General News
Chain Reactions Transforms, Unveils Platforms to Boost Businesses, Government

Public Relations and Integrated Communications Consulting firm, Chain Reactions Nigeria, has rebranded and repositioned to become a digital-first platform and 24/7 solution house for governments and brands desirous of winning in Africa’s reputation economy.

The repositioning, which involves a name change from Chain Reactions Nigeria to Chain Reactions Africa, was announced at a colourful 15th-anniversary celebration attended by eminent players in corporate Nigeria and the public sector on Wednesday, March 30, at Radisson Blu Hotel, Ikeja GRA, Lagos.
Speaking at the event tagged ‘Ara Unstripped’, the Managing Director/Chief Strategist, Chain Reactions Africa, Mr Israel Jaiye Opayemi, explained the consultancy’s transition from offering services to making digital platforms available for businesses and the government.
Opayemi, who traced the firm’s history and how the vision was birthed 36 years ago, said the occasion was a watershed in the continuous march of Chain Reactions to growth and impact in Nigeria and Africa.
The Chief Strategist added that it was a turning point for the firm as a business, the commencement of its new 10-year vision, and Chain Reactions was ready to disrupt the industry.
“It is a transition from services to platforms. Today, we are becoming a digital-first Public Relations and Integrated Communications Consultancy.
“This explains why we are officially becoming a 24/7 solution house for governments and brands who wish to win in the reputation economy of Africa,” Opayemi said.
The MD/CS, who described the company’s 15-year-history as a story of vision-propelled resilience, said its repositioning goes beyond name change to a change in focus.
He explained that “It involves not just a change of name but a change in focus. It involves setting a new vision and a mission for ourselves.
It entails unifying our expertise and competencies and using them as a competitive advantage to help businesses and governments. This entails helping government and brands understand the extant and emerging cultures and trends.
“Our new role is to help public and private sector clients develop communications strategies that feed on the plate of culture and trends. Cultures and trends have the power to transform human behaviour.
If a public policy would fail, it may fail because of entrenched cultures and trends a government has failed to notice. Cultures and trends largely influence purchase decisions. We all often hear this statement, ‘don’t buy it. It is no longer in vogue.’ That is a death sentence passed on a brand.
“It was because the Brand Owners never paid attention to the changing culture and trends in the market. Our solutions will now traverse problem identification, cultural solution, and experience design as a company. Be it Voter Behaviour, Driving Against Traffic, or Consumer Behaviour, they are all driven by cultures and trends.”
Chain Reactions Africa also unveiled its new logo, the innovative digital platforms ‘Ara’ and the ‘Prophet’, and the Goodnews Nigeria website Opayemi described as “a digital news platform dedicated to reporting everything good and positive about Nigeria. It will become a one-stop-shop for leisure and business tourists seeking information about our great nation.”
Explaining the new brand logo featuring African drums, colours orange and ochre, intricate designs and the infinity symbol, Chain Reactions Africa’s Creative Director, Briton, Colin Morris, said, “they represent the heartbeat of Nigeria and Africa.
These colours mirror the optimism of every Nigerian. They also reflect the colours of the Sahara. The Sahara, of course, is not in Nigeria but Africa and is the reason the logo is not just Nigeria but Africa, the big picture. The intricate designs are also an African thing, not just Nigeria.
“Chain Reactions is no longer just local; it will get bigger. The infinity symbol tells our story; it’s never-ending. It reflects the opportunities of a new blend of communications merging, beyond the traditional, beyond what we have always assumed.
As a consultancy, the plan is for Chain Reactions to leave a footprint in every part of Africa. Africa is where we will win. Our redesigned logo shows that we are both Nigerian and African; we are progressive and resilient. We are drivers of change in our industry and new industries. Like the infinity symbol, we intend to keep evolving.”
While ‘Ara’, a chatbot, is CRA’s virtual assistant available 24/7, the ‘Prophet’ is a tech-powered hub that helps businesses and brands understand issues, trends and cultural nuances in hindsight.
It provides clarity on current trends with insight and offers foresight without human interaction. CRA’s External Consultant, Frankline Ozekhome, unveiled the ‘Prophet’ while sharing excerpts from a comprehensive Trends Report the firm commissioned to help clients and key players in the market.
The 15th-anniversary celebration featured the maiden Innovation and Tech Trends Summit (ITTS). PR & Comms Manager at OMNIBIZ, Elizabeth Adebanjo, Chief Business Officer, Cellulant, Sike Bamisebi, Group Chief Operating Officer, Palton Morgan, Nidal Turjman and film producer and actress Hauwa Alahhbura discussed ‘Enablers for living and winning in a disrupted world’ at the session moderated by youth analyst, Femi Daniel.
General News
FG Mulls Age Restriction for Kids on Social Media

Federal government has said that it is evaluating potential policy approaches for the protection of children online, including age restrictions.

