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5 Interesting Things You Need to Learn About the Life of Nigerians
With billions of people using sharing apps globally, it’s becoming increasingly easy to understand how digital patterns and routines impact their physical lives.
In Nigeria where millions of the young users have embraced SHAREit Lite as their preferred content sharing platform, similar behavioural patterns are observed across different segments of the demographic.
Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “Nigeria is widely acclaimed as a high-potential nation with a population of over 200 million people, whose uniquenesses are portrayed in their Music, Art, Culture, Food, and digital lifestyle. This makes Nigerians very important in the grand scheme of life itself..”
Below are interesting facts we’ve come to learn about Nigerians – most of which aren’t surprising given the energetic and animated minds of most Nigerians.
- Nigerians love sharing content and telling their own stories
Irrespective of the age, gender, religion or beliefs, storytelling is a big part of life for an average Nigerian. This is reflected in how much they like to take pictures and document videos to later share within their networks. On key occasions such as birthdays, family parties, weddings, house warming parties and even outings, the sharing habit quadruples. The affinity of Nigerians to savor memories through pictures and videos contributes to why smartphone penetration is on the rise, exceeding 30 million people compared to the previous decade. It equally explains why many Nigerians use SHAREit Lite to ensure that their stories and content are shared in a coordinated manner and the quality of shared files is retained, compared to other platforms.
2. Music is a big part of Nigerians’ way of life
On a platform like SHAREit Lite, music is one of the most-shared file categories in recent times. If history is anything to go by, Nigerians are largely drawn to their music. Little wonder its music industry has recorded major success with Nigerian songs and artistes taking the center stage on the global music mainstream. Currently, Nigeria’s multi-billion dollar music industry is valued at $8billion. Beyond intellectual royalties, the digital behaviour of Nigerians towards streaming, downloading, and sharing local songs contributes to the industry’s success.
As afro-beats and African music continue to evolve, Nigerians are getting more attached to indigenous artists and their works. Of late, there has been a surge in music content sharing and this trend continues to rise among the young demographic.
3. Nigerians give high importance to education and learning
Education is important to Nigerians. More often than not, Nigerians rely on digital platforms to enhance their learning processes due to easy content accessibility, group sharing, and peer-to-peer learning. However, when it comes to learning, the content sharing behaviour plays out more vividly during critical times; example of such is when millions of students enroll for regional or national exams.
As of 2021, West African Examination Council – WAEC (a regional exam) recorded more than 1.57 million students undergoing the academic exercise. During times like this, documents such as past questions or exam theses are exchanged among studies across mobile devices. Awide range of academic materials are also shared with each other regularly by Nigerian students looking to ace their studies – the rate of academic file sharing only dwindles during non-academic seasons.
4. Nigerians use a wide variety of mobile and creativity applications
One important digital behavior of Nigerians is their high appetite for mobile app usage. Nigerians use various social media , gaming, finance, and other apps for their day-to-day activities. For instance, every Nigerian has at least one gaming or creativity application on their phones which they relish during their leisure time.
As such, they are prone to recommending similar apps to their friends and loved ones, thereby improving the sharing frequency of such apps across different mobile devices. Nigerians love spending ample time on their phones and sharing apps that keep them engaged regularly.
5. Entertainment in Nigeria is getting more personalised
Nigeria has one of the largest entertainment industries in the world. PWC reports in its Global E & M Industry Outlook that “Nigeria will be the world’s fastest growing E&M market”. Currently, its movie industry, Nollywood, is regarded as the second-largest producer of movies globally, and it is also valued at $6.4 billion.
More recently, Nigeria’s entertainment landscape is becoming fragmented, leading to the creation of sub-players and personal entertainment hubs. Shifting from the norm of mainstream entertainment, regular Nigerians are now creating and sharing content using their mobile phones.
Ultimately, this new shift has resulted in a new crop of content creators, who despite being fragmented, constitute a significant part of Nigeria’s successful entertainment landscape. With transfer apps like SHAREit Lite, emerging content creators have been able to personalise their content, spread their work and expand their reach faster since they do not have to worry about internet lags or mobile data restrictions.
