant investments in next-generation mobile networks to meet capacity demands and expand coverage reach.

In 2014, mobile operators invested around US$216 billion in capital expenditure (Capex), a nine per cent year-on-year increase. Investment levels are forecast to reach a cumulative US$1.4 trillion in the six years from 2015 through to 2020.

A Growing Contributor to The Global Economy
The mobile industry is a cornerstone of the global economy. In 2014, the mobile industry contributed US$3 trillion to the world’s economy, equivalent to 3.8 per cent of global Gross Domestic Product (GDP)5.

By 2020, it is estimated that the contribution from the industry will increase to US$3.9 trillion, representing 4.2 per cent of projected global GDP by this point.

The mobile industry directly employed 12.8 million people globally in 2014 and indirectly supported a further 11.8 million jobs, bringing the total to 24.6 million.

 By 2020, this figure is forecast to reach 28.7 million, with 15.3 million men and women directly employed by the industry.

Even without factoring in spectrum fees – which generated more than US$14 billion in revenue for governments worldwide last year – it is estimated that the mobile industry contributed US$411 billion to public finances in 2014 via taxation and social security contributions.

This public funding contribution is forecast to rise to US$465 billion by 2020.

“Operators require a supportive regulatory framework in order to deliver this new digital ecosystem being built on mobile broadband networks, smartphones and other connected devices,” added Bouverot.

“Our new report published today includes a number of steps that policymakers can take to stimulate investment, competition and innovation in the mobile-powered digital economy, including reducing constraints on market-driven restructuring; ensuring operators have access to sufficient spectrum; and supporting operator efforts to expand mobile network coverage into rural areas in a sustainable way.”


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Telecom

Telecom Operators Invest Over $1Bn on 2,850 New Sites in 2025 – NCC

Published

on

Kindly share this post

Telecom operators in Nigeria invested more than $1 billion in 2025 to deploy over 2,850 new sites, boosting nationwide coverage and capacity, according to data from the Nigerian Communications Commission (NCC).

Telecom Operators Invest Over $1bn on 2,850 New Sites in 2025 – NCC

NCC

The investment details emerged in the just-released 2025 Network Performance Reports, announced by Dr. Aminu Maida, executive vice chairman (EVC), NCC.

Speaking at an engagement on the reports, Dr. Maida emphasised the regulator’s focus on transparent, data-driven oversight.

“Through our collaboration with Ookla, we are providing independent insights into real-world network performance and the lived experience of Nigerians across cities, rural communities, highways, and emerging 5G zones,” he said.

The Q4 2025 reports highlight steady gains in network quality, including improved median download speeds in urban and rural areas compared to Q3.

The video Quality of Experience gap between urban and rural zones has also narrowed, bolstered by a stronger 4G backbone.

Dr. Maida noted ongoing challenges, such as 5G service gaps and upload speed disparities. “We are actively engaging with operators to address these issues, including gaps in mobile service coverage,” he added.

Operators have committed to surpassing their 2025 investment levels in 2026, with infrastructure rollout set to intensify.

“We look forward to continued collaboration with industry stakeholders as we translate these insights into better connectivity, improved service quality, and a more inclusive digital future for all Nigerians,” the EVC concluded.


Kindly share this post
Continue Reading

Telecom

Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

Published

on

Kindly share this post

The Valentine’s season has long been painted in hues of romantic partnership, underscored by campaigns targeting couples. This year, Konga, Nigeria’s leading composite e-commerce giant, is broadening the palette with the bold and insightful launch of its Valentine campaign, “Black Valentine: Special Love Series”. It is a strategic and empathetic shift designed to redefine how Nigerians celebrate the season of love.

Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

Konga

The campaign, which runs from February 1 to 16, 2026, delivers deep discounts of up to 60 per cent and same day delivery across high-demand categories including Home and Kitchen, Computing, Electronics, Beauty and Personal Care, enabling customers to shop affordably for personal upgrades, thoughtful gifts, and everyday essentials.

Traditionally, February’s marketing focus leans heavily on coupledom. However, demographic realities and evolving social trends present a compelling case for a more inclusive approach. Recent analyses and lifestyle surveys indicate that a substantial portion of Nigeria’s young, urban, and economically active population is single.

This group is not defined by a lack, but by independence, self-investment, and discretionary spending power. They are tech-savvy, and increasingly prioritising wellness, personal grooming, and the curation of their living spaces. Konga’s Black Valentine campaign is a direct response to this consumer insight, reframing the season as a period for self-appreciation and and create a more inclusive shopping experience that resonates with both singles and those in relationships.

“The narrative around Valentine’s Day needs expansion,” says Irfan Vayani, Senior Vice President at Konga. “Love is multifaceted, and the most foundational relationship one can nurture is the one with oneself. ‘Black Valentine’ is our way of honouring every individual’s journey. It’s a campaign built on the principle that whether you’re single, coupled, or simply focused on your own growth, you deserve to celebrate your worth. We are creating a platform for people to invest in their happiness, comfort, and aspirations on their own terms.”

Beyond price incentives, the Black Valentine campaign is supported by a comprehensive omnichannel marketing drive, spanning digital advertising, social media engagement, influencer collaborations, and on-platform promotions. This integrated approach ensures extensive reach, sustained visibility, and strong conversion across Konga’s expansive customer base, which spans millions of shoppers nationwide.

