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Africa’s Smartphone Market Dips Amid Component Shortages

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Africa’s smartphone market saw shipments decline 2.3% quarter-on-quarter (QoQ) during Q3 2021, according to the latest figures announced by International Data Corporation (IDC).

In a statement released to the media, the IDC said while the region displayed signs of recovery in H1 2021, its newly released Quarterly Mobile Phone Tracker shows that component shortages began to negatively impact African markets in Q3 2021, causing a decline in smartphone shipments.

In contrast, Africa’s feature phone market remains buoyant, growing 14.2% QoQ Q3 2021. With smartphone prices remaining relatively high and only expected to increase over the coming following quarters, the affordable prices of feature phones make these devices extremely attractive, the research company affirmed.

Market research showed that Africa’s top three smartphone markets recorded mixed performances in Q3 2021. Egypt saw shipments decline 19.5% QoQ, while Nigeria was down 9.4% over the same period. Both of these markets are dominated by Chinese brands that had lower shipments due to component shortages.

South Africa, on the other hand, saw shipments increase 28.4% QoQ growth, with Nokia performing well with its competitive C-series models and Samsung having a strong quarter in preparation for the festive season.

Transsion brands (Tecno, Itel, and Infinix) led the African smartphone market in Q3 2021 with a unit share of 47.4%, maintaining stable shipments into the region. Samsung placed second with 21.3% share, while Xiaomi – which experienced a QoQ decline in shipments – placed third with 6.1% share.

The IDC added that the average selling price (ASP) for smartphones in Q3 2021 declined 0.7% QoQ due to new models being launched in the entry-level price bands. The $0<$100 price saw shipments increase 5.9% QoQ, while shipments of devices in the $100<$200 and $200<$400 price bands declined 14.1% and 0.7%, respectively.

4G devices accounted for 81.0% of smartphones shipped into the region in Q3 2021, followed by 3G devices with 15.9% share and 5G devices with just 3.1% share.

“The 5G market is still below its full potential in Africa due to poor telecommunications infrastructure,” said George Mbuthia, a research analyst at IDC. “4G will remain dominant as telcos are keen on recouping the huge investments they made in 4G infrastructure that is yet to be fully utilised.

“The relatively high cost of 5G devices is another inhibitor. In the longer term, however, prices will start declining as more vendors launch affordable 5G models.”

Looking ahead, IDC expects smartphone shipments into Africa to grow 7.6% QoQ in Q4 2021. “The market will perform better in the final quarter of the year as channels will look to secure shipment allocations to manage supply shortages and capitalise on the high demand for smartphones driven by December festivities and Black Friday promotions,” said Ramazan Yavuz, a senior research manager at IDC.

“A more stable recovery in the supply chain is expected starting from the second half of 2022 when component shortages will start to ease. After this period, the transition from feature phones to smartphones will accelerate as there is clear demand for smartphones in the African market.”


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9PSB Empowering Women Entrepreneurs, SMEs Owners With Agent Banking Opportunities

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9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion has reiterated its support to Nigerian women entrepreneurs and Small and Medium Scale Enterprises through its agent banking business opportunities that will scale up their revenue base and improve their standard of living at the 2024 South-West Women Chamber of Commerce and Industry, Emerging Market Emerging Market Summit and Expo.

 

The event themed: Women Entrepreneur as Catalyst for Sustainable Development and Economic Growth held at Lagos State Co-operative Federation (LASCOFED) aimed at training and empowering over 500 women participants on entrepreneurship skills and fostering market link and economic growth, had in attendance women entrepreneurs and SMEs owners across South-West region who have been using their skills and resources to make purpose driven contributions to the society.

Speaking at the event, the Chief Executive Officer, and Managing Director, 9 Payment Service Bank, Branka Mracajac, represented by the Head of Sales Distribution and Strategic Partners, 9 Payment Service Bank (9PSB), Kunle Isiaka commended the women for their resilience and viable contributions to their communities through the various initiatives and businesses.

‘’I am indeed very thrilled to see these amazons who have been breaking all barriers without limitation in all strata of the society, women are truly the bedrock of the society, when a woman is trained, a nation is of course trained, we cannot over emphasize the need for the women the be financially included, empowered, and given the required support to thrive.

It is understood that a reasonable number of the women folks lack the basic financial knowledge, and many are financially excluded from the formal financial system, this has impacted to an extend their means of doing business.

A report by EFInA states that at least thirty-eight million (that is, 36%) Nigerian adults still do not have a bank account but majority of them have phones, it also shows that four out of every 10 Nigerians are financially excluded, and they are mostly females.

In Lagos State, there are at least eight million adults between the 18 years and above who live in Lagos and more influents daily. Out of this number, 54% of adults are business owners or traders and 28% of them receive payment digitally. With this statistics, 9 Payment Service Bank is working and consolidating on these areas.

“In addition, 91% of Lagos adult females are currently financially served, 6% of women in Lagos have access to credit facility, while we focus on the 8% excluded Lagosian, although our license does not permit us yet to give out loans, but we are doing everything possible to ensure we support the women through our agent banking training geared towards women empowerment,” Kunle added.