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A Policy Blueprint for a New Era of African Innovation
By Doron Avni, VP, Public Policy & Government Affairs, Emerging Markets, Google
The dawn of the AI age presents a unique opportunity for Africa. With the right policies, the continent can experience accelerated socio-economic progress. According to a recent study by Public First, AI could increase the Sub-Saharan African economy by over $30 billion annually, and is already revolutionizing various African sectors.
For instance, AI-powered ultrasound checks are accessible in remote areas, AI combined with satellite imagery helps assess village electrification, and AI and cloud connect youth with jobs via mobile search. As the AU Commissioner for Infrastructure and Energy, H.E. Dr. Amani Abou-Zeid wrote at the introduction to the recently adopted Continental AI Strategy: AI “is seen as a driving force for positive change, socio-economic transformation, and cultural renaissance.”
Strong government policy is crucial for unlocking Africa’s AI potential, and new research confirms this critical link. The Google-commissioned AI Policy Blueprint for Africa report by Nextrade Group, which surveyed over 2,000 African students, businesses, and organizations, reveals a striking connection between policy readiness and AI adoption. The report demonstrates a clear correlation: African countries with established, pro-AI digital policy frameworks also have significantly higher AI adoption rates than their peers with less mature policy frameworks. This is especially timely as governments across the continent are actively working on AI strategies at the national level, with some already having adopted them. This data underscores the vital role governments play in creating an environment where AI can flourish.
To guide this crucial government leadership, the AI Policy Blueprint report provides a practical roadmap. Building upon the foundational recommendations from Google’s AI Sprinters report, this blueprint offers specific policy guidance across four key pillars: infrastructure, skills development, investment in innovation, and responsible AI regulation. For each pillar, the blueprint outlines specific policy actions African nations can take to accelerate AI adoption and maximize its benefits for their citizens. The report was designed to help policymakers in the task of translating the exciting vision of the recent AU Continental AI Strategy into practical policies aimed at achieving it.
One of the most important recommendations the report makes is on data readiness. The blueprint emphasizes the importance of ensuring access to high-quality datasets that reflect Africa’s diversity. Governments can achieve this by opening up non-sensitive public data for AI development, promoting data transfer across borders, and encouraging the use of privacy-enhancing technologies (PETs). The blueprint also stresses the importance of harmonized data protection frameworks to ensure privacy and security as AI systems are deployed. Crucially, the blueprint advocates for a “cloud-first” approach in the public sector, where governments prioritize cloud-based solutions for data storage and service delivery.
By migrating to the cloud, governments can effectively manage and process the vast amounts of data required for AI, unlocking its potential to improve public services and address critical challenges. The report, scanning the global horizon for AI policies, mentions Singapore as a prime example, where the government has issued guidelines that allow for greater flexibility in using personal data for AI development while still protecting privacy.
This call for government leadership is echoed by the very people who stand to benefit most from AI. The report reveals a groundswell of excitement among African businesses, especially fast-growing firms, with many seeing AI as “absolutely transformative” for their operations and predicting significant revenue gains—as much as 20% annually. In fact, almost 90% are already applying AI to research, data analysis, marketing content creation, and even coding. Moreover, a majority of Africans believe AI can boost productivity and accelerate national development. These individuals and businesses expressed hope that governments will proactively support this progress by ensuring AI is used safely and responsibly, equipping young people with essential AI skills, and helping small businesses leverage this powerful technology.
Governments must also lead by example, actively adopting AI within their own operations to demonstrate its value and build public trust. The report found overwhelming support for this approach, with over 80% of respondents agreeing that governments should invest in AI to improve public service delivery. Adoption of AI by governments not only improves government efficiency but also inspires confidence in AI across all sectors, encouraging wider adoption.
At Google, we are committed to being a steadfast partner for African governments, businesses, and individuals on their journey to capture the vast opportunities presented by AI. We believe in the power of technology to drive progress and improve lives, and we are dedicated to supporting Africa’s digital transformation. Our recent announcements, including a $5.8 million commitment to AI skills development and the expansion of speech technology to include 15 more African languages, demonstrate our ongoing investment in the continent’s future. We are committed to working with African governments as they embrace AI, not just as policymakers but as active users, demonstrating its transformative potential to their citizens and the world. We are confident that by working together, we can unlock Africa’s immense potential and build a future where AI empowers everyone.