The campaign also reflects broader shifts in consumer behaviour, where shopping is increasingly tied to emotional fulfilment, lifestyle expression, and convenience. In a market where digital adoption continues to rise, Konga remains at the forefront, leveraging technology, logistics infrastructure, and customer insights to deliver seamless shopping experiences at scale.

By championing self-love alongside romantic gifting, Konga is positioning Black Valentine not just as a seasonal promotion, but as a lifestyle statement, one that encourages individuals to prioritise wellbeing, confidence, and intentional living. This approach aligns strongly with global retail trends, where self-care, personal development, and emotional wellness are becoming central drivers of consumer purchasing decisions.

As Nigeria’s leading composite e-commerce ecosystem, Konga continues to set the pace in innovation, customer-centric retail, and market leadership. The Black Valentine: Special Love Series reinforces this positioning, combining compelling discounts, inclusive messaging, and a robust digital platform to deliver a campaign that resonates emotionally while driving measurable commercial outcomes.

Customers can access the Black Valentine deals exclusively on Konga.com and across the Konga mobile app, with offers available for a limited time. With significant savings, wide product selection, and seamless delivery, the campaign presents an unmissable opportunity for Nigerians to celebrate themselves this Valentine season.

 


Kindly share this post
Continue Reading

Telecom

Airtel Africa Records $586m Rise in Profit on FX Gains, Tariff Hike

Published

on

Kindly share this post

Airtel Africa’s profit after tax grew to $586 million in the nine months ended December 31, 2025, up from $248 million in the corresponding period of 2024.

According to the company’s nine-month financial results released on Friday, the higher profit after tax in the current period was driven by higher operating profit and derivative and foreign exchange gains of $99 million, as compared to $153 million in derivative and foreign exchange losses in the prior period.

It disclosed that the group’s revenues in reported currency increased by 28.3 percent to $4,667 million, with constant currency growth of 24.6 percent. Reported currency revenue growth at a premium to constant currency growth reflects currency appreciation in key markets. In Q3’26, constant currency revenue growth improved to 24.7 percent from 24.2 percent in the previous quarter (Q2’26).

“Constant currency revenue growth was supported by tariff adjustments driving a 50.6 percent growth in Nigeria and a strong performance in Francophone Africa, which saw revenues accelerate to 17.0 percent in the nine months.”

In Nigeria, revenue grew by 50.4 percent in constant currency, largely driven by continued strength in the demand for data services, further supported by the tariff adjustments. The constant currency revenue growth was driven by ARPU growth of 39.6 percent and customer base growth of 7.8 percent.

“In reported currency, revenue grew by 52.1 percent to $1,123 million, with Q3’26 revenue growth accelerating to 70.9 percent compared to constant currency growth of 52.9 percent.

“Significantly higher reported currency growth during the quarter compared to constant currency growth was due to the appreciation in Nigerian naira from a weighted average NGN/USD rate of 1,627 in Q3’25 to NGN/USD 1,456 in the current quarter,” it disclosed.

Insights from Airtel’s financials revealed that voice revenue in Nigeria grew by 35.8 percent in constant currency, driven by voice ARPU growth of 26.0 percent, reflecting the tariff adjustments earlier in the year.

Data revenue also grew by 65.4 percent in constant currency as a function of both data customer and data ARPU growth of 8.0 percent and 49.7 percent, respectively. Data usage per customer increased by 26.2 percent to 10.7 GB per month (from 8.4 GB in the prior period), with smartphone penetration increasing 4.6 percent to reach 54.1 percent. Smartphone data usage per customer reached 13.4 GB per month compared to 11.2 GB per month in the prior period.

Sunil Taldar, chief executive officer, said these results highlight the strength of our strategy, with strong operating and financial trends across the business.

He added that “During the quarter, we accelerated investment to enhance coverage and data capacity while also expanding our fibre network. Coupling this investment with innovative partnerships strengthens our customer proposition and positions us to capture the considerable growth opportunity across our markets.

Digitisation, technology innovation, and embedding AI in our processes will also optimise the customer experience with increased digital offerings and closer integration of GSM and Airtel Money services, allowing us to unlock the strong demand across our markets.

Smartphone adoption continues to increase with a penetration of 48.1 percent, and we are seeing solid progress in the development of our home broadband business, reflecting the need for reliable, high-speed connectivity across our markets.

“Our push to enhance financial inclusion across the continent continues to gain momentum with our Mobile Money customer base expanding to 52 million, surpassing the 50 million milestone.

Annualised total processed value of over $210 billion in Q3’26 underscores the depth of our merchants, agents, and partner ecosystem and remains a key player in driving improved access to financial services across Africa. We remain on track for the listing of Airtel Money in the first half of 2026.

“Disciplined execution on cost efficiency, alongside accelerating revenue growth, has enabled another sequential improvement in our quarterly EBITDA margin to 49.6 percent, underpinning constant currency EBITDA growth of 31 percent, and we remain focused on driving further incremental margin improvements.

“Our strategic priorities remain clear: to continue investing in best-in-class connectivity, accelerate financial inclusion through our mobile money platform, and deliver an exceptional customer experience. These results reinforce our confidence in the long-term potential of our markets and our ability to create value for all our stakeholders,” he added.


Kindly share this post
Continue Reading

Trending