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“33” Export is Deepening Friendships, Creating Opportunities and Changing Lives with ‘Friendship Experience Parties’

Not many brands around the world care about their consumers beyond the transactional customer-brand exchanges.
Most, as long as revenue numbers are high and profit margins are in good shape, pay lip service to truly engaging their consumers.
But not “33” Export; Nigeria’s No. 1 friendship beer brand connecting and delighting consumers all around the country through its signatory consumer activation event, the “Friendship Experience Party”.
The “33” Export Friendship Experience Party is a thriving platform through which the brand has and still continues to deepen friendships while helping Nigerians create beautiful memories that transcend normal day-to-day relationships.
Conceived to provide unique friendship experiences whilst creating opportunities for consumers to bond, party and create memorable moments as explained by Mr Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries, the friendship experience parties highlight the brand’s commitment to creating moments that matter to consumers across different divides.
The “33” Export Friendship Experience Parties are typically activated at bars, clubs and restaurants close to the consumers across the country, thereby attracting even more interest in the parties and demand for the No. 1 Friendship Beer.
Already in 2018, the friendship experience party train has made several stops in different cities including Calabar, Port Harcourt, Lagos, Jos, Uyo, Benin, Aba, Onitsha, Warri, Owerri, and Yenagoa with more cities lined up to experience the friendship thrill.
Whether female or male, having and spending quality time with friends is a good thing. People with a wide network of friends have less tension, suffer from less stress, have stronger defenses and live longer.
In fact, according to Julianne Holt-Lunstad, professor of psychology and head of a study at Brigham Young University, on the relationship between friendship and longevity, “Not having a social support network can be a higher death risk than obesity or leading a sedentary life without exercise.
“The studies have shown a 50% increased odds of survival if you have a solid social network.”
Working off a consistent storytelling platform like the Friendship Experience Party, ”33” Export is helping friends and loved ones spend quality time together, create long-lasting pleasant memories and even live healthier and longer.
As part of the friendship experience parties, consumers participate in engaging games like Jenga and Connect Four to test the intellectual capacity of the participants and get rewarded with prizes such as refrigerators, standing fans, and power banks among others.
There is also the economic benefit enjoyed by host cities of the friendship experience parties.
The parties which are typically activated at bars, clubs and restaurants close to the consumers in the host city result in a boom in sales for the relaxation spots owing to the human traffic witnessed at such venues.
Indeed, the “33” Export is leading the pack among beer brands in Nigeria with a consumer-friendly initiative worthy of emulation, and it comes as no surprise that hardworking Nigerians across different divides have embraced it.
Through the Friendship Experience Parties, consumers are able to build valuable relationships with friends and loved ones and also network with new people while connecting with the brand at a deeper level.
News
IHS Nigeria, UNICEF Donate Oxygen Plant to Bridge Health Gap in River State

IHS Nigeria and its implementing partner, the United Nations Child Education Fund (UNICEF) has expressed satisfaction that the Oxygen Plant recently donated to Rivers State is helping to bridge the health Gap in the state and its environs.
This observation was made recently when officials from IHS Nigeria and UNICEF, carried out a project inspection visit to the plant located at the General Hospital in Eleme, Rivers State.
During the handing over of the oxygen plant to the Rivers State Government in 2024, the facility was reported to have a production capacity of 123 oxygen cylinders and 720,000 litres of oxygen every 24 hours.
The plant was built under a Public-Private Partnership involving UNICEF, the Canadian Government, IHS Nigeria, in partnership with the Rivers State Ministry of Health through the State Hospital Management Board.
Speaking during the visit to the facility yesterday, the Director of Sustainability at IHS Nigeria, Titilope Oguntuga, noted that the oxygen plant has saved lives and is helping to bridge health gaps in the eight other states where similar plants are located.
She further explained that the visit reflects the organisation’s commitment “not only to create opportunities for impact but to also continue supporting the healthcare industry by carrying out such interventions that directly impact individuals and saves lives. This plant is one of the nine oxygen plants we have built across the federation,” she said.
“We are particularly excited that it is helping to bridge health gaps—not just in Rivers State and its environs, but in all the states where the plants are currently located.”
Oguntuga informed that in terms of sustainability “we focus our intervention sustainability on four pillars; ethics and governance, education and economic growth, environment and climate change and finally, people and communities”.
She added that “the visit to the Rivers State oxygen plant is to have an assessment of how well the plant is functioning, the impact it is currently making and to generally understand how the operation is going”.
On his part, Chief of UNICEF Field Office, Port Harcourt, Dr Anslem Audu, stated that the plant has been very functional and useful to the people of Rivers State. According to him, “During the COVID-19 pandemic, a lot of patients needed oxygen and oxygen was not available. So many children will come down with pneumonia and it will become an emergency, they will need oxygen, but oxygen is not available in the hospital. But with this plant now available no child will die because of lack of oxygen in the hospital. The era of lack of oxygen is no longer there.
Audu added that “You can practically visit any of the hospitals in Port Harcourt and find out that they have oxygen and the product is from this plant all thanks to IHS Nigeria, the Canadian Government and UNICEF”.
The UNICEF field officer, who confirmed that the plant is functioning optimally, said it is producing enough oxygen for the state’s needs.
In his words, “The partnership between these three organizations and the Ministry of Health in Rivers State has really worked, and we are reaping the benefits of the partnership.
He urged the implementing partners, especially the government, to also invest in the sustainability of the facility by providing a source of electricity for the plant to be more functional.
Earlier, the Medical Director Eleme General Hospital, Dr Leechi-Okere Clarabelle, noted that since the day of the unveiling, the plant has been functioning very well. Commenting on impact he noted that “We’ve had success stories whereby oxygen is distributed to public hospitals in the state, including the two teaching hospitals in the state and then we have also extended distribution to some private hospitals within the state.
“We have two hubs that serve as storage and distribution points because of the location of the plant. We produce here and store somewhere in Port Harcourt so that people who come from a far distance can get oxygen from these hubs.
News
JAMB Accuses Student of Securing Admission through Identity Fraud