“As a bank providing services to the banked and underbanked, we dwell on strategic partnership with other players in the industry because we cannot do it all alone, we have the mandate to drive financial inclusion and ensure that every household is financially included. Also, a robust agent network spreading across the country to facilitate financial transactions have been of tremendous progress.

“We have empowered over 18,000 agents out of which over 45 per cent of them are women. As we make progress in this journey, our Service Location Partners will continue to engage you at your various locations with necessary support to thrive as a merchant in the payment services industry,” he remarked.

 


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Google Calls for Applications for Startups AI Accelerator Africa

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Google on Monday announced the opening of applications for the 8th cohort of its Google for Startups Accelerator Africa program. This cohort will have a strong focus on startups leveraging artificial intelligence (AI) and machine learning (ML) to address critical challenges and unlock new opportunities across the continent.

Startups are the lifeblood of innovation, driving economic growth, creating jobs, and solving some of society’s most pressing challenges. In Africa, digital transformation is accelerating rapidly and startups play a vital role in shaping the continent’s future from fintech and agritech to healthcare and education.

The Google for Startups Accelerator Africa is a three-month, equity-free virtual program that provides African startups with mentorship, technical resources, and access to a global network of experts and investors. Since its inception in 2018, the program has supported 106 startups from 17 African countries, and have collectively raised over $263 million and created more than 2,800 direct jobs.

“We’re excited to support the next generation of African AI pioneers through the Google for Startups Accelerator, providing them with the resources and mentorship they need to build successful, impactful businesses” said Folarin Aiyegbusi, Head of Startups Ecosystem, Africa at Google. “Africa’s tech ecosystem is a hotbed of innovation, and AI has the potential to be a transformative force across various sectors.”

The Class 8 program will run from June to September 2024 and will include:

  • Equity-free support: Up to $350,000 in Google Cloud credits.

  • Mentorship: Personalised guidance from Google AI experts, seasoned entrepreneurs, and industry leaders.

  • Technical workshops: In-depth training on AI/ML development, product strategy, and scaling.

  • Global network: Connections to potential investors, partners, and customers.

  • Community: A supportive network of fellow founders facing similar challenges and opportunities.

Applications are open from April 29 to May 20, 2024, and can be submitted online at g.co/AcceleratorAfrica.  Eligible startups must be based in Africa or building Africa-centric solutions and should be utilising AI/ML in a transformative way.


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MTN Holds Graduation Ceremony for MIP Cohort 2 Fellows

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MTN Nigeria in collaboration with Pan-Atlantic University (PAU) held a graduation ceremony for the graduands of the second edition of its Media Innovation Programme (MIP) at the Lagos Business School, Lekki, Lagos on Friday, 26th April 2024.

Launched in 2022 in partnership with the School of Media and Communication, Pan Atlantic University, MIP is a six-month fully funded certificate fellowship set up to empower media practitioners and content creators to gain deeper insight into the ever-evolving media landscape.

Speaking about the benefits of the programme, Odunayo Sanya, Executive Director, MTN Foundation, said, “As fellows of the MTN MIP, we expect to hear of you, we expect to see you, visibly breaking new grounds, pushing the frontiers, and indeed setting very good standards.

“At MTN, this is our DNA, we do not leave people the way met them and when you look at our story, even as a commercial business, that’s the way it’s been.

“MTN has made a commitment to be a part of the sustainable development of Nigeria. We know we can’t do it alone, and that’s why we look for avenues like this and join hands to deliver transformation.”

The Dean of the School of Media and Communication, Pan-Atlantic University, Dr. Ikechukwu Obiaya, expressed his delight at the completion of the second edition of MIP. Sharing his congratulatory messages, he said, “Knowledge is power, but I’d ask this question, now that you have this knowledge, what are you going to do with it? You have all successfully completed the certificate programme which have consisted in a transmission of knowledge and knowledge as we know is empowering.

“But then knowledge could be useless if we do not apply it. So, I ask again, now that you have this knowledge what are you going to do with? I’d like to make a suggestion and that is to use knowledge to work towards change.

“We all complain a lot about the way things are and we could limit ourselves to those complaints, but the challenge is for us to actually make a difference in striving to improve the space in which we find ourselves. I don’t think any of us here will be able to change the world, but we can change the square-meter within which we find ourselves. Use knowledge to enrich the community.

“So while congratulating you, I also charge you in the goal of wanting to improve self, society and the particular space that you find yourself, I do hope that you will take up this charge to work with us in achieving these goals.”

Among the congratulations, the event’s highlight is inarguably the presentation of the award of excellence to two fellows, Chinenye Anuforo for Innovative Reportage on MTN Foundation and Abdulrasheed Hussain, Chairman’s Prize for innovation, who demonstrated diligence and hard work during their studies. The awards were presented.

Over the last two years, the MIP programme has proven to be one of the pioneers in training fellows in media and innovation in Nigeria. Through its capacity building, the MIP programme is posed to innovate the Nigerian media landscape.


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