Broadcasting
5 Interesting Things You Need to Learn About the Life of Nigerians

With billions of people using sharing apps globally, it’s becoming increasingly easy to understand how digital patterns and routines impact their physical lives.

In Nigeria where millions of the young users have embraced SHAREit Lite as their preferred content sharing platform, similar behavioural patterns are observed across different segments of the demographic.
Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “Nigeria is widely acclaimed as a high-potential nation with a population of over 200 million people, whose uniquenesses are portrayed in their Music, Art, Culture, Food, and digital lifestyle. This makes Nigerians very important in the grand scheme of life itself..”
Below are interesting facts we’ve come to learn about Nigerians – most of which aren’t surprising given the energetic and animated minds of most Nigerians.
- Nigerians love sharing content and telling their own stories
Irrespective of the age, gender, religion or beliefs, storytelling is a big part of life for an average Nigerian. This is reflected in how much they like to take pictures and document videos to later share within their networks. On key occasions such as birthdays, family parties, weddings, house warming parties and even outings, the sharing habit quadruples. The affinity of Nigerians to savor memories through pictures and videos contributes to why smartphone penetration is on the rise, exceeding 30 million people compared to the previous decade. It equally explains why many Nigerians use SHAREit Lite to ensure that their stories and content are shared in a coordinated manner and the quality of shared files is retained, compared to other platforms.
2. Music is a big part of Nigerians’ way of life
On a platform like SHAREit Lite, music is one of the most-shared file categories in recent times. If history is anything to go by, Nigerians are largely drawn to their music. Little wonder its music industry has recorded major success with Nigerian songs and artistes taking the center stage on the global music mainstream. Currently, Nigeria’s multi-billion dollar music industry is valued at $8billion. Beyond intellectual royalties, the digital behaviour of Nigerians towards streaming, downloading, and sharing local songs contributes to the industry’s success.
As afro-beats and African music continue to evolve, Nigerians are getting more attached to indigenous artists and their works. Of late, there has been a surge in music content sharing and this trend continues to rise among the young demographic.
3. Nigerians give high importance to education and learning
Education is important to Nigerians. More often than not, Nigerians rely on digital platforms to enhance their learning processes due to easy content accessibility, group sharing, and peer-to-peer learning. However, when it comes to learning, the content sharing behaviour plays out more vividly during critical times; example of such is when millions of students enroll for regional or national exams.
As of 2021, West African Examination Council – WAEC (a regional exam) recorded more than 1.57 million students undergoing the academic exercise. During times like this, documents such as past questions or exam theses are exchanged among studies across mobile devices. Awide range of academic materials are also shared with each other regularly by Nigerian students looking to ace their studies – the rate of academic file sharing only dwindles during non-academic seasons.
4. Nigerians use a wide variety of mobile and creativity applications
One important digital behavior of Nigerians is their high appetite for mobile app usage. Nigerians use various social media , gaming, finance, and other apps for their day-to-day activities. For instance, every Nigerian has at least one gaming or creativity application on their phones which they relish during their leisure time.
As such, they are prone to recommending similar apps to their friends and loved ones, thereby improving the sharing frequency of such apps across different mobile devices. Nigerians love spending ample time on their phones and sharing apps that keep them engaged regularly.
5. Entertainment in Nigeria is getting more personalised
Nigeria has one of the largest entertainment industries in the world. PWC reports in its Global E & M Industry Outlook that “Nigeria will be the world’s fastest growing E&M market”. Currently, its movie industry, Nollywood, is regarded as the second-largest producer of movies globally, and it is also valued at $6.4 billion.
More recently, Nigeria’s entertainment landscape is becoming fragmented, leading to the creation of sub-players and personal entertainment hubs. Shifting from the norm of mainstream entertainment, regular Nigerians are now creating and sharing content using their mobile phones.
Ultimately, this new shift has resulted in a new crop of content creators, who despite being fragmented, constitute a significant part of Nigeria’s successful entertainment landscape. With transfer apps like SHAREit Lite, emerging content creators have been able to personalise their content, spread their work and expand their reach faster since they do not have to worry about internet lags or mobile data restrictions.
Broadcasting
US invests $115m in counter-drone tech for World Cup security