Joint Admissions and Matriculation Board (JAMB) has accused a 2025 Unified Tertiary Matriculation Examination (UTME) candidate of manipulating his identity and engaging in online blackmail.
Fabian Benjamin, head of public affairs, JAMB, issued a statement on the matter on Thursday.
He said one Chinedu Okeke, currently a 400-level Medicine and Surgery student at the University of Nigeria, Nsukka (UNN), gained admission in 2021 while claiming to be from Amuwo-Odofin, Lagos state.
JAMB said Okeke’s national identification number (NIN) records from 2021 confirm his Lagos origin.
The board stated it does not alter candidate information provided through NIN.
The board, however, said the 400-level student, who is facing potential challenges for incorrect credentials, is now claiming that it retrieved the wrong details for him from the National Identity Management Commission (NIMC) in 2021.
“[This] is unequivocally false, aimed at fabricating a defence for his case,” Benjamin said.
“The evidence suggests that Chinedu altered his records as filled in 2021 before registering for the 2025 UTME, a fact confirmed by even his advocates.”
The board questioned why a 400-level medical student would seek to study mechanical engineering in 2025, especially with “inconsistencies in his claims.”
JAMB alleged that Okeke “took advantage” of Lagos state’s quota in 2021, thereby obstructing the admission opportunities for other deserving candidates from the state.
It added that he then “attempted to manipulate his details with the NIMC” to unjustly claim representation from Anambra state in 2025.
The board criticised “online advocates” for “actively reaching out to Chinedu’s parents to extract emotional narratives rather than factual clarifications, neglecting to seek information directly from the university.”
JAMB affirmed its commitment to maintaining accurate records and preventing candidates from exploiting loopholes.
It warned that if UNN confirms any inconsistencies, it would notify the Medical and Dental Council to consider delisting Okeke.
“When a nation trivialises illegalities, it breeds a future fraught with potential criminality,” Benjamin’s statement concluded.
News
Check Point Report Finds Africa as Top Target for Cyber-attacks

Africa has become the most targeted region globally for cyber-attacks in the first quarter of 2025, according to new research from Check Point Software Technologies. The company’s Q1 2025 Global Cyber Attack Report reveals a steep rise in malicious activity as the continent continues to accelerate its Digital transformation.
Ethiopia emerged as the most targeted country in Africa during the reporting period. FakeUpdates ranked as the most common malware, while 80% of malicious files across the continent were delivered via e-mail. In contrast, 62% of threats in SA were distributed via the web.
On average, organisations in Africa faced 3 325 cyber-attacks per week – a staggering 72% above the global average of 1 938 attacks per organisation.
Check Point Software unpacked the findings at a media roundtable in Johannesburg. Eli Smadja, global research group manager at Check Point, provided a detailed overview of Africa’s evolving cyber threat landscape, which he said is increasingly defined by AI-powered threats, ransomware, infostealers, edge device vulnerabilities and cloud-based risks.
Among the most concerning developments was the discovery of a previously undocumented multi-stage backdoor, dubbed Stealth Soldier, currently being deployed in cyber operations targeting North African government entities. The malware forms part of a broader command-and-control infrastructure used in spear-phishing campaigns.
Smadja noted a growing trend in malware designed to bypass AI detection systems.
“These aren’t aimed at advanced large language models (LLMs), but rather at lower-level ones,” he said. “It’s about LLM evasion – fooling the AI and manipulating prompts.”
Despite the increasing use of AI in cyber security, Smadja cautioned against over-reliance on AI-driven defence systems. “AI still requires human prompting.”
Check Point is advocating for a zero trust model and a holistic, automated and consolidated approach to cyber security. This includes centralised threat visibility and simplified controls to protect against ransomware, phishing, data theft and vulnerabilities at the edge.
“Just having something at the perimeter isn’t enough,” Smadja said. “Cyber-attacks are not just targeting PCs or servers anymore. For instance, we’ve seen state-sponsored attacks aimed at fuel pumps to disrupt national supply chains.”
He highlighted the importance of understanding external risk – threats originating outside the organisation – especially as AI-driven ransomware and attacks on third-party service providers continue to rise.
“Printers, for example, are a major attack vector,” he added. “They’re often network-connected, and threat actors can exploit them to gain broader access.”
Credentials, Smadja noted, are also a lucrative commodity on the dark web, often selling for around $500.
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