Broadcasting
How to Make the Most of Valentine through Sharing
What comes to your mind when you think about “Valentine”? Gifting? Outing? Resting? Partying? Whatever it is, there isn’t a right or wrong response.
The season of Valentine means different things to different people – usually its purpose is exaggerated and taken beyond the context. Other times, it’s so streamlined and isn’t maximised enough. But there is more to this season of love that meets the eye.
Speaking on the essence of Valentine season, Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “We can’t rule out the festivities that accompany Valentine’s day, but we can be so lost in its allure, and unintentionally overlook the moments we are meant to experience and share.
“It’s a delicate scale which we often find difficult to balance. However, if everyone takes some time to share love with each other, memories formed will contain immeasurable values that will be cherished for a lifetime. That’s why we’ve taken it upon ourselves to help people go a notch higher this season”.
As a global file sharing app, SHAREit Lite has highlighted ways through which everyone can make the most of the Valentine season and have memories that last beyond a day:
1. Exchange & Redefine Moments
Moments define the very essence of our existence as human beings. Birthdays, family celebrations, work anniversaries and valentine seasons are some of the moments we celebrate. One of the methods of exchanging the joys that come with such moments is through pictures and videos.
Pictures are said to be worth a thousand words, yet videos are worth a million more than pictures. Today, the rate of mobile-captured videos have tremendously increased and caused a simultaneous growth in the peer-to-peer file sharing landscape. With a data-free app like SHAREit Lite, it’s much easier to share real-time moments with families and friends. This aligns with SHAREit Lite’s commitment to enable users to go unreserved with capturing their moments, and sharing them instantly with others at a very fast speed. This valentine, embrace the gift of exchanging and redefining moments through sharing.
2. Document and organise for easy future reference
Capturing moments is beautiful and creating unforgettable memories through documenting and organising is very important. You don’t want to miss out or forget certain events that have made your time remarkable during this valentine. An app like SHAREit Lite enables you to easily document, compile and organise your files for future reference.
Instead of getting lost in the moment and forgetting to document your stories, SHAREit Lite helps to better arrange your files in folders. Also, the app improves the efficiency of your device by sorting files, clearing junk files, ensuring that you can focus on moments that truly matter and are worth your attention.
3. Get others involved
It’s never fun to do things alone. Solitude has its place, but we need each other at every point in time. Imagine how you’d feel if you had no one to share the special moments with. That’s why the opportunity to share your experiences and journeys with others is so invaluable. SHAREit Lite has been continuously rolling out fun activities and different initiatives to help users stay connected. They have also started a Valentine’s day activity where users can share their love by transferring music to others and get a chance to win prizes. The duration of this activity is from 14th – 16th February, 2022. This will give everyone who shares in the moment a memory to always remember, smile, and cheer about.
Overall, maximising the joy of valentine by sharing every moment is worth it. To make the sharing process very enjoyable and easy, use the SHAREit Lite app (available on Android) on the go without your mobile data. There are currently more and more community members in Nigeria who take advantage of this already and they can’t all be wrong. There’s definitely more to sharing than we give credit for. Make the most of this valentine through sharing.
National Broadcasting Commission (NBC) has said that its planned Digital Switch-Over (DSO) project will create access to Nigeria’s N605.2 billion advertising market for broadcasters and content creators.
Speaking at a press conference, Charles Ebuebu, director-general, NBC, said the project is expected to officially launch nationwide on June 17, 2026, while analogue television broadcasting will completely end by December 31, 2028.
According to him, the switch from analogue to digital broadcasting will help government agencies deliver better television services across Nigeria in a way that is sustainable, reliable, and easier to regulate.
Ebuebu explained that digital broadcasting will allow broadcasters and content creators to earn more revenue because audience data can be measured more accurately.
He also said the project could benefit the economy through the release of valuable 700/800 MHz spectrum, which may generate more than $1 billion from future auctions.
The funds are expected to support digital infrastructure and expand broadband access in rural communities.
NBC added that Nigeria’s creative industry, which contributes about N5 trillion to GDP and supports more than 4.2 million jobs, could benefit from improved content distribution and export opportunities across West Africa using NigComSat-1R.
For consumers, NBC said the FreeTV service will not require monthly subscription payments. Households will only need a small satellite dish and an open-standard DVB-S2 decoder, estimated to cost between N15,000 and N25,000.
Broadcasters were encouraged to join the FreeTV platform and take advantage of an 18-month free carriage period.
However, the Commission noted that there is still an ongoing legal dispute involving local manufacturers over set-top boxes, although officials said this will not stop the national rollout.
On satellite expansion plans, Jane Egerton-Idehen, managing director and CEO, Nigerian Communications Satellite Limited, said NIGCOMSAT 2A is expected in 2028, while NIGCOMSAT 2B is planned for 2029.
She added that backup arrangements have already been made to ensure uninterrupted service and that migration to the new system will happen gradually across different regions to avoid nationwide disruptions.
National Broadcasting Commission (NBC) has unveiled a new “Big Picture” strategy aimed at achieving full nationwide Digital Switch-Over (DSO) by December 31, 2028.
DSOis designed to provide Nigerians with superior picture and sound quality while unlocking an estimated N605.2 billion in advertising revenue and generating over $1 billion from digital spectrum auctions.
Charles Ebuebu, director-general of NBC, in a statement issued on Monday, said the revised strategy adopts a converged broadcasting model combining Direct-to-Home (DTH), Digital Terrestrial Television (DTT) and Internet Protocol (IP) systems to expand access to digital television services nationwide.
The Commission also announced June 17, 2026, as the official national launch date for the renewed rollout, describing the framework as a more practical pathway toward a sustainable and affordable digital broadcasting system after nearly two decades of delays.
Ebuebu, said that the transition is no longer being treated as a competition between technologies but as a unified access solution tailored to Nigeria’s geographic and infrastructure realities.
“The Big Picture strategy recognises convergence as the future of broadcasting and aligns with the 2012 DSO White Paper, which adopted both terrestrial and satellite standards including DVB-T and DVB-S2 technologies,” the statement said.
NBC said the Nigerian Communications Satellite Limited (NIGCOMSAT) would play a central role in national content distribution, particularly in underserved and remote areas where terrestrial infrastructure remains weak.
The Commission cited countries such as the United Kingdom, Australia, Kenya, South Africa and Morocco as examples of jurisdictions that successfully adopted hybrid digital broadcasting models to accelerate migration from analogue systems.
On affordability, NBC assured Nigerians that the proposed FreeTV platform would remain subscription-free for baseline access, adding that compatible DVB-S2 decoders currently cost between N15,000 and N25,000. It said discussions were ongoing on possible subsidy arrangements and financing options for low-income households.
The regulator also defended its plan to support both local manufacturing and transitional importation of set-top boxes, noting that Nigeria would require millions of devices over several years to complete the migration.
Beyond transmission, NBC disclosed plans to introduce a national audience measurement system under the GARB ratings framework to improve advertising transparency and broadcasting analytics.
It projected that the DSO programme could unlock Nigeria’s estimated N605.2 billion advertising market while also freeing up valuable digital dividend spectrum estimated at over $1 billion.
NBC further said Nigeria’s creative industry, valued at about N5 trillion and employing more than 4.2 million people, stands to benefit from expanded distribution channels and improved content monetisation.
Broadcasters, it added, would enjoy free carriage on the platform for 18 months, alongside wider national reach, indigenous language channels and improved commercial opportunities.
Association of Licensed Set-Top Box Manufacturers of Nigeria (STBMAN) has warned that the unilateral implementation transition from analogue to digital broadcasting, could trigger confusion, legal disputes, and disruptions capable of undermining the credibility of the 2027 general election.
STBMAN urged President Bola Ahmed Tinubu to urgently intervene and halt what it described as a unilateral implementation process, pending wider consultations with stakeholders in the broadcasting industry.
Sir Godfrey Ohuabunwa, chairman of the association in statement in Abuja, faulted the current implementation process by the National Broadcasting Commission’s (NBC).
STBMAN said that although it supports Nigeria’s digital migration programme, the approach currently being pursued by the NBC appeared rushed and inconsistent with the 2012 Digital Switchover (DSO) White Paper approved by the Federal Executive Council.
The association argued that the arrangement being presented as a Digital Switchover was merely the aggregation of channels on NigComSat platforms rather than a fully Digital Terrestrial Television (DTT) migration as originally envisioned under the national DSO framework.
According to the group, failure to carry critical stakeholders along could erode public confidence, weaken access to information, and create avoidable disruptions in the broadcasting sector at a politically sensitive period ahead of the 2027 elections.
It noted that millions of Nigerians still depend on free-to-air broadcasting for information dissemination, civic education, election coverage,e and public enlightenment.
The group stressed that any poorly coordinated migration process could result in signal disruptions, public confusion, and unequal access to information during the election season.
STBMAN also expressed concern that the NBC risked creating a conflict of interest by acting simultaneously as regulator and content aggregator, contrary to the spirit of the 2012 White Paper and global best practices guiding digital broadcasting migration.
The association, therefore, called for an urgent national stakeholders’ roundtable, an independent legal and technical review of the DSO process, review and update of the 2012 DSO White Paper, nationwide public sensitisation on the implications of digital migration, and measures to protect local broadcasting and public interest.
It maintained that it was not opposed to digital migration but insisted that the process must be transparent, inclusive, lawful, and technically sound.
The group warned that failure to properly manage the transition could weaken democratic communication structures, waste public resources, and negatively affect national cohesion and the credibility of the 2027 elections.
“Mr. President, Nigeria cannot afford confusion in its broadcasting system at a time the nation is preparing for another critical democratic transition. The time to act is now,” the statement added.
Association of Licensed Set-Top Box Manufacturers of Nigeria, represents domestic electronics manufacturers responsible for producing the decoder boxes needed for the country’s transition from analogue to digital broadcasting.
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