In a statement by Bosun Tijani, minister of Communications, Innovation, and Digital Economy, said that, while the internet offers significant opportunities for learning, creativity, and communication, it also exposes children to risks such as cyberbullying, harmful content, online exploitation, misuse of personal data, and emerging challenges linked to artificial intelligence tools.
“As Nigeria evaluates potential policy approaches for protection of children online, including age restrictions, improved age verification systems, platform accountability measures, and enhanced regulatory oversight, public input is essential to ensure that any framework adopted reflects national priorities, respects children’s rights, and responds to the realities of Nigeria’s digital landscape”, Tijani said in the statement.
He encouraged parents, educators, young people, digital professionals, and all stakeholders to share their perspectives on the critical issue by completing a survey, which he noted would shape evidence-based policies.
“As Nigeria evaluates possible policy options, it is important that any approach reflects national priorities, respects children’s rights, and responds effectively to the realities of the country’s digital landscape,” the Ministry stated in a policy note accompanying the survey.
Nigeria has witnessed rapid growth in internet and social media usage over the past decade, driven largely by increased smartphone adoption and expanding mobile broadband networks.
According to Dr. Vincent Olatunji, national commissioner, Nigeria Data Protection Commission (NDPC), more than 40 million Nigerians spend an average of six hours daily on social media.
General News
More Nigerians Emerge Millionaires in Week 9 of NIVEA’s Consumer Campaign
NIVEA’s landmark ₦3 Billion National Consumer Promotion has successfully completed its ninth weekly draw, sustaining nationwide excitement as thousands of Nigerians continue to win instant and life-changing rewards across the country.
At the Week 9 draw, held on Thursday, March 5, another group of lucky consumers joined the growing community of winners created by the campaign.
Among the standout winners were Ruth Stephen from Enugu and Ayomide Oriola from Ibadan, who each received ₦1,000,000, further demonstrating the campaign’s reach and credibility across diverse regions of Nigeria.
Reacting to her win, Ruth Stephen described the experience as overwhelming and unforgettable.
“I was very happy when I got the call and was smiling throughout the day because I’ve never been this lucky. I will just pay my tithe from the prize money and save the rest until I know what to do with it,” she said.
For Ayomide Oriola, the surprise million-naira reward turned an ordinary purchase into a life-changing moment.
“I was surprised to hear from Nivea that I’d won the one million. And it was a very pleasant surprise for me. I will invest in my kiddies’ wear business to expand more than it is already,” she shared.
With nine successful draws now completed, the ₦3 billion promotion has produced well over 550,000 winners nationwide. So far:
- 90 consumers have won and redeemed ₦1 million each
- Over 450,000 winners have received ₦50,000 Jumia shopping vouchers
- Approximately 550,000 participants have enjoyed ₦1,000 instant airtime rewards
Despite these impressive milestones, NIVEA emphasizes that the promotion is still ongoing, with several weeks of rewards, including major grand prizes, yet to be won.
Participation remains simple:
- Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
- Locate the unique code on the pack
- Scratch and dial 7022*code# and follow the prompts
- Receive ₦1,000 instant airtime and automatic entry into weekly draws
The “Double the Care, Double the Glow” campaign continues to combine everyday skincare with tangible consumer rewards, steadily building anticipation toward the grand finale of the twelve-week promotion.
At the end of the campaign, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium – a benefit tied to NIVEA’s global partnership with Real Madrid CF.
Speaking on the ninth draw milestone, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, highlighted the growing trust consumers are placing in the campaign.
“Reaching the ninth draw is a powerful reminder of what happens when a brand consistently delivers on its promise. Every week, Nigerians across different cities and communities are seeing real people win, and that transparency continues to strengthen confidence in the promotion. As we move closer to the grand finale, our message remains simple – every purchase still holds opportunity, and the biggest rewards are still ahead.”
She reiterated that every eligible purchase guarantees instant value while offering multiple chances to win before the promotion concludes.
The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a transparent and credible process.
As the campaign advances beyond its ninth draw, NIVEA encourages consumers nationwide to keep participating, reminding Nigerians that the promotion remains live, accessible, and rewarding every week.
Through this initiative, NIVEA continues to reinforce its leadership in skincare while delivering on its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.
General News
NICA Confers Professional Fellowship on Uche Uzoebo

The National Institute of Credit Administration (NICA) has conferred its Professional Fellowship on Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF).

The recognition was announced in Lagos during the investiture of Dr. (Mrs.) Markie Idowu as the Institute’s new President.
In his welcome address, Prof. Chris Onalo, Registrar/CEO of NICA, noted that the National Institute of Credit Administration distinguishes itself from other professional bodies through its unwavering commitment to advancing credit management, promoting professionalism, and empowering Nigerians with credit literacy.
“Unlike many other institutes, NICA recognizes that credit management is a lifeline of commerce, influencing every aspect of business, social, and economic life. Through this commitment, the Institute continues to shape Nigeria’s economic future towards sustainable growth,” he stated.
The Fellowship represents the Institute’s highest professional distinction and is conferred on individuals whose leadership has significantly strengthened Nigeria’s credit environment, institutional governance frameworks, and the integrity of the financial system.
This recognition also comes at a significant moment globally as the world commemorates International Women’s Day, underscoring the growing recognition of women’s leadership and contributions across industries, particularly in finance, governance, and economic development.
The ceremony brought together senior financial sector executives, policymakers, regulators, and distinguished guests to celebrate excellence in credit administration and professional practice.
The Institute described Mrs. Uche Uzoebo as a seasoned business executive and financial services leader with over two decades of professional experience spanning banking, digital payments, and financial services.
A proven change agent, she brings deep expertise across digital payments, financial inclusion, agency banking, product and business development, merchant acquiring, as well as corporate, commercial, and retail banking.
Her leadership has been instrumental in advancing secure and inclusive digital financial services, strengthening payment systems, and expanding last-mile access to financial services across underserved communities in Nigeria.
Through SANEF and related initiatives, she has supported economic empowerment and financial inclusion by expanding agent networks, promoting financial literacy, and championing innovative technology-enabled solutions.
Passionate about gender inclusion and women’s economic empowerment, Uzoebo is also a gender specialist and advocate with a strong focus on supporting women entrepreneurs and breaking structural economic barriers.
As a certified trainer, she designs and delivers high-impact capacity-building programmes for individuals, youth, women, and organizations, enabling sustainable growth and improved performance.
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