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“33” Export Unveils 2018 edition of ‘City of Friends’ to Celebrate World Friendship Day

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Nigeria’s No. 1 friendship beer, “33” Export on Tuesday unveiled plans for the 2018 edition of its signature friendship event tagged “City of Friends” at a media briefing at the Nigerian Breweries Headquarters at Iganmu Lagos.

 

The event which is in commemoration of the United Nations’ World Friendship Day is in line with “33” Export’s brand positioning as Nigeria’s foremost friendship beer.

 

Widely reputed for its strong friendship credentials, “33” Export has consistently deepened friendship across the nation by organizing several consumer activities that seeks to promote the culture and spirit of friendship and conviviality.

 

The premium beer brand has taken great pride in creating unique friendship experiences for consumers across the country.

 

Addressing journalists on the plans in place for the event, Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries, makers of “33” Export and other premium beer brands, said “The “33” Export brand is dedicated to building friendship moments.

 

“We believe that Friendship should be celebrated every day. Hence, all our brand activities are geared towards celebrating friendship.

 

“To this end, the “33” Export brand, is poised to continually participate in activities that will unite us along these lines.

 

“33” Export celebrated World Friendship Day for the first time in Nigeria in 2016.

 

“2017 was no different as we celebrated the event in a grand style with our Friendship beer.

 

“Our plan is to surpass our own best efforts in 2018! Come July 30th, 2018, we will join the World again to celebrate friendship in a grand style.

 

“I say grand because this time we are taking the celebration to the grassroots”.

 

He noted that this year’s edition of “City of Friends” will, among other notable events, see the brand extend its value proposition and introduce a writing competition tagged “PenDown For Friendship” which will reward winners with training grants to study at a media and communications school in Nigeria.

 

The writing competition which is only open to Nigerian Journalists and Bloggers based in Nigeria has started accepting entries already.

 

Entries must be published works on any media platform both online and print. Also, entries are required to be in English with a minimum of 500 words and maximum of 1,000 words.

 

Mr Emmanuel Agu. Portfolio Manager Mainstream Lager and Stout Brands Nigerian Breweries, said “While we are delighted in bringing the best in music and entertainment to Nigerians, we recognise the need to celebrate creative writing amongst our media partners.

 

“We want the stories submitted to reflect the “Friendship” theme along with considerable mention of “33” Export Lager Beer, though participants have the liberty to choose the type of story they want to write.”

 

The write-ups will be judged by jury of 3 acclaimed writers – Anthony Kan, Pelu Awofeso and Olabisi Deji-Folutile.

 

In addition to this, there will also be the City of Friends party in Lagos and Calabar which will be an enclosed funfair, and pilgrimage of sorts for friends where great memories will be shared.

 

There, friends will be entertained as the brand hopes to be a part of the beautiful friendship memories that will be created on that day.

 

Maggi, stated also that this year’s city of friend will feature a consumer engagement activity tagged “That One Friend”.

 

He called on all “33” Export consumers to also share their Friendship memories.

 

These can be in pictures, text or videos and will be published on their social media page – Facebook, Twitter and Instagram, tagging the “33” Export brand.

 

The Top 10 consumers with the most shared (and liked) posts will get high-end mobile phones at the venue in Lagos or Calabar.

 

The 2018 edition of the “City of Friends” is set to be the brand’s most ambitious yet, and “33” Export is proud to share this excitement with consumers across the country.

 

The “City of Friends” parties in Calabar and Lagos will hold on July 28th – 29th and August 3rd – 4th respectively. The Calabar venue is Municipal Gardens while the Lagos venue is Eagles’ Club Surulere. And everybody is invited.


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NITDA Explores Partnership with Trust Stamp on Digital Trust and Innovation

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By Naeemah Junaid

The National Information Technology Development Agency (NITDA) has held strategic discussions with representatives of Trust Stamp, a NASDAQ-listed global technology company, to explore potential areas of partnership aimed at strengthening Nigeria’s digital trust framework and advancing innovation within the digital economy.

The meeting, chaired by NITDA Director General, Kashifu Inuwa Abdullahi, focused on identifying collaborative opportunities aligned with Nigeria’s digital transformation agenda and the Agency’s strategic priorities for building a secure, inclusive, and innovation-driven digital ecosystem.

Inuwa emphasised that trust remains a critical foundation for the growth of the digital economy, noting that secure systems and strong cybersecurity frameworks are essential for driving innovation, economic growth, and national development. He stated that building trust in digital platforms and services is key to accelerating adoption and unlocking opportunities across sectors.

He reiterated NITDA’s mandate as a regulator to create an enabling environment through forward-looking policies and regulatory frameworks that support innovation rather than promote specific technologies. According to him, government interventions are designed to stimulate markets, create opportunities, and empower both businesses and citizens to participate fully in the digital economy.

The Director General further reaffirmed Nigeria’s openness to investments that strengthen digital infrastructure and enhance digital services, stressing that sustainable national development is best driven by private sector participation under supportive regulatory and policy frameworks. He called for continued engagement to ensure alignment with national priorities and effective integration into Nigeria’s digital ecosystem.

In his remarks, Trust Stamp Vice President, Jonathan Pasha, highlighted the company’s global experience in secure verification and trust technologies, describing its approach as partnership-oriented and focused on delivering long-term value within local ecosystems. He noted that the company prioritises collaboration with governments and private sector stakeholders to address local challenges and expand access to secure digital services.

Pasha referenced Trust Stamp’s ongoing operations in Nigeria, including its collaboration with a telecommunications provider to enhance SIM swap prevention and fraud detection capabilities. He also outlined the firm’s biometric tokenisation technology, which converts biometric data into secure, privacy-preserving representations, enabling verification processes without exposing sensitive information.

He explained that the technology supports secure verification, fraud prevention, financial inclusion initiatives, and the tokenisation of real-world assets, while being designed to function effectively in low-connectivity environments and on low-specification devices to expand access to digital services.

Both parties expressed interest in advancing technical-level discussions to identify specific areas of collaboration aligned with national priorities and Nigeria’s digital transformation objectives.

NITDA reaffirmed its commitment to fostering a secure and trusted digital economy through strategic partnerships, robust regulatory frameworks, and initiatives that promote innovation, inclusion, and sustainable growth.


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Geocycle, Ecobag Mart, Leovia Farms emerge winners at Greenlabs Demo Day

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Three youth-led startups — Geocycle, Ecobag Mart and Leovia Farms — have emerged top winners at the Greenlabs Cohort 2 “Powering Food Systems” Demo Day, securing pre-seed funding to scale solutions targeting Nigeria’s food insecurity, post-harvest losses and climate pressures.

Geocycle, Ecobag Mart, Leovia Farms emerge winners at Greenlabs Demo Day

CADEF

The Demo Day, hosted under the Greenlabs Incubation Programme powered by the Consumer Advocacy and Empowerment Foundation (CADEF) in partnership with Jacobs Ladder Africa (JLA), spotlighted 16 innovators selected through a nationwide call and intensive mentor-guided screening process.

Organisers said the winning solutions stood out for their scalability, environmental sustainability and potential to strengthen fragile agricultural value chains. The pre-seed support will fund prototype refinement, business registration, market validation and early commercial deployment.

Other finalists showcased at the event included Agricool and Dry Heat Solutions, with all participants advancing into a structured nine-month incubation programme focused on enterprise development, expert mentorship and access to growth resources aimed at transforming early-stage ideas into viable green businesses.

Delivering the keynote on behalf of the Permanent Secretary, Ministry of Agriculture and Food Systems, Emmanuel Audu Fatai described the emergence of the winners as proof that youth innovation is becoming central to Africa’s food future.

According to him, the continent’s vast agricultural potential continues to coexist with food shortages, climate stress and weak value chains, making technology-driven and energy-efficient solutions critical to achieving sustainable food security.

Executive Director of CADEF, Prof. Chiso Ndukwe-Okafor, said the selection of the three winners reflects the programme’s shift from ideas to impact-driven enterprises capable of creating jobs and delivering measurable community value.

She added that beyond funding, the incubation framework is designed to instil financial discipline, integrity and long-term business sustainability among participating founders.

Chief Innovation Officer at Jacobs Ladder Africa, Karen Chelang’at, noted that the winning solutions directly address real food-system failures through renewable-energy integration, loss reduction and productivity improvement across sectors such as poultry, aquaculture and agricultural logistics.

She emphasised that the ultimate measure of success will be the ability of the startups to achieve market readiness, scale operations and generate tangible economic and environmental impact.

Organisers stressed that while policy support remains important, cross-sector collaboration and youth-driven enterprise will play a decisive role in building resilient food systems and advancing Nigeria’s transition to a green economy.

With incubation now underway and funding secured, the emergence of Geocycle, Ecobag Mart and Leovia Farms marks a significant step toward translating youth innovation into practical solutions for Nigeria’s food and climate challenges.


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NDIC Moves to Boost Customers’ Confidence in Nigerian Banks

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The Nigeria Deposit Insurance Corporation (NDIC) has reaffirmed its commitment to safeguarding the nation’s financial system, announcing that its recent upward review of the maximum deposit insurance coverage now protects about 99% of depositors in the Country.

Kabir Katata, Executive Director (Operations), NDIC, stated this on Wednesday at the Corporation’s 2025 Stakeholders’ Town Hall Meeting held in Enugu.

Katata, while speaking on the theme, “Deepening Stakeholder Engagement,” said the policy to expand deposit insurance coverage was deliberately designed to protect small savers, promote financial inclusion and strengthen public confidence in the banking sector.

He explained that the town hall meeting was aimed at engaging stakeholders across various sectors, including academia, market associations and civil society groups.

“The essence of this town hall meeting is to interact with our stakeholders, tell them what we do and listen to their questions so they can better understand the role NDIC plays in society. We guarantee depositors’ funds and supervise banks to ensure that depositors are protected”, he said.

Katata noted that following the 2024 review of deposit insurance coverage, depositors in Deposit Money Banks (DMBs), Mobile Money Operators (MMOs) and Non-Interest Banks (NIBs) are now insured up to N5 million per depositor.

Similarly, depositors in Microfinance Banks (MFBs), Primary Mortgage Banks (PMBs) and Payment Service Banks (PSBs) now enjoy insurance coverage of up to N2 million per depositor.

“This means that in the event of a bank failure, depositors are promptly paid up to the insured limit,” he said.

He added that depositors with balances exceeding the insured limit would receive the initial insured sum, while the outstanding balance would be paid as liquidation dividends upon realisation of the failed bank’s assets and recovery of debts.

Highlighting improvements in the payout process, Katata referenced the recent resolution of defunct institutions, including Heritage Bank Limited, Union Homes PLC and Aso Savings and Loans PLC.

He said that the Corporation successfully leveraged the Bank Verification Number (BVN) as a unique identifier to trace depositors’ alternative accounts and transfer insured sums within days of bank closures.

“I urge all depositors to ensure that their BVN is properly linked to their bank accounts and identity records. This greatly facilitates seamless and timely access to insured deposits in the event of bank failure,” he advised.

Katata emphasised that although the NDIC works closely with the Central Bank of Nigeria (CBN) to ensure sound corporate governance and regulatory compliance in banks, financial system stability remains a shared responsibility.

“While the CBN and NDIC continue to strengthen oversight, depositors also have a responsibility to remain vigilant and well-informed,” he said.

 


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