Drone
The US Department of Homeland Security (DHS) will invest $115 million in counter-drone technology to safeguard the 2026 FIFA World Cup and events marking America’s 250th independence anniversary, creating a dedicated office for rapid drone system deployment.
Homeland Security Secretary Kristi Noem described drones as “the new frontier of American air superiority,” stressing the need to counter threats from drug cartels using unmanned aircraft for smuggling and surveillance, alongside incidents like a 2025 NFL stadium drone flight and 2024 New Jersey sightings.
The funding supports 11 World Cup host cities expecting over one million visitors, building on FEMA’s $250 million grants to those states and addressing risks heightened by cartels’ advancing tech, including a reported FBI tracking plot in Mexico.
DHS has conducted over 1,500 counter-drone missions since 2018, with the new Program Executive Office accelerating acquisitions amid President Trump’s border security push.
Broadcasting
Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.
Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.
Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.
With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.
“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”
Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.
Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:
“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”
The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.
Broadcasting
Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Aig-Imoukhuede Foundation has announced its 2025 achievements, marking a year of accelerated impact, systemic reforms and innovation in public leadership and service delivery across Africa.

Aig-Imoukhuede Foundation
A statement issued on Wednesday in Lagos said the foundation strengthened governance, improved primary healthcare, drove digital transformation and elevated media’s role in promoting public sector accountability.
It said the AIG Public Leaders Programme (PLP) trained 72 public sector leaders from Nigeria, Egypt, Tanzania, Cameroon, Zambia, Malawi and Kenya—its fastest growth to date—bringing the alumni network to 309.
These alumni are driving 237 reform projects to enhance public institutions, from faster decision-making to greater transparency, with nine promoted to higher roles for their contributions.
On civil service modernisation, the foundation accelerated digitalisation at the Office of the Head of the Civil Service of the Federation (OHCSF), streamlining 19 processes and achieving a 75 per cent increase in work speed through automated workflows.
It also trained over 400 officials from the Federal Ministry of Justice, Federal Civil Service Commission and Federal Ministry of Innovation, Trade and Investment in digital skills to support the FCCSIP 25 initiative and ongoing digital rollouts.
In healthcare, the Adopt-A-Healthcare-Facility Programme renovated four primary healthcare centres in Edo State, boosting antenatal visits by 73 per cent, immunisation coverage over 100-fold and fully vaccinating 554 children, while supporting 6,788 patients.
The foundation recognised 18 outstanding public servants with ₦500,000 each via the Emily Aig-Imoukhuede Endowment Awards and received a partnership award from the OHCSF for civil service reform efforts.
To empower media, it trained 50 journalists from top Nigerian media houses in impact storytelling, data analysis, visual and ethical reporting to better inform citizens on public sector changes.
Over five years (2021–2025), the foundation invested £2.6 million in PLP, saved ₦2.38 billion for the public sector through capacity building, trained 1,500+ civil servants, upskilled 660 digitally, trained 40 permanent secretaries and awarded 33 scholarships driving seven policy changes.
Other milestones include digitising 5,000 files, automating 333 processes, a 61 per cent efficiency gain, 60 per cent digital file creation at OHCSF, 128 excellence awards, 116 process reforms, 23 advocacy projects, 25 capacity initiatives, 18 podcasts, four healthcare articles, three policy papers, 23 adopted PHCs (four renovated) and 878+ fully immunised children aged 0–9 months.
Executive Vice Chair, Mr Aigboje Aig-Imoukhuede, said: “2025 was a year of real, measurable impact. From training hundreds of public servants to improving healthcare, helping ministries go digital, and equipping journalists to tell stories that matter, our work is making governments work better for citizens and communities across Africa.”
E-Financial2 days agoSEC Hikes Minimum Capital Requirements for Market Operators After a Decade
Telecom2 days agoStudy Shows Blocks in Telegram are Pushing the Underground Out
Telecom2 days agoVodacom Crowned Africa’s Top Employer 3rd Year Running on Innovation, Ethical AI
News2 days agoNigeria Off EU High-Risk Money Laundering List in Major Financial Win
News2 days agoNGX Unveils Net-Zero Plan for Greener Capital Market
Telecom2 days agoGalaxy Backbone Marks Two Decades of Powering Nigeria’s Digital Evolution
Telecom2 days agoGalaxy Backbone Marks 20 Years, Tops FG Website Scorecard
E-Financial4 hours agoZenith Bank Top Nigerian Bank Pick Ahead of GTCO, AccessCorp

