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Bernhard H. Mayer’s Serendipity Collection by QNET: A Fusion of Luxury and Sustainability
In a bold fusion of elegance and responsibility, QNET is proud to present the Serendipity Collection by Bernhard H. Mayer, a stunning line of jewelry that combines luxury with sustainability. Crafted from recycled gold and ethically sourced gemstones, this collection represents a new standard in fine jewelry, blending timeless beauty with a commitment to the environment.
Designed to celebrate life’s serendipitous moments, each piece in the Serendipity Collection is a tribute to the delicate balance between nature and sophistication. The four-leaf clover, a symbol of luck, is reinterpreted with precision and artistry, transforming it into wearable treasures.
Key Features of the Serendipity Collection:
- Serendipity Luck Earrings & Pendant: Three versatile ways to wear – choose simple white gold hoops for understated elegance or add peridot and green garnet charms for a vibrant pop of color. These charms can also be worn as a pendant, making this set effortlessly adaptable.
- Serendipity Fortune Pendant & Earrings: This set captures the heart of luxury with 16 diamonds and a heart-shaped Swiss blue topaz, set in a four-leaf clover design made from recycled gold. It’s a symbol of prosperity and refined style.
- Serendipity Chance Pendant & Earrings: Merging four hearts into a modern clover, one heart is adorned with 21 diamonds for a dazzling display of synchronicity. Ideal for those who value understated glamour.
- Serendipity Bloom Earrings & Pendant: Inspired by nature, these garnet-encrusted flowers can be worn as delicate standalone earrings or paired with clover charms for a bolder look. Versatile and vibrant, they bring the essence of a blooming garden to life.
Trevor Kuna, Chief Marketing Officer of QNET, said, “The Serendipity Collection speaks to those who seek meaning in every moment.
“These pieces are not just about adornment, they’re a reflection of personal values—combining luxury with sustainability.”
Kuna further added that the design team made a point to emphasize the brand’s eco-conscious approach, saying “Every gemstone in this collection is ethically sourced, and every piece of gold used has been recycled.
“We believe true luxury is not only about beauty but also about making responsible choices for the planet.”
The Serendipity Collection is now available on QNET’s global e-commerce platform, offering customers the chance to embrace both elegance and ethical craftsmanship.
Broadcasting
CADEF Launches Platform to Promote Renewable Energy in Nigeria
Consumer Advocacy and Empowerment Foundation (CADEF) has launched a one-stop-shop website to provide Nigerians with information and resources on renewable energy.
The platform, dubbed Distributed Energy Resources (DER), aims to promote awareness and adoption of renewable energy solutions in Nigeria.
Speaking at the launch event, Professor Chiso Ndukwe-Okafor, Executive Director of CADEF, emphasized the importance of exploring renewable energy alternatives.
“It’s not just about solar energy, but also solar cookers and hot water systems,” she said. “The key is to find options that fit within your budget.”
“The Nigerian government has set a target of generating at least 30% of the country’s electricity from renewable energy sources by 2025. While this goal may be ambitious, CADEF is working to promote awareness and adoption of renewable energy solutions”.
The DER website provides information on renewable energy options, including solar power, financing options, and installers. It also offers a platform for individuals and businesses to explore solutions and connect with experts in the field.
CADEF is collaborating with government agencies, such as the Ministry of Environment and the Ministry of Power, to promote the adoption of renewable energy solutions.
The organization is also committed to promoting awareness and adoption of renewable energy solutions, particularly among rural communities.
In response to questions about affordability, Professor Ndukwe-Okafor emphasized that renewable energy solutions can be tailored to individual needs and budgets.
“While solar energy may not be affordable for everyone, it can provide a viable alternative for those who can afford it,” she said.
CADEF’s initiative is a step in the right direction towards promoting renewable energy in Nigeria. As the country continues to grapple with energy challenges, it is essential to explore alternative solutions that can provide sustainable and clean energy for all Nigerians.